Moteefe Live: How to scale 10 POD sales to 100
The Print on Demand industry is a fast-paced industry. When you’re first starting out, it’s exciting to see customers purchasing your products. Every sale means more money in your bank account. So, how do you increase the amount of sales that you get? When you start seeing a steady stream of sales, the next step is to start scaling. In this week’s live stream, Thomas Gentleman and Aidan Kessell talk about strategies sellers can take to scale their Print on Demand campaigns to make more sales.
Don’t forget to tune in every Thursday for weekly livestreams with Thomas and Aidan where they discuss all things Print on Demand!
Some of the topics they cover include:
Some of the topics they cover include:
- 00:55 – You need designs
- 03:48 – Find the winners
- 08:00 – UTM tracking
- 13:00 – Stay consistent
You need designs
You need designs. It’s a simple numbers game at this point, the more designs you test, the more winners you’re going to find.
You got a few sales here, a few sales there, but you’re not really making a great impact. Winners will stand out. And so you need to keep testing. You need to say to yourself, “I’m going to test X amount of designs every single week.” Stay disciplined and keep testing new designs until you find some winners.
Find the winners
What makes a winner? There are a ton of variables to consider that make up a winning design. Contrast, readability, and reliability all help.
Contrast – You need something that stands out. So you want high contrast designs. What does that mean? You have light text on a dark T-shirt. You have light, dark text on a lighter T-shirt.
Readability – If buyers can’t read it, they won’t want to buy it. Big print sells. That’s what you want. You want to get it in front of him. You don’t need fancy designs with pictures and all of this kind of thing. You don’t need to be an illustrator. You just need to get a design out there. Yes, images can help, but not if it means reducing the size of the text.
Relatability – Your niche target should be specific but niche enough for there to be a market for it. Do your research and see what terms are popular within your niche.
You should look at using UTM tag tracking to attribute your sales. There’s plenty out there. Moteefe allows this. Facebook allows this on an ad level, not on an ad site level. So each individual ad you can have a UTM tag and you can track that right through to the Moteefe dashboard, into the analytics tab on each campaign. And you can see which ad set is delivering the sale.
Consistency is key. We’ve said it once, and we’ll say it again: Test, test, test. Ultimately, the only way to know what works and what doesn’t is through trial and error. Keep testing new strategies until you come across something that works for you.
- Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman. The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
- Moteefe x Marcazo Global Facebook Group – Join our community Facebook group and connect with active sellers who are keen to share their experiences and knowledge on all things POD.
- Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
- Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.
You can watch the full live stream on YouTube or read the transcription below. Want to be notified next time we go live? Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!
— Thomas Gentleman
[00:00:01.580] – Aidan
Hello, everyone, and welcome to Moteefe, and this week we’re going to be talking about how to scale 10 POD sales all the way up to 100. And I’m joined by none other than Mr. Thomas gentleman sold more than a few thousand sales T-shirts, mugs, you name it. Hi, Thomas. How are you?
[00:00:22.010] – Thomas
I’m good. I’m hello, everybody. Yes. So how do you take your sales from a reasonable but you know, not great. 10 all the way up to 100. That’s the topic. So we’re talking. About really ads here, organic strategies can work, but it’s all about Facebook ads, so there is, of course, as we often mention, free Facebook ads. Cool. So step one is to have a look at that course so I won’t go over everything that’s in that course.
You need designs
[00:00:55.620] – Thomas
What we talk about today is how it’s done, what you should do. So you’ve made some sales, you’ve sold something, maybe profitably, maybe not. But you’ve got your first 10 sales under your belt and you want to go to 100 sales. Well. You need designs. It’s a simple numbers game at this point, the more designs you test we’ve said this before, the more designs you test, the more winners you’re going to find, the things that hold people back where you’ve got something that’s selling a little bit.
[00:01:24.140] – Thomas
You got a few sales here, a few sales there, but you’re not really making a great impact. Winners will stand out. And so you need to keep testing. You need to say to yourself, right, I’m going to test X amount of designs every single week, whether that’s 20, 30, five, 10, three, eight, nine, whatever. And stick to doing that every single week, no matter what, and that’s how you can start to find the winners.
[00:01:56.150] – Thomas
There are thousands, millions of designs out there, ideas out there already that you can take inspiration from. Yeah, and it’s just a matter of finding some inspiration from somewhere and then coming up with a whole lot of design ideas off the back of that and then testing, testing, testing, testing. I can’t emphasize how much this is a numbers game. If you test 100 designs, you are far more likely to find one winning design than if you only plan to test five or give up after three.
[00:02:26.060] – Thomas
So a lot of people, they’ll get a few sales from one design break even, or maybe even slightly behind where they need to be. And then they’ll maybe test one more than that doesn’t. And then they’ll start to just give up or that isn’t the way to do it. You have to realize that millions upon millions upon millions of people are out there in the audiences on Facebook and they are buying. There were buyers in every market all the time, every day.
