Moteefe Live: Moteefe’s Print on Demand design giveaway

Moteefe Live: Moteefe’s Print on Demand design giveaway

Moteefe Live: Moteefe’s Print on Demand design giveaway

Launching a new campaign on Moteefe only requires one thing—a design. Coming up with designs can sometimes be the hardest task when launching your Print on Demand business. Fortunately, our team has created a ton of FREE customizable designs for sellers like you to use!

In this week’s live stream, Moteefe gives sellers a ton of free designs to use for their next campaign. With over 20 designs available in a variety of different niches, Thomas Gentleman and Aidan Kessell go through the designs, explain why you should use them, and how you can customize them to your target audience.

Some of the topics they cover include: 

  • 01:35 – Where to download our free designs
  • 03:56 – Customizing and translating the designs
  • 08:20 – All about cushions

Don’t have 20 minutes to spare?  Here’s a summary of what you missed:

Where can I download the free designs?

You can download the designs here.  There are over 20 designs to choose from in various niches including fathers, sand castles, triathlons and more. With Father’s day only a few weeks away (June 20), now would be a great time to take advantage of the free designs and launch a few more campaigns.  

Customizing and translating the designs

The design files are available in PhotoShop files which allows you to customize the appearance to your niche and audience’s tastes.  Additionally, we recommend you translate the designs to other languages so that your products can be targeted to other countries and cultural groups.  If you need help translating, reach out to our Success Managers on Facebook.  They will be more than happy to help!

All about cushions

Cushions are great selling products since many buyers aren’t aware of the average price of a cushion.  This allows you to set higher profit margins on a low-cost item.  With clothes, some people may not know sizing, but with cushions, sizing doesn’t matter as much.  All sizes are perfect for any household.  It make. a great add-on item to offer in your white label store and it’s a home accessory that can always be purchased as a gift!

If you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with Germany. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.

Thomas Gentleman

Learn more

If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

  • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
  • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
  • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

Moteefe Live: Maximising Your POD Sales in 2021

Moteefe Live: Maximising Your POD Sales in 2021

Moteefe Live: Maximising Your POD Sales in 2021

Print on Demand has been a popular entrepreneurial project for people wanting to be their own boss and start an e-commerce business at home.  But, it can be a daunting endeavour for people that are new to the industry.  Fortunately, POD experts Thomas Gentleman and Aidan Kessell are here to help. 

In this week’s live stream broadcast, Thomas and Aidan discuss everything you need to know to maximize your POD sales.

Some of the topics they cover include: 

  • 4:08 – What is Moteefe? and what do we offer? 
  • 7:41 – Customizable Stores and Campaigns 
  • 9:50 – 65+ Customizable POD products 
  • 10:53 – European POD market overview 
  • 14:51 – Start with the UK 
  • 17:47 – Then it’s all about Germany 
  • 21:52 – Big audiences work 
  • 24:44 – If it’s working translate it 
  • 27:52 – Amazing profit per sale 
  • 28:36 – Retarget everything 
  • 35:31 – Free scaleable artwork 
  • 37:54 – Three huge ROI boosters
  • 38:21 – Personalization integrated

Don’t have an hour to spare?  Here’s a summary of what you missed:

What is Moteefe? And what do we offer?

Moteefe is a Print on Demand platform dedicated to promoting entrepreneurship and enabling creatives to bring their ideas to life.  Brands and retailers of all sizes can create and offer unique and personalized merchandisable products to their audience within minutes.  We do this through eliminating barriers to the e-commerce industry by taking care of production, delivery and customer service.  And with no joining costs or hidden fees, Moteefe encourages entrepreneurs to pursue their passions and creative projects without taking any unnecessary risks.

European POD market overview

POD sellers should consider focusing on the European market.  It’s a massive market for sellers since it is far less saturated compared to North America.  There is less competition and your advertising budget goes much further since the euro and pound are so strong.  Moteefe also has a production facility in Europe which allows for faster shipping times for your customers.

Free scaleable artwork

If you have yet to get started or you want to diversify your campaigns, download our free design template.  This design has made thousands in profit for our sellers and it is highly customizable for various niches.

Three huge ROI boosters

Cross-selling, upselling, and pre-discounted pricing are three available features on Moteefe that can greatly increase your return on investment (ROI). Use these options to help boost POD sales.

If you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with Germany. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.

Thomas Gentleman

Learn more

If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

  • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
  • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
  • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

Moteefe Live: Print on Demand Q&A with Moteefe

Moteefe Live: Print on Demand Q&A with Moteefe

Moteefe Live: Print on Demand Q&A with Moteefe

We are almost halfway through 2021 which means it’s time to reflect, look back at how we’ve all been doing, and review our performance.  The only way to get better at something is to take risks, try new strategies, and implement a few changes!  Luckily, this week’s live stream is a Q&A session with our Print on Demand experts Thomas Gentleman and Aidan Kessell. 

  • 2:10 – What’s the best market to target? EU or US?
  • 6:57 – What is the best country to target in Europe?
  • 9:50 – What is the hottest POD product?
  • 14:07 – What is the biggest missed opportunity?
  • 16:47 – What is the biggest hidden mistake when selling POD?

Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

What’s the best market to target? EU or US?

Although you can try selling in both markets, Europe is seemingly the easier path to success.  Most sellers will start with the United States, believing it’s easier to penetrate since there are so many people to target, however, it’s extremely competitive.  The EU is a less saturated market compared to the US, making it a bit easier for new sellers to start their POD journey.

What is the best country to target in Europe?

Start where you can speak the native language.  If you are a French speaker, target France.  Speak English? Target the United Kingdom.  Once you have found success in your main country, the next best country to target would be Germany.  Translating your designs in German allows you to target German-speaking countries like Germany, Austria, Switzerland, Liechtenstein, and the Italian province of South Tyrol.  It’s a huge market with massive potential.

What is the hottest POD product?

Cushions.  These home accessories are great selling products since many buyers aren’t aware of the average price of a cushion.  This allow you to set higher profit margins on a low-cost item.  With clothes, some people may not know sizing, but with cushions, sizing doesn’t matter as much.  All sizes are perfect for any household.

What is the biggest missed opportunity?

Cross-selling.  It’s a great opportunity to increase a customer’s basket size.  Be sure to turn on the cross-sell feature when creating a campaign. 

What is the biggest hidden mistake when selling POD?

Don’t spend too much time on a design that isn’t performing well.  Get rid of the bad designs and focus on the ones making profit.  Find the big winners and find a formula that works for you.

If you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with Germany. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.

Thomas Gentleman

Learn more

If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

  • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
  • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
  • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

Full transcription

A: Good afternoon, everyone, and welcome to this week’s Live Stream, where we are doing a print on demand Q&A. We’re going to answer some of the questions that you’ve sent in to us, as always, joined by Thomas. Tell us, how are you?

T: I’m good, Aidan. Hello, everyone. Welcome to another Aidan and Thomas show here at Moteefe.com. We hope you doing well out there. If you don’t know anything about Moteefe. And let me give you a very quick introduction Moteefe is a print on demand platform. What does that mean? Well, that means that we only produce the items after they’ve been ordered so we don’t have warehouses full of designs, meaning that we’ve got super low barrier to entry.

It’s a great opportunity for you to get involved in e-commerce right now. Today, with Moteefe at no cost to you, Moteefe’s a completely free platform to use. We’ve got a worldwide system, a network indeed of printing locations. So that means that wherever you order all around the world, we produce the item. We print the item as close to your buyer as possible, meaning that the buyer gets a great experience. It comes to them as quickly as possible and everybody’s happy and to end.

So Moteefe, Moteefe.com, if you haven’t checked out, please head over there, open the account. As I say, it’s completely free and you get to speak to Aiden and very often, which is always well worth it, even if you’re not planning to to do anything else, just open an account and keep messaging item. He will really appreciate it. But in all seriousness, great opportunity, especially now we’re just going to run through some questions today that some of our top sellers and some of our other sellers and users have sent into item over the last few days.

