Last order dates for Christmas 2022 delivery

Last order dates for Christmas 2022 delivery

Christmas is around the corner, and we want your buyers to have the festive, jolliest Christmas experience with your merch!

This year our last order dates for apparel items are in mid-December for big markets like the US, UK, Germany, and France. Both cut-off dates for the Moteefe platform and Fulfillment service allow your Christmas campaigns to run for as long as possible and give you plenty of time for your products to be purchased and delivered. 

Please check the images below for a breakdown of the last order dates in products and geographies, with an additional ‘premium’ shipping option on the Moteefe platform.

CHRISTMAS CUT-OFF DATES ON THE MOTEEFE PLATFORM

APPAREL MUGS CUSHIONS OTHERS
US (Standard) 10 Dec 09 Dec 09 Dec 09 Dec
US (Premium) 12 Dec
Germany (Standard) 12 Dec 13 Dec 13 Dec 12 Dec
Germany (Premium) 14 Dec
UK (Standard) 12 Dec 12 Dec 12 Dec 12 Dec
UK (Premium) 14 Dec
France (Standard) 10 Dec 12 Dec 12 Dec 12 Dec
France (Premium) 13 Dec
Benelux (Standard) 12 Dec 12 Dec 12 Dec 10 Dec
Benelux (Premium) 14 Dec
Other EU countries (Standard) 07 Dec 06 Dec 06 Dec 06 Dec
Canada (Standard) 02 Dec 03 Dec 03 Dec 03 Dec
Other countries (Standard) 29 Nov 25 Nov 25 Nov 25 Nov
Cut-off date is 00:00 (GMT) on the mentioned day

CHRISTMAS CUT-OFF DATES FOR CSV – API FULFILLMENT SERVICE

APPAREL MUGS CUSHIONS OTHERS
US 07 Dec 02 Dec 02 Dec 02 Dec
Germany 07 Dec 01 Dec 01 Dec 01 Dec
UK 07 Dec 01 Dec 01 Dec 01 Dec
France / Belgium / Netherlands 07 Dec 01 Dec 01 Dec 01 Dec
Other EU countries 02 Dec 29 Nov 29 Nov 29 Nov
Canada 30 Nov 28 Nov 28 Nov 28 Nov
Other countries 23 Nov 21 Nov 21 Nov 21 Nov
Cut-off date is 00:00 (GMT) on the mentioned day

The longer your campaign runs closer to our Christmas cut-off dates, the higher the probability of you making more sales and generating more profit!

What are you waiting for to launch your holiday campaign at www.moteefe.com? There are a few weeks left until Christmas!

HELP AND SUPPORT

Our Support Team is here to help you maximize your potential with Moteefe. If you need additional support with anything mentioned above, contact us using the details below and we’ll be happy to help!

Sellersupport@moteefe.com: Official Seller Support 24/7

Moteefe Global Facebook group

Moteefe Vietnam Official Facebook group

Translating your campaign: how to use the Facebook Ads Translation Guide

Translating your campaign: how to use the Facebook Ads Translation Guide

Translating your campaign: how to use the Facebook Ads Translation Guide

Facebook ads translation guide: Moteefe Blog header illustration tion

The Facebook Ads Translation Guide: reach a whole new audience

Translate your successful campaigns into another language, and you’ll reach a lucrative, untapped audience.  It’s a very effective way to scale up, and surprisingly enough, it requires very little added effort.

Not many people are able to speak multiple languages fluently, and finding a reliable and accurate translation can be difficult.  That’s why Moteefe has created a guide to help the community out.  The new Facebook Ads Translation Guide contains commonly used phrases for marketing a campaign.  It’s been designed to help you reach European markets and send your sales sky-high!

Facebook Ads Translation Guide: the details

Our guide provides sellers with translations in 13 different languages: English, German, French, Dutch, Spanish, Italian, Portuguese, Danish, Norwegian, Swedish, Finnish, Polish and Czech.

It covers common phrases targeted towards your audience regarding ads, campaigns and retargeting.  Some of the phrases available include:

  • PLEASE USE THE SIZE GUIDELINES TO CHECK YOUR SIZE BEFORE ORDERING!

  • For bigger sizes, select the S to 5XL option.

  • Click the GREEN BUTTON to select your size and style

Putting the Facebook Ads Translation Guide to use

After downloading the PDF file, use the steps below to help you translate the phrases. 

Select your language

Select the required language by clicking on the flag of the country that speaks the language you are seeking.  Alternatively, you can scroll through the guide.

Copy the text

Select text and Copy:

Windows: CTRL + C 

Mac: CMD + C

Paste the text

Paste into your campaign:

Windows: CTR + V

Mac: CMD + V

The benefits of translating your campaign

Facebook Ads Translation Guide: three examples of T-shirts with German messaging

Ultimately, by offering your products in another language, you will be opening the door to a new demographic.  As a result, a new audience is available to purchase your products.  With an increased pool of targeted customers, this move can greatly increase the number of sales you make.