[00:02:53.810] – Thomas
People are buying from Facebook ads of all sorts of print on demand products from Moteefe and. You can be one of the people that sending them those people, those product, those people products is just a matter of persistence and testing. Obviously, there’s slightly more to it than that. But really, on a very basic level, the more you test, the more likely you are to find those winners that will be able to take you forward.
[00:03:22.770] – Aidan
Yeah, and I think it’s a very common story in my in my day to day job is on message a seller. How’s it going? Going on and I’m stuck. It is 20 is 10, 20 sort of mark accomplishable. And I’ll say I’ll say one question. Have you noticed any new designs lately? More common they’re not. The answer is no. Well, you know, you can’t can’t expect to get 10 winners if you don’t go find the first.
Find the winners
[00:03:48.690] – Aidan
[00:03:49.860] – Thomas
Well, that’s it. So we were talking about how you get from 10 sales to 100 sales, total sales. But if you want to go from 10 sales a day to 100 sales a day, then you do need to find winners. And what makes a winner? Readability of the text. If they can’t read it, they won’t want to buy it. You need something that stands out. So you want high contrast designs. What does that mean?
[00:04:12.720] – Thomas
You have light text on a dark T-shirt. You have light, dark text on a lighter T-shirt, high contrast designs, big print sales, big letters, big, big letters. That’s what you want. You want to get it in front of him. You don’t need fancy designs with pictures and all of this kind of thing. You don’t need to be an illustrator. You just need to get a design out there. Yes, images can help, but not if it means reducing the size of the text.
[00:04:40.050] – Thomas
It’s mainly the message that sells. It’s almost always the message that sells. The image or images or style is only really just to tie into the Nasch. You do not need an advanced illustration to make a sale. When you come to things like ugly Christmas sweaters, then yes, the the the actual design starts to become more important than the message. But for all intents and purposes, it’s the message, the text, the writing, the words that sells.
[00:05:11.130] – Thomas
And you must make sure that you get those high contrast so people can read them, keep the font big enough so people can read it and really just get it out in front of people. Zoom in on your ad. Don’t have that. Have the teacher or in the background. You want to fill the whole screen as much screen real estate as you’ve got with the actual design and just get it in front of people and just keep on testing. Now, if you’ve got something that’s ticking over making some sales, you want to make sure there is a winner.
[00:05:37.230] – Thomas
So you should always be testing other stuff to see if anything will have better traction. And then it’s just a matter of duplicating the ads. And finding new targets, they can be look alike audiences, they can be new targets, they can be you can take the design and maybe the designs in the fishing nation. Maybe you can transfer the same design idea into the nation or another nation, or you can translate it into another language. Obviously, you need new design to do that.
[00:06:06.020] – Thomas
And you just keep on pushing forward if you. Can’t get beyond a few sales a day, then watch the ads, of course, and just keep testing and testing and testing and just be very brutal in what you try to sell. Don’t waste time. Don’t waste money on stuff that’s just breakeven or worse or just making a few sales. The next idea could be the one selling 50, 60, 70, 80 a day. And to get to 100 a day, if you have four designs that are selling 25 a day, which is only one an hour, not a particularly high number, then you’ve got your sales a day.
[00:06:43.190] – Thomas
And of course, you can push on above that to hundreds of sales a day. Some people do this. At that point. It becomes really you’re looking at how much money you made yesterday or in the last 24 hours and how much money you’re spending. Yet you’re not really managing that so much on a per ads level anymore because sales will be coming in from shares. It becomes more and more difficult to manage your ad spend. So really there you’re just looking at two figures, what you what you made and what you spend.
[00:07:17.120] – Thomas
And as long as what you made is outstripping what you spent by 15 to 20 percent or above that, then you’re good to continue to add. But yes, it does become more difficult to manage individual assets at those levels, although it’s still possible, because sometimes you’re not sure exactly where the money is coming in from. And of course, when you’re running retargeting, which is key to all of this, it’s sometimes difficult to work out what exactly is going on, where the you might have one asset, for example, a lot of people are clicking on and that’s where all the retargeting you a lot of those people don’t buy from the original asset, but then they buy from retargeting.
[00:07:57.170] – Thomas
So it does become more complicated at that point. You should look at using UTM tag tracking to attribute your sales. There’s plenty out there. Moteefe allows this. Facebook allows this on the on an ad level, not on an ad site level. So each individual ad you can have a UTM tag and you can track that right through to the Moteefe dashboard, into the analytics tab on each campaign. And you can see which ad set is delivering the sale.
[00:08:28.150] – Thomas
So this also solves the iOS fourteen point five tracking issue. You’ll be able to see exactly which ads is working for each ad. So if you’re going to go big, you will need to go to those lengths at this stage to be able to really manage your ad spend anyway. But probably above 50 or 100 miles a day, you’re going to need to go down into each headset and put UTM tags on and be able to track that back. Obviously, you use a slightly different nutmeg for each advert so that you know exactly where the sales are coming in from.
[00:09:01.170] – Aidan
[00:09:02.120] – Aidan
That makes sense. Makes sense. And I just want to remind everyone, you are not alone, like Thomas mentioned, in terms of, say you had a good design chance, good traction, but you want to bulk up those numbers, message me, message out in the group and what do this will help you get that design translated and to be designed so you can you can try that that you can try in France, you can try and Belgium try it.