And we’ve selected the ones that where we’ve had the most questions on the on the same topic. So idn over to you for the first of these insightful, hopefully insightful questions. I don’t know what they are, so it’s going to be exciting for me as it is for you. So Aidan, drumroll please.

What’s the best country to target? EU or US?

[00:02:02.840]

A: Number one. OK, and I’m going to elaborate on this. So the question was EU or US? But to elaborate on that, that could mean 101 different things is, what’s the best market to target at present? Is it Europe or is it the United States? There’s a lot of people doing well on both sides of the pond. Do you think, Thomas?

T: Oh, I thought you meant emus.

A: I didn’t. No, no, that’s good as you are.

T: Yes. Emu niche, strong niche. US or the United States. North America or Europe. Europa. Europe, simple is that when you first starting out, everybody, one of the biggest mistakes people make will everybody, but we see a very common entry path into print on demand, and that’s cats in the States.

A: It really is.

T: Now, I’m not saying that you can’t sell cat T-shirts or cat related or cat niche products in the United States. Some people are doing tremendously well in that case, however. From our experience, we see people when they’re just starting out, they have a fairly basic cat design, sometimes just a picture of a cat of varying qualities. Yeah, they then tried to sell that into the biggest market. And it’s a great market, don’t get me wrong, into the United States.

You can make a lot of money there. With Moteefe. We see thousands, tens of thousands of orders in the United States coming in all of the time. And we’ve got a dedicated network of production facilities spread out all over the United States to fulfil those orders. A fantastic profit margin, if I do say so myself, for the seller in the United States, however. When you’re first starting out, and indeed in general, you should always be selling, at least in Europe as well, and I would suggest in Europe to begin with, it’s a lot less competitive in Europe, is it’s a market where there’s you have to put in a little bit more effort because there’s translations to be done and people get put off.

But that because of that little bit of extra effort, it means that the majority of people, people being notorious for their lack of action, especially when they’re not being told to do it. So remember that you’re doing this for. Yourself, whatever your goals are now, your goals might be to make a lot of money, it might be to prove to yourself that you can so that you can be successful at something and your degrees of success could be a spectrum.

It doesn’t have to be that you want to change your finances completely or be independent of change. Change the picture. It’s the beginning. How many do you want to get at the beginning and and what are you going to go for? So you’re the master of your own destiny. The more you put into something, the more you get out. That’s true in everything. Almost everything in life, apart from lottery tickets. And at the end of the day, if you combine everything that everybody puts into lottery tickets and what actually comes out, most of it is held back.

So even in that instance, it doesn’t work out. So this isn’t a lottery ticket. This is about you, what you want, how you want to go about it. And the more effort you put in, the better the results. And one of the ways that you can do that is to find a design test in the U.K., U.K., if you’re English speaking. That’s a good place to start and then move that design into the rest of Europe, so Europe, Europe, Europe, definitely you want to focus on Europe, of course, try stuff in the United States.

But believe me, and we see from our data working with new people in the industry, new people with Moteefe and even bigger sellers, more experienced sellers are now switching over and testing Europe, that that’s where a lot of success and a lot of money is being made.

A: And just just for that, isn’t a lot of sellers over the last since since I’ve been working within that and their age, they underestimate their age of being a native to that country. Some of the Dutch settlers with the Moroccan settlers, Italian settlers, they they think they have to take a best super winning design in the US and then do it in Italian the half the time. No, it’s about the coins in terms of phrase that I wouldn’t know unless I was in that country or grew up in that country that, you know, and they live with these things that only they would know.

And it resonates with their audience better. And then I’ve seen some people that have just this small phrase that only someone who’s a native speaker, that language would get rocket. And it’s literally just black text in a black, like, really simple stuff. So, yeah, there’s potentially those winning terms of phrase that you wouldn’t think would sell that actually self.

T:  Indeed. So Europe, first, the next question and what have we got next?

A: It’s very loosely linked. So we’ve with Europe and what would you say the best by a country is at the moment.

What’s the best country to target in Europe?

[00:06:58.340]

T: So the best country to sell into in Europe, if you like Europe, I’d say, well, you want to start. You want to start. As I say, if you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with German and indeed German. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.

It’s a powerful, powerful, big market. Lots of reasons why that is. It’s a rich country as a country of 80, 90 million people and growing. It’s a very rich country and it’s definitely a country that loves to buy online. There’s no doubt about that. There are also some internal reasons why Germany might be a good place for non Germans and Germans alike to start. Then that’s because it there’s some funny rules in Germany about what you can and can’t do online and how you have to be registered and set out to be a business.

So. That doesn’t apply to non Germans Moteefe handle everything in non German residents Moteefe, handle everything we’ve got. Translation service will help you will get you going. But definitely Germany is key to your success if you’re not sending in Germany, if you’ve never served in Germany before and you want to start contact Aidin and we’ll give you a we’ll work with you to come up with a plan and design ideas the whole lot and create yourself the beginnings of a German store where you can start driving some units.

We’re here to help you, especially especially if you’re going to take the opportunity right now and target Germany.

A: Yeah, definitely. And. Germany is killing it. That’s what I’m going to say to you guys, and if you do those translations, I look, I implore you to to message me and get get get on on that.

T: How do they reach you? They message your carrier pigeon more so they can do carrier pigeon semaphores code. 

A: But the easiest method and I always you know, you go to the path of least resistance, I would Facebook message me, how would you do that if you join in or if you’re watching on YouTube? There’s a link in our description to our Facebook group. And in there you find me so you can literally join the group. You see that I post regularly two or three times within the group that week.

And then you can actually click on me and my friends, send me a message or alternatively and they are might regret this, you could email me on Aidan@Moteefe.com.

What is the hottest POD product?

[00:09:33.070]

T: But I think he regrets that because I won’t that one that did so, those young people, people forget what I’ve just said about my inner layer. This an Easter egg is a secret tip to whoever is watching and was the hottest product right now with the hottest product irons. And for all the hottest powder products, it’s so hard to sell. Well, I think we all know what that is, and that is cushions, cushions are amazing with custom text on it.

What’s custom text I hear you ask with Moteefe? Moteefe have a feature that will allow you to add customisable text to fields of customisable text to most of our product range or a couple of outlying products that we don’t know isn’t available on. But for all of the main products, all of the apparel and definitely four cushions, you can add custom text. We’ve got square cushions and we’ve got rectangle cushions. Oh yes, that’s it. Rectangular cushions indeed. Not rectangle cushions, rectangular cushions, square and rectangular.

What’s great about them? People love them. It’s an item that you can display in your house, so it’s out. It’s seen where there’s a t shirt, a hood is great, but you have to wear that and you have to go out wearing it. Love messages or personalised messages, Father’s Day message. It’s Mother’s Day messages, those kinds of messages, funny messages as these people are displaying in their house, on their sofa, maybe on their bed couch, all of these different chairs, scattered cushions as I put them around.

People can say it’s something that they can show off all of the time. People love them. Cushions are amazing. In Europe, I would sell a cushion at twenty nine euros and ninety five cents or twenty nine euros and ninety nine cents. Or if you want to be come down a little bit, you can come all the way down to twenty seven ninety nine point ninety five. Whatever, wherever you’re pricing 26. I wouldn’t go, I wouldn’t go much below that.

And if you want to really push the boat out, which is an English expression for go for it, you can try as high as 34.99 euros, not pounds. If you are going to go 34 pounds, I think you are definitely at the upper limit there. However, if your test, test, test, test, test, if you’ve got a really, really strong design with custom text on it that really speaks to the niche.

The buyers within that niche that we have seen, we have seen successful sales at very high price points. But you’ve always got to try and offset that with buyer expectation, you know. Twenty nine year old. Ninety nine cents is a good benchmark for where you want to be.

