Moteefe Live: The best Print on Demand products to sell in Q3

Moteefe Live: The best Print on Demand products to sell in Q3

Moteefe Live: The best Print on Demand products to sell in Q3

T-shirts, mugs or cushions?  What exactly are the best products to be selling during this time?  With so many options, it can be difficult to decide which products to include in your store.  Having too few options may not attract people to purchase from your store but having too many options may create an overwhelming experience for the customer.  So, what should you do?

In this week’s live stream, Thomas Gentleman and Aidan Kessell discuss the best POD products to sell in Q3.  This is one live stream you do not want to miss.

Some of the topics they cover include: 

  • 01:45 – Niches for the summer months 
  • 03:00 – Summer products 
  • 09:05 – Scaling your designs

    Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

    Niches for the summer months

    It’s pretty warm during Q3 which makes it a great time to experiment with some summer niches.  From camping to barbecuing, there are a ton of options to choose from. Not sure what to test?  Check out our blog post, Summer campaign niche ideas for Print on Demand

    Summer products

    One product that we highly recommend including in your store this summer is fleece blankets.  It’s one product that will definitely be a popular purchase since it’s so versatile.  You can use it at night during those summer camping trips or as a blanket for picnics or beach days.  Other products you should consider include cushions, t-shirts, tank tops, and singlets.

    Scaling your designs

    If you have a design that’s showing signs of initial success, get in touch with our team and we’ll help you scale it.  We can translate your design to other languages so you can retarget your Facebook ads to areas all over the world.  If it has been thriving in one area, chances are, it will perform well in another.

    ” So designs, designs, designs, the more designs you have, the better chance that you have of finding a winning design. Now, lots of things sell, but winners are winners. You want to find things that work. If it makes them cry, it makes them buy. That’s the key to success.”

    Thomas Gentleman

    Learn more

    If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

    • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
    • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
    • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

    You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

    Contrast is important to make the design stand out—Pop.

    — Thomas Gentleman

    Full transcription

    [00:00:01.970] – Aidan

    Good afternoon, everyone, and welcome to this week’s instalment, where we are going to be going through the best print on demand products to sell in Q3, especially on Moteefe, the place to sell all your goods online with no barrier to entry and no fee to pay. So how are you?

    [00:00:20.810] – Thomas

    I’m good. I did. Yes. This week’s instalment will be all about Q3. We’ve just entered the Q3 zone.

    [00:00:28.830] – Thomas

    Oh, yes. That is very rough to tell us what I said. There are there are four quarters to the year. One of them is Q3. One is Q2. One is Q1 one Q4. Now we enter Q3, the 1st of July announces Q3 and it runs all the way through to the end of September the 1st of October. And then we’ll be in Q4. So Q3, it’s right now it’s summer. We’ve got some interesting months for July, named famously after Ghias Julius Caesar, dictator of Rome, who isn’t around anymore.

    [00:01:05.780] – Thomas

    But if he was around, he would be sending POD products through Moteefe because he was a man of class. And then we have August named after his son, actually. Anyway, there’s more to life than Roman empires, but not for the next two months and then September, where the season slightly changes. So we’ve got two summer months, summer in the northern hemisphere, winter in the southern hemisphere. Interesting fun fact for all of you out there.

    Niches for the summer months

    [00:01:32.240] – Thomas

    Hot. It’s very hot. So what do people like to do when it’s hot? Well, they still wear t shirts. They still wear t shirts. So t shirts are always a great stero evergreen products. Everyone, almost everyone owns a t shirt. So there’s a few out of people out there that don’t own a t shirt. But if they don’t own a t shirt, then they probably own a pillow and we sell them as well or cushion as they now.

    [00:01:55.700] – Thomas

    So we’ve got two hot months. So what are some of the issues? We’ve got all sorts of things going on. Prices are starting to open back up again. There’ll be people out trying to catch fish fishing as it’s as it’s known, people doing all sorts of outside activities. So take your summer ideas, your summer designs, your summer nature’s barbecuing. That’s a great one is in London. In England, as soon as there’s even a glimpse of sunshine, people have rush out and start to.

    [00:02:28.540] – Thomas

    Warm up the barbecue, heat up the barbecue. Light it up. So barbecuing is is big. You love barbecue, don’t you?

    [00:02:34.770] – Aidan

    I don’t think you can’t be a good barbecue.

    [00:02:37.330] – Thomas

    You can’t beat the good barbecue. Make sure that you cook properly if you are doing it. Health tips. So barbecuing is a great niche. Anything to do with summer is a great niche. T-shirtsts are always great. We have just released an interesting product for some are very interesting on those cool summer evening. So you go out, I think, you know, in the northern hemisphere, certainly in London, in England, you go out and you think, oh, it’s very warm, very warm, but the sun doesn’t set until 10 or 11 o’clock at night.

    Summer products

    [00:03:06.750] – Thomas

    And you’re out there and you start to get a little bit cooler and you’ll be the oh, well, maybe if only I had a fleece blanket in the middle of summer, then my life would be complete. So we have just released fleece blankets at the height of summer, but the smaller blankets can be used as baby blankets because they are about that size and then the next size up almost a stroller size and then the much larger fleece blanket. But a great product could be a throw, could be a blanket.

    [00:03:33.400] – Thomas

    People do use them and a great product we’ve just released. So get thinking about fleece blankets because they are certainly a great way to earn some and some money selling some products. Right now. The other products, always cushions are great. We always mention cushions, cushions, cushions, cushions, as they say. Cushions are always great. People have birthdays every day of the year. I think probably somebody has a birthday every day of the year. There must not be that.

    [00:03:58.900] – Thomas

    We’d know about that if there was one. They donated nicely. So birthdays are always good. So personalised gifts, always great cushions, fleece blankets, T-shirts, tank tops or singlets, as some people call them.

    [00:04:17.230] – Aidan

    We call it a vest and tank tops is what we got.

    [00:04:20.640] – Thomas

    Vest is normally warm inside a little bit like a string vest wraps a bit Moteefe is the kids call agressor.

    [00:04:32.140] – Thomas

    The kids, the kids call it vests. Well, we’ve got to we got to keep on trend. So vests are great. So even Hoodie’s even hoodies can set in the summer. You would be surprised what you can. So don’t be put off by what you’re trying to sell by thinking, oh, it’s too warm out so people aren’t going to aren’t going to buy the normal evergreen product. So it’s much more, again, about the design that you’re putting on it.

    [00:04:52.300] – Thomas

    So you might think fleece blankets. Oh, well, it’s a bit warm for that. No, actually, it gets cooler. People want them people at home. Some people have air conditioning. So it’s they’re all great. Everything’s a great summer product if you get the right design on it. That’s what I’m trying to say. But the the leading products are always going to be the leading products and you just have to focus in on those summery niches.

    [00:05:15.700] – Aidan

    Yeah, I just wanted to add in a blanket summer holiday, but I’m going camping this weekend and with my family, I know my mum’s going to be to fleece blankets and I’m going to be bringing one. And I know my aunt is going to be around, that’s all. Yep. So do you think about a campsite? You’ve got all those different families there and they’ll bring in four. And if they do one, this is my camping blanket or something like that, there is there will be sold.

    [00:05:43.270] – Aidan

    And if you’re in these these countries over there. But in England, I can speak for England. Soon as that sun sets, it gets cold real quick indeed.

    [00:05:51.890] – Thomas

    Aidan does indeed speak for England as the official spokesperson of England now. Yes. So it does get cold in England. Shock, horror. It also rains in England. It does get warm and we do have those long summer evening. So hoodie’s all of these things people will be carrying with them will be wearing, though. I know there are no there is not. This is a summer product. This is a winter product or the same product. So all the way through the year, of course, the colder it gets, the more people want to buy a hoodie in, the warmer it gets, the more people want to buy it.

    [00:06:21.010] – Thomas

    Vest, singlet, tank, top, whatever, whatever, whatever strikes you as the best one out of those to pick. So very importantly, all now of your buyers, every buyer, because if you’re selling on Facebook, we have a free Facebook outscores down. Check the link in the description, completely free. All of your buyers, your custom audiences are all 180 days long. So, oh, everyone that views your content. Click on add to cart crick’s initiate click through to look at the checkout and then eventually purchases.

    [00:06:55.690] – Thomas

    You will be able to retarget all the way up to Christmas, all the way up to Christmas from from now on with the 180 day custom audiences on Facebook. So these clicks are the most important ones for retargeting. So you can build up some very large audiences if you keep on pushing, keep pushing all the way through Q3 into Q4 to build those audiences up. Of course, the engagement audiences, everybody that likes comments, shares your posts, does anything like that or does any interaction on your page at all there?

    [00:07:27.980] – Thomas

    Always targetable for 365 days, but the actual the actual actions, the. View content, add to cart initiate, check our purchases, they will all be built up now and retargeted Bordeaux’s audiences for Christmas or every sale you make you can retarget people later on and double down the Moteefe.

    [00:07:50.490] – Aidan

    Is it safe to say that the more work and now the more you go out in Q4?

    [00:07:55.710] – Thomas

    It’s safe to say that if you don’t put in any work at all, you won’t get anything out. So, yes, it’s important that you remember that everything is really targets for everything is is reusable from now on in up into the huge event that is Q4. And the interesting thing about Q3 is after Q3 to Q4, so in just 90 short days, 91, maybe 90 days, depending on how you how you want to count, whether you can’t stay or not, where in Q4 and Q4 is going to be massive.

    [00:08:23.020] – Thomas

    So. If you need to POD, this is the perfect opportunity to get good Aidan will get you good and it will get you could join the group link in the description. We’re here to help. Of course, we’re always here to help. But you have got 90 days to get good for Q4. Plus, you can make a tremendous amount of sales in this period as well. If you’re so if you’re new, it’s a great time to get in and start learning, start testing, start getting used to it.

    [00:08:49.560] – Thomas

    And again, all of your agencies, you can be in Q4. If you order had, then you already know that Q3 is an excellent opportunity to keep on pushing right the way through the summer with a great design on an appropriate product put in front of the right people. It’s always going to sell. And if you’ve got anything else about Q3 that you want to drip in, I haven’t.

    Scaling your designs

    [00:09:12.210] – Aidan

    I would like to add that. And they actually give me a second. And yeah, I want to say that guys and gals out there, if you find a design that’s showing some signs of initial success, get in touch with me immediately on the Facebook group link in the description, because I’ll be more than happy to help you take over the world of that design. What I mean by that is if you need that translated into German, Swedish, Danish, Norwegian, French, Italian, Spanish to scale out into all of Europe, I’ll help you do that.

    [00:09:43.680] – Aidan

    And we or indeed, if it’s in one of those other languages into English, wherever you need, we’re here we’re here to support the idea that we’re here to support and I’m here to make sure that I do anyway. So, yes, it’s a great time to sign up. Moteefe.com. We’ve got a complete end to end POD platform ready for you. We handle all of the customer services, all of the customer support. We’ve got everything that you need, custom stores where you can link your own domain with the white label stores.

    [00:10:15.570] – Thomas

    We’ve got the complete solution right for you. No charge, no charge whatsoever. It’s completely free to use you upload your design, select the products that you want that design to appear on. Put it into the store with your own domain name. You can you can link to to to our stores and you drive the traffic. Somebody makes a sale, you make a sale and you get a percentage of that profit from the sale. And we get a small amount to cover our cost.

    [00:10:46.200] – Thomas

    So that’s the way it’s done. That’s what to do. Link in the description for a completely free Facebook ads course, it’s very good. And the group and Moteefe.com everything you need to start or complete your POD journey. Aidan, let’s wrap it up.

