A: Yeah, and then I can see why we had a bit of confusion there, because those two questions are very similarly worded that we might have gotten it in a script in the zeitgeist. So that was the biggest missed opportunities. Crosetti and. And then we’ve got the biggest mistake of selling online. That’s why we had to make the biggest hidden mistake I think we agreed on. Yes, not an obvious mistake.
T: So none of this was fully aligned before this? No. The biggest hidden mistake. And we see this all the time, and it’s very easy to do so, you’re running paid advertising to a campaign, you upload your artwork, you’ve made the artwork yourself, maybe, which is also part of this. You you think this is great, it’s going to sell. You get your campaigns going, your Facebook campaigns, that is driving traffic to it and is selling.
A bit it’s not selling great, it’s not selling poorly, it’s selling a bit, it’s taking over, it’s bringing in sales. One day you’re a little bit ahead, the next day, you a little bit behind. You’re spending time managing campaigns. Maybe you’re making 10, 20 dollars a day, OK? But you’re spending money. You’re taking time. It’s a huge mistake. You want to move on. So test it. You know, give it a good try.
I’m not saying just after one or two days, but if it’s not scaling up, if you’re not really going to be able to drive that one on to huge sales, move on, not moving on and wasting loads and loads of time on stuff that’s just ticking over is no good. Imagine if you’ve got a physical store and you’re selling, you’re selling, you’re selling a drink, you’re selling a drink. Doesn’t matter what it is, could be lemonade.
You’re selling your own lemonade that you’re making. And then people are coming in, you’re making lemonade. You’re ending up throwing away a lot of it at the end of the day, break even or maybe a little bit up. But believe me, there’s a store down the street selling ginger ale and there’s a queue five miles long for and they can’t get enough ginger to make the ginger ale that they’re going for it. Now, you can just keep going with your stuff and you do some more marketing around it.
Maybe get some people you might get some more people interested, but they don’t want that. They want the ginger ale. That’s what you’re dealing with here. There are millions. And I do mean millions of buyers on the Internet right now in a variety of different places. If your stuff isn’t selling, just taking over. If it’s not selling at all, it’s better because then you can just stop. There’s no debate if you haven’t sold anything and you just lose your money.
The real problem comes with the stuff that’s just taking over because you know how maybe it will get. I’ve never seen anything get better after four or five days if it’s taking over breakeven or slightly down. Yeah, you can mess with the targeting a little bit, but you’re not going to be able to take that to something that people can’t stop themselves from buying. Yeah, you’re targeting might be wrong. You can adjust so but you should know your niche by now.
You should know where your buyers are within your niche. If you’re just starting out, then yes, you will have to go through a little bit of this at beginning with a couple of campaigns, a couple of things where you’re trying to work out what’s going to what’s going to work and what isn’t. But believe me, when you find a winner. Sells, you can make mistakes on the ads, you can have no ad copy, you can just drop the link in there, you can get your targeting slightly wrong.
You can overspend on the people will buy it because they want to buy it. Winners stand out and speak for themselves. Don’t get caught in the trap of spending a whole amount of time just taking over with something because I should. But it’s a good design. I like it. I don’t care if you like it unless you’re going to buy loads of it and then do please. If you’re going to do that, I can send you some campaigns to do that from you.
Don’t waste your time on stuff that’s break even or worse or making a small profit. It’s let it run, let it run. Come up with ten more designs while you’re doing that. Yeah, let it run. Let it run but make test test test. Keep moving on and find that winner and that winner will scream to you because the engagement right. Will be completely different. The clicks will be completely different. The ads, the carts will be completely different.
The the purchases will be completely different on a different scale than you haven’t seen before. And that could be one in ten campaigns, one in twenty one thirty one and forty one in 50. Doesn’t matter. Find the big winners.
A: Yeah. It said it’s heartbreaking to see when people do get stuck in that rut or, you know, in that loop because it’s the way I see it. Aid and this is selling is break even above try. I’m going to try and change the pricing and try and change this and change the wording and change this and change the end of the day. Is this sort of mindfulness. You can’t have that. And they are going to think, what is it?
Yeah, they’re married to design. And it’s the way I see is they’re trying to there’s like a little square cube and they’re trying to force it into a circle. Oh, it’s never going to fit. They’ll never believe the next block up. Right.
T: As people believe there’s all sorts of things. Oh, this isn’t right. Is this is there is something else. It’s the design. It’s the design is always, always, always the design. Yeah. Some weird stuff can happen. Don’t change the prices. Keep your prices high. If they don’t want to buy a high price, then find something that they do want to buy at a high price. You’re not here to break even and take over and give stuff away.
You’re here to find great designs that people really want to buy and then push that out strongly as you can to them as quickly as you can and really scale it up and then move on to the next thing. Don’t get stuck in the in the break even or worse trap.
A: Yeah. Yeah. So just on this, so I’m going to before I start doing some self plugs to the Moteefe course, etc.. If you’ve got any questions, please feel free to put in the comments and get over to it. If you are new to Moteefe to selling online, want to make some money while you’re working from home, etc. etc.. There is a link to the Moteefe and of course down below where you can find how to do it and add anything and everything is the best place to start.
T: There’s a Moteefe ads course? How much is that?
A: Let me just check. It’s free, Thomas, free. Completely free.
T: Who made that face because, of course, was it just some random person off the street that never sold anything online before?
A: It’s someone who’s who, from my knowledge, is sold well over 10000 units themselves, and probably even more than that is yet to disclose the amount. And I think I’m looking for an AK. Thomas came up with the car so you can literally go on and find a free motive at schools that Thomas wrote. In the description below on YouTube, not only that, you also see a link to a Facebook group where you can find me. So if you do have something that’s shown any initial signs of success in design, but you want to scale it to Germany, Sweden, to Norway, to everywhere you want to go global with it, message may not get that point.
That’s what I’m here for.
T: The Facebook group join 7000 other members, Moteefe users all focussed on the same goal in our Facebook group is a fantastic group. We’re all active in there all the time. You might be watching this in the Facebook group if you are. Hello, please do join. It’s worth it. And again, no cost to you.
A: Yeah, that’s it. And as we have no more questions for the words, final words.
T: Well, that sounds very final, but I think we will do this again next week. Thank you, everybody, for tuning in anytime. Really tune in anymore, do you?
A: You click in.
T: Click, thanks, everybody, for clicking in, smash up the likes, follow us, do the things you subscribe, like subscribe, share, comment. Every bit helps and we’ll be back next week. Thank you very much. And do head over to Moteefe.com and create your account today.
A: Yeah, stay safe, guys, and we’ll see you next week.