Solutions

The Importance of Color Theory in Branding

  For a new e-commerce store, the importance of color in branding and advertising is extremely important yet often overlooked. Many business owners start with colors they personally like rather than colors that evoke a psychological response by the consumer to relate and buy from their brand. Corporate branding strategies understand color psychology and the…

How to Optimize Your Online Store

Optimizing your online store requires a well-designed SEO strategy, consistent effort, and regular monitoring to make sure everything you are doing is working as planned. The internet is so vast that you can’t expect to open an e-commerce store and have it rise to the top of Google rankings with buyers immediately flocking to your…

How to Drive More Traffic with Instagram

Learning how to drive more traffic with Instagram to your online store starts with proper profile creation including the bio, implementing the right campaigns, and having consistent content targeted to the right consumers via hashtags. As an e-commerce business, understanding how to utilize and leverage where your buyers are is imperative to sales and growth.…

Calculate Profit Margins for Dropshipping

  To calculate profit margins for dropshipping and print on demand e-commerce stores, you need to understand the difference between margin and markup and find reliable wholesale suppliers who are able to consistently offer goods. Margin is the cost of goods subtracted from the sale price divided by 1. Markup is the margin dollar value…

13 Benefits of Print on Demand E-commerce Solutions

  Selling print on demand t-shirts, hoodies, and hats are one of the fastest ways to start a profitable e-commerce business. Unlike many other traditional dropshipping business structures, print on demand services often have great products to choose from at prices that allow a business owner to make money. Not only that, print on demand…

9 Steps to Build a Store Brand Customers Love

  With more than 24 million e-commerce stores competing for consumers’ attention, it is more important than ever to build a store brand that customers recognize, seek out and return to. Be one of the 2.5% making more than $1,000 in annual sales by clearly defining your target market, building a brand to attract them…

Leggings are now available at Marcazo!

Long gone is the time when wearing leggings was only acceptable when doing sports! Nowadays, you can see people wearing them on all types of occasions: at home, walking down the street, at the gym and even when hitting the beach! In Brazil, leggings are considered one of the most popular items to own, and…

Tổng quan về Boleto – hình thức thanh toán trả sau phổ biến tại Brazil

  Về Boleto Boleto bancário, hay gọi tắt là Boleto, là một phương thức thanh toán rất phổ biến tại Brazil từ những năm 1993. Boleto có thể được in ra thành dạng phiếu hoặc được sử dụng như một dạng voucher ảo. Được phát hành bởi Liên đoàn Ngân hàng Brazil (FEBRABAN), Boleto cho…