How to Drive More Traffic with Instagram

How to Drive More Traffic with Instagram

How to Drive More Traffic with Instagram

Learning how to drive more traffic with Instagram to your online store starts with proper profile creation including the bio, implementing the right campaigns, and having consistent content targeted to the right consumers via hashtags. As an e-commerce business, understanding how to utilize and leverage where your buyers are is imperative to sales and growth. Instagram is where many buyers hang out and fortunately, driving traffic doesn’t need to be a big budget item to start with.

Make sure to convert your Instagram account to a business account if you haven’t already configured that. It will open more options for boosting posts and adding links, ultimately providing more ways on how to drive traffic to your online store.

Here are 11 ways to build your Instagram following and drive traffic to your website:

1. Use Professional and Attractive Images

In order to learn how to drive traffic from Instagram to your e-commerce or drop ship business, you must learn to master images. Instagram is a visual social media platform requiring images or videos with your posts. It takes more than just scheduling posts and waiting for people to flock through the website doors. Understand what catches the attention of your audience, what is trending with followers, and then how to create content that hooks them in.

Your online store should already have professional images for products, but it isn’t enough to create Instagram posts with just product images. Followers see this as a constant sales pitch and will get bored with your posts. Head over to Canva and create images and memes that are fun and make people want to leave a comment. Instagram traffic increases when you can generate comments, hit trends, and engage followers on a daily basis.

2. Understand How to Use Links on Instagram

Instagram isn’t all that link friendly when it comes to giving your followers an easy way to click through to your online store. Only the most popular Instagram pages out there are allowed to add links to stories. This makes it difficult for e-commerce stores that may want to direct traffic to different pages on a website. Since Instagram makes it difficult to put your desired links into your post or Instagram story, you’ll need to be creative.

Write a good bio that includes a link to the best landing page for your online store. In posts or stories, direct followers where to go to find more information. An online store driving traffic to a particular product needs to make sure to list the name of the product in posts so followers can find it in the website search bar. For example, if you want them to go to a particular pair of shoes, say “White Nike Airs” or give the item a promotion name in the post and list that on the product page.

Pro Tip: Add a link to your photo caption on Instagram as a workaround to not being able to add links directly in the post text. While this requires some extra looking for your followers, it keeps specific links attached to relevant images.

Keep in mind that there are few paid options allowing you to include website links for targeted traffic analytics. Apps that do a good job include Campsite, TapBio, and Metricool to help highlight specific pages of your online store. The other way is to sponsor posts that have a clickable button. Of course, paid options are not the best options for those on tight budgets but worth considering if you really want to drive traffic from Instagram to your online store.

3. Find the Right Hashtags and Use Them

It seems as if hashtags are the new language of the digital age yet there are a lot of people who don’t effectively use them on Instagram. A quick review: a hashtag is a word or phrase that starts with the pound sign (#) affectionately called a hashtag. The word of phrase following the hashtag makes it easy for followers and Instagram users to search for topics of interest. For example, #printedhoodie might be a hashtag for people looking for a print on demand (POD) hoodie or sweatshirt.

You are allowed to have up to 30 hashtags on a post. Any more than 30 will prevent posts from publishing, thus not generating any traffic because they never hit the newsfeed. Best practices on hashtags say to use anywhere from five to 10 per post.

Tag your posts so you can easily search through comments and look for trends. Double check to make sure you are a public profile because a tag on a private profile doesn’t register in public searches. This adversely affects your ability to drive more traffic to your post, gain new followers, and ultimately convert more sales.

4. Produce Video Content

If you aren’t doing video content you are missing the boat to more followers, better engagement, and how to drive traffic to your e-commerce store. Instagram has three different video stream categories: live video, Instagram profile, and Instagram story. A live video has a maximum length of one hour. Instagram profiles max out at 60 seconds while Instagram stories max out at 15 seconds.

Knowing this creates a lot of motivation to do Instagram live videos where you can maximize your time to your followers, but remember that the live video only stays up on your feed for 24 hours. Be sure to add it as a highlight and save videos on photos from your store to later share them in your feed again.

5. Develop Exclusive Branded Content

There is a ton of content on everyone’s feed in all social media channels. If you want to drive more traffic to your e-commerce website, you’ll need to cut through the noise. Sharing 50 posts of puppies isn’t going to help you stand out. Brand your content and share unique things including memes, branded infographics, and images that help followers realize that you are different.