    [00:11:01.650] – Aidan

    Yes. Thank you very much, guys. I look forward to seeing the Facebook group and any questions. Feel free to out myself or anything to be more than happy to have.

    [00:11:11.160] – Thomas

    Excellent. Well thank you all very much. And we will be back in two weeks time because next week Aidan is going camping Ganpati collapsing Kladno absence of motor vehicles clamping camping scrumping baseline that we can think of in a nice hotel.

    [00:11:28.620] – Thomas

    Of course that’s not camping, that’s watching people camping. That is creepy. I now know that I am. I will return in two weeks time. Thank you very much.

    [00:11:37.230] – Aidan

    Okay guys. Bye bye.

    Moteefe Live: The three keys to POD: Designs, design, designs

    Moteefe Live: The three keys to POD: Designs, design, designs

    Moteefe Live: The three keys to POD: Designs, design, designs

    Coming up with original and relatable Print on Demand designs can be a difficult task when launching a POD business.  Although sellers want to create a design that their buyers will like, they also need to consider how these designs will look once printed on a product.  The design is the main factor in what makes a good POD product.  In this week’s live stream, Thomas Gentleman and Aidan Kessell discuss strategies in creating a top-selling design for Print on Demand. 

    Some of the topics they cover include: 

    • 04:30 – “If it makes them cry, it makes them buy.”
    • 06:00 – Free Facebook Ads Course 
    • 06:30 – Free Design Service 
    • 09:40 – Q4 is coming!
    • 14:50 – The difference between a good seller and a great seller

    Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

    “If it make them cry, it makes them buy”

    Be sure to personalize your designs to your target audience.  It is common for people to want to buy products that personally resonate with them.  A phrase or image that relates to your audience will help boost sales.

    Free Facebook Ads Course

    Moteefe School is a free Facebook ads course that was created with the seller in mind.  The final product? An online course containing a total of 13 videos with valuable information for POD sellers of all levels.  Starting off with three introductory videos to give the viewer a basic understanding of the Print on Demand world, the course breaks down into ten specific videos revolving around campaign creation, marketing strategies, using Facebook’s Business Manager and more.

    In this program, you will learn how to:

    • Ideate, launch and market a campaign
    • Create and analyze Facebook advertisements
    • Research and  target niche markets 

    Enroll today and become an expert at Facebook ads!

    Free Design Service

    Moteefe Designs is the artwork service for POD entrepreneurs. Get your hands on 100% unique, scaleable designs to boost your print on demand sales in this exhilarating industry. 

    • Thousands of happy customers in over 30 countries
    • POD specialist designers with over 10 years of industry experience
    • Zero risk of copyright and trademark infringement
    • 100% Original design tailor-made to your ideas

    Reach out to your Success Manager to take advantage of this service. 

    The difference between a good seller and a great seller

    The difference between a good seller and a great seller is their drive and hunger for success.  A good seller will create a design and push it out to the world.  They’ll keep promoting it through Facebook Ads until it reaches success.  However, a great seller will create and test multiple designs, make adjustments and drop anything that doesn’t perform well.  Instead of being married to a few ideas, they’ll keep changing things up and only focus on the ones that do well.  Work smart, not hard.

    ” So designs, designs, designs, the more designs you have, the better chance that you have of finding a winning design. Now, lots of things sell, but winners are winners. You want to find things that work. If it makes them cry, it makes them buy. That’s the key to success.”

    Thomas Gentleman

    Learn more

    If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

    • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
    • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
    • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

    You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

    Contrast is important to make the design stand out—Pop.

    — Thomas Gentleman

    Full transcription

    [00:00:01.520] – Speaker 1

    Good afternoon, everyone, and it’s me and Thomas here at Moteefe, yet again, another exciting installation for you all this week we’re going to talk about the three keys to POD designs. And as you see in the title, designs, designs, designs. It’s always. How are you?

    [00:00:20.210] – Speaker 2

    Hi, Aiden. Yes, thank you. Welcome, everybody to Moteefe.com Moteefe is the number one and POD solution for e-commerce. We have multiple printing and fulfillment locations around the world. So wherever your buyers are, their orders are produced locally to them, cutting down on the environmental impact and giving a great delivery time which proves their buyer experience. We’re fully focused on your success. Aiden is one of our customer success managers alongside Anna, who you can find in the group link in the description somewhere around there.

    [00:00:52.800] – Speaker 2

    You know what they say, max up the likes, subscribe, comment. Let us know that you’re out there. So, yes, the three keys to POD are the design. Well, design, design, design. So within that you don’t overly design things, but it’s the design. Really what we’re selling is almost a digital product that we fulfil at the end. So the whole buyer experience is now digitized. Nobody’s going to the shops. We’re not boomers, are we?

    [00:01:20.120] – Speaker 2

    We can all share screens and look at each other and zoom calls and show each other things, share it online. All of the social media platforms out there have driven tremendous social engagements, but within that there’s also the opportunity to sell through those platforms. So boomers aside, this is the new era, the new era for e-commerce, like a new revolution. We’ve had the agricultural revolution. For all of you history buffs out there, we had the Aden’s one step ahead of me with the industrial revolution.

    [00:01:57.320] – Speaker 2

    Shout out to the eighteen sixties. Now we look for the digital revolution. You, me, everyone can open a free account at Moteefe.com, upload a product, a design for a product, and that product will be printed that will be printed onto a product. And when somebody buys it, they’ll buy. Then it will be printed, then it will be delivered to them. So it’s a revolutionary new way of producing one on the demand. So print on demand.

    [00:02:32.030] – Speaker 2

    That’s what we that’s what we do and that’s what we focus on. Aidin, how would you say print on demand is different to traditional e-commerce?

    [00:02:41.510] – Speaker 1

    Well, first then there’s the first question I was going to ask you is so it’s printed on demand. So say if you didn’t want to have the stock ready to sell it, it could just magically Finnair and then you send it. That’s what would happen with you doing it, right?

    [00:02:58.010] – Speaker 2

    Absolutely. So e-commerce has been around for, you know, since the 1990s, people buying things online. But the old way of doing things was that you would be selling a product that already existed. So it was basically the same as as a shop. It’s just you were taking orders in a new way. This is a completely different way of doing things. Basically, nothing exists until the order comes in. That’s where the demand is and that’s when it’s printed.

    [00:03:21.080] – Speaker 2

    So we’re not drop shipping from another continent. There’s not a warehouse. You don’t have to rely on somebody that maybe has it doesn’t have it some stock level going down. When there’s an order, we print and deliver. And why do people order? I order because, yes, everybody loves a T-shirt. Everybody loves a hoodie, but they’re buying the design. That’s what they really buy. The t shirt, the type of t shirt. Yes, of course.

    [00:03:49.550] – Speaker 2

    We provide great quality products to be printed upon. But it’s not the people are not saying, oh, is that a this type or that type of t shirt or hoodie? No, it’s the design. They say the design, the connect with the design. They want to buy the design. That’s what they want to wear, the designs that work at the designs that speak directly to people where people can show off people a little bit like that.

    [00:04:13.790] – Speaker 2

    If you haven’t noticed how people go on about themselves. I have.

    [00:04:16.400] – Speaker 1

    I have in days he has because he’s on this with me and he has the he has the pleasure of working with me every day. And he knows that I’m passionate about it. I’m passionate about Moteefe and I’m passionate about prints on demand. And that comes across. So I might walk around with a T-shirt that says two big thumbs pointing at me saying this guy loves POD print on demand or this I’m a Moteefe kind of man, that kind of thing.

    “If it make them cry, it makes them buy”

    [00:04:41.960] – Speaker 1

    Or don’t get jealous because I crushed Q4 at Moteefe, Q4 coming nearly halfway through the year. No preparations should be ramping up. So designs, designs, designs, the more designs you have. The better chance that you have of finding a winning design now, lots of things sell, but win is a win is. Winners are winners, and you want to find things that way, and if it makes them cry, it makes them buy, that’s the key to success.

    [00:05:08.300] – Speaker 1

    You want to connect excuse me with somebody on a fundamental emotional level, connect with this sublime object of their ideology, their desire straight in what’s the most important thing to them. They want to show off to the world. So bikers, bikers, bikers, they walk around a lot of the time. Not all of them, obviously, but a lot of them in leather. You can kind of tell that somebody is a biker. It would be unusual if somebody was wearing leather trousers, a leather leather jacket, leather biker jacket and had motorbike tattoos.

    [00:05:43.210] – Speaker 1

    And yet it never was super passionate about parasailing and they’d never been on a bike before. I’m sure those individuals do exist, but basically that’s like a uniform. So, yeah, where you can show off to the world what you what your passion, your thing, what you’re what you really care about. That’s what that’s what works so you need to work on. Getting a good name or a few nations that you’re in and then building up a design library to test and you can test Supercheap Aidan, do we have a Facebook course that tells people how to test a product on Facebook, a design on a product on Facebook for as little as three to five dollars?

    Free Facebook Ads Course

    [00:06:26.180] – Speaker 1

    We do. And we do not just have at Moteefe Facebook ads because we have a free Moteefe, Facebook and scores. So if you wanted to get scripts, get Sara to go and get a main hospital going, you can find the link to that in the description below. If you’re on Facebook, it’s in the comments or just message me. And if you’re on YouTube, it’s in that description. Gambetta.

    [00:06:47.390] – Speaker 2

    Absolutely. So what else do you need? You need to sign? Well, we have a design service, its application only through Iten. Join the Facebook group, start selling at Moteefe. And once you’ve started to do well or if you’re if you an existing POD seller, we can hook you up and get get get some like get some designs going for you. We can also recommend designers that you can work with to produce your designs, super key, that you get a good design and you can spend a lot of money on designs.

    [00:07:22.460] – Speaker 2

    Don’t there’s no need to simple text designs can work. So if you’ve got some Photoshop skills or some Adobe Illustrator skills, then you can work on a design yourself. However, the best way to do this is to make lots and lots and lots of designs and then test them. Now, how many is a lot? I won’t I won’t mention their name, but a kind of a famous guy in e-commerce in America. Now in Japan, I think we know who that is, but I’m not going to shout him out here.

    [00:07:51.650] – Speaker 2

    When he first started setting, I remember an anecdote that he told me he was testing and testing and testing 20 designs, 30 designs, 40 designs. Don’t give up, didn’t give up because he knew that other people were successful at it and he knew that he just needed to find the right combination of niche. Message and design. And then it and then he’d have success and in the end, I think somewhere in this sixtieth design is an extreme example, I mentioned it, but it’s about perseverance suddenly have found a winner.

    [00:08:20.820] – Speaker 2

    That was absolutely an absolute killer. And he’s still in the POD space now. And that happened many, many years ago. So that’s the key you’ve got to test. You’ve got to get in. You’ve got to get going. You’ve got to find a designer to work with. And people are being successful. So don’t make five designs in. It doesn’t work. It works. We see it every day. Some people are lucky. They get it straightaway.

    [00:08:41.670] – Speaker 2

    First few designs myself. I was very early on, I think. Oh, well, you know, maybe the first design that I came up with made some sales. I think it almost broke even. And then I had a few hits and misses, but I was still knocking around break even in. So it might be my fifteenth or even 20th design, which then which then did really well. A Christmas ugly Christmas sweater design many, many Christmases ago.

    [00:09:11.070] – Speaker 2

    The ghost of Christmas sweater past will visit you with that design on Facebook soon. So super key that you get going now. And it’s a great time to get going because in just a few months time, Q4 is going to be here and you have the opportunity over the next quarter, Q3 of the year. If you’re not used to thinking about this as a business, then you need to because it’s important. Each quarter is different. There are four quarters in the year, hence the name quarter.