A: Yeah, I, I like a bit of a strange reason as to why I love it so much. Not just I mean for selling is safe and you buying a gift for someone and you know they see a lovely fishy T-shirt, jiujitsu T-shirt, you know, whatever needs that person’s in and chest t shirt for their other half, their brother, their sister, the mother. They’ve also got to remember what size is that person. The cushion is one size fits all.

They’ve got to think about it. You know, there’s no barrier. There is just that’s a cushion for that person.

T: Indeed. Indeed. And I think the statistics on how many men know that their partner sizes is pretty low. We don’t know. I can see that. We don’t know. And probably there’s a few people out there, they’re not even sure what size they take. So, yes, universalising one cushion fits all our cushions come pre staffed. So you’re not just buying the.

A: Oh, the bag.

T: Yeah, the case. The pillowcase doesn’t cover the cushion cover. You’re buying the fully stuffed. Ready to go. Ready to sit on. Ready to. Hit someone with if you wish, not recommended, but the very thing fully staffed, that’s what comes ready to go, nothing else. And that’s why it’s it’s a great it’s a great product, a great price. People love them. They can just buy them in their houses. So what’s the hottest product right now?

Definitely cushions.

What is the biggest missed opportunity?

[00:13:57.040]

A: Oh, yes. Oh, yes. Right. Oh, I’ve got a bit of a trick question for you, Thomas. I am. What do you think is the biggest missed opportunity when selling for Obama, the biggest missed opportunity? Mm hmm. It’s a good question. Let me remind me of my night and I mean, I know what I that we have two similar questions.

We do have two serious questions for me. I would say, like if I was to add, so many people don’t add it.

T: Oh, yes. Yes. Groo not optimising your campaigns and all sorts of very different ways. So Moteefe, Moteefe, dot com, go there, create an account is completely free, upload some artwork and you will see that you can create what we call collections by putting a tag grouping products together with with a with a name, with a tag on those products. And then the products within the same tag will be shown as up sell or cross-sell items across sell items for one of the campaigns.

So if somebody goes on to the product page, add something to Baskett, something to the basket, the basket will pop up. And within that basket, other products are the campaigns, as we call them, from the same collection. Tag will be shown as items within that basket. Caveat here, personalised items are fantastic, but people aren’t going to be typing out names while they’re trying to check out. So we’ve restricted it that you can have cross-sell enabled for custom tech.

So if your campaign’s custom text, you’re selling a custom text product, that’s great. You can have you can have cross-sell there in the basket. You can have other products shown. But those other products have to be products that don’t have custom text on it. So if you’re just going to use one tag, make sure that you’ve got a mixture of campaigns that are that have custom text and those that don’t, so that you get something definitely shiny in the car.

So you’re not optimising your campaigns for boosting the average order value or products per order is definitely a big missed opportunity. And if you have any questions around how to do this, you can reach out to Aydan and in our group, our customer success managers, and they will explain exactly how to do that. In fact, and as an expert on optimising optimising stores and campaigns for our users.

What is the biggest hidden mistake when selling POD?

[00:16:29.380]

A: Yeah, and then I can see why we had a bit of confusion there, because those two questions are very similarly worded that we might have gotten it in a script in the zeitgeist. So that was the biggest missed opportunities. Crosetti and. And then we’ve got the biggest mistake of selling online. That’s why we had to make the biggest hidden mistake I think we agreed on. Yes, not an obvious mistake.

T: So none of this was fully aligned before this? No. The biggest hidden mistake. And we see this all the time, and it’s very easy to do so, you’re running paid advertising to a campaign, you upload your artwork, you’ve made the artwork yourself, maybe, which is also part of this. You you think this is great, it’s going to sell. You get your campaigns going, your Facebook campaigns, that is driving traffic to it and is selling.

A bit it’s not selling great, it’s not selling poorly, it’s selling a bit, it’s taking over, it’s bringing in sales. One day you’re a little bit ahead, the next day, you a little bit behind. You’re spending time managing campaigns. Maybe you’re making 10, 20 dollars a day, OK? But you’re spending money. You’re taking time. It’s a huge mistake. You want to move on. So test it. You know, give it a good try.

I’m not saying just after one or two days, but if it’s not scaling up, if you’re not really going to be able to drive that one on to huge sales, move on, not moving on and wasting loads and loads of time on stuff that’s just ticking over is no good. Imagine if you’ve got a physical store and you’re selling, you’re selling, you’re selling a drink, you’re selling a drink. Doesn’t matter what it is, could be lemonade.

You’re selling your own lemonade that you’re making. And then people are coming in, you’re making lemonade. You’re ending up throwing away a lot of it at the end of the day, break even or maybe a little bit up. But believe me, there’s a store down the street selling ginger ale and there’s a queue five miles long for and they can’t get enough ginger to make the ginger ale that they’re going for it. Now, you can just keep going with your stuff and you do some more marketing around it.

Maybe get some people you might get some more people interested, but they don’t want that. They want the ginger ale. That’s what you’re dealing with here. There are millions. And I do mean millions of buyers on the Internet right now in a variety of different places. If your stuff isn’t selling, just taking over. If it’s not selling at all, it’s better because then you can just stop. There’s no debate if you haven’t sold anything and you just lose your money.

The real problem comes with the stuff that’s just taking over because you know how maybe it will get. I’ve never seen anything get better after four or five days if it’s taking over breakeven or slightly down. Yeah, you can mess with the targeting a little bit, but you’re not going to be able to take that to something that people can’t stop themselves from buying. Yeah, you’re targeting might be wrong. You can adjust so but you should know your niche by now.

You should know where your buyers are within your niche. If you’re just starting out, then yes, you will have to go through a little bit of this at beginning with a couple of campaigns, a couple of things where you’re trying to work out what’s going to what’s going to work and what isn’t. But believe me, when you find a winner. Sells, you can make mistakes on the ads, you can have no ad copy, you can just drop the link in there, you can get your targeting slightly wrong.

You can overspend on the people will buy it because they want to buy it. Winners stand out and speak for themselves. Don’t get caught in the trap of spending a whole amount of time just taking over with something because I should. But it’s a good design. I like it. I don’t care if you like it unless you’re going to buy loads of it and then do please. If you’re going to do that, I can send you some campaigns to do that from you.

Don’t waste your time on stuff that’s break even or worse or making a small profit. It’s let it run, let it run. Come up with ten more designs while you’re doing that. Yeah, let it run. Let it run but make test test test. Keep moving on and find that winner and that winner will scream to you because the engagement right. Will be completely different. The clicks will be completely different. The ads, the carts will be completely different.

The the purchases will be completely different on a different scale than you haven’t seen before. And that could be one in ten campaigns, one in twenty one thirty one and forty one in 50. Doesn’t matter. Find the big winners.

A: Yeah. It said it’s heartbreaking to see when people do get stuck in that rut or, you know, in that loop because it’s the way I see it. Aid and this is selling is break even above try. I’m going to try and change the pricing and try and change this and change the wording and change this and change the end of the day. Is this sort of mindfulness. You can’t have that. And they are going to think, what is it?

Yeah, they’re married to design. And it’s the way I see is they’re trying to there’s like a little square cube and they’re trying to force it into a circle. Oh, it’s never going to fit. They’ll never believe the next block up. Right.

T: As people believe there’s all sorts of things. Oh, this isn’t right. Is this is there is something else. It’s the design. It’s the design is always, always, always the design. Yeah. Some weird stuff can happen. Don’t change the prices. Keep your prices high. If they don’t want to buy a high price, then find something that they do want to buy at a high price. You’re not here to break even and take over and give stuff away.

You’re here to find great designs that people really want to buy and then push that out strongly as you can to them as quickly as you can and really scale it up and then move on to the next thing. Don’t get stuck in the in the break even or worse trap.