In addition to branding your content, provide specials that are only available to your Instagram followers. This creates a sense of urgency and exclusivity that consumers can’t get unless they find you on Instagram. It’s a great way to get people to take action quickly, comment, and subscribe to your offerings.

6. Consistently Post

There is no room to start posting and then suddenly disappear. The social media mindset is fast and with a short attention span. Once you start grabbing followers, you need to continue to get comments, likes, and clicks. While there are some different schools of thought about how often to post, consider a targeted traffic campaign publishing at least once a week.

While more often does help to reach more followers throughout the week, be careful not to post too often. You don’t want to seem spammy with sales pitches desperate to get traffic. You want to drive traffic to your store with people excited about your products. Test posts at different times of the day to see when you get the best engagement. Sometimes it isn’t a matter of posting more often, it’s a matter of posting at the right time when your followers and prospects are scrolling through their feed. Always reply to comments, even the negative ones to show your followers that you are there to help.

7. Engage with Followers

Being on social media requires you to be social. There are no two ways about that so set some time aside every day to review your posts, see who is commenting, and respond. Find influencers and friends you want to follow, though be careful to not follow too many people (but also don’t follow all of 25 people). Engage as a follower to their posts and become the person they recognize as a connection, not just a handle with a picture.

At the end of the day, it is about the quality of posts and engagement with other humans and not the total number of followers that you have. There are those with huge followings who have a very small ratio of converting likes and followers to buying customers; the correlation of followers to traffic isn’t linear. The quality of your posts and call to action will always be the factor directing your conversion results. The goal is to drive traffic to your online store in order to convert sales with hot trends and topics, not the total number of followers.

8. Track Metrics

Tracking metrics is critical to better understanding of what is working with your Instagram campaigns and what isn’t. Look at the total number of followers you have and get a baseline for engagement in general. The average Instagram account has an engagement rate of 3%, which is higher than Facebook and Twitter averages. If you get a bigger engagement rate with a large following, you are considered an influencer.

But it is more than just engagement that you need to track. Use trackable links to see how many visitors are going to your site after seeing an Instagram post. This is known as the click through rate (CTR). From the CTR, you will want to monitor the conversion rate, which is the number of purchases made from those clicks. If you are getting a high CTR but not enough conversions, there is something wrong with your offer either in price or perceived value.

9. Make Instagram a Marketing Strategy (Not Just Something to Do)

If you are on Instagram for more than just cute kitten pictures and want to really drive traffic and sales to your e-commerce site, you will need a marketing strategy. A marketing strategy has a sales goal and builds a campaign to achieve that goal.

Marketing strategies start with understanding the demographics of your target audience. This is more than just age and gender; build a profile of your ideal customer, called an avatar. You may actually have several avatars that target specific people in your market. Think about how they speak, what attracts them to a brand, and what problems they have that you solve.

Once you know how your drop ship or e-commerce products solve a problem, develop the right images to stop mindless scrolling from followers who are intrigued by the right text. That’s right, you are becoming a copywriter because the right words combined with the right images sells billions of dollars of products every year. A marketing campaign is more than one ad or one post; it’s a series of posts or stories designed to drive traffic for a specific purpose. As you monitor results, test slightly different versions of the same ad or try posting at different times to see if you get a better response.

The best marketing strategies continually get tested for success looking for ways to drive more traffic to your site and convert just a few more sales each and every time.

10. Cross Promote

If you are in business, you want to leverage every resource you have. Use your other social media and website content to cross-promote your Instagram. Sure, you may promote the same things on other social media channels but you will want to continue to build an audience on Instagram to maintain engagement. Develop a branded hashtag that allows people to find you easily on Instagram, something that you can say easily when doing a YouTube video or as a guest on a podcast.

As your followers grow, you will get rewarded by Instagram with more exposure. That means it doesn’t matter if your existing customers are already following you and buying from you elsewhere; give them a reason to jump on your Instagram feed with special news and promotions.

11. Get Your Tribe to Share

Ask your friends and family to share your Instagram feed and get them to engage. Remember that you want real followers with real engagement. Your friends and family love you and support what you are doing. Getting them to help comment and share will increase your visibility. Don’t have them make things up; it’s okay if mom says, “I’m so proud of you.” It’s authentic and real and keeps building your Instagram’s relevance.