    Q4 is coming!

    [00:09:40.170] – Speaker 2

    So Q3 is coming up. You’ve got three months, July, August and September to get good. It’s important to get good or you gamers out there. I know Aiden plays games. Is it important to get good, Aiden?

    [00:09:55.080] – Speaker 1

    It’s extremely important to get good. If you don’t get good, you get go.

    [00:09:59.760] – Speaker 2

    There you go. So you’ve got three months to get good before a huge, huge opportunity, which is Q4. Now, in the time that you’re getting good, yes. You can make you can make money. There were people absolutely smashing it right now with Moteefe.com. But Q4 is the is the cherry that the the big. I was going to say Kohona Burger. And if you last night on YouTube, I did so the big the big juicy prise at the end of the year where even one, two, three, one winning design in Q4, even with only a few days to go before Christmas.

    [00:10:37.110] – Speaker 2

    So say if you’re persistent in your break even, but you keep going, you keep being persistent. Seven days before the Christmas Cut-Off dates, which will be announced towards Christmas, seven days before that, you find you hit on something that’s selling well, that’s doing well. Just within those seven days, you can make a tremendous amount of sales, a tremendous amount of sales if you’re scaling up POD with five because and I mean numbers, I’m told, I’m not going to say you’re going to make this, you’re going to make that or it’s going to happen because it’s down to you and your determination.

    [00:11:05.880] – Speaker 2

    But it is possible, even with only seven days, obviously, the earlier you get in, the better. And we can get into scouting. But it’s the design that’s the key.

    [00:11:14.580] – Speaker 1

    It’s the way I see Christmas for a lot of sellers who are selling out for the year. That’s consistent. I see Christmas as their as their yearly bonus because they’ve put all that work in and all those sellers since it comes to Christmas, they can we target all of those buyers, all those page engagements, all of those nights, shares, whatever they can, we target them and then those people are more likely to buy in. That person is literally just giving back to our budget throughout the year.

    [00:11:42.510] – Speaker 1

    And then I can’t wait.

    [00:11:44.850] – Speaker 2

    Absolutely. And guess what? In the free Facebook ads course bruta brought to you by me and Moteefe retargeting strategies all in there. How to do it, when to do it, why to do it, what to do. So it’s designed. So you need to work. You need to work on a library of designs. Ready, tested. Yes. You can test for three days or so. You can test ten designs for thirty dollars. Yeah well you get to sales within that thirty dollar test then that, that pretty much pays for the test.

    [00:12:15.690] – Speaker 2

    So very important. Designs, designs, designs, designs. The more designs you’ve got, the more you test, the more likely you are to find the winner. And one of the biggest mistakes I see people make is they’ve got something and it’s kind of silly. It sells here, it sells there. But it’s not consistent. It’s up. It’s down. It’s left. It’s right. It’s a winning day. It’s a bad day. It’s.

    [00:12:35.430] – Speaker 2

    Oh, but they’re hanging onto it. They’re hanging onto it like like a like a bad relationship. In fact, they are indeed married to that design on some level because they think, oh, maybe it’s this, maybe it’s that now that the winning designs will scream at you within a test, an engagement test, you’re looking for a huge amount of likes. Yes, but I like important. I like all sorts of things. I like item am I going to buy, I don’t know, comments and shares, comments and shares.

    [00:13:07.350] – Speaker 2

    I want to see a lot of comments and shares. And when I’m seeing comments, I want to say I need to. In my life tagging Aunty Susie, you’ve got to buy this for Uncle Bob or whatever. That’s the kind of comments that I want. I don’t want oh, it’s upside down or you haven’t drawn it. I’m not interested in comments like that. And I don’t want to see shares. And you can check the shares, see how the sharing super, super, super important.

    [00:13:30.090] – Speaker 2

    So designs are the key to this. That’s the lifeblood, the North Star, the Northern Star, because constant is be like sizeably as constant as the Northern Star. When it comes to coming with designs, you need as many designs as you can get your hands on. You need to work, find the designer if you’re going to take this seriously or work with us. If you if you were already getting sales on the platform, reach out to eight and designs, designs, designs, designs.

    [00:13:56.640] – Speaker 2

    That’s the lifeblood. Black on social media. I’m sure that some of you be aware of or watched over by machines of loving grace. Which one is that? It defines social media as you’re the product on social media. Well, because it’s without the content. The Internet wants content like this wonderful content that we’re giving you now, the Internet craving for it. And I’m sure this will go viral. It craves content. So in the same way that social media platforms crave baby photos and that kind of thing, you have to feed you have to feed the system with more and more and more designs until you find that one design.

    [00:14:38.130] – Speaker 2

    And when you find that one design this a winner, then you scale that one as hard as you can and concentrate all of your efforts on getting the most out of that. But as soon as that starts to dwindle, often nothing lasts forever. Then you’ve got other designs to switch to quickly afterwards and start testing and testing and testing again. So that’s the key. They’re the keys to POD. And what do you think about having designs?

    The difference between a good seller and a great seller

    [00:14:58.080] – Speaker 1

    I think it’s got to be done. It’s it’s it’s part and parcel. It’s the one more element you need to do to find success in parody. And the sort of examples I see with working with so many different cenizo Moteefe is the difference between a good seller and a great seller. A great seller won’t just find one design and then duplicate and scale that to the moon. They’ll find one and scale it, but they will always testing for the next one.

    [00:15:26.250] – Speaker 1

    They don’t stop. They’re hungry. They keep finding a different they keep testing it. When they keep getting another one design and asking me for designs, they’re asking they’re looking around 8:00 AM. Where can I get my next inspiration? Give me some tips. Give me some tricks. They’re hungry for it. Where’s the good guys? I’ll get something to run twenty or thirty and it’s fine. And then on the lower rung of that, you got people have got one design and they will try everything to make that one design.

    [00:15:48.960] – Speaker 1

    So yeah.

    [00:15:50.310] – Speaker 2

    So yeah, it will sell no matter what. That’s the way that Maritsa Maritsa it. So. You should be able to get good yourself, but you can’t just get good alone. You need a you know, if you’re going you need a you need a good keyboard. You can’t do on the old Commodore 64. You need some equipment. You need a low latency. So, Aidan, these are low latency option. He will get you good.

    [00:16:15.150] – Speaker 2

    If you can’t get good yourself, either Nanana will get you good. They will make you good. We’ve got a free Facebook outscores that will get you good. Join the group. You’re getting better, you’re getting warmer, you’re getting good. Engage in the group, share. We’re all there to support even me and. Getgood best thing could get designs, get winning, get ready for Q4. It’s coming, as I say, I think as a television show there’s a Christmas coming.

    [00:16:38.340] – Speaker 2

    Forget Christmas, Kiefer is coming. Yeah. And that’s much more important than the winter because Q4 is going to be big this year. It’s going to be the biggest. It always is. It always is the biggest Q4 ever because each year e-commerce is growing. Spreading is spreading and spreading and spreading. And we have ready for you and some closing words.

    [00:16:59.750] – Speaker 1

    All I want to just said is it’s been out there a second pair of eyes on a design that you’ve personally made always, always helps. Right. This is a shameless brag, but I’m not afraid to shamelessly do it. I have helped people make thousands of pounds. They’ve given me a design idea and I’ve said, I don’t want to do this. And I’ve done one to one or two tweaks, depending on what niche they’re looking into doing to help them.

    [00:17:24.540] – Speaker 1

    And it’s made them a ton of cash. I’m here all day. This is my day job, so I welcome mine to you guys to message me, say I am thinking of running this, would you think and I will give you the God’s honest truth, right. If it’s great, I’ll tell you this. Great. It needs work. I’ll tell you what kind of work it needs to get better. You can find me in the Facebook group in the description of those items.

    [00:17:48.860] – Speaker 1

    I might look like a nice chap and maybe he has a dog, is nice to his dog. But if you come to him with a design that isn’t going to cut it, Adrian will probably tell you you’ll stay right. This is the changes that you’ve got to make. And he has driven the success of many, many, many sellers on on Moteefe. And that’s why he’s a customer success manager alongside Anna, who’s in the group and ready to help.

    [00:18:14.390] – Speaker 1

    So designs, designs, designs, connect with us if you can’t get good will get you. Good idea then Anana. And a lot of eyes there and Adana either nanana will get you good. We will here to support Moteefe.com the number one and print on demand platform for e-commerce. Completely free.

    [00:18:36.440] – Speaker 1

    Oh yes. Oh yes.

    [00:18:38.570] – Speaker 2

    Excellent. Well thank you all very much. And I’m the host with the most. Thank you very much. And some closing words and some final inspiration for all of the boys and girls out there in POD land.

    [00:18:50.960] – Speaker 1

    The hard work you’ve put in now will pay. Thank you for consistency, designs, designs, designs. Don’t test one design, test three designs at a time. Do it. That’s it. That’s what I got to say about that. Thank you very much for joining us. Guys, I will reply to your comments shortly. And I look forward to chat with you in the group to take our guys. But why aren’t you?

    Do you design yourself? Or is it better to use a designer?

    [00:09:04.910]

    Thomas: Well, it’s always good if you know the basics of how to use design software so that you can make little adjustments to the designs. And yes, if you are just using fairly simple text based designs, you should be able to learn to use a program like PhotoShop and Illustrator within 10 or 20 hours of messing around with it to the level of, you know, getting some text onto a t shirt, however, really, if you want to do this long term and you want to test a lot of designs and really scale up your business and also free yourself up to do other things, you know, like live streams with Aidan, then you want to get and find a designer to do all of this stuff with you, for you, in fact.

    Now, that doesn’t mean that you can just expect them to deliver all of these things without telling them what you want. You’re still going to have to brief them. You’re going to have to work with them. You’re going to have to say, hey, Mr. Designer, this design that you gave me, it didn’t sell. But this design, which was very similar for, you know, very similar messaging, but different colours, different different layout, different font, maybe this is what’s working in this niche.

    Can we have more like this? Less like that. So there is a period of working together to try to find a style that resonates with your niche and it will be different. So fishermen are going to want to have different things, different things, different design styles, different styles, different designs, different fonts, different messages are going to work in the fishing niche vs. the Mother’s Day niche or the Father’s Day niche. So it’s not like there’s just one thing like, oh, you must use this font and you must use these colours because every single niche is going to be different.

    Aidan: OK. When Hillary in the chat said, yeah, livestreams with Aidan, she said a solid niche indeed! Thank you, Hillary.  It is a solid niche.

    Thomas: A little niche, a little niche, but a beautiful one.

    But yeah, don’t copy this niche. Go find your own niches out there. And we also had a comment saying, Thomas, fishermen, I don’t know who who that person is referring to. But yeah, any questions on POD designs guys, feel free to comment. And a quick self plug here. Right. So if you guys are watching over on YouTube, you’ll find in the description below a link to our Moteefe global Facebook group where you can find me, you can find Flor, you can find Ana, basically.

    And we help all the sellers find success from translations if they want to scale into other countries tips and tricks on Facebook, how to upload a design that’s finished. We help with that with some designs that are showing it initial success. We can even help you get them redesigned in other languages to really scale and take over the world. So definitely join the group if you were new to all of this. We have a free Moteefe ads course and it doesn’t just go through ads, it goes through anything and everything.

    How to get started from step one is that twenty nine? So take that. 

    Thomas: Twenty nine? Twenty nine steps.