A: Yeah. Yeah. So just on this, so I’m going to before I start doing some self plugs to the Moteefe course, etc.. If you’ve got any questions, please feel free to put in the comments and get over to it. If you are new to Moteefe to selling online, want to make some money while you’re working from home, etc. etc.. There is a link to the Moteefe and of course down below where you can find how to do it and add anything and everything is the best place to start.

T: There’s a Moteefe ads course? How much is that?

A: Let me just check. It’s free, Thomas, free. Completely free.

T: Who made that face because, of course, was it just some random person off the street that never sold anything online before?

A: It’s someone who’s who, from my knowledge, is sold well over 10000 units themselves, and probably even more than that is yet to disclose the amount. And I think I’m looking for an AK. Thomas came up with the car so you can literally go on and find a free motive at schools that Thomas wrote. In the description below on YouTube, not only that, you also see a link to a Facebook group where you can find me. So if you do have something that’s shown any initial signs of success in design, but you want to scale it to Germany, Sweden, to Norway, to everywhere you want to go global with it, message may not get that point.

That’s what I’m here for.

T: The Facebook group join 7000 other members, Moteefe users all focussed on the same goal in our Facebook group is a fantastic group. We’re all active in there all the time. You might be watching this in the Facebook group if you are. Hello, please do join. It’s worth it. And again, no cost to you.

A: Yeah, that’s it. And as we have no more questions for the words, final words.

T: Well, that sounds very final, but I think we will do this again next week. Thank you, everybody, for tuning in anytime. Really tune in anymore, do you?

A: You click in.

T: Click, thanks, everybody, for clicking in, smash up the likes, follow us, do the things you subscribe, like subscribe, share, comment. Every bit helps and we’ll be back next week. Thank you very much. And do head over to Moteefe.com and create your account today.

A: Yeah, stay safe, guys, and we’ll see you next week.

 

How to Bulk Clone Print on Demand Campaigns on Moteefe

How to Bulk Clone Print on Demand Campaigns on Moteefe

How to Bulk Clone Print on Demand Campaigns on Moteefe

The Bulk Clone function on Moteefe is a great way to mass upload multiple designs without having to individually edit campaign details each and every time.  Once you have already provided the prices, products, colors and general details of one product line, you merely upload a new design via the bulk clone feature and it will easily duplicate all of the information from the first campaign to the new ones. 

Not sure how to use it? Follow the steps below.

Step-by-step tutorial: Bulk Clone feature

1. Start off by logging into your Moteefe account.

2. Go to Your Dashboard, you should now see all of your campaigns in one location.

3. Select a campaign that you want to use as the base campaign.

4. To the right of the campaign, hover over the Bulk Clone symbol.

It looks like the letter C next to a circle with a plus sign inside of it.

5. Once clicked, you will be taken to the Bulk Clone Tool page. 

If you decide to Bulk Clone a campaign, all of the details within the chosen base campaign will duplicate over to the new designs. 

bulk clone

6. From here, click on Upload Files and select the design files you want to upload on Moteefe.

Your files will automatically upload below and you will be able to edit the campaigns’ details like Campaign Name, URL, and Collections. 

7. That’s it!

Now, the new campaigns will contain the same products, prices and color options as the base campaigns.  The only thing that has changed is the design!  However, if you want to make any additional changes, feel free to edit the campaigns as you regularly would.

This simple feature can you save you time if you happen to have a ton of designs to upload.  Try it out for yourself!  And if you are looking for more tips and tricks when it comes to navigating the Print on Demand industry, check out our Facebook group Moteefe x Marcazo Global. The active community of sellers is there to help you during your POD journey.

So Let’s #GoMakeIt

Moteefe Live: Moteefe’s Print on Demand design giveaway

Moteefe Live: How to design POD artwork that sells

Moteefe Live: How to design POD artwork that sells

Running a Print on Demand business can be super profitable—as long as you hit on a good design. But what’s the key ingredient to turn a bad design into a good one?  In this week’s live stream, Print on Demand experts Thomas Gentleman and Aidan Kessell give viewers valuable insight into what steps you can take to find and create a winning design that will bring in thousands in profits!  Some of the topics they will be discussing include:

  • 2:00 – Be original 
  • 2:40 – Consider how the design will appear on the product 
  • 5:54 – Text-based designs 
  • 6:20 – Personalise your language 
  • 9:00 – Do you design yourself? Or is it better to use a designer? 
  • 12:32 – What design styles work best? 

Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

Be original

It’s okay to gain inspiration from designs online, but avoid trademark and copyright infringement.  Stealing ideas from established designers and brands is a bad idea.  Your account can get suspended or banned and you may face a lawsuit from the original designer.  Don’t risk it.  Produce your own original designs for the best results.

Consider how the design will appear on the product

What’s the shape of the product?  What colors are you using?  Consider the physical attributes of your product.  High contrast between the design and product makes your designs pop!  Use a legible font so that your message is clear.

Personalise your language

Phrases like, “Food is good!,” “Happy Father’s Day!” or “Geology rocks!” are too generic and do not sell as well as products with a more personalised message.  If you are targeting a niche market like foodies, consider something like “This guy likes to eat.” Or, better yet, include the custom text tool to give your buyers the ability to customize their own messaging! 

Do you design yourself? Or is it better to use a designer?

If you have the ability to create your own artwork, go for it!  However, if you are mediocre or below average at graphic design, consider outsourcing this task.  Reaching out to a talented designer now can be better in the long run since it allows you to develop a professional working relationship with them, making it easier for you to communicate your ideas.

What design styles work best?

Simple is good. However, consider your audience.  Understand your audience and tailor the style to what they would prefer.  For example, if you are targeting bikers and motorcyclists, a more traditional-tattoo style may work best.  If you want to target new mothers looking to buy baby grows and children’s clothing, a more cute and simple design may be preferred. 

“Don’t infringe, don’t directly copy. Don’t just cut and paste somebody else’s stuff straight in. Come up with something yourself, add some value to a concept and be mindful of the fact that you can’t get away with that stuff.”

Thomas Gentleman

Learn more

If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

  • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
  • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
  • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

Contrast is important to make the design stand out—Pop.

— Thomas Gentleman

Full transcription

Aidan: Good afternoon, everyone, and welcome to this week’s livestream, where we’re going to be talking about how to design POD artwork that sells, more importantly, that sells. And that’s what we want. As always, as every week. I’m joined by none other than Thomas Gentleman, our resident POD expert.Hi Thomas, how are you?

Thomas: Hi. Hello, everybody. I’m doing fine. Thank you very much. How are you doing?

Aidan: Doing good. Other than the great English weather, I cannot complain. 

Thomas: Was that the grey English weather? Or the great English?

Aidan: It was grey today, unfortunately. Grey.

Thomas: Yes. Well, I mean, it’s only May. What does one expect? Yes, abroad is a thing, that’s all I’m saying, abroad is a thing 

Aidan: It’s certainly a thing as well as anything is. Well, hello, everyone. It’s just joining us. Hi, Hillary. 

Thomas: Oh, yes. All those people joining us. Hillary, Marcos, hello. Welcome. Welcome. So today, Aidan what are we talking about? What a glorious topic have we got for our dedicated legion of fans?

Aidan: Print on demand designs that sell. OK, yes. 

Thomas: I’m really interested in this. Where we starting? This sounds like a great topic and tell me all about it.

Aidan: Tell you all about it? Well, some designs sell better than other designs. So it’s hard to come up and create those designs.

Thomas: Let’s get let’s start at the beginning. Do we want to start at the beginning of the the third chapter to the end? I think the beginning is probably the best place to start. So the first thing that you’ve got to do when you’re thinking about what is going to sell is not just what can make sales, but what you can sell legitimately. So you have to make sure that you’re not copying somebody else’s design exactly. You’re not infringing on their copyright.