People can spot a fake review or comment a mile away. Don’t fall into the trap thinking you need 100 people to pretend that they like your product. This will come back to haunt you in the end. Take the time to use your resources wisely and you will see your following grow.

Are Ads Worth It To Drive Traffic

As already discussed, Instagram doesn’t make it easy to drive traffic with links and call to action buttons in the same way that other social media platforms such as Twitter and Facebook do. For those willing to put a little skin in the game, Instagram is a great platform to do just that. Instagram ads have seen a drop in cost per click (CPC) while Facebook continues to rise. Click through rates (CTR) are also up, giving Instagram advertisers strong returns on ad investments.

However, remember to attack ads with very diligent marketing strategies in order to be successful. Pay attention to the numbers and adjust things as needed. Some campaigns are best suited for seasonal periods while others may be more evergreen.

The End Game

If you want to drive more traffic to your website with Instagram, you need to put time and energy into your social media. You can’t just post stories about going to the beach and eating at a cool restaurant. You have to create posts that people see in their feed and want to stop and comment on. It’s a marketing strategy that doesn’t take a lot of money but does take thought.

Think about what your customers love, what they need, and how you provide deliver what they want and need. People enjoy being on Instagram because it is a picture-perfect world so be sure to use images that capture people’s attention and gives them pause to stop and see what you are doing. Remain consistent with your strategies to see the best results with growing your following and converting sales.

Moteefe – Let’s do business, together

Calculate Profit Margins for Dropshipping

Calculate Profit Margins for Dropshipping

Calculate Profit Margins for Dropshipping

To calculate profit margins for dropshipping and print on demand e-commerce stores, you need to understand the difference between margin and markup and find reliable wholesale suppliers who are able to consistently offer goods. Margin is the cost of goods subtracted from the sale price divided by 1. Markup is the margin dollar value divided by the cost to make.

Making a mistake between margin vs markup could lead to incorrect price setting and negatively affect the overall profit margins of the e-commerce business. Take a few minutes to understand how each is calculated so you can run your business budget with the right information to strategize and plan.

How to Calculate Gross Margin

Margin, also known as gross margin, is the total sales revenue less the cost of goods sold (COGS). For example, if you sell a product for $100 and it cost $60 to make, the gross margin is $40. Gross margin is usually stated as a percentage, thus the gross margin on this product is 40%. 

Margin % = Margin Amount/Sales
For this example, this is: $40 / $100 = 40% gross margin.

Keep in mind that gross margin does not factor in shipping, administrative, marketing, and sales costs. It is the gross margin for goods sold and can be defined either as a per unit margin or an entire store margin.

Markup Vs. Margin

Markup is the amount over the creation price of something while margin is the sales revenue percentage. Many new e-commerce business owners using drop shipping confused margin and markup. If a business owner uses markup as his percentage and makes decisions to determine other factors such as marketing and advertising, he might think he has a bigger amount to spend.

An entrepreneur needs to understand how much to sell each item for in his dropshipping business.  Markups are always higher than the corresponding margin.

Markup Vs Margin Chart

Markup Margin
15% 13%
20% 16.7%
25% 20%
30% 23%
33.3% 25%
40% 28.6%
43% 30%
50% 33%
75% 42.9%
100% 50%

Setting Prices for Print on Demand

It doesn’t matter if you are a career entrepreneur or your e-commerce store is a side hustle as you build it, setting the right prices for your print on demand products helps drive traffic and sales. Pricing too high can reduce sales because competition usually means there are others willing to price things 

There are a couple of things to consider when setting pricing and gross margin on drop ship and print on demand products. Of course, you are not making the product, so there is usually no manufacturing cost. But, think about the graphic designs you may have paid for in creating your brand. 

Loss Leaders and Core Products

Your print on demand business may have printed hoodies, t-shirts, hats, and a variety of other apparel. As a business owner, you might make the decision to price everything with the same profit margin, say 40%. On the other hand, you might choose to have some items, such as hats, sell at a much lower margin to drive traffic in and cross-sell other products with higher margins.

This is the same theory that many major retailers operate on. You see the weekly advertisement for the sales, go to the store for the one product and pick up two or three other things you see. The retailer is banking on the fact that once you are in the store and ready to buy, you will find other things of use or need.