[00:09:27.530] – Aidan
In Germany, I could read off more countries, but I won’t be a stranger. You’re not alone. Please message mail and it will be more than happy to help you to get that, get the money feel safe in date.
[00:09:42.180] – Thomas
So, yes, again, just to reiterate, testing is key. There’s a free Facebook course in the description of the video and you can join the Moteefe Facebook group where Aiden and Anna will be able to help you along and get you going. UTM text just you can Google that anywhere. How to do that? It’s pretty clear on Facebook, on every single ad, it will allow you to put UTM tag. That’s when you want to scout, when you wanted to scale really back or just if you’re having general tracking problems trying to work out which ad is generating you your sales, you can do that.
[00:10:15.110] – Thomas
And Moteefe has a Google Analytics integration as well that would be able to show you where the sales are coming from on a UTM basis. So definitely check that out. And that really is it. It’s not an overly complicated thing to do. It’s just very simple rules. The hard part, of course, is actually doing it. So, yes, I think, oh, I was expecting an hour long training video. You don’t need an hour long training video because you just need to test and test and test and test, find the winners and then push the winners out vertically and horizontally, meaning in duplicating the ads, it’s changing the targeting change to new interest marketing use look alike audiences, split the genders, split the country, split the regions or everything that you can do within that to split it up.
[00:11:06.080] – Thomas
And then. It’s just a question of how many designs you can run at once, and then when you really start pushing, it’s a question of how you manage your ad spend at scale, which does become tricky, and then using your tags to do that. So it is as complicated and also as easy as that.
[00:11:26.930] – Aidan
Yeah, I think something you said to me was that Thomas is the best way to sort of get this level is to have set yourself a target or a goal of testing at least eight, you know, five designs, 10 designs per week and not going outside of that. And that way, you consistently making progress. It’s getting better as well.
[00:11:46.610] – Thomas
With that spend if you want to make it. If you if you want to make. A thousand dollars a day, then what do you what what are you likely to have to spend 100 dollars a day?
[00:11:56.860] – Thomas
What are you likely to have to spend on ads? The the higher you scale, the smaller percentage of return you’re probably going to get just on the management of the spaces. So, for instance, if you spent, I don’t know, five hundred dollars a day and you make five hundred dollars in profit, well, you’re doing you’re doing very well. That’s that’s achievable with balance, certain with certain designs. But if you want to really push far past that, I mean, an example would be if you spent, you know, ten thousand dollars on ads in a day, which is a lot I’ve never spent that much.
[00:12:31.090] – Thomas
But then you were earning two thousand a day. You’re still earning that’s still a 20 percent return. Obviously, you get your ten thousand back as well. I don’t spend ten thousand a day on ads and I only get 2000 back unless you really like the shareholders of Facebook. But yeah, that’s at scale. The kind of numbers that you start to be thinking about when you’re really, really pushing extremely hard is it’s about percentage of return versus spend.
[00:13:03.860] – Aidan
Yeah, I want to to dangle the carrot because it will give people a peek behind the curtain. So slim. How can they sell it every day? And those sellers are out there and there’s many of them who are doing in the hundreds of sales per week. Right. And I’ve seen people actually get to that point within three months. Right. It’s not a get rich quick scheme, but the thing that separates them from other people is a super consistent is the guy they set themself a go with this POD besides a week and they stick it and not deterred.
[00:13:33.610] – Aidan
They don’t second guess themselves. It’s a case of it is profitable. It isn’t. And that. Yeah, yeah. As simple as that.
[00:13:43.820] – Thomas
Indeed. So as I say, do check out the the, the group, join the group and the course and just keep testing just to keep testing. Follow these very simple rules to begin with and you will be good. Don’t overcomplicate it, keep it simple, keep doing the same things but just more of them. The things are pretty simple to do. Find ideas, get a design made from those ideas, and then test them as cheaply as you can with Facebook.
[00:14:14.620] – Thomas
Find the winners and then try to sell them. And if they don’t sell. Move on quickly. Don’t bog yourself down in something that’s break even or worse, and I’m going to I’m going to say so now. I may regret, but I’m going to say it. If you guys if someone out there has got a niche and they’re doing, say, 10, 20 s, but they’re stuck for design ideas, message me. And I hope you come up with some ideas, a few ideas to get the ball rolling, because it’s a very common thing.
[00:14:43.990] – Aidan
People say to me, Aidan, Oh, I’m doing well, I’m selling 30, 40, ten, maybe, you know, designs a week, but I just can’t come up with any ideas. It’s not an excuse and I’m more than happy to take you through some cool websites. So different tips and tricks to spin things and make some good, good designs, great and original ideas that will make you some money and date.
[00:15:06.880] – Thomas
Well, OK, excellent. Thank you very much, Aidan. Thanks, everybody out there. We’ll be back next week with another exciting POD update. So. See you next week.
[00:15:20.090] – Aidan
Guys, stay safe. Have a great weekend. Yes, we want to see investment guys like.