You’re not for infringing on a trademark. You’re not doing something that isn’t sustainable because we will not let you do that. We will shut you down. We will find you. You can’t do it anyway or wherever you are trying to sell. It’s not a sustainable thing. So the first thing that you’ve got to make sure that you’re doing and you know, you know, you don’t come on, you know, come on. You know, you say don’t do that.

Be original

[00:02:07.170]

Thomas: You know what you’re doing. If you’re doing it, stop it. We’re here to help. That’s why we’re doing a video about it. Don’t infringe, don’t directly copy. Don’t just cut and paste somebody else’s stuff straight in. Come up with something yourself, add some value to a concept and be mindful of the fact that you can’t get away with that stuff. And even if you can get away with it somewhere, wherever you might, in the end you won’t.

And in the end it will come back to hurt you. Plus, all of that time that you’ve wasted, you won’t have learnt how to do it properly. So you won’t have anything. So the first thing is, it’s got to be something that you can sell. The next thing is: What product are you putting it on? So if you’re putting, let’s start with a lot of people start with T-shirts now. Is it going to be a dark t-shirt or a light T-shirt?

Consider how the design will appear on the product

[00:02:57.140]

Thomas: If it’s going to be a dark T-shirt, then you want a contrast of colour. So contrast is important to make the design stand out, Pop. If you’ve got a white cushion like light grey cushion, you want to go dark, you want to have a high contrast, if you’ve got a dark product, then you want bright colours, white on black, the highest contrast that you can have, vibrant colours stand out more. So just think about how you’re going to catch people’s eye when you’re trying to sell a product next thing.

Very simple. If you’ve got text on your product, then you want to make the text big so it fills. The majority of the products you want big, bold words, you know, had some little thing here, it might be the coolest little phrase in the world, but you’re not going to be able to read it. So you really want to fill that middle part of the product. You want your text big, keep it readable. Big words, easy to read fonts.

You don’t want to have these fonts, all wispy and like somebody has written it with a quill. You want, you know, your bold Arial whatever font is fine. That that’s where you want to start. Everything else comes second. So if you’ve got a readable, you know, big print, high contrast, keep it readable. Everything else follows on from that. So, yes, of course, you can do little hearts if it’s a cushion for Mother’s Day or a family or a marriage or whatever engagement product or something like that, something that’s got a love message.

You can put some hearts in and you can maybe you can have a little bit of text that isn’t as as strong as, you know, a little a little softer text, but you still got to have those basic. But definitely the basics.

Aidan: Now, it’s good tips there, and I think also just when you were mentioning about having a big typeface, I suppose, as well, when you have that big and clear, when people are scrolling through your ad, it is the first thing that pops out, grabs them. Right.

Thomas: Yes, I said so they want to be able to read the message, if if if your message isn’t readable, then it’s lost or. Yeah. If only one percent of the people can read it, then it only hits one percent. You say you want to get it. Big people are scrolling through and moving on very quickly. You’ve got in front of them. You’ve probably paid to get in front of them. So you want that point one of the second that you are in front of them to be as impactful as possible.

So, yes, you’ve got to catch their eye. High contrast. And once you’ve caught their eye, then you want them to be able to read and engage with the message that’s on the products. If you have got a message on the product, which I do recommend, because just images alone tend not to sell anywhere near, if at all, as well as text based designs, then the next level of this is what kind what message do you put?

Text-based designs

[00:05:56.410]

Thomas: What are you going to say now? Do you say, let’s say we’re sending a fishing T-shirt, so I’m going to put the going to put the text back here. It’s going to be high contrast. Everyone’s going to see it, am I going to put, “fishing is good?”

Aidan: No, you’re not.

Thomas: Because that doesn’t connect to anything. It’s just a statement I’m going to put: “I love fishing” or “this guy loves fishing.” Yeah, “this guy’s hooked on fishing.”

Personalise your language

[00:06:23.770]

Thomas: That’s what I’m going to put because that’s the T-shirt that I am walking around in. So when you’re using.

“I, my” these things that ties it to the person. Not just general statements about, “oh, wouldn’t it be wonderful if one day we went fishing together old boy?” No, that isn’t going to do very well. It’s like, “this guy loves going fishing with his bros.” That’s the kind of thing. Or, “you’ll find this guy fishing with his bros when he’s not in management consultancy.” That’s that’s how that’s how you get the hook. All I want for Christmas is to go fishing with my bros.”

I don’t know why I’m saying bros so much this week. I’m okay.

Aidan: But it’s a popular thing people to do a lot nowadays.

Thomas: So I’m not really people that are anyway. So that’s that’s how you want to tie them in. And it’s a message to somebody else. It’s not. Personalisation is the next thing. So how do you tie in? You could say to somebody on a on a message. I whatever I’m not good with this kind of stuff, but I I appreciate you, my whatever, dearest. And at the end, it’s not from your eternal love you can put from Bob.

Yes, because you can have that personalisation, so you’ve got if you customise products to add custom so the buyer can add their names to that product, that gives an extra level of connection to that product. It makes it a one off. So very simply, use language like me, my, I, that kind of thing, or if it’s a gift for somebody else, you, your, you are mine, that kind of thing, rather than general statements like, isn’t fishing good?

Or if I quite like cupcakes isn’t as good as you know, this guy loves cupcakes. And then if you can add in that extra level of personal personalisation. So if I had three children, which I do not, well, who knows. But if I had three children and for Father’s Day I got a fishing T-shirt, say this cool dad loves fishing and this dad is owned by. And then the three names that you’ve got, everything that you can want because they’ve given it to you.

You’re walking around the children’s names. Some people appreciate that kind of thing. Please, if I do have any children out there, don’t send me something like that because I don’t fish. So at least get my niche right.

Aidan: Yes, what would your niche be?

Thomas: Live streams with Aidan.

Aidan: Of course, of course. Right. This is the next question on this one, though. Do you learn to design yourself? Or get a designer? or both?

Do you design yourself? Or is it better to use a designer?

[00:09:04.910]

Thomas: Well, it’s always good if you know the basics of how to use design software so that you can make little adjustments to the designs. And yes, if you are just using fairly simple text based designs, you should be able to learn to use a program like PhotoShop and Illustrator within 10 or 20 hours of messing around with it to the level of, you know, getting some text onto a t shirt, however, really, if you want to do this long term and you want to test a lot of designs and really scale up your business and also free yourself up to do other things, you know, like live streams with Aidan, then you want to get and find a designer to do all of this stuff with you, for you, in fact.

Now, that doesn’t mean that you can just expect them to deliver all of these things without telling them what you want. You’re still going to have to brief them. You’re going to have to work with them. You’re going to have to say, hey, Mr. Designer, this design that you gave me, it didn’t sell. But this design, which was very similar for, you know, very similar messaging, but different colours, different different layout, different font, maybe this is what’s working in this niche.

Can we have more like this? Less like that. So there is a period of working together to try to find a style that resonates with your niche and it will be different. So fishermen are going to want to have different things, different things, different design styles, different styles, different designs, different fonts, different messages are going to work in the fishing niche vs. the Mother’s Day niche or the Father’s Day niche. So it’s not like there’s just one thing like, oh, you must use this font and you must use these colours because every single niche is going to be different.

Aidan: OK. When Hillary in the chat said, yeah, livestreams with Aidan, she said a solid niche indeed! Thank you, Hillary.  It is a solid niche.

Thomas: A little niche, a little niche, but a beautiful one.

But yeah, don’t copy this niche. Go find your own niches out there. And we also had a comment saying, Thomas, fishermen, I don’t know who who that person is referring to. But yeah, any questions on POD designs guys, feel free to comment. And a quick self plug here. Right. So if you guys are watching over on YouTube, you’ll find in the description below a link to our Moteefe global Facebook group where you can find me, you can find Flor, you can find Ana, basically.