    Aidan: Who knows! Twenty nine steps. Yep.  Go and count them. And in the comments, prove me wrong.

    Thomas: Not the twenty nine steps. It was a different, a different number, a different number of steps.

    What design styles work best?

    [00:12:20.560]

    Aidan: I’ll have to go look at it straight after but I’ll check it out. Please do the Moteefe ads course, join the group. Message me and I’ll be happy to help. So good question from Hillary when it comes to designs, what styles work best for you? Cartoon, realism, abstract? To be honest. Simple is good.

    Thomas: Simple is good. Simple is good. Yes. If you’re selling to fairly serious fishing types, farmers, you know that that kind of men, really, and their men, adult men, then cartoon styles are probably wants to stay away from. If you are going to put an illustration of a fish on something, if you think sort of a 19th century gentleman, amateur style illustrations of the beasts rather than anime style illustrations or sort of along the, I don’t want to say the word or else we’ll get striked but the theme park in Florida style ones, big eyes, you know, that kind of thing. 

    You want to stay away from that unless you’re targeting to people that maybe appreciate that. So maybe honour that kind of an illustration. Obviously always be original. Don’t just copy. But that kind of an illustrative style. If a father was buying something for a daughter might be appropriate for that kind of thing, but not maybe for a grandfather biker that wouldn’t really want sort of a pony on a bike or a unicorn on a bike.

    I mean, maybe they would. There’s always someone out there. But in general, I would go for a little grittier, 1950s and 1960s tattoo style of illustrative work for bikers in general, notwithstanding their age or gender. Whereas, you know, large eyed illustrations.

    Aidan: Anime 

    Thomas: You said you said, I know you’re into that item, 

    Aidan: Everyone needs a vice. That might be mine. Good stuff. So I think we’re looking good. There’s no more questions in the chat as of yet Thomas. They’re all just smashing their keyboard. And on that, you should also smash the like and subscribe button if you are on YouTube can’t forget those.

    What NOT to do when creating your design

    [00:14:43.920] 

    Thomas: Make sure also that your designs can be printed. Well, so don’t use glitter effects, don’t use, don’t make don’t have sort of light shining out of when somebody’s views something on a screen, the screens backlit, it’s projecting light out when they print it flat on a T-shirt. You don’t want to disappoint your buyers because they think it’s going to have a neon glow or anything like that. So don’t use any transparencies. If you want a glowing effect or like text that’s got sort of a glow around it, then you want to you want to do that in a different way.

    Don’t use a transparency layer at all with anything you want, everything 100 percent on or off so that it will print well, don’t make it don’t make a glitter effect or make a any kind of lighting based effect on anything that you sell. Because in the end, yeah, it might look good on screen, but when it prints, everyone’s going to be disappointed. So stay completely away from anything like that. Glasses are always not these type. The ones you drink from drinking glasses with light shining through them, don’t you know, don’t do it.

    You don’t need to do that. Know your audience. Keep everything sustainable in terms of artwork, legitimate artwork that you’re allowed to sell. By contrast, always high contrast, vibrant colours and big readable words when you put them on there. Yes, in some niches can go you can put a lot of words out there, but still keep it readable. There’s no point in having A’s that look like O’s or whatever, like some of these weird fonts that nobody can read easily.

    Readability, readability, readability is the number one thing across everything, and that’s it. You just keep on testing work with a designer, as Aidan quite correctly say, work with a designer and work with that design as well. Don’t just you’re not buying a designer, but design is lot like a a bag of coffee beans. You can’t just get a designer and blend it up and all of a sudden you’ve got great stuff. Now you have to work with them because they will need to be guided, briefed and taken along the journey as well.

    Give them feedback and find somebody that you can work with. Ideally, in the end, you’re paying them a monthly fee like they’re working for you for a set amount of artwork every month. And you’re just that encourages you to keep filling up their inbox with new stuff and it makes a commitment to them. And then if you start making money, give them a little bit more, give them more designs, give them more money. It’s it’s it’s a win win.

    And after you’ve worked with somebody for six months or a year, they don’t need to ask. It’s just, oh, that’s in that niche bank, you’ve got something that, you know that’s going to be selling very well from the beginning. So there we are. Aidan, why don’t you wrap it up?

    Aidan: So thank you to everyone who’s tuned in. We will be back next week on Thursday at 5pm GMT for our next episode. We’ll keep you posted what that will be. And if you do want to get started on print on demand, making money from home, making a little side hustle, and then check out the description and the links in the description Moteefe group, you can find me, Thomas, Ana, Flor, everyone. All the success team to help you.

    You’ve got any tips and tricks, anything, any questions about set stuff up, whatever, where they’re for you. Secondly, don’t know where get started? Moteefe ads course. It’s there in the description. That’s your first step. 

    Thomas: Moteefeschool.com. Oh no, Moteefe.school.

    Aidan: If you’re not sure it’s in the description. So I’ll see you guys all in the Facebook group. It must be directly. And you see Thomas either in the group or next week. Thank you very much every.

    Thomas: Thank you.

     

    Moteefe Live: The Hidden POD Sales Formula

    Moteefe Live: The Hidden POD Sales Formula

    Moteefe Live: The Hidden POD Sales Formula

    There are certain strategies sellers can use when it comes to creating and marketing their Print on Demand products. In this week’s live stream, POD experts Thomas Gentleman and Aidan Kessell share the hidden POD sales formula that has helped them succeed in the POD industry.

    Some of the topics they cover include: 

    • 01:20 – Find a high passion niche 
    • 05:55 – Use personalized text 
    • 07:47 – Create readable artwork
    • 10:54 – Test, test, test!

    Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

    Find a high passion niche

    Find an interest that inspires and motivates a group of people.  Though many hobbies and activities are considered niches, they may not be considered a high passion niche.  Cooking and exercising can be a chore for many people.  However, cooking can be a high passion niche if you are targeting chefs.  Exercising can be a high passion niche if you niche down to activities like power lifting, cross fit, or cycling.  

    Use personalized text

    When creating phrases for your design, don’t use generic phrases and statements.  Instead, try incorporating more pronouns like “I” or “me”.  Using first-person pronouns helps make the phrasing a bit more personal to the wearer.  Instead of “I” or “me,” you can also use specific occupations or familial roles.

    Create readable artwork

    The next stage is artwork that’s readable. Although there may be a market for quick hand drawn art, it’s better to create digital art work designed specifically for POD. It is important that the design is clear, large and legible to the human eye. Based on our sellers’ experiences, the buyers that tend to buy POD products are usually a little bit older. This means you need to create designs that include big text that can be easily read.

    Test, test, test!

     Testing is the only way to determine what does and does not work, so might as well use this as a learning opportunity.

    “So what’s a high passion, niche? Well, cooking is a high passion, niche. Cooking is a chore. Hoovering is not a high passion. It’s a chore, ironing is a chore. But being a chef, if you’re a chef or a sous chef, lots of different types of chef out there, then that’s a high passion.”

    Thomas Gentleman

    Learn more

    If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

    • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
    • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
    • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

    You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

    Contrast is important to make the design stand out—Pop.

    — Thomas Gentleman

    Full transcription

    [00:00:01.040] – Aidan

    Good afternoon, everyone, and welcome to this week’s Live Stream. We were talking about the POD hidden sales formula, where we’re going to be talking with none other than Thomas Johnson about this formula and how you can use it to increase your sales. Tell us, how are you?

    [00:00:18.950] – Thomas

    I’m good. And hello, everybody out there. I hope you’re doing well. Yes. So welcome to our weekly show, where we take you through the the journey of selling POD products with Moteefe Moteefe.com. So the hidden the hidden formula, the secret formula, secret sauce, whatever you want to call it, and our secret sauce is just catch up, there is really something here. So what makes the difference? What what do you need to do?

    [00:00:50.390] – Thomas

    What do you need to put together to formulate to actually generate sales in 2021 with POD? It’s quite simple, but often overlooked. You need to put a design. In front of the right people where that design will resonate and they will buy it now, there’s a few steps here. The first thing that you need to do is to find buyers. Now, everybody buy something that you want, people that are passionate enough about what you’re going to be selling them or what they’re already doing.

    Find a high passion niche

    [00:01:23.920] – Thomas

    But when you put something in front of them, you interrupt their flow as they scroll through on social media and they see your ad or wherever they see your advert that they’re going to stop that, click on your ad, go through, make a purchase. So you need to find people that are extremely passionate about what they’re doing, love what they’re doing, want to show it off, want to walk around with a shirt on that talks about what they do or a mug that says what they’re doing on it and really represent publicly their interest.

    [00:02:03.400] – Thomas

    So what’s a high passion, niche? Well, cooking is a high passion, niche. Cooking is a chore. Hoovering is not a high passion. It’s a chore, ironing is a chore. But being a chef, if you’re a chef, chef, a sous chef, lots of different types of chef out there, then that’s a high passion. This is your profession is something that people tend to be passionate about. Not all chefs are as rich as the TV chefs are.

    [00:02:39.680] – Thomas

    It’s actually, for most chefs, something that they’re doing because they love to cook and they love to be in the environment of a kitchen and money, although important. So they too can eat is not their primary focus. Their primary focus is that they’re doing it for the love of doing it. And they’re the kind of people that when they are not in the kitchen or maybe when they are in the kitchen as well, when they’re not in the kitchen, they will want to walk around with a design or a product with a design on that product to show off to the rest of the world.

    [00:03:14.300] – Thomas

    That their chef. Yeah. Does that make sense?

    [00:03:19.230] – Aidan

    That makes perfect sense, and it’s and it’s getting something from it and it hits home and it just clicks and resonates with them. So like, sorry, as we talk about this and I every now I have I have designs pop up in my head and it. Could you talk about money? Money doesn’t buy happiness, but it can buy you sharp knives because head chefs and chefs love sharp knives. That could be something that hits home and resonates with them.

    [00:03:46.380] – Aidan

    What would you think? And maybe box that’s in the maybe box. The man, the Mr. Sous Chef, I don’t know something. Whatever it is. The point is that you found you identify people that want to buy. That will be. Will be buyers in the end, so there’s no point in designing, even if it’s a great idea and it would really resonate with the people that are doing that particular thing. Now, you might of course, this is a big plan out there.

    [00:04:13.960] – Aidan

    There will be some people to want to buy a shirt that says I love ironing the the man, the myth, the collar starcher. But on the whole. No, no, no, no. So you want to find a high passion niche that’s big enough to support a bit of scaling as well. So there’s lots of things out there that will be high passion, ideally. Have a look. If you’re looking for a new niche, you’re looking for something to sell.

    [00:04:44.110] – Aidan

    Have a look around and see what you think is already selling. Because, you know, if it’s already working for somebody else, there’s a good chance that you can sell into that same niche. I hear a lot of talk about saturated niches, this nation’s saturated, etc. It’s not saturated, is big and it’s popular and people are buying. That’s why people are making more designs for it. Unsaturated niches at this point is that on the whole, probably aren’t going to be great for you now.

    [00:05:09.370] – Aidan

    There will always be niche niches, little niches that you can tap into. You know, this is print on demand with Moteefe. There is a demand for certain things that you could be flexible with and have some hyper targeting and get into some small groups. But really, you want to try and concentrate on the higher passion stuff, the higher content. Bikers love biking. They wear t shirts as well. Accounts that might live like biking, but they’re going to wear a t shirt.

    [00:05:35.800] – Aidan

    Maybe not. They won’t. Maybe they will. Maybe they won’t. Who knows? It’s 2021, all sorts of wild stuff going on. Some people aren’t even wearing ties. Who who knew this could happen? So. Yeah, so. Hyper hyper targeting works, but basically it’s still got to be high passion, so you take the high passion, you find something that’s high passion. Now you’ve got to put an offer in front of them.

