As of 2019, approximately 250 million people use Pinterest every month. While this may seem like a huge potential audience, we need to focus on narrowing it down to a specific niche that is the most likely to check out your store and purchase your merchandise. So, how do you use Pinterest to find a niche, exactly?
Well, keep in mind that most users are looking for and pinning topics that they themselves want to see rather than what others are interested in. This makes for a much more personalized experience on the platform. So, your goal as a marketer is ultimately to get users who seem to be interested in your brand’s style to pin the link to your merch store onto their boards. For instance, someone interested in, let’s say, modern art probably isn’t looking to pin a link that’s going to lead them to an online store full of comedic-style branded products. However, that doesn’t necessarily mean that you can’t convince them to.
Let’s take a look at the statistics. A staggering 98% of Pinterest users have reported trying new things they discover on Pinterest, compared to 71% on other platforms. 93% of users have used the platform to plan for, research, or make a purchase. Basically, from a statistical standpoint, most people are looking to discover and try new things. Your online store can be among those things, especially with the help and support of a trusted POD platform like Moteefe.
Among the business types that have the potential to skyrocket their results, eCommerce ranks toward the top. This is because online stores sell and promote physical products that can be photographed and touched up to be more cosmetically appealing to users, thus increasing the odds of them pinning and saving the link.
So, how do you find a group of users to target on the platform? First, you must understand the majority of people who are actively using it. Luckily, we’ve already done the research for you.
60% of Pinterest households have children five years old or younger
50% of Millennials use Pinterest monthly
66% of women between the ages of 25-54 are signed up on Pinterest
40% have household incomes of more than 100k annually (more spending money means an open mind to discover and purchase new products).
Pinterest has an eCommerce selling power that’s unlike any other social platform. You can use it to determine your niche and to get other people interested in your brand who normally wouldn’t be otherwise. You have the opportunity to expand your merchandise promotion into other categories of interest so that your niche isn’t so limited. More traffic driven organically to your store means higher conversion rates, which will ultimately lead to more brand recognition and, of course, more money in your pocket.