And we help all the sellers find success from translations if they want to scale into other countries tips and tricks on Facebook, how to upload a design that’s finished. We help with that with some designs that are showing it initial success. We can even help you get them redesigned in other languages to really scale and take over the world. So definitely join the group if you were new to all of this. We have a free Moteefe ads course and it doesn’t just go through ads, it goes through anything and everything.

How to get started from step one is that twenty nine? So take that. 

Thomas: Twenty nine? Twenty nine steps.

Aidan: Who knows! Twenty nine steps. Yep.  Go and count them. And in the comments, prove me wrong.

Thomas: Not the twenty nine steps. It was a different, a different number, a different number of steps.

What design styles work best?

[00:12:20.560]

Aidan: I’ll have to go look at it straight after but I’ll check it out. Please do the Moteefe ads course, join the group. Message me and I’ll be happy to help. So good question from Hillary when it comes to designs, what styles work best for you? Cartoon, realism, abstract? To be honest. Simple is good.

Thomas: Simple is good. Simple is good. Yes. If you’re selling to fairly serious fishing types, farmers, you know that that kind of men, really, and their men, adult men, then cartoon styles are probably wants to stay away from. If you are going to put an illustration of a fish on something, if you think sort of a 19th century gentleman, amateur style illustrations of the beasts rather than anime style illustrations or sort of along the, I don’t want to say the word or else we’ll get striked but the theme park in Florida style ones, big eyes, you know, that kind of thing. 

You want to stay away from that unless you’re targeting to people that maybe appreciate that. So maybe honour that kind of an illustration. Obviously always be original. Don’t just copy. But that kind of an illustrative style. If a father was buying something for a daughter might be appropriate for that kind of thing, but not maybe for a grandfather biker that wouldn’t really want sort of a pony on a bike or a unicorn on a bike.

I mean, maybe they would. There’s always someone out there. But in general, I would go for a little grittier, 1950s and 1960s tattoo style of illustrative work for bikers in general, notwithstanding their age or gender. Whereas, you know, large eyed illustrations.

Aidan: Anime 

Thomas: You said you said, I know you’re into that item, 

Aidan: Everyone needs a vice. That might be mine. Good stuff. So I think we’re looking good. There’s no more questions in the chat as of yet Thomas. They’re all just smashing their keyboard. And on that, you should also smash the like and subscribe button if you are on YouTube can’t forget those.

What NOT to do when creating your design

[00:14:43.920] 

Thomas: Make sure also that your designs can be printed. Well, so don’t use glitter effects, don’t use, don’t make don’t have sort of light shining out of when somebody’s views something on a screen, the screens backlit, it’s projecting light out when they print it flat on a T-shirt. You don’t want to disappoint your buyers because they think it’s going to have a neon glow or anything like that. So don’t use any transparencies. If you want a glowing effect or like text that’s got sort of a glow around it, then you want to you want to do that in a different way.

Don’t use a transparency layer at all with anything you want, everything 100 percent on or off so that it will print well, don’t make it don’t make a glitter effect or make a any kind of lighting based effect on anything that you sell. Because in the end, yeah, it might look good on screen, but when it prints, everyone’s going to be disappointed. So stay completely away from anything like that. Glasses are always not these type. The ones you drink from drinking glasses with light shining through them, don’t you know, don’t do it.

You don’t need to do that. Know your audience. Keep everything sustainable in terms of artwork, legitimate artwork that you’re allowed to sell. By contrast, always high contrast, vibrant colours and big readable words when you put them on there. Yes, in some niches can go you can put a lot of words out there, but still keep it readable. There’s no point in having A’s that look like O’s or whatever, like some of these weird fonts that nobody can read easily.

Readability, readability, readability is the number one thing across everything, and that’s it. You just keep on testing work with a designer, as Aidan quite correctly say, work with a designer and work with that design as well. Don’t just you’re not buying a designer, but design is lot like a a bag of coffee beans. You can’t just get a designer and blend it up and all of a sudden you’ve got great stuff. Now you have to work with them because they will need to be guided, briefed and taken along the journey as well.

Give them feedback and find somebody that you can work with. Ideally, in the end, you’re paying them a monthly fee like they’re working for you for a set amount of artwork every month. And you’re just that encourages you to keep filling up their inbox with new stuff and it makes a commitment to them. And then if you start making money, give them a little bit more, give them more designs, give them more money. It’s it’s it’s a win win.

And after you’ve worked with somebody for six months or a year, they don’t need to ask. It’s just, oh, that’s in that niche bank, you’ve got something that, you know that’s going to be selling very well from the beginning. So there we are. Aidan, why don’t you wrap it up?

Aidan: So thank you to everyone who’s tuned in. We will be back next week on Thursday at 5pm GMT for our next episode. We’ll keep you posted what that will be. And if you do want to get started on print on demand, making money from home, making a little side hustle, and then check out the description and the links in the description Moteefe group, you can find me, Thomas, Ana, Flor, everyone. All the success team to help you.

You’ve got any tips and tricks, anything, any questions about set stuff up, whatever, where they’re for you. Secondly, don’t know where get started? Moteefe ads course. It’s there in the description. That’s your first step. 

Thomas: Moteefeschool.com. Oh no, Moteefe.school.

Aidan: If you’re not sure it’s in the description. So I’ll see you guys all in the Facebook group. It must be directly. And you see Thomas either in the group or next week. Thank you very much every.

Thomas: Thank you.

 

Moteefe Live: Maximising Your POD Sales in 2021

Moteefe Live: How to Maximize your Return on POD Ad Spend

Moteefe Live: How to Maximize your Return on POD Ad Spend

How do you know if your ads are working?  Calculate your return on ad spend (ROAS).   This marketing metric measures the amount of revenue your business earns for each dollar it spends on advertising.  Knowing your ROAS helps you determine whether or not you are making a profit.  In this week’s livestream, Thomas Gentleman and Aidan Kessell discuss everything you need to know about ROAS and what you can do to maximize it.  Some of the topics they cover include:

  • 01:24​ – What is ROAS? 
  • 02:20​ – How do you calculate your ROAS? 
  • 04:54​ – What’s the big mistake that everybody makes? 
  • 07:05​ – Why is it that if an ad is break-even or better you should always leave it running? 
  • 10:59​ – How to leverage on your ROAS for Father’s Day
  • 13:24​ – The importance of targeting very big audience

Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

What is ROAS?

ROAS stands for return on ad spend.  It is a marketing metric measures the amount of revenue your business earns for each dollar it spends on advertising. 

How do you calculate your ROAS?

Essentially, you take your revenue and divide it by your advertising costs.  For example, if you spend $20 on ads which results in selling one $100 product, your ROAS is 5—for each dollar you spend on advertising, you earn $5 back.

Why is it that if an ad is break-even or better you should always leave it running?

It’s better to leave breakeven and profitable ads running because it allows the Facebook pixel to collect more information about your audiences. Plus, this allows your old ads to gain more engagement like likes and comments.  More engagement leads to more impressions and interactions.  And you can always retarget your ads to people that may have interacted with the ad.

The importance of targeting very big audiences

Lately, there’s been great results when testing with big audiences.   There’s an audience expansion button on Facebook to help you increase the size of your targetted audience.   For example, if you’re targeting fishermen, using a targetted keyword like “fishing rod” may result in a fairly small audience. Hit the expand audience button and Facebook will expand that out to the entire population of the regional country or area that you’re targeting.

“Nothing works for everybody. Test, test, test. Every niche is different. Know your own numbers and go for it.”

Thomas Gentleman

Learn more

If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

  • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
  • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
  • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

You’ve got to know your numbers. You’ve got to know what you’re at.

— Thomas Gentleman

Full transcription

A: Good afternoon, everyone, and welcome to this week’s Live Stream, where we are going to be talking about ROAS or return on ad spend and how to max your return on your POD ad spend as always, and you’d expect nothing less. I’m joined by Thomas Gentlemen, resident POD expert. How are you doing, Thomas? OK?

