Solutions

Announcement of Merch Hero

  We’re proud to tell you that Merch Hero is now available! A world-class solution for your Shopify store (and for other platforms soon), which relies on Moteefe’s  great supplier network! Here are the top 3 reasons why you should use Merch Hero for your e-commerce store: Firstly, thanks to our global scale we bring you…

What is Print On Demand?

Print On Demand (commonly called POD) is one of the hottest e-commerce opportunities right now. It’s booming market that allows anyone, from individuals to large brands, to create custom products for their customers. The advantage to someone as an entrepreneur or creative person is that you can use Print On Demand to create personalized products…

What Is Dropshipping?

Dropshipping is a hot business opportunity right now. If you’ve been searching online about starting a business, then you’ve probably seen some things about dropshipping. Maybe you’ve even seen “rags to riches” dropship stories. While dropshipping is a great opportunity for a lot of reasons, the truth about dropshipping is that it’s not easy. Just…

The Importance of Color Theory in Branding

  For a new e-commerce store, the importance of color in branding and advertising is extremely important yet often overlooked. Many business owners start with colors they personally like rather than colors that evoke a psychological response by the consumer to relate and buy from their brand. Corporate branding strategies understand color psychology and the…

How to Optimize Your Online Store

Optimizing your online store requires a well-designed SEO strategy, consistent effort, and regular monitoring to make sure everything you are doing is working as planned. The internet is so vast that you can’t expect to open an e-commerce store and have it rise to the top of Google rankings with buyers immediately flocking to your…

How to Drive More Traffic with Instagram

Learning how to drive more traffic with Instagram to your online store starts with proper profile creation including the bio, implementing the right campaigns, and having consistent content targeted to the right consumers via hashtags. As an e-commerce business, understanding how to utilize and leverage where your buyers are is imperative to sales and growth.…

Calculate Profit Margins for Dropshipping

  To calculate profit margins for dropshipping and print on demand e-commerce stores, you need to understand the difference between margin and markup and find reliable wholesale suppliers who are able to consistently offer goods. Margin is the cost of goods subtracted from the sale price divided by 1. Markup is the margin dollar value…

9 Steps to Build a Store Brand Customers Love

  With more than 24 million e-commerce stores competing for consumers’ attention, it is more important than ever to build a store brand that customers recognize, seek out and return to. Be one of the 2.5% making more than $1,000 in annual sales by clearly defining your target market, building a brand to attract them…