Understanding Other Costs

As a print on demand (POD) e-commerce store, the cost of goods sold (COGS) is the cost the wholesale supplier (printer) is selling you the product. You do not make t-shirts, but order them per sale. If you have specific artwork created, this could factor into the COGS and your overall margin. However, this is gross margin not net.

Your net margin needs to calculate all the other components involved in running your business. When you look at the overall financial model of your business, shipping, advertising, overhead, and taxes affect the net profit of the company. You could have a high gross margin but still be in the red if your other expenses eat up that margin.  

Strategic Pricing

Some business owners of e-commerce websites and drop ship stores feel they can keep margins lower because there is no inventory to hold. One thing many website owners do is to maintain standard pricing with a Manufacturer’s Suggested Retail Price (MSRP) and then have blow-out sales or specials to drive more sales of lower margin items. 

Evaluate who your target market is, what the competition is doing, and how you can properly price items for sale to maximize gross and net margins. Consider your marketing plan and any costs associated with advertising that will affect your net profits. As a business owner, understanding how you promote your website and where you make your money is fundamental in success. 

Branding and Pricing

How much products sell for often has more to do with branding than the product itself. Does an Apple iPhone cost that much more than a Samsung Galaxy? Building the right brand is where a general dropshipping e-commerce store moves from selling products for a small margin and starts really bringing in net revenues. 

Print on demand uses the same t-shirts and hoodies for all retailers seeking to sell products to consumers. If the-t-shirts all cost the same and are the same wholesale cost, how can one e-commerce store sell t-shirts for more than another? The better a business owner can position himself with

Moteefe – Let’s do business, together

13 Benefits of Print on Demand E-commerce Solutions

13 Benefits of Print on Demand E-commerce Solutions

13 Benefits of Print on Demand E-commerce Solutions

Selling print on demand t-shirts, hoodies, and hats are one of the fastest ways to start a profitable e-commerce business. Unlike many other traditional dropshipping business structures, print on demand services often have great products to choose from at prices that allow a business owner to make money. Not only that, print on demand technology has made it simple to create new designs and get orders out the door.

Customers want designer products, fast delivery, and great service. When you partner with print on demand providers for your e-commerce store, you must consider all of these. Fortunately, you won’t have to search far to find a great provider for your custom inventory needs.

If you have been looking for a reason to start your next print on demand e-commerce website, here are 13 advantages that should get you moving:

1. Product Customization

Whether you want to create a whole new brand of fun t-shirts for kids or simply want a way to let your customers buy swag that helps build your brand, print on demand is the best solution for custom shirts. As long as you are using high-quality images, you can build an entire store with different images, hashtags, and slogans. Literally, the only limit is your imagination and the quality of your artwork.

Make sure you are using images created with 300 dpi or better and don’t have too many details for smaller print sections such as hats or t-shirt pockets. You can choose a digital print or embroidery for most hats and logos, giving you and your customers higher-end options for specialized designs.

2. High-Quality Prints

Many print on demand suppliers are known for their high-quality brands. While you may decide to offer a lower-costing brand such as Haynes, you will also have access to top t-shirt brands, athletic gear, and dress shirts such as American Apparel. This gives your buyers the confidence in knowing they are buying something that is comfortable when they wear it and will stand up to normal wear and tear.

Print on demand custom shirts have evolved from the cheap swap meet quality and are truly something your customers will want to wear. These aren’t the t-shirts saved for laundry day; people will feel good wearing your designs and the apparel itself.

3. Easy Set-Up

Print on demand drop shipping is one of the easiest online stores to establish. Once you have your e-commerce platform set up with Shopify or one of the other solutions, all you need to do is start an account with your print on demand shirts provider and link your store to your account. Plugins make this fast without any hassles.

Once you have your account established with the POD dropshipping company, upload your designs and select the apparel you want to sell. Multiple colors and sizing are automatically displayed so customers have ample options to get exactly what they want. Best of all is the automation. When someone buys a t-shirt or hoodie, the link to the POD supplier is made with the order details and the purchase. You don’t need to do another thing except monitor things for customer service excellence.

4. Low Entry Point for Businesses

There is nothing better than being able to sell products without having to buy inventory. Seriously. If you are a new business with limited capital, selling custom shirts without having a garage filled with unsold inventory is a boost to your confidence and helps you test the market to see what your customers really love.

