Blog Template Nov21

Blog Template Nov21

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Nisi vitae suscipit tellus mauris a diam. Ornare arcu dui vivamus arcu felis bibendum. Id aliquet lectus proin nibh nisl condimentum id venenatis a. Facilisis volutpat est velit egestas dui id. Amet facilisis magna etiam tempor orci eu. Suscipit adipiscing bibendum est ultricies integer quis auctor. Ullamcorper malesuada proin libero nunc consequat interdum varius sit amet. Ultricies lacus sed turpis tincidunt id aliquet risus feugiat. Cum sociis natoque penatibus et magnis. Euismod elementum nisi quis eleifend quam. Let’s take a closer look below…

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Help and support

Our Customer Success Team are here to help you maximize your potential with Moteefe. If you need additional support with anything mentioned above, contact us using the details below and we’ll be happy to help. You can also join the Moteefe x Marcazo Global Facebook group which hosts a great community of sellers, with tools and resources for you to use all completely free. Together, let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa
 – Success Manager

Sellersupport@moteefe.com
Support in English from 09am – 06pm BST (UK)

The 2021 Christmas Cut-off dates

The 2021 Christmas Cut-off dates

The 2021 Christmas Cut-off dates

It’s that time of year again at Moteefe, and our sellers who are particularly busy at Christmas time will be happy to know our last order dates for all apparel items are the 17th December in the UK, Germany, France, and the USA! Our late Christmas cut-off dates will allow you to continue pushing your Christmas campaigns until the latest possible date where you can still offer delivery in time for the big day. The Last order dates apply to both the Moteefe platform and direct fulfillment orders.

Please check the table below for a breakdown of last order dates in different regions of the world, with an additional ‘premium’ shipping option listed as well…

*cut off date / time: 00:00 on mentioned day

Help and support

Our Customer Success Team are here to help you maximize your potential with Moteefe. If you need additional support with anything mentioned above, contact us using the details below and we’ll be happy to help. You can also join the Moteefe x Marcazo Global Facebook group which hosts a great community of sellers, with tools and resources for you to use all completely free. Together, let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa
 – Success Manager
Sellersupport@moteefe.com – Support in English from 09am – 06pm BST (UK)

The Moteefe Ugly Christmas Sweatshirt Design Tutorial

The Moteefe Ugly Christmas Sweatshirt Design Tutorial

The Moteefe Ugly Christmas Sweatshirt Design Tutorial

Step 1

Firstly, Download and install the font file named ‘xmas_sweater_stitch.otf’ from here.

Step 2

Now you’ll need to download the Photoshop file and double click to open. Note: the bottom layer should replicate the Sweatshirt colour. This is to help you visualize how the design will look on the sweatshirt 

Step 3

You’ll see the layer labeled ‘Your Text‘ which is the area you will want to change. Select the Type Tool or Press the T to enable you to type

Top Tip: Depending on the length of the word, you might want to change the size of the ornaments on either side to accommodate the spacing. Press Command T and drag from one corner of the object with the direct selection tool tool to maintain the correct proportions of the shape when adjusting.

Step 5

Now you’ve changed the text, you can add your niche image! You can commission artwork via websites such as Fiverr of if you’d like the Moteefe Design department to take care of this for you, please send an email to sellersupport@moteefe.com describing your design brief including as much detail as possible.

Step 6

You’ve added your artwork and got it at the right size and positioning, now you’ll want to remove the stitches that interfere with the artwork, just how real knitted sweater would work. There are several ways to do this but for a less ‘permanent’ way of removing the unwanted stitches, let’s use the Mask tool. Select the layer ‘stick pattern’ and click mask. Now press B to activate the brush tool. Simply brush away the unwanted stitches

Top Tip: The mask tool enables you to ‘mask’ elements that you don’t want to appear. It’s a non destructive way of working as you’ll be able to undo your working or remove the mask all together. Whilst on the masked layer, use the brush tool with the colour Black #000000 selected and the colour White #ffffff to edit

Step 7

Looking great! Once you’re happy with how it looks, click save and we are now ready to export the png that will be ready to upload straight into the Moteefe builder. Don’t forget to turn off the bottom layer that we’ve labelled as ‘Sweater Colour’ as we only want to send transparent Png’s to print. 

Go to File > Export > Export as…

Step 8

Now the Export as dialogue box will appear where you’ll need to make sure a PNG will be exported with the Transparency option checked. (This is default when you select PNG) It’s the only image format that supports transparency, and that’s what our printing machines like to work with! 

Now click export and there you have it, your very own Ugly Christmas Sweatshirt design now ready to upload straight into the Moteefe builder. Great job!