T: Yeah, I’m good, thanks. I hope everybody’s doing well out there. And yes, this week return on ad spend something that I think a lot of people. Don’t look at if they do, they’re not looking at the right things. There’s but there’s a simple, fairly, relatively simple, we’d say a relatively simple calculation to overcome this. So let’s jump straight into it. As I say, smash up the likes, hit subscribe. We’re on YouTube this week.

What is ROAS?

[00:52]

T: So if you’re visiting, your support is appreciated. So when you’re driving traffic to your white label store on Moteefe.com. Moteefe.com, the interim print on demand solution we’ve got fulfilment centres all around the world, so that your items are locally produced and shipped to happy buyers with a low impact, it’s a great business model. Nothing has to be prepared for very low barrier to entry. But as with everything, you have to invest a little bit in either building a page or a blog or a traffic source or a Twitter feed or an Instagram account somewhere where you can drive traffic or a lot of people, a lot of our users do use paid traffic so that you can drive large amounts of traffic very quickly.

And when you’re doing that. You’re spending money and whenever you’re spending money, it’s a good idea to keep track of it. Now, not a lot of people do keep track of it, which is why we see some weirdness going on. But it is important to keep track of it. So let’s say that your your set up, you’re running. It can be any advertising platform is going to be the same. You can calculate your return on ad spend in the same way some platforms like Facebook will calculate it for you as a way of finding out.

How do you calculate your ROAS?

[02:14]

Let’s say that you’re running on Facebook and you’re running to a product on Moteefe, the way that you calculate your break-even return on ad spend is quite simple. So let’s say that you were selling a digital product, a product that didn’t require any cost, no base cost at all. If you have if you’re selling the product for ten dollars. Then it doesn’t it doesn’t for every ten dollars that you spend, you want to get ten dollars back, that’s your break even point.

So your return on ad spend needs to be one. But if you’re setting a print on demand product or any other physical product where you have to pay something towards the cost of the product yourself, you need to a very simple calculation for that. What you do is you take the price that you’re selling the product at. So let’s say you’re selling at twenty six dollars and 99 cents for a T-shirt. The base price of Moteefe is around six dollars. There’s some discounting going on if you if you sell more, but it’s around six dollars, just just use that for the simpleness of calculation is about the right price.

You take the 26 dollars and ninety nine cents that you’re selling the product for, and then you take away the six dollars that the. Product costs you. Then you take the original, so that gives you twenty dollars and ninety nine cents spoiler. So you’ve got your twenty six point ninety nine cents. That’s your product. The price you’re selling at. Take away the price of the product. Then you go back to having your twenty six, ninety nine, the price you’re selling and you divide that 26, 99 by the 2099 that you’ve got left, and that will give you your breakeven return on ad spend number. 

Aidan? Aidan’s here poised with the power of the Internet, Google machine.

A: Power of the Internet. This week is different it’s the power of the calculator, the calculator. So the ROAS as or the indication there would be 1.285. 1.2 to keep it simple. 

T: 1.285 is what you need to hit. Don’t keep it simple. They need to hit this number to break even so, it’s critical that they know, you know, exactly what this is and you’re hitting it. So 1.285 is the minimum return on ad spend that you want to see from selling that product to be in profit.

What’s the big mistake that everybody makes?

[04:54] 

T: Now, what’s the big mistake that everybody makes here, they look at the cost per purchase. But the cost per purchase doesn’t tell you the full picture because the cost per purchase will only show you the. That’s per purchase per checkout. It doesn’t tell you how many items were ordered at checkout. And I can tell you that a lot of our sellers here at Moteefe.com are making more than one sale per checkout, not every checkout, but more than one sale per checkout, basically more than one sale per checkout, selling more than one item per checkout.

So we see a lot of sellers with a what we call a PPO, a product per order ratio. This is the number of products that you’re selling per checkout per order that comes in of anywhere between one point three to one point five, some even above one point five, some all the way up right towards two, which is great to see. Well done to the people that are doing that. Now, if you’re using Facebook, Facebook will calculate that for you into the return on ad spend, because some of the data that we send through to Facebook when there’s a purchase made includes the items in the basket and their cost.

But what we don’t send through is the base price. So that’s why you’ve got to do a little bit manually yourself. If you just rely on the cost per purchase, let’s say that you were making 15 points on a sale. Let’s just say that you’re making 15 dollars on the sale and you’re getting all of your sales on Facebook fo $15.50 cents. So that’s the cost per purchase. And you think, oh, are making fifteen dollars per T-shirt I sell.

So I’m losing 50 cents per purchase? Well, no, because actually if you check, you’ll see that more than you’re selling more than one product per order. It could be one point two could be one point five, whatever it is all of a sudden now you’re in profit. Right. It’s very important to understand which products you’re setting, where you’re selling them, what your normal order looks like, and then calculate your return on ad spend. And then if it’s at breakeven or better, then you always leave it running.

Why is it that if an ad is break-even or better you should always leave it running?

[07:09]

T: Why do you leave it running? Two reasons. One, the more times the pixel fires, the better. It’s great. You’re using Moteefe have white label stores, which means that you’re building brand awareness. When people get the product, they will remember the domain name that they bought from return and then buy more stuff later on. And also, if you’re driving traffic, that means that some people are going to land on the page or engage with the ad or leave a comment.

You know, that kind of engagement hit the hit. The page may be add to cart, maybe get all the way to check out, but for some reason they don’t buy. The train arrives, the cart explodes, dinner’s ready in microwave pings, the microwave pings.

Why microwaves have to ping, I never know. But they do. Ping it is a thing. So something happens, they don’t complete the purchase and you can retarget all of those people very easily with a platform like Facebook, many advertising platforms have the same thing. So actually, even more of those people from that had even more of that ad spend will actually be going towards making you money. When I first started out, I didn’t know any of this.

I it was just, oh, I’m losing money. I break, even break even so good, I want to be making at least X percent or I can’t scale this because it’s not above that. Actually, when I look at the numbers, it’s ah, hang on. I compare the money that I’ve spent today on my ads and the money that I’ve got on my Moteefe dashboard. And I seem to have a lot more money on my Moteefe dashboard than I would have thought I should have had from the ads.

There must be something going on here and that’s all about return on ad spend. So one point hitting a ROAS a return on ad spend of just 1.285. I believe that was the number is very, very doable.

A lot of products, you’ll see some gurus out there and they like my return on ad spend is like three, three point five. Yeah, it has to be because they’re cost goods, their cost of their goods. Maybe they’re getting the goods for like twenty dollars and they’re selling for like 25 or 30 dollars. So, of course, it has to be high because that’s just their break even point, they don’t tell you. Actually, I was just at my break even point and I was running.

I was running it. So 1.285, it’s only 28 percent more. It’s very, very doable. Say, this is why another reason why print on demand is a great thing, a great thing to to to get into, especially now because your margins are great. You’ve got a huge amount of room from six dollars all the way up to twenty six. Ninety nine. To and that’s saw your profit, so you’ve got all of that to play with, so you’ve just got to get over that little bit.

You’ve just got to get above getting the same amount back as you spent on the ads to be in profit. And then, as I say, you’ve got retargeting, you’re building a page, you’re building a brand. You can be target everybody that liked it. You can be target everybody. The viewers viewed the product but didn’t end up buying. Even if I was at 1.3 there, I’d be like, actually, this is fine because I know that I’m retargeting people.

Ads also have little dips in performance and they come back up. I might not scale that one up if I was at 1.3, but I’m not going to turn it off.