While there are slightly better profit margins for print on demand products compared to having a full run of shirts, the reduced overhead is what really lowers your risk. You can always do a separate run later of your most popular items when you are able to fund that expenditure without significant financial risk.

5. Easy Business Branding Add-On

Businesses need good branding and nothing makes branding easier than t-shirts with your logo and custom images. If you are already in business and have a website, you have absolutely nothing to lose by adding a print on demand t-shirt store. Make them fun giveaways or just a way to show your company pride.

Service providers such as personal trainers should never be working with clients in another company’s brand. Build your own brand with clever ideas and inspiration so your clients will want to be your best advertising campaign by wearing your designer products and swag.

6. Hands-Off Fulfillment and Dropshipping

The less a new website owner has to do when it comes to order fulfillment, the fewer things are liable to go wrong. This is one of the biggest advantages of demand order processing; customers buy and then the fulfillment center produces the product and ships it with one of the various shipping options.

Everything from the order processing, payment, production, and fulfillment is taken care of so that those new to e-commerce platforms can focus on testing ideas, marketing, and building a brand. Print on demand shirts allows you to remove yourself from most of the operations component to focus on what will really grow the business.

7. Easy to Scale

Start with one product and grow to one hundred or just start with 100 in the first place. Of course, you need to have the business and marketing strategy to properly manage and sell various products, but the many options in apparel allow you to grow at will. Niche marketing can target certain products such as trucker hats to the right demographic while other products might target other customer profiles.

No matter how you decide to start, you will have ample ways to scale and grow your custom shirts, hats, and hoodies company. Do some market testing and monitor your results to remove items that just aren’t selling, but expand as you find products that easily sell on-demand.

8. Inexpensive Design Services

Not feeling very artistic? Don’t have a designer to whip up some great new ways to use fonts? With print on demand drop shipping partners, you no longer need to worry about this. Just about every print to order company will have a team of designers ready to tackle your next custom shirts project.

Best of all, the designers will create the right images that work best on apparel. It happens all too often that product customization doesn’t turn out the way a website owner hoped simply because the artwork wasn’t designed to translate into embroidery thread or use the colors available for digital printing. For a minimal cost, you can get the perfect images made for your hats, hoodies, and t-shirts online store.

9. Quick Turnaround

When you get drop ship products from China, you always have the question in the back of your mind as to how long the order will get fulfilled and delivered. Shipping options are crazy with most Chinese wholesale suppliers and sometimes take weeks, if not longer. Print on demand (POD) can boast fast turnaround times, often fulfilling orders on the same day.

With 24-hour POD print solutions that get shipped and in the hands of customers often within a week, website owners are able to make the buying experience trustworthy. This leads to positive reviews, more referrals, and repeat business. Best of all, the website owner doesn’t need to pay extra for this. Print on demand worldwide is a competitive field and these companies know that they need to service website owners properly with tons of inventory, great printing, and fast service.

10. Customer Service

Unlike product suppliers such as Aliexpress, print on demand companies have excellent customer service. With chat, email, and even the old-fashioned phone, you can get the service you need to make sure you are delivering the best in product customization to your buyers.

As an e-commerce store, you are only as good as your reputation to deliver what you sell in a timely and correct fashion. Access to real humans that can help you troubleshoot problems quickly, often in real-time. You won’t find this with other drop ship China resources.

11. Updated Print Technology

Long gone are the days of screen-printing contraptions that were big, messy, and took a lot of time to set up the artwork. Digital technology has made uploading a variety of graphics simple. Print tech no longer needs to have one logo set up for an entire run. Textile printers are constantly improving the detail and color combinations available.

When you use a print on demand drop shipping partner, you don’t need to worry about upgrading the technology because they are doing it behind the scenes. When you work with POD companies, you’ll find new products being released such as jewelry with custom engraving, all done at an affordable price and for you to sell on-demand.

12. Higher Profits than Other Dropshipping

Print on demand allows an e-commerce store to stock the virtual shelves without having to pay for the purchase and storage of stock. Not only does this eliminate a major operating expense, but is also a lower risk strategy for businesses. Additionally, the pricing of apparel at the wholesale level is reasonable and allows for higher margins.

T-shirt sales don’t need to be dropped to the lowest price because product customization is what consumers are buying, not the t-shirt they can get in a local store. This differentiates this type of dropshipping business from others where the products are always the same and everyone’s competing for the same sale.