Help and support

Our Customer Success Team are here to help you maximize your potential with Moteefe. If you need any additional support with your Ugly Christmas Sweatshirt campaigns, contact us using the detail below and we’ll be happy to help . Together, let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa – Success Manager

Sellersupport@moteefe.com
Support in English from 09am – 06pm GMT (UK)

NEW PRODUCT! The Moteefe Ugly Christmas Sweatshirt

NEW PRODUCT! The Moteefe Ugly Christmas Sweatshirt

NEW PRODUCT! The Moteefe Ugly Christmas Sweatshirt

Moteefe is thrilled to announce the arrival of a new product that is the perfect fit for selling this Q4. The Moteefe Ugly Christmas Sweatshirt. This infamous Christmas POD product has been a huge success with Moteefe since the beginning, so it made sense to make the sought after sweatshirts a permanent fixture on our platform.

With a highly competitive base price and a wide range of colours available, Moteefe will take care of your seasonal demands this Christmas! Lets take a closer look at the Sweatshirt in a bit more detail…

Ugly Christmas Sweatshirt

Product description:

Stylish fit
80% cotton, 20% polyester
Ribbed collars, cuffs and hem

Product colours:

Arctic White, Sky Blue, Royal, Bottle Green, Fire Red, Heather Grey, Hot Chocolate, Jet Black, Kelly Green, Oxford Navy, Steel Grey, Sun Yellow

Base Prices

 Shipping Prices

Free Ugly Christmas Sweatshirt designs

To support your success ahead of Christmas 2021, our design team has created a range of #PODReady Ugly Christmas designs for you to download and upload straight into your next Moteefe campaign. You’ll also find the PSD files should you want to customize the design to fit your niche! And you can read more about how to run an Ugly Christmas Sweatshirt campaign here on our blog post

Help and support

Our Customer Success Team is here to help you maximize your potential with Moteefe. If you need additional support please contact our Seller Success Managers via the details below. Together, let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager

Ana Sousa – Success Manager

Sellersupport@moteefe.com

Support in English from 09am – 06pm GMT (UK)

How to boost your income this winter with Moteefe

How to boost your income this winter with Moteefe

How to boost your income this winter with Moteefe

Moteefe.com presents an exciting opportunity for earning extra cash this winter and we want to show you how. To understand how Moteefe’s offering can work for you, let’s look at what Moteefe is, and how it works.

What is Moteefe?

Moteefe.com is a global print on demand (also known as POD) platform, that enables brands and retailers of all sizes to create and offer unique and personalized merchandisable products within minutes.

It is the only technology-enabled end-to-end e-commerce solution to manage the entire production and fulfillment of high-quality, on-demand, customized products globally.

To reduce cost and carbon emissions, every order is produced and routed as close to the end-consumer as possible. With offices in London, Lisbon, and Hanoi, and 20 fulfillment partners around the world, Moteefe is the perfect business partner for starting your online business. With sustainability at the forefront of people’s minds and many people searching for a greener, less wasteful alternative to the current ‘fast-fashion business model, selling with Moteefe has never been so attractive!

How does it work?

Our brand purpose is to enable entrepreneurs and businesses of all sizes by providing them with a great platform and selling tools they need for success. Many people launch profitable Print on demand businesses with Moteefe and we provide a zero barrier service to our platform so that it really is available to everyone. All you need is an internet connection, an email address and an idea to get started on your e-commerce journey!

Upload a design

Get started by creating an original eye-catching design and uploading it to Moteefes website

Select your products

Choose from a range of high quality products including items like hoodies, mugs, cushions, canvases and more!

Launch and promote

Publish your campaign online and start marketing your products across social media and the web

Start earning

Share your POD products with the world and let the sales roll in! we’ll take care of the production

The Moteefe Artwork Service

As part of Moteefe’s commitment to offering an end-to-end solution, our design team has created a range of #PODReady designs that can be uploaded straight into your next campaign. Covering a wide range of niches these designs are totally unique and many are based on proven winners in the POD world.
The Moteefe design bundles are ever-growing, so be sure to check back regularly for fresh new artwork

Your goals shouldn’t be basic. They should push you and make you think about how you’re going to achieve them. It makes you change what you’re doing to get there.

– Thomas Gentleman

How do I sell my products online?

Selling POD doesn’t have to be difficult! Perhaps you already have an Instagram page following and want to show your new POD product to your organic audience, or you are starting from scratch and want to learn how Facebook business works. 

Moteefe has plenty of free resources available for you to get started, and there are a huge variety of advertising avenues out there so you can choose what best fits your business model best. Print on Demand is an industry in which hard work really pays off and the more you learn the better your chances are at making big sales and reaching your goals

Our Seller Support team is also available to support you with your print on demand journey, from ideas generation to advertising and design support – you can contact them anytime to get expert industry advice.

White Label Stores

“White label” refers to a fully supported product or service that is made by one company but sold by another. Here at Moteefe, we offer every seller on our platform the ability to create their own white-label storefront. You’ll have the ease of using the Moteefe platform for your product fulfillment, and with a fully customizable storefront that supports your very own custom logo and banner.

