Tips

3 tips to thrive this Valentine’s Day

The most romantic time of the year worldwide is of course Valentine’s Day, and it’s just over one month away! It’s the perfect opportunity for you to begin your year with Moteefe the best possible way.  Have you started to create your amazing Valentine’s campaigns? If not, here are 3 simple tips which will allow…

Right-hand Side Advertising on Facebook

Did you know that Facebook’s desktop right column placement can be very effective, as you can use it to run adverts? On average, right column ads get a much lower click through rate than news feed adverts as they have a much cheaper click per impression. Right column ads are letterbox shaped. The advert images…

Don’t Forget to Reply to Facebook Ad Comments

When running Facebook ads it is important to guarantee that the most relevant comments are shown first – this can be done in the ‘Settings’ tab on your Facebook Fan Page. This is important because you can post a link to your product in the comments! When the most relevant comments are shown first, this…

Abandoned Cart Email’s Set-up

How many times have you noticed that a customer has entered your store, typed in their email address, but then abandoned the page without completing the purchase? This has happened to all of us and the best strategy by far is to retarget these customers by sending them an ‘Abandoned Cart’ email! You know that…

Moteefe’s Retargeting Guide

This post will be focused on retargeting – if you are running Facebook ads, this is an absolutely essential part of your winning strategy! There are several ways it can be done and today we will present one of them. If you’re not doing it yet you must start ASAP, as retargeting adverts gives the…

Winning Ads: Calculating Return On Ad Spent (ROAS)

Moteefe comes bearing gifts: more tips on Facebook ads, and this time focusing on return on ad spend (ROAS)! You should stop turning off your winning Facebook adverts! Facebook reporting is a blunt tool and does not show you the full picture. If an ad set is break even and if you are correctly re-targeting,…

Moteefe’s Guide to Facebook Ad Scaling

There’s a lot of debate around the topic of ad scaling, as everyone has their own way of doing it. One of our top sellers has shared their scaling technique with us! Here is what they do: They run Facebook conversion ads sets optimized for purchase at $5.35. They only run the advert in Facebook’s…

How to Test a New Design with Facebook Ads

When you have a design that you think can be a winner, you should test it out with different Facebook ads, and this is how you should do it:  You will need an image for your advert – a mockup of the design on a shirt with a background that is relevant to your niche!…

Facebook pixel integration guide

The Facebook pixel The Facebook pixel is not in fact a pixel at all. It is a tracking code which tracks visitors to your store or campaign, and the data is recorded by Facebook. How to create a new Facebook pixel Go to your ‘Pixels’ tab in Events Manager. Click ‘Create a Pixel’. Read how…

Email Marketing – Only for white label stores

If you are a seller with access to our white label stores, you can (and should) download your buyers’ email list, choose your favorite email marketing service (for example Campaign Monitor or Sendinblue), upload your list and start marketing to your buyers right away! You know that these people like your products as they have already…