13. Nearly Unlimited Inventory

Print on demand rarely has an issue with backorders on inventory because they are stocking such high volumes of popular products to fulfill among thousands of vendors. This is another differentiator for an e-commerce platform and online store to dropship products. When using vendors such as Aliexpress for other types of products, many website owners find themselves trying to locate inventory because distributors ran out of stock.

When you can’t fulfill orders, you lose money both on the order and also with the nick to your reputation for delivery good products on time. Print on demand solves this problem for e-commerce stores with ample inventory and product choices. Even if something is out of stock, something very similar is almost always available.

Final Thoughts on the Benefits of Print on Demand

As you can see, there are a lot of benefits of a print on demand e-commerce platform. However, don’t let simplicity let you fall into the trap of thinking that it is easy. Like any online business, selling custom shirts requires a strategic game plan that considers pricing, marketing, branding, and service. Your print on demand partner can’t do it all for you.

Give yourself the opportunity for success by looking at other print on demand shirt companies and determine what works and doesn’t. Reach out to other e-commerce platform owners and mastermind with them about what works and what doesn’t to save yourself some of the most common newbie mistakes. The great thing about print on demand is businesses may be selling shirts but aren’t really competing because each brand is so unique. There are a lot of people willing to mentor and help you.

Order samples from companies to ensure you are happy with the products and customer service. Even go through the return process to see exactly what your customers will experience when sending back items that don’t fit or may have had a problem. Ascertain whether or not your return policy aligns with theirs as well.

At the end of the day, print on demand remains one of the best e-commerce business solutions a new website owner can do that won’t break the bank. Get started, see what products leap off the page, and expand from there.

Moteefe – Let’s do business, together

9 Steps to Build a Store Brand Customers Love

9 Steps to Build a Store Brand Customers Love

9 Steps to Build a Store Brand Customers Love

With more than 24 million e-commerce stores competing for consumers’ attention, it is more important than ever to build a store brand that customers recognize, seek out and return to. Be one of the 2.5% making more than $1,000 in annual sales by clearly defining your target market, building a brand to attract them and catering to their buying trends.

Make no bones about it, building a brand is more than just creating a cool logo; it means developing customers’ confidence in your store and products. This takes time, strategic thinking, and using many different marketing skills to be a company consumers automatically think about when your product name enters a conversation.

Build a Store Brand

Starting a successful e-commerce store may not need a lot of money to begin with, but it does require a solid plan. Great brands have a positive foundation in how customers perceive the products, the customer service, and the overall image it represents. Think about the images that come to mind with Nike or Apple. These are two brands that have created a culture behind the logo for goal setting and minimalistic lifestyle respectively.

Ready to launch your own stellar print on demand brand? Follow these 9 steps to build a store brand that customers rave about:

1. Build Your Customer Avatar and Target Audience

Take the time to really look at your customers and what their needs and desires are. Every great product serves a purpose in the market and different companies approach their positioning differently. You can become the go-to company that sells a specific product at a lower price than everyone else or you can be the premium provider of quality and service. You could conversely become the company that is known for luxury.

Realize that many customers are shopping online on places like Amazon or Walmart to get the lowest prices. If you can’t compete with your dropshipping business on price, you’ll need to determine how to create a desire for customers to want to shop with you. Your target audience is more than just age, gender and location; it involves what answer your product provides to them.

2. Develop a Company Voice and Personality

Successful e-commerce companies use a unique voice and personality in their marketing strategy. This could be in terms of using a mascot or spokesperson to create an image to buyers of what the company is about. Consider Mailchimp as a great example of a digital company using a mascot to help define the voice of the brand.

We all recognize the chimp from the logo; his name is Frederick von Chimpenheiver IV (Freddie for short). He signifies an intelligent, yet curious personality and was quickly embraced by employees and customers as a central part of the culture. Look for the right voice that comes across in your website pages, product descriptions, logo, and social media posts. Your consumers will gravitate to you if your voice is representative of them.

3. Choose a Business Name Representative of Something

There is a lot to be said for the name of your business because it is the first and last thing that your customers remember about your e-commerce brand. While you generally want to avoid generic business and product names when building a brand, you do need to think about what Google will spit out when customers search for the types of products your drop ship.