    Use personalized text

    [00:06:00.530] – Aidan

    You’ve got to come up with an idea that’s going to work. Words that people like to buy on their products are not cooking is wonderful or being a chef is wonderful. Have you ever considered being a chef? Thank you to all the chefs out there. That isn’t what the key is to tie into them personally. This guy loves preparing broccoli. I know this guy loves being a chef. This guy at World’s greatest chef, world’s number one chef, father, hero, sous chef, legend, that’s the kind of stuff that people want to walk around in.

    [00:06:41.450] – Aidan

    All I want for Christmas is a chopping board. This is the kind of stuff that because it ties it into the I into them, it’s not general about the thing. It’s my eye and my my children. My my favourite daughter bought me a T-shirt. Her name is Aiden, but is not a girl’s name. Well, maybe it’s who knows. It doesn’t matter. You get the point. That’s the kind of stuff that ties it in then if you can add personalisation in that name.

    [00:07:10.670] – Aidan

    So world’s greatest chef, my favourite daughter Anna told me. So that ties in to the nation and at that layer of personalisation. So now you’ve got high, high passion and an idea, a design idea with me, my I, i those words, that self identifying words or words that identify closely with a loved one, a relative, a friend, very, very good for this kind of thing. Always works no better.

    Create readable artwork

    [00:07:42.980] – Aidan

    It’s quite a powerful triple combo. Yeah. You can go ahead and boom, you’ve got high passion, nature of what they’re into and what they’re about. Self identity, how they perceive their self image. I might and then use adding if you are adding a relation. Yeah. Brother, sister, mother, daughter, whatever. And adding like an emotional connection and emotional ties. Well to.

    [00:08:04.850] – Thomas

    Yeah. So that’s obviously you’re going to need good artwork. The next stage is artwork that’s readable. Right. Not a hand drawn thing that no one can read. People are scrolling through social media. People are moving through the internet. Hyper warp speed. Yeah. Mind engage, make it so as they say. So they are going through 100 miles an hour. Imagine how many million miles of news feeds get scrolled every day. You have to stand out.

    [00:08:33.590] – Thomas

    You have to be readable. People that buy a little bit older. Some of those people are a little myopic. That means that they have to wear glasses because they’re short sighted. Not everybody that’s short sighted will admit that they need glasses or have glasses on hand. So you want to remember that accessibility. Imagine that you’re designing for somebody that can’t really say that. Slightly squinted. That’s the kind of readability that the text, big words, big, beautiful words.

    [00:09:02.900] – Aidan

    So in terms of using that for an area, it’s not about using half, it’s about making the most of it.

    [00:09:08.990] – Thomas

    That’s it. A few words big that are readable are better than the perfectly formed two hundred words that no one’s ever going to be able to say or small text, a big, beautiful words and then high contrast so you can see accessibility. You you wouldn’t put a grey box on a grey background and then expect people to be able to click on that box. You want high contrast. So if you’ve got a dark coloured shirt, use light coloured text, use some high light colours like yellow on dark blue works very well that just draw draw you in maybe a heart, a red also that helps with just some visibility.

    [00:09:49.740] – Thomas

    It stands out if you’re designing something that’s going onto a light product. Dark, dark text. Black, dark blue, dark, dark, green, dark, dark, dark. By contrast, you want to get the contrast right up. Then when you take that product, when you take that image and you put it onto a mock up, take the mock up into Photoshop, don’t just leave the mock up and push the contrast up a little bit.

    [00:10:16.370] – Thomas

    Now, you still want it to be representative of the final design. This is just you know, you don’t overdo it. You’re gonna blow it right out. You don’t want to make push the saturation up. So people are expecting some shining, backlit, glowing Taisha that’s going to light up the room when they walk in, although some buyers will do. Be careful about that, avoid glitter, avoid those kinds of effects. That’s all. No good.

    Test, test, test!

    [00:10:42.350] – Thomas

    So high contrast. Mock up, good, mock up, you want to zoom right in on the mock up, so you’ve got the text if it’s a sharp bang, right, filling the whole screen bang all the way wherever we are. Fill it up. You can zoom in. 20 percent tax roll has been removed by Facebook. Still might charge you a little bit more for ads with higher tax levels. Just make sure it’s readable. Just make sure it’s readable.

    [00:11:07.020] – Thomas

    So do take it in Photoshop. Push a contrast up a little bit. You can take the vibrance up a tiny bit, but don’t overdo it because you do want a good representation of the product and then is just about testing. If you’ve got a good design, you can test for three, four or five dollars. Where do they find out that half the time, Facebook ads and the free free Moteefe Facebook ads course, which you can find in the YouTube link description for YouTube or on the Facebook group, you can actually go to Moteefe DOT school and there’s the course there.

    [00:11:42.330] – Thomas

    Or if even you struggle with that, if you own Facebook group, message me and I’ll give you all the links and more whatever you need.

    [00:11:49.680] – Thomas

    W w w dot Moteefe dot school, not dot com. After that, that’s these new high level domains, top level domains. So we are living in the future.

    [00:12:00.570] – Thomas

    We are living in the future and it’s powered by print on demand with Moteefe. That is the future, the future of production and the future of all things. E-commerce is the demand meeting the demand with the production. So that of course, with Moteefe you don’t have to have a lot of stock. It’s a beautiful, beautiful business model. You come up with an idea, so you’ve got all of these things. Do you have to print 500 T-shirts?

    [00:12:25.890] – Thomas

    Do you have to pay us any money? No, you don’t have to do anything. We only produce we only print when the demand has come in. When the order comes in, then we make it especially for the seller, for the buyer, for your buyer, print it, send it directly to them through our worldwide network of production facilities dotted strategically around close to the major buyer locations. So if your buyer orders in Coventry, Colorado or any other city that I can’t think of Copenhagen.

    [00:12:58.800] – Thomas

    Yeah, always pick an easier letter than that. But anyway, Cologne straight from the production facility to their door in the minimum amount of time, cutting down on the delivery time, the carbon impact, if you will, if you’re into that kind of thing and some of you are of of the delivery and of the production. No warehousing. And that means that. As much as the profit, as much of that can be passed on to from from us to our users, and you can also keep your your prices down for your buyers, it’s a wonderful way to do business.

    [00:13:37.450] – Thomas

    It works fantastically well. We have thousands upon thousands upon thousands of users from all around the world making money in this way online.

    [00:13:50.150] – Aidan

    And fantastic, if you shout, I’ll get back to all of your comments later today. No doubt there’s some really good comments about Marcus. Earlier when I mentioned my design, he liked it, said, you know, there are people who like to design ideas as we see every day with some of the things that our users upload. There is no accounting for taste.

    [00:14:16.550] – Aidan

    Who knows? This is it. Until you test it. You don’t know. You don’t know. It could be the greatest thing ever. This is it. So this is why testing for three, four or five dollars is important. And you might take that design, do three or four different versions of it, upload it, get it out, find that it does. Well, it does. Okay. You might you might want to come up with the next version of that three different slightly different pieces of text, test, test, test.

    [00:14:40.770] – Aidan

    You can test for two, three, four or five dollars a design even in the United States, which is one of the more expensive locations to sell, celebrate, but a great market. We encourage people to definitely run everywhere. I, Aidan, has access. If you’re sitting on Moteefe, you can contact Aidin or Anna are the customer success manager and drive your sales through the roof. How how you ask? Because your design would almost certainly be in at least in one language.

    [00:15:13.340] – Aidan

    One language I would have thought not to. Maybe you’ve got something out there with the crossover, but one language and that’s setting. So you’ve got to in English are setting in the United States. It’s selling well, it’s doing well. How do you scale you contact out and you say, Aidin, it’s winning is beautiful. Let’s go. And ADA will give you a translation of that design in lots of different languages. Lots. How many? A lot more than you could possibly probably need, but definitely all worth a go.

    [00:15:42.950] – Aidan

    And for the top sellers out there, we have a design service tailored for you if you’re doing really well, super well. Not only that, we will also help you with your artwork. I’m going to say help you, I mean, directly give you artwork, but only for stuff that obviously we can’t extend that to everyone on Earth. So you will have to be doing well first with a particular design. But we are here to support and if you’re stuck for design inspiration, we have in the group how many designs in our give away paquet over four.

    [00:16:11.570] – Aidan

    I think it is about 44, if I remember correctly. So it’s a pleasure. And not only that, that PAC had the dopiest funds so you could tweak change into it like with so that forty could be four hundred. It depends on your creativity.

    [00:16:26.520] – Thomas

    Indeed, indeed it does. All available in our group, our Facebook group. Join the group or join Moteefe.com Moteefe.com. Go there, sign up, create an account, log in to the platform at the top you’ll see a little message, click on the message, click on the link in the message and you’ll be taken through. And there’s all kinds of special resources for our users, record sellers, because we they’re not just users, because they sell.

    [00:16:50.720] – Thomas

    So they sellers in that link. And that’s it. That’s that’s the secret formula. You, me and Moteefe.

    [00:16:58.490] – Aidan

    And I would like to say I have see obviously working so closely with and the good the good top sellers, I have to say some things that they are extremely successful. I would never have dreamt that that design would be the one that sold that many, but it hits those free buttons. It’s it’s something of self-importance, as I might. Well, then it’s a high passion, right. Something that person does or and or and it ties into an emotional tug or an emotional pull.

    [00:17:32.090] – Aidan

    Right. As someone said, if it makes him cry, it makes good by to Phoenix that something they’re passionate about as well. It’s just a formula for success.

    [00:17:43.430] – Thomas

    Try winning. Try winning last year. That’s the formula that you went through. Three things and you win that. This is how you do it. This is how you come up. And the other thing is. You’ve got to be determined. You’ve got to keep on going, you’ve got to keep on testing. You can’t test who designs and then say, oh, does it work? This is no, no, no. You have to be determined.

    [00:18:04.440] – Thomas

    You can methodically move through the designs. You’ll get better. You’ll start to understand the target, the people that you’re targeting. You’ll understand the numbers that you’re getting in from wherever you’re running new ads, better as you as you test and test and test and test and test to stonner. And no doubt, when the different types of ads within Facebook ads manager or within the Facebook ads platform, one of them is an engagement ad used to be called a PPA or post page engagement ad.

    [00:18:32.760] – Thomas

    And it’s a simple ad if you’re asking Facebook to go out there and get you like reactions now, reactions and reactions in 2021, if you will, reactions, reactions likes angry faces, smiley faces, all of that other stuff, care, whatever you’ve got in their reactions, comments and shares. What’s most important, comments and shares. You want to see a ton of comments and shares and don’t please don’t. Please stop now. Please stop immediately testing one design with seven different engagement ads.

    [00:19:07.380] – Thomas

    That’s not the point. That’s not the point. You take a broad target, 500000 to two million, maybe three million people. You test three, four or five dollars for a day. You let it run for a day and you’re looking for comments and shares. Comments and shares. Yes, of course. You want to see a low cost per engagement, you know, at 25 cents is no good. But if you’re getting comments and shares that stick in the comments, if the comments are saying this is the worst that I’ve ever seen, they’re probably not going to buy it.

    [00:19:34.170] – Thomas

    If the comments are I want this, I love this tiger tagging, Uncle Bob, Auntie Matilda, whatever, then that’s what that’s what you’re looking for. It’s a test. It’s not seven, eight, nine. Trying to find the target. No, you do the target testing later. You do the broad. If you’re in fishing, you pick. Angling is a big niche. It’s bigger than I’m probably saying that the numbers should be. You put an engagement ad out.