You can also easily connect a custom domain to this store giving you a totally unique shopping experience, and all totally free – no monthly subscriptions or sign up fees!

Help and Support

Our Customer Success Team are here to help you maximise your potential with Moteefe. We’ll have plenty more Ugly Sweater designs coming over the next two months but if you have your own idea and need some advice please contact us we are always happy to help. Together, let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa
 – Success Manager

Sellersupport@moteefe.com
Support in English from 09am – 1800 BST (UK)

The TikTok Ads Targeting Guide

The TikTok Ads Targeting Guide

The TikTok Ads Targeting Guide

Tik Tok ads targeting allows users to direct their adverts towards specific groups. This will allow you to fine-tune your advert’s reach and target groups with specific interests, characteristics, and behaviors online. You can define this targeting during the ad group creation process. Let’s take a closer look at how this works…

How does specific targeting work?

The Tik Tok Ads Manager supports the following criteria for group-specific targeting:

Audience

Include

Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic)

Demographics

Exclude

Exclude Lookalike or Custom Audiences

Gender

Male, Female

Age

13–17, 18–24, 25–34, 35–44, 45–54, 55+

Location

Country/Region > State/Province

Select a Designated Marketing Area (DMA) when targeting the United States

Language

Delivery to users based on app language

Interest

Target users based on the videos they’re interested in

Behavior

Target users based on how they’ve interacted with videos

 

Target users based on how they’ve interacted with creators

Device

Connection Type

Wifi, 2G, 3G, 4G

Operating System

iOS and Android

Operation System Version

Deliver ads to users based on software version. E.g. iOS 10.0 or above, Android 4.0 or above

Device Model

Deliver ads to users based on user’s device model

Device Price

Deliver ads to users based on device pricing, ranging from no limit to $1000+

Carrier

Deliver ads to users based on mobile phone carriers

Interest Targeting

A user’s interest is determined by the way they behave relating to different content types. This content may include videos, ads, articles, pages and so on.

How does Interest Targeting work?

Tik Tok Ads measures how users interact with this content through views, clicks, downloads, and other specific actions. When a user’s interaction with a particular category of interest is high, for example, ‘gaming’ – (perhaps they regularly watch gaming videos or click on gaming ads), their profile will be associated with this interest for future advertising purposes.

Tik Tok Ads allows you to select ‘interest categories’ under the targeting module. When creating an ad group, your advert will target specific users whose profiles match your particular interest category.

Fine-tuning your adverts to target by interest can dramatically improve your ad delivery accuracy. Let’s take a look at how we can categorize interest targeting in two ways:

Product Characteristics

You can choose the interest you want to target based on product characteristics. For example, if you’re going to promote a Moteefe T-Shirt, you should select ‘Apparel and Accessories’ from the drop-down menu as shown below:

Use Cases:

You can select the interest based on use cases. For example, if you promote a “Moteefe Vacation T-shirt” and think that users who travel may have a particular interest in buying a Moteefe Vacation T-shirt, you can select the interest “Travel”.

For example, when you choose the interests, “Travel”, “Apparel & Accessories” and “Pets”, Tiktok will show your ad to users who are interested in “Travel” or ” Apparel & Accessories ” or “Pets”. Please note that when you select more than one interest, the target audience is users who meet only one individual criterion. So be sure to choose the interest which matches your target group the most.

Behavior Targeting

Behaviour Targeting allows you to deliver ads based on a user’s recent in-app behaviour on TikTok. While interest targeting focuses on a user’s long-term content consumption, behaviour targeting focuses on a user’s recent interactions with content. 

1. Video-related Behavior

Tik Tok Ads also allows you to target users who have watched a video to the end, liked, commented, or shared.

Note: The video-related behaviour that we can capture is limited to their engagement (video completion, like, comment, share) with the organic video content in the past 7 or 15 days.

Step-by-Step Video-related targeting

Step 1: Select your desired user behavior and content category:

Step 2: Search for the content Category you want to target:

Step 3: Determine the look-back time, seven days or 15 days:

Creator Following Actions

You can target users who follow certain types of Creators on TikTok or have viewed the homepage of certain kinds of Creators on the platform.

Step-by-Step Tik-Tok Creators

Step 1: Click on Add Behaviors: Creator Interactions

Step 2: Check the box to select your desired interaction type. TikTok provides two kinds of engagements under Creator Following Actions.

Following: You can target users that follow specific types (s) of creators.
Viewed Homepage: You can target users who have viewed the profile pages of creators’ specific type(s) in the last 30 days.

Step 3: Select your desired audience categories:

Differences between Interest Targeting and Behavior Targeting

Behavior Targeting

Interest Targeting

Feature Logic

Based on user behavior Predicted through machine learning based on long-term past behavior and critical indicators

Time Frame

Recent (7/15 days) Remote

User Behaviour

Tracked Behaviour General Behaviour

Content-Type

Organic Content Organic and Paid Content

Advertiser Type

Hands-on Hands-off