Google will give some credibility for a name such as “Best Smart Phones” (if you can get such a clear domain) but what about creating something unique and different. Apple originally had Sir Isaac Newton on the logo with the apple representing his out-of-the-box thinking. While it may not seem pertinent, it became part of the internal culture and vision that Steve Jobs sought and was simplified and redesigned to the minimalistic and tech nature of the company.

Use a Business Name Generator if you are stuck trying to find the perfect name that represents your brand. Play around with different ideas and test them with friends, family, and small business groups to see what resonates the best. You want the majority of people to feel good and understand what your company does when hearing the business name.

4. Establish a Color Scheme for Products and Website

Colors evoke emotions and the layout of your e-commerce brand starts with a logo, banner and font colors. Choose color combinations Depending on what you want your customers to feel when seeing your logo and website.

Consider the emotions behind these colors and brand ideas:

Yellow: Warmth and clarity
Orange: Confident and cheerful
Red: Bold and youthful
Purple: Wise and imaginative
Blue: Strong and dependable
Green: Healthy and growth
Gray: Calm and neutral

Colors are a great way to subtly attract your target audience and is a simple, but often overlooked, part of a good marketing strategy. Take the time to incorporate the right colors into your logo, your website, and all branded content so your customers recognize it and get the right subliminal messaging.

5. Build a Marketing Strategy Around Your Customers

Building a marketing strategy around your target customer may seem like it should go without saying. After all, if you have defined your product line in your dropshipping business, you should naturally speak to your target audience. This isn’t necessarily the case.

Think about a print on demand (POD) e-commerce brand. Selling t-shirts and hats can quickly become generic if you don’t have a message to your customers. A great e-commerce marketing strategy for a print on demand business would be to call customers to your tribe with your gear. In the same way that pro sports sell jerseys, your target audience should feel like you are inviting them into the club.

The results will be social proof of your brand excellence with comments and satisfied customers sharing pictures on social media. Increased social proof leads to increased followers and buyers. Document all those happy people and consider an online reputation management tool to help.

6. Survey Your Customers

Once you have your marketing strategy, don’t ignore your customers’ feedback. Read comments and reviews and take the time to survey your customers about what they like and what you can do better. Check with customers about what product offers they like and what new product items they would like to see.

Share new ideas and test the market with how your customers shop and buy new products. Not only will this help build the right product line within our company that customers want to buy, it helps you hear how the customers feel about your products as well as the brand. This further helping to modify your brand’s voice in your overall marketing strategy.

7. Connect Through E-commerce Marketing

If you are listening to the feedback of customers, then you hear how they speak and talk about your product. Use this valuable insight into building new e-commerce marketing campaigns that mirror what they say. If your customers are saying your products “save them time,” then you need to make this a top positioning statement in marketing.

If everyone raves about the speed of delivery, this is where you want to spend some time creating marketing ideas that speak and connect with your target audience. Connecting on social media is a great way to get engagement and speak directly to your potential customers. With that said, don’t ignore what you static ads say with the messages they convey.

8. Make Customer Service Priority

Customer service is one of the most important parts of customer retention strategies. Remember that is is always cheaper to retain a customer than to acquire one. Part of a great brand is customer service. REI has cornered the market when it comes to customer satisfaction with one of the most robust return policies you can find.

While not every successful e-commerce website can compete with this type of service and support, making sure you are responsive to customers goes a long way for positive customer reviews. Take what customers say to heart and make changes to build a stronger, more successful e-commerce store. As the founder of your company, customer service should be a top priority.

9. Monitor and Adjust Marketing as Needed

Great marketers know that every marketing strategy is only as good as it is monitored for results and tested against other strategies or messaging adjustments. Your business is reliant on your brand’s ability to grab the attention of your customers with marketing and then delivering on your promise.

Successful e-commerce brands can only be built with solid marketing followed by delivery of goods as advertised. The internet may be big with millions of other stores but it doesn’t take long for your e-commerce brand to get tainted with bad reviews and negative product or store comments.

Last Thoughts on Brand Building

Building a brand takes time and energy. You must think about how every word and image conveys a message to your prospects and existing customers. Great brands help build a community of people who use the brand to identify with that community. Apple, Nike, and Geico do a great job of this. Branding doesn’t happen overnight, but the work you put into the initial branding concepts are essential to building a recognizable brand that people want to buy from.

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