    [00:20:00.960] – Thomas

    There you go, 25 years, 25 to 54 years old and you let it run for a day. You look at the results, comments and shares, comments and shares and a lot of them in the group. You’ll see some of my results from some different types of engagement ads that I’ve run. And you will see what a lot of comments and shares look like. And I’m not talking about one comment and two shares. It’s not a lot, is it?

    [00:20:27.480] – Thomas

    It’s not a lot. That’s none. That’s as good as none. So you want to see an awful lot. And when you see that, then you can move on. Old explained in the free ads course. But do watch it and actually obey the rules because they are important. You don’t want to just spend money. This is the point. You do what you want, but the more money that you save in testing, if those seven ads that you were running at five dollars each, you could have tested seven designs for the same price.

    [00:20:52.860] – Thomas

    And that’s what you should have done. One design at a time, one test per page engagement. When you’re starting out, you can do more later on, but you don’t need to let it run for 24 hours. That means you can test how many in a week? Seven designs in a week. One day, because you start one, the next day, you stop that, you look at the results, is it going to conversion or not?

    [00:21:11.570] – Thomas

    No, that one’s no good enough comments and shares. Move on. Move, move, move on. Move on. In 30 days, you tested 32 times for hardly anything at all. Yes, of course, there is going to be some money that you will pick up the old sale from from adverts like this. But really what you’re doing is testing, testing, testing, testing, testing.

    [00:21:29.300] – Aidan

    Yeah. And I think that is for our for some of us, sort of a consistent sell as they fall in the trap of of they find a few good designs and they stop or they slow down and testing more new stuff. Now that’s the biggest mistake a lot of people make is keep finding more stuff to test. Don’t get don’t get lazy, keep testing, because that’s that’s how the super supercell is born, is because they’ve gone and found themselves 10, 20 winning designs and they’re just consistently selling the and they keep testing their own stuff.

    [00:22:04.400] – Thomas

    That’s it. That’s it. You just keep on testing. And on that, I think the half a half hour mark. So I think, you know, what to do is go to Moteefe.com. You make an account, you create an account, you log in, you go to the dashboard, as we call it. There’s a link there with lots of resources. You join the group, you message Aidin. We’re here to help you Moteefe free, free to use.

    [00:22:29.060] – Thomas

    So the only way that we’re successful is if you’re successful. So if you sell, we’re happy. And if we’re happy, you’re happy. Everybody’s happy. So we’re here to support you doing that. Aiden and Anna are available in the group. They are our customer success managers and they will guide you as they have with hundreds and hundreds of other people just like you towards the success in the print on demand world with Moteefe.

    [00:22:56.180] – Aidan

    Oh, yes. Oh yes. And take care, guys. Have a great weekend. And they will be back next week and see the.

    [00:23:03.910] – Thomas

    Indeed. And John, a final note. Don’t don’t go out and enjoy the sun and have a barbecue this weekend. And if you get thinking of being creative and coming up with designs and and make sure that you’re successful, yes. You can have dinner. Quick, quick run out onto the grill, throw a couple of hamburgers on there or whatever you should. So vegan burgers in 2021, whatever, whatever you do. But you want to get back and spend at least three or four hours this weekend, if not longer, thinking about how you’re going to be successful in print on demand because hard work now pays off in the future.

    [00:23:40.520] – Aidan

    Yeah, and if you stuck Friday’s my door open message me.

    [00:23:44.360] – Thomas

    Well, not is it literally open Aden. Where do you less. He’s in the ground. Was ready to help. Oh I know what he means. I’m playing with him. OK, well thank you very much. And we will see you next week with another installment of of our. YouTube phenomenon.

    [00:24:03.760] – Aidan

    Yes, oh, yes, guys. Take care, bye bye.

     

    Do you design yourself? Or is it better to use a designer?

    [00:09:04.910]

    Thomas: Well, it’s always good if you know the basics of how to use design software so that you can make little adjustments to the designs. And yes, if you are just using fairly simple text based designs, you should be able to learn to use a program like PhotoShop and Illustrator within 10 or 20 hours of messing around with it to the level of, you know, getting some text onto a t shirt, however, really, if you want to do this long term and you want to test a lot of designs and really scale up your business and also free yourself up to do other things, you know, like live streams with Aidan, then you want to get and find a designer to do all of this stuff with you, for you, in fact.

    Now, that doesn’t mean that you can just expect them to deliver all of these things without telling them what you want. You’re still going to have to brief them. You’re going to have to work with them. You’re going to have to say, hey, Mr. Designer, this design that you gave me, it didn’t sell. But this design, which was very similar for, you know, very similar messaging, but different colours, different different layout, different font, maybe this is what’s working in this niche.

    Can we have more like this? Less like that. So there is a period of working together to try to find a style that resonates with your niche and it will be different. So fishermen are going to want to have different things, different things, different design styles, different styles, different designs, different fonts, different messages are going to work in the fishing niche vs. the Mother’s Day niche or the Father’s Day niche. So it’s not like there’s just one thing like, oh, you must use this font and you must use these colours because every single niche is going to be different.

    Aidan: OK. When Hillary in the chat said, yeah, livestreams with Aidan, she said a solid niche indeed! Thank you, Hillary.  It is a solid niche.

    Thomas: A little niche, a little niche, but a beautiful one.

    But yeah, don’t copy this niche. Go find your own niches out there. And we also had a comment saying, Thomas, fishermen, I don’t know who who that person is referring to. But yeah, any questions on POD designs guys, feel free to comment. And a quick self plug here. Right. So if you guys are watching over on YouTube, you’ll find in the description below a link to our Moteefe global Facebook group where you can find me, you can find Flor, you can find Ana, basically.

    And we help all the sellers find success from translations if they want to scale into other countries tips and tricks on Facebook, how to upload a design that’s finished. We help with that with some designs that are showing it initial success. We can even help you get them redesigned in other languages to really scale and take over the world. So definitely join the group if you were new to all of this. We have a free Moteefe ads course and it doesn’t just go through ads, it goes through anything and everything.

    How to get started from step one is that twenty nine? So take that. 

    Thomas: Twenty nine? Twenty nine steps.

    Aidan: Who knows! Twenty nine steps. Yep.  Go and count them. And in the comments, prove me wrong.

    Thomas: Not the twenty nine steps. It was a different, a different number, a different number of steps.

    What design styles work best?

    [00:12:20.560]

    Aidan: I’ll have to go look at it straight after but I’ll check it out. Please do the Moteefe ads course, join the group. Message me and I’ll be happy to help. So good question from Hillary when it comes to designs, what styles work best for you? Cartoon, realism, abstract? To be honest. Simple is good.

    Thomas: Simple is good. Simple is good. Yes. If you’re selling to fairly serious fishing types, farmers, you know that that kind of men, really, and their men, adult men, then cartoon styles are probably wants to stay away from. If you are going to put an illustration of a fish on something, if you think sort of a 19th century gentleman, amateur style illustrations of the beasts rather than anime style illustrations or sort of along the, I don’t want to say the word or else we’ll get striked but the theme park in Florida style ones, big eyes, you know, that kind of thing. 

    You want to stay away from that unless you’re targeting to people that maybe appreciate that. So maybe honour that kind of an illustration. Obviously always be original. Don’t just copy. But that kind of an illustrative style. If a father was buying something for a daughter might be appropriate for that kind of thing, but not maybe for a grandfather biker that wouldn’t really want sort of a pony on a bike or a unicorn on a bike.

    I mean, maybe they would. There’s always someone out there. But in general, I would go for a little grittier, 1950s and 1960s tattoo style of illustrative work for bikers in general, notwithstanding their age or gender. Whereas, you know, large eyed illustrations.

    Aidan: Anime 

    Thomas: You said you said, I know you’re into that item, 

    Aidan: Everyone needs a vice. That might be mine. Good stuff. So I think we’re looking good. There’s no more questions in the chat as of yet Thomas. They’re all just smashing their keyboard. And on that, you should also smash the like and subscribe button if you are on YouTube can’t forget those.

    What NOT to do when creating your design

    [00:14:43.920] 

    Thomas: Make sure also that your designs can be printed. Well, so don’t use glitter effects, don’t use, don’t make don’t have sort of light shining out of when somebody’s views something on a screen, the screens backlit, it’s projecting light out when they print it flat on a T-shirt. You don’t want to disappoint your buyers because they think it’s going to have a neon glow or anything like that. So don’t use any transparencies. If you want a glowing effect or like text that’s got sort of a glow around it, then you want to you want to do that in a different way.

    Don’t use a transparency layer at all with anything you want, everything 100 percent on or off so that it will print well, don’t make it don’t make a glitter effect or make a any kind of lighting based effect on anything that you sell. Because in the end, yeah, it might look good on screen, but when it prints, everyone’s going to be disappointed. So stay completely away from anything like that. Glasses are always not these type. The ones you drink from drinking glasses with light shining through them, don’t you know, don’t do it.

    You don’t need to do that. Know your audience. Keep everything sustainable in terms of artwork, legitimate artwork that you’re allowed to sell. By contrast, always high contrast, vibrant colours and big readable words when you put them on there. Yes, in some niches can go you can put a lot of words out there, but still keep it readable. There’s no point in having A’s that look like O’s or whatever, like some of these weird fonts that nobody can read easily.

    Readability, readability, readability is the number one thing across everything, and that’s it. You just keep on testing work with a designer, as Aidan quite correctly say, work with a designer and work with that design as well. Don’t just you’re not buying a designer, but design is lot like a a bag of coffee beans. You can’t just get a designer and blend it up and all of a sudden you’ve got great stuff. Now you have to work with them because they will need to be guided, briefed and taken along the journey as well.

    Give them feedback and find somebody that you can work with. Ideally, in the end, you’re paying them a monthly fee like they’re working for you for a set amount of artwork every month. And you’re just that encourages you to keep filling up their inbox with new stuff and it makes a commitment to them. And then if you start making money, give them a little bit more, give them more designs, give them more money. It’s it’s it’s a win win.

    And after you’ve worked with somebody for six months or a year, they don’t need to ask. It’s just, oh, that’s in that niche bank, you’ve got something that, you know that’s going to be selling very well from the beginning. So there we are. Aidan, why don’t you wrap it up?

    Aidan: So thank you to everyone who’s tuned in. We will be back next week on Thursday at 5pm GMT for our next episode. We’ll keep you posted what that will be. And if you do want to get started on print on demand, making money from home, making a little side hustle, and then check out the description and the links in the description Moteefe group, you can find me, Thomas, Ana, Flor, everyone. All the success team to help you.

    You’ve got any tips and tricks, anything, any questions about set stuff up, whatever, where they’re for you. Secondly, don’t know where get started? Moteefe ads course. It’s there in the description. That’s your first step. 

    Thomas: Moteefeschool.com. Oh no, Moteefe.school.

    Aidan: If you’re not sure it’s in the description. So I’ll see you guys all in the Facebook group. It must be directly. And you see Thomas either in the group or next week. Thank you very much every.

    Thomas: Thank you.

     

    Moteefe Live: The best Print on Demand products to sell in Q3

    Moteefe Live: Selling in Summer: POD Design Ideas

    Moteefe Live: Selling in Summer: POD Design Ideas

    The sun is out which means summer is here!  Tank tops and t-shirts are hot items for the warmer seasons.  Now is the time to adjust your campaigns and tailor them for the summer time.  There are a lot of POD opportunities to take advantage of.  