I know that with my products per order ratio and everything else that’s going on, that I’m pretty good there. So you’ve got to know your numbers. You’ve got to know what you’re at. You’re going to have different products. You might be you’ve got a T-shirt in that you’re selling in the campaign. But maybe there’s also a mug. Maybe there’s also a sweatshirt. You’re going to have different orders, structures around there, so you’ll never get it perfectly like, oh, I always sell this much or that much, but just work out exactly what you need for your for your main driver product and then get everything else set up to work with that.

How to leverage on your ROAS for Father’s Day

[10:59]

So you want to select two products that work with work with that product. So if you’re sitting in the dad nasch, you would want to drive the traffic to say a cushion cushions are very popular. Great product to sell. Father’s Day is coming up. You covered that as ad nauseum on the channel that Mother’s Day, but that’s because it’s such a huge sales opportunity. So you’ve got your main products, a customised custom text. We have custom text at Moteefe.

It’s great to check out personalised cushion for a father within that cart. You can use a collection tag. To show other products that a father might like, so you would want to use one collection tag for the main product and also that collection tag on two other products so that you can control what’s in the cart there. And then you add all of that one collection tag into the store. Now, in the store, you’re going to have your general tag that everything in the stores got, but you want more control over it.

So just use one tag. For three products, three campaigns at that tag to the store as well, remove all of the other tags from those three products and then you’ve got the control there. And that’s when you can start to say, oh, actually, I’m selling a cushion, but maybe a mug would work well with that cushion let’s put a mug in there. That’s OK. Let’s put it. I’m selling a mug. But people are coming in, they want to buy the mug, but let’s show them a hoodie for $39.39

$39.39, $39.99. Always use charm pricing. That’s whole other thing, great books out there on that kind of stuff anyway. $39.99, because they might they might put that in as well. And all of a sudden my return on I spend that I need for selling mugs because mugs are normally cheaper, is going to be higher than a T-shirt. But if you can if every fourth order you’re getting a sale for a hoodie at $39.99, all of a sudden that changes the game.

That’s, that’s a that’s a huge boost to average order value and it adjusts all your numbers so supercritical. Know where your money’s going. Don’t turn off ads that are making money or break even, even if they’re slightly losing, you’re still going to hit people up on the retargeting, your pixel still firing and the other final tickets. The other final tip of the week.

The importance of targeting very big audiences

[13:24]

T: What’s the final tip of the week, Aidan? I haven’t told him so he doesn’t know. 

A: Put me on the spot there. Uh, final tip of the week…

T: Big audiences. Aidan what is it?

A: Big audiences. Huge ones. 

T: How big? 

A: The biggest.

T: Very, very big audiences, we’re seeing some very good data coming in. I’m seeing some very good data coming in excuse me, of hitting up big audiences is something that I’ve always played with. It normally works more in Q4, but even now I’m saying big is beautiful. Big audiences work great. Five million, 10 million, 20 million, 40 million. 50 million, 70 million.

Millions and billions, you do need probably a better pixel data and you need to get maybe the first 50 100 sales on your pixel first, I’m not a big fan of thinking about, oh, I can’t do this because the pixels.. try it, especially in big nations like Families Father’s Day. You can push it right out there because of they’re seeing some very interesting results with big audiences. Also, there’s a little button audience expansion in Facebook. So let’s say you you’re targeting a fisherman, always like a fishing rod is your interest target. Fairly small interest target. Well, it’s a fair interest target if you hit the expand audience button, that will then expand that our Facebook expand that out to the entire population of the regional country or area that you’re targeting. 

And it says if we can find buyers extra to this audience, then we’ll hit them up too with the ad. So with that, we’re seeing I’m seeing that start to work more and more. Now, it won’t work for everybody.

Nothing works for everybody. But it’s something again to test, test, test, test. Every niche is different. Know your own numbers and go for it.

A: That’s huge. It’s just I had this idea hanging on to it went from something you could do daddy’s chair and then have a similar similar style with Daddy’s mug as the up-sell himself. Bang, that’s going to put your product right up. Or like my dad, for example, has a fishing chair so you can have daddy’s fishing chair for the cushion for his back. Then Daddy’s fishing coffee mug. Right. Similar design. So you can definitely bump up your average order value.

And I just want to take a quick second. Say hi, Robert. Good afternoon to you too.  Robert says hi to us both. 

T: Hey, Robert. 

A: Yeah, it’s definitely something that’s easily overlooked. You can’t just look at the cost purchase and just that’s it. And big mistake cause, I dare say people who haven’t tuned into this one could potentially turn off some profitable winners and crazy days. That does happen. But no, this one formula to rule them all.

T: Happens all the time.  Don’t make sure that you know what your return on that spend is. What’s the calculation? Again, I’d make the calculation is you take the … you want to do it? you can do it.  You know it. 

A: It’s the selling price divided by the product price minus the base cost.

T: Yes. So get your product price, what you’re selling at. You’re selling at $26.99. Find out what the cost per the cost of goods are. All of that’s showing very clearly when you’re building the products on Moteefe. Take that away, so 26, if your base price is a six dollars, you take the six dollars away from the $26.99, leaving you twenty dollars and ninety nine cents. Then you go back to your original $26.99 and you divide that between, you divide that into $26.99 and that will give you a return on ad spend that you need for break even of 1.285.

That’s your target. 

A: Yeah, so I’m going to take it, take a second us to do a bit of shameless plug, if that’s OK.

T: Well, I don’t know. Let me check with. Yes, apparently shameless self plugging is allowed on the Internet. You might I thought, I know this is new ground for the Internet, but yes, apparently shameless self plugging is a thing on the Internet.

A: I dare say I’m not the first and I’m definitely not going to be the last. So for you guys and gals who are watching on YouTube, there’s a link in the description for two things. If you’re new to POD, there’s a Moteefe Facebook ads course with start to finish to get set up and running. Secondly, there’s also a group to the Moteefe Global Group, which is a group where you can find myself and my colleagues, Anna and Flor, who are Success Managers and our jobs are to help you find success on Moteefe.

So go on there. Add me. Send me a message. If you’ve got questions, guys, about ROAS, what does it mean? What’s the equation again, Aidan? Message me. Message Ana. Message Flor and we’ll be more than happy to help. And if you have found something that’s showing initial good promise, a potential winner that you could scale into other countries, let me know. I want to know what countries you want that translated to so we can scale and take over the world.

And also, would it be better to scale it into different niches sometimes doing well in the nation? Let’s do it to the cat niche. Iiu jitsu. Let’s do taekwondo. Let me know and I can help you with free design, support and translations at your fingertips. Just send me a message, OK, guys? Thomas, that is my self-plug. Over.

T: Fantastic. Yes, please do exploit all of Aidan’s, surplus value in the group. That’s what he is there for. He is very good at having his value extracted.

So get in there and get all over him, as I say. Well, I hope that everybody’s found this super helpful. Thank you for joining us on YouTube this week. Smash up the likes. Leave a comment. Subscribe, bell icon.  That’s it, that’s it. So just very quickly to wrap up, this is this is super, super important topic. If you’re running, if you’re spending money, know what you’re spending money on, make sure that you’re not turning stuff off.

That’s absolutely already working. It’s always a process of testing to find something that works. And I see a lot of things, a lot of people message me all of the time and. They’re turning off stuff that’s working and they’re moving on to stuff that’s actually worse than the last thing that they’ve got, and then that’s when you start to. You know, keep the right mindset, this does work it’s 2021. It’s a great time to start.

It’s always been a great time to start. I’m seeing people getting absolutely amazing results. Yeah, but you do need to know what you’re doing to the extent of where your money’s going and what money you’re getting back for that spend. And all of that is laid out. Very simply, find out your base price, set a selling price, take the base price from the selling price, divide the original price, the selling price by the new to the new number that you’ve got from taking away the base price from the selling price.

That will give you a return on that spend if you break even your gold and let it run. Retarget, make money. Moteefe. 

A: Thanks, guys. Yeah, we’ll see you next week. Have a good weekend. 

T: Thanks very much.