    In this week’s live stream, Print on Demand experts Thomas Gentleman and Aidan Kessell go through some POD design ideas that are perfect for the summer. 

    Some of the topics they cover include: 

     

    • 01:12 – Why Summer? 
    • 02:10 – Camping and other outdoor related niches 
    • 04:45 – BBQing and other grilling related niches
    • 09:16 – Beach and other water related niches
    • 11:00 – More summer related niches

    Don’t have 20 minutes to spare?  Here’s a summary of what you missed:

    Why Summer?

    Although creating new campaigns on national events is a great way to boost your revenue, these events only take up a single day out of the calendar year.  Instead, it’s a good idea to test out a seasonal campaign.  Since seasons tend to stick around for three months out of the year, this allows you to sell these POD designs for much longer.  Check out the full list here

    Camping and other outdoor related niches

    Camping is a popular activity during the summertime.  Plus, it’s a time where people take part in other outdoor activities like hiking, fishing, swimming and more!  There are a ton of other sub niches to take advantage of.  It is vital that you consider the type of people who go camping.  People can go family camping, camping with their friends, or even camping alone. 

    BBQing and other grilling related niches

    Outdoor grilling is a massively popular activity during the summer.  Barbecues and smoking meats seemingly have a cult following so it makes sense to try and target this audience during this time.  It is also hugely popular in Australia, however, it’s important to note that it is Wintertime for them since they are in the Southern hemisphere.  Australian summer is in Decemeber, so keep this in mind when you are running your Christmas campaigns.

    More summer related niches

    For Aidan’s full list of summer niches, take a look at our recent blog post Summer campaign niche ideas for Print on Demand.

    Learn more

    If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

    • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
    • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
    • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

    You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

    Full Transcription

    [00:00:01.720] – Speaker 1

    Good afternoon, everyone, and welcome to this week’s live stream when it’s all about selling in summer. We’re going to be going over POD design ideas, niches, things you want to focus on to make the most out of summer and make the most saves. Hi, Thomas. Thanks for joining us this week as as you are here every week. How are you?

    [00:00:20.470] – Speaker 2

    I’m good. And hello, everyone. Yes, summer is often overlooked when it comes to sales of big events. Mother’s Day, Father’s Day, Christmas, Halloween and the summer months are often overlooked. But if you hit the right product, then you can definitely drive some tremendous sales in summer and don’t miss the opportunity to do so.

    [00:00:44.710] – Speaker 1

    Yes, and I’m sorry to hear that, is that it? Well, thank you very much and see you in autumn, which is also nice, though. So why summer? What’s going on in summer? So you don’t need to sell to an event. You don’t need to sell when it’s just for Christmas or just for Father’s Day, just for Mother’s Day. You can sell some designs that are nice targeted that people will want to wear in summer.

    Why Summer?

    [00:01:09.370]

    So you can highlight the differences between, you know, they’re on a very basic level, probably probably somebody owns the rights to this one. But sun’s out, guns out, which is, you know, sort of summery and as basic as you can get. And at the end of the day, as basic as you can get, is where you want to start with your print on demand ideas. You really want to get to the point you don’t want to.

    [00:01:36.000] – Speaker 1

    Wait to get the impact, so there’s plenty of things that people do in the summer, more than they do in the winter. Now, they might do them in the winter, but these are these are more summertime niches that you can target where people would be out participating or in or around doing the activities rather than they might not be doing them as much in the winter. So aid and give us a give us a summer. A summer niche.

    Camping and other outdoor related niches

    [00:02:08.590] – Speaker 1

    Camping.

    [00:02:11.770] – Speaker 2

    Camping, so camping all year round, but a lot more people do it in the summer as opposed to the winter.

    [00:02:18.340] – Speaker 2

    Well, yes, because in the winter you may well have issues with exposure, not that kind of exposure or publicity exposure, but as in perishing of the aforementioned exposure, because it gets rather cold and you only protected of canvas. Is that what the kids are using for camping now? When I was in the Scouts, it was very much deep, deep, deep, deep, deep, deep canvas tents. But probably there’s some modern materials out there that will protect you from even the most arctic of conditions.

    [00:02:47.560] – Speaker 2

    However, at some point you must leave the tent and then you are in nature, which is always an unfortunate place to find oneself. So camping. Great Southern family camping for all the family, parents go camping with their children. Not many people go camping alone, although maybe they do. But if you’re camping alone, do you really need a T-shirt? Probably not, but maybe you do. But camping is definitely a big thing. And how do put where do people camp?

    [00:03:16.770] – Speaker 2

    How do they get there? What do they do? What what are they doing when they get there? When you get out into the wilderness, the great outdoors, what what would you do when you were there? And apart from seek help immediately and return to civilisation?

    [00:03:30.600] – Speaker 1

    I don’t know. Maybe I would go hiking or even just maybe fishing. Next to a lake of camp, next to Lake and do some fishing, fly fishing. Who knows?

    [00:03:44.060] – Speaker 2

    Fly fishing by the river rather than anything else. Yes, by the lake. By the river. And for sustenance to sustain yourself, you might have a campfire. Campfires are always popular. So you’ve got camping or fishing, camping and hiking, camping and campfires, cooking on a campfire. So there’s lots of imagery, ideas that you can combine into a camping T-shirt or camping map. Do you take camping? Probably wouldn’t take them camping. I think they use little maybe wood.

    [00:04:17.570] – Speaker 2

    Depends how good camping your camping is camping, of course, being glamorous, camping for the uninitiated to such things. That’s where you want to camp. But you would prefer to be in a five star hotel. niche No. Well, what else have you got under the.

    [00:04:35.300] – Speaker 1

    I’m just I just done that. I mean, the old camping on an open fire or on a fire.

    [00:04:40.760] – Speaker 2

    On an open fire, that that is some high risk of open fire cooking on an open fire. Sorry.

    [00:04:47.570] – Speaker 2

    Excuse me, ladies. Sterner stuff than I am.

    BBQing and other grilling related niches

    [00:04:50.120] – Speaker 1

    Some other people would call that barbecuing, which again, huge needs. You said in prior air, prior life is a big. So if you mix the two grilling, do you think that grilling, grilling, not not the thing that you put on your teeth. This is preparing food outside over open coals or gas. I think some people use gas coals, cooking for the family. A definitely a great summer. We’re here in the United Kingdom. And as soon as it stops raining, drizzling for even the very fraction of a second a weekend, people are rushing out to to start a fire, to to throw some frozen sausages and other other bits on their big in Australia.

    [00:05:29.660] – Speaker 1

    Although, of course, one must remember that it’s actually winter in Australia, in summer in the northern hemisphere. So we mustn’t be too focussed on the northern hemisphere. But then if you have got a good barbecuing thing, I’m sure in Australia they give it the they give barbecuing a good a good try at any time of the year. I think they say it’s a national pastime, so. When you’re looking at what what what’s in combination with that niche, think about the the family, so that is barbecuing shirts or daddy’s grilling shirts or steaming, steaming sitting, smoking or steaming smoking, smoking meats, smoking meats.

    [00:06:10.210] – Speaker 1

    Of course, it wasn’t Zukerberg was needed. It was smoking. So promoted by the zerk, as is known, smoking meats, very popular. Have you ever smoked some meat IDN?

    [00:06:26.350] – Speaker 1

    No, I mean it is.

    [00:06:28.510] – Speaker 2

    I’ve indeed so it is delicious and it’s something else to consider. So try and hone this in on always. You know, with Moteefe you have personalisation, custom text you can add on so you can have someone’s name over the names of the children. Of course, don’t grill your children. That would be outrageous. But you can add that to the shirt. You can make a joke out of it. And that is grilling shirt. Mommy’s grilling shirt.

    [00:06:52.990] – Speaker 2

    I don’t disturb on the back. I’m busy grilling.

    [00:06:56.890] – Speaker 1

    I did have a bit of a brainwave, a bit of a light bulb moment. As you said, it’s been done before Sunset Gonzales. It’s probably, you know. And then what about sons out? Moms out?

    [00:07:08.710] – Speaker 2

    What about sons out? Bunz out. The good with the Bundaberg bomb, obviously, as this is a family show, that’s it is pretty good. I think we can all agree that it is so, yes, sun’s out, buns out with the barbecue there. Please use it if you my fears, 93 percent as normal. So please send over the profits.

    [00:07:35.780] – Speaker 1

    Yeah, that’s that’s the excuse. It’s where do people go on holiday and then what do people do on those.

    [00:07:42.050] – Speaker 2

    They go well what’s what’s the what’s the sublime objects of ideology. What are they what are they really trying to get to? Is one really going to the camp because you want to be in the forest or you’re trying to escape the day to day? If you were living in the forest, maybe you’d have a holiday in the city. It’s it’s about escapism. It’s about a change. A change is as good as a rest. People used to go and things were busman’s holiday, which was where you would continue working but in another profession for a couple of weeks.

    [00:08:14.720] – Speaker 2

    Although, you know, I’m not sure how the people in the past felt about having a non-professional bus driver for a fortnight. But anyway, it was back in the day when you could get away with such things. So why are people doing that? Are people really wanting to eat that burnt burger that their father’s prepared, or is it just that they get to go outside and and do something different and there’s a whole atmosphere around it? I think that’s more to do with it.

    [00:08:40.250] – Speaker 2

    So if you can if you can get down to that and I do like that, sun’s out, buns out with a couple of burger buns on it, I think that that would be pretty strong, maybe already done.

    Beach and other water related niches

    [00:08:51.340] – Speaker 1

    I think you’ve hit the nail on the they say it’s the why they why people go on holiday rides to unwind is to get away from it. So if you can make that into the messaging and maybe the activity, the nature, whatever you want. Right. And I want to bring up another location and then all the other things that you could do to the beach, people go to the beach and be popular. And then things that you do, beach water skiing, you could be sunbathing, you do sand castle building and then tie into the family.

    [00:09:23.120] – Speaker 1

    There’s tons of ways you can get it.

    [00:09:25.490] – Speaker 2

    You could have always thought of the beaches. You’ve got all of the life on the shore with the trees and you’ve got all of the life in the sea. And then you’ve got this area of beach with everyone laid out with nothing, no visible life other than the people that are on holiday. Always found it a little odd, but yes, people do love to lie on the beach to get out there and to. To sunbathe to. I was going to say inhale the rays, but I want the right to catch the rays, jet skiing, windsurfing, surfing, scuba diving, scuba diving or snorkelling, I think more on the beach.

    [00:10:00.740] – Speaker 2

    Yeah, yeah. I think there’s not many people that turn up at the beach with the flippers on it and the tank could start wading out, although good luck to them if they are. I think there’s more of a sort of but certainly a coastal activity. Yeah, certainly a coastal activity. Definitely scuba diving in my time. If you have a scuba dive dadin.

    [00:10:18.550] – Speaker 1

    I have indeed. And I scuba dive dived at the Great Barrier Reef.

    [00:10:24.280] – Speaker 2

    Where they are. And I mean, there’s no need to ever do it again after you’ve done it there.

    [00:10:29.830] – Speaker 1

    So that’s the one and only time I’ve ever done it.

    [00:10:32.680] – Speaker 2

    Yeah, well, I see you smashed it. So what else have we got a for for a summer niche.

    [00:10:43.600] – Speaker 1

    I mean, it’s all about one where they’re going and what they’re doing when they’re there, and if I was to reel off a few, just a quick fire. Sailing at his home, I prepared early, I’ll be completely honest, you know, we hadn’t noticed. I thought you just felt like an object that you like to muse over and come up with ideas at the side rather than out of the screen.

    [00:11:04.510] – Speaker 1

    The people in the Bay Beach. Right. Yachting people believe I know if they’ve got a yacht, they probably buy a t shirt. Right. Enough money. You’ve got windsurfing, jet skiing, surfing. And I mean, if you were to move back towards the camping, you got bike rides, mountain biking, rambling or mountain climbing.

    [00:11:25.450] – Speaker 2

    We certainly do a lot of that on this show. I think rambling that is rambling. So tennis people hit balls over a net in summer. I’ve heard that’s the thing. Tennis is tennis is a thing. Tennis is a bit of a racket, though, don’t you think? Yeah. Yeah. So that’s that’s a that’s a tennis idea. So tennis is a pretty good one. So outdoor activities are fishing. So there’s certain fish that are in season as well.

    [00:11:54.890] – Speaker 2

    Is that the right word or not in season, but you can catch or over some of those fishing seasons. So check locally for which fish people are fishing for attempting to catch in different locations. And you can maybe try something around that, all sorts of things, any kind of an outdoor sport.

    [00:12:18.940] – Speaker 1

    It’s just for amateurs. Would you say that sea fishing may be more popular in the summer months?

    [00:12:25.710] – Speaker 2

    Well, you know, your average C fishermans, probably a hardy individual that can that’s out there a little bit more often than not. But yes, I would say that any is probably I’m not sure how big sea fishing is. I think in the United States, in some areas it’s quite big. But if you are confronted, say you are living up on the north east of England, if you’re confronted by the North Sea every morning, you might think best of it.

    [00:12:50.510] – Speaker 1

    Yeah, so, again, it depends on in.

    [00:12:54.390] – Speaker 2

    Indeed, indeed, if you round sort of the tropics or, you know, the fact that kind of area might be a bit might be the Gulf of Mexico might be a bit more appealing than than the Bering Sea, but who knows?

    [00:13:09.780] – Speaker 1

    Yes, I found so that bonds are still falling, that may well be the winner of a day so far is if you’ve got any comments or this is the first video you’ve watched, you’ve never seen anyone ever seen a video on YouTube before? Well, this is the Internet. Everybody, you can upload your own videos. People can watch them if you want to get started. You want to start making some money on the side. And some say was going to link to all of this is in the description where you find a link to our Facebook group.

    [00:13:39.420] – Speaker 1

    We can check with other like minded sellers. Not only that, myself and my other fellow account manager and is there. And there’s also links to a Moteefe Facebook ads guide where you can learn how to do this for free, completely for free.

    [00:13:54.000] – Speaker 2

    Now, what about all the people that are watching this and thinking, why are they talking about ideas? What what’s going on here? How maybe you want to give a little introduction to what we actually do and why we’re talking about niche marketing and designs for summer?

    [00:14:15.270] – Speaker 1

    Yeah. So the whole reason we’re talking about niche marketing and designs for summer is event based knishes and things as they’re coming up or getting popular is proving super successful with Mother’s Day, Father’s Day and when things shift from season to season. So from and into Christmas Christmas items to go crazy as we’re moving into summer is something to be thankful.

    [00:14:40.960] – Speaker 2

    Didn’t say and so focussed on on the end result here that I think we we need to take a step back. So this is what we’re talking about here is print on demand, which is a production way of producing a printed design, a design that’s printed on maybe it’s a t shirt, maybe it’s a hoodie, maybe it’s a tank top or singlet, as they’re sometimes known as a mug, a cushion, that kind of thing when the demand comes in.

    [00:15:07.650] – Speaker 2

    So you don’t need any stock. So you can come up with one of these ideas for a particular summer activity, get a design prepared for a few dollars or do it yourself. Some of these just simple text designs. Sun’s out, guns out, pretty simple. And upload it to Moteefe dotcom Moteefes, an end to end print on demand solution where anyone can open an account it’s completely free to use. Upload your artwork, select the products that you want to sell with the artwork on it, and then drive traffic to that product that you’ve created or group of products with that design on it.

    [00:15:46.260] – Speaker 2

    We also allow you to buy a domain name and link that to a store again, completely free. No charge, no monthly charge, no anything. The more you sell through us, the better we do. So we’re here to support your success. Aiden and Anna, who is on this call? Both success, manages customer success, manages your customer. And we take a very small percentage, a very small cut of your sale price, which you can set yourself and you drive traffic.

    [00:16:15.720] – Speaker 2

    You can do that through Facebook ads. As items already mentioned. There’s a link in the description to explain to you exactly how you can test the product with Facebook ads for as little as two, three, four or five dollars up to you, a full course all the way, not just testing, but all the way through to generating sales and scaling a design that’s doing well. So that’s why we’re here. That’s why we’re talking about all of these things.

    [00:16:41.040] – Speaker 2

    And it’s a great site income, not really a passive income, but it’s a site income. It’s a way of generating some extra money. A lot of people are using this as a majority or if not all of their income as well. And if you’re just starting out, we’ve got a Facebook group where you can connect with us. I’m in there. Aden’s in there and is in there are success managers, lots of other members of staff. Even our CEO is in there and available to take questions.

    [00:17:10.320] – Speaker 2

    So that’s that’s that’s that’s what we’re talking about. That’s why we’re here. And if you really want to drive up over the summer, your your sales with my. If we have. Editable text fields that you can add to your designs so you can you can you can leave a field that says your name and then the buyer, the person that you send in comes in and they can add their name. And that level of personalisation really can make the difference between a sale and not a sale.

    [00:17:36.950] – Speaker 2

    And also, we say that you can charge a higher retail price for those products. So that’s why we’re here. That’s what we’re doing. Anything else to add to that?

    [00:17:46.310] – Speaker 1

    I think you summed up from top to bottom, and it’s almost like wherever your buyer is, we have a worldwide production network. So if your buyer orders in Germany or France or the United Kingdom, we have a printing location, a production location very close to that buyer so that they get a localised quick production. So we’re not shipped in from another continent into another continent. We try to localise and in the United States, we’ve got multiple facilities in Europe.

    [00:18:19.640] – Speaker 1

    Across Europe, we’ve got multiple facilities. So we try to wherever the order comes in from to route that order to the closest possible location to that buyer so that they get the best possible experience I had. And sorry, I cut you off Gafoor and then I’ve lost my train of thought, but I was basically to say. In that Facebook group, you can find me and say if you’ve found something or design and just give a little bit ahead, that’s shown to military success.

    [00:18:48.260] – Speaker 1

    So you’ve got a few cells and you think it. All right will be great. If I could take over the world of this this windsurfing design, this turns out Bunzl grilling design and then I can get that translated and redesigned in whatever language you desire. The German, France, Italian, Spanish, Norwegian. I’ll get that done for you. French, even French.

    [00:19:13.820] – Speaker 2

    I would love not France, even French. But yes, OK, I’ve, I think I think you get the point, you get the picture to join us. I join Adan’s Ministry of success, as we’re calling it, as he preaches the POD lifestyle in the group as all of you. And we will be back next week with another exciting edition of the Moteefe weekly live stream where we cover. Well, you’ll have to tune in to find out it up.

    [00:19:42.380] – Speaker 1

    Thank you very much and have a great weekend.

    [00:19:44.900] – Speaker 2

    Thank you very much.

    Moteefe Live: The three keys to POD: Designs, design, designs

    Moteefe Live: Moteefe’s Print on Demand design giveaway

    Moteefe Live: Moteefe’s Print on Demand design giveaway

    Launching a new campaign on Moteefe only requires one thing—a design. Coming up with designs can sometimes be the hardest task when launching your Print on Demand business. Fortunately, our team has created a ton of FREE customizable designs for sellers like you to use!

    In this week’s live stream, Moteefe gives sellers a ton of free designs to use for their next campaign. With over 20 designs available in a variety of different niches, Thomas Gentleman and Aidan Kessell go through the designs, explain why you should use them, and how you can customize them to your target audience.

    Some of the topics they cover include: 

    • 01:35 – Where to download our free designs
    • 03:56 – Customizing and translating the designs
    • 08:20 – All about cushions

    Don’t have 20 minutes to spare?  Here’s a summary of what you missed:

    Where can I download the free designs?

    You can download the designs here.  There are over 20 designs to choose from in various niches including fathers, sand castles, triathlons and more. With Father’s day only a few weeks away (June 20), now would be a great time to take advantage of the free designs and launch a few more campaigns.  

    Customizing and translating the designs

    The design files are available in PhotoShop files which allows you to customize the appearance to your niche and audience’s tastes.  Additionally, we recommend you translate the designs to other languages so that your products can be targeted to other countries and cultural groups.  If you need help translating, reach out to our Success Managers on Facebook.  They will be more than happy to help!

    All about cushions

    Cushions are great selling products since many buyers aren’t aware of the average price of a cushion.  This allows you to set higher profit margins on a low-cost item.  With clothes, some people may not know sizing, but with cushions, sizing doesn’t matter as much.  All sizes are perfect for any household.  It make. a great add-on item to offer in your white label store and it’s a home accessory that can always be purchased as a gift!

    If you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with Germany. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.

    Thomas Gentleman

    Learn more

    If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

    • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
    • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
    • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

    You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

    Moteefe Live: The Hidden POD Sales Formula

    Moteefe Live: Maximising Your POD Sales in 2021

    Moteefe Live: Maximising Your POD Sales in 2021

    Print on Demand has been a popular entrepreneurial project for people wanting to be their own boss and start an e-commerce business at home.  But, it can be a daunting endeavour for people that are new to the industry.  Fortunately, POD experts Thomas Gentleman and Aidan Kessell are here to help. 

    In this week’s live stream broadcast, Thomas and Aidan discuss everything you need to know to maximize your POD sales.

    Some of the topics they cover include: 

    • 4:08 – What is Moteefe? and what do we offer? 
    • 7:41 – Customizable Stores and Campaigns 
    • 9:50 – 65+ Customizable POD products 
    • 10:53 – European POD market overview 
    • 14:51 – Start with the UK 
    • 17:47 – Then it’s all about Germany 
    • 21:52 – Big audiences work 
    • 24:44 – If it’s working translate it 
    • 27:52 – Amazing profit per sale 
    • 28:36 – Retarget everything 
    • 35:31 – Free scaleable artwork 
    • 37:54 – Three huge ROI boosters
    • 38:21 – Personalization integrated

    Don’t have an hour to spare?  Here’s a summary of what you missed:

    What is Moteefe? And what do we offer?

    Moteefe is a Print on Demand platform dedicated to promoting entrepreneurship and enabling creatives to bring their ideas to life.  Brands and retailers of all sizes can create and offer unique and personalized merchandisable products to their audience within minutes.  We do this through eliminating barriers to the e-commerce industry by taking care of production, delivery and customer service.  And with no joining costs or hidden fees, Moteefe encourages entrepreneurs to pursue their passions and creative projects without taking any unnecessary risks.

    European POD market overview

    POD sellers should consider focusing on the European market.  It’s a massive market for sellers since it is far less saturated compared to North America.  There is less competition and your advertising budget goes much further since the euro and pound are so strong.  Moteefe also has a production facility in Europe which allows for faster shipping times for your customers.

    Free scaleable artwork

    If you have yet to get started or you want to diversify your campaigns, download our free design template.  This design has made thousands in profit for our sellers and it is highly customizable for various niches.

    Three huge ROI boosters

    Cross-selling, upselling, and pre-discounted pricing are three available features on Moteefe that can greatly increase your return on investment (ROI). Use these options to help boost POD sales.

    If you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with Germany. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.

    Thomas Gentleman

    Learn more

    If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

    • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
    • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
    • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

    You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!