The potential for selling Print on Demand in European markets is huge.  A lot of sellers focus their marketing towards the USA and overlook Europe.  This means that there is a lot less competition in the European Print on Demand market. You can see this reflected in the cost of advertising.  Your budget will go much further in Europe, letting you run more ads and reach more people.

Translating your successful campaigns will put you on the road to building your very own, global Print on Demand business.

For more information about other opportunities in the Print on Demand industry, check out our blog post
Selling Print on Demand in Europe: challenges and opportunities.

Help and support

Our Customer Success Team are here to help you maximize your potential with Moteefe. If you need additional support with anything mentioned above, contact us using the details below and we’ll be happy to help. You can also join the Moteefe x Marcazo Global Facebook group which hosts a great community of sellers, with tools and resources for you to use all completely free. Together, let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa
 – Success Manager

Sellersupport@moteefe.com
Support in English from 09am – 06pm BST (UK)

How to create a White Label store with a custom domain

How to create a White Label store with a custom domain

How to create a White Label store with a custom domain

Here at Moteefe you have the option to create your very own While Label store. This means you can use your own domain name and customize the store with your very own header and logo. They are easy to set up and come with a range of exclusive features and products only available to White Label store owners. Showcasing your Print on Demand products in this way will help legitimize your business and speak directly to your buyers. Sounds good? let’s take a look at how to set it up for your store…

The White Label Store

“White label” refers to a fully supported product or service that is made by one company but sold by another. 

White label stores give brands and individuals the power to sell their Print on Demand products using the Moteefe fulfillment infrastructure, but with a fully customizable front end. This process not only looks great for the buyer but allows sellers such as yourself to develop your brand and take full ownership of the storefront. Moteefe allows you to update product visibility on your White Label Store by categorizing your products into collections. You can add and remove or update products from your store at any time. 

Connecting a custom Domain

Although the Moteefe store provides sellers with a standard Moteefe store domain link, purchasing your own personal domain gives you true ownership of your brand and boosts your credibility in the eyes of the buyer. It indicates that the seller has taken additional steps towards building their business and reflects a more professional approach. Having your own website gives legitimacy to your business and purchasing a domain can cost as little as a couple of dollars a year! It’s definitely worth the investment. A custom domain name is:

Better for your buyers
A simple domain is much easier to remember than a domain containing suffixes from a hosting site. It is easier for you and your customers to type in http://www.moteefepets.com as opposed to; http://www.moteefepets.mymoteefe.com

Better for SEO (Search Engine Optimization)
Including keywords in your domain name can help with search engine optimization (SEO). Keywords are crucial for business because they help drive traffic to your products. The more relevant your name, the higher you rank according to Google. The higher your Google ranking, the more traffic (as potential buyers) you will gain on your website

Connecting your domain to your Moteefe storefront: The Step-by-Step guide

Step 1

Purchase your domain on a domain name registrar.
These sites vary from country to country so we recommend that you Google one to see which registrar offers the best rates.  Some popular choices are Domain.com, GoDaddy or BlueHost.

Step 2

Log into your Moteefe account and go to your Dashboard. Then click on the Stores tab

Step 3

Hover over the store that you want to attach the domain.  Now, click on the Domains symbol.

Step 4

A form will appear.  Fill out the form with the information of your purchased domain. Insert your Moteefe store name. Now, insert your custom domain name. Click Save & Continue.

Step 5

Log in to the domain registrar e.g GoDaddy and select your new domain for configuration. 

Step 6

look for the DNS Management section. Now you will need to change the Nameservers. Click Change

Step 7

Enter the new nameserver details in the boxes shown below. You can find them on the Moteefe Dashboard. These details have also been sent to you via Email. Be sure to click Save

All done! Please note it can take up to 48 hours to activate your new domain.

Help and support

Our Customer Success Team is here to help you maximize your potential with Moteefe. If you need additional support with connecting your domain to your White Label Store please contact our Seller Success Managers via the details below. Together, let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa – Success Manager

Sellersupport@moteefe.com
Support in English from 09am – 1800 BST (UK)

The TikTok Ads Targeting Guide

The TikTok Ads Targeting Guide

The TikTok Ads Targeting Guide

Tik Tok ads targeting allows users to direct their adverts towards specific groups. This will allow you to fine-tune your advert’s reach and target groups with specific interests, characteristics, and behaviors online. You can define this targeting during the ad group creation process. Let’s take a closer look at how this works…

How does specific targeting work?

The Tik Tok Ads Manager supports the following criteria for group-specific targeting:

Audience

Include

Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic)

Demographics

Exclude

Exclude Lookalike or Custom Audiences

Gender

Male, Female

Age

13–17, 18–24, 25–34, 35–44, 45–54, 55+

Location

Country/Region > State/Province

Select a Designated Marketing Area (DMA) when targeting the United States

Language

Delivery to users based on app language

Interest

Target users based on the videos they’re interested in

Behavior

Target users based on how they’ve interacted with videos

 

Target users based on how they’ve interacted with creators

Device

Connection Type

Wifi, 2G, 3G, 4G

Operating System

iOS and Android

Operation System Version

Deliver ads to users based on software version. E.g. iOS 10.0 or above, Android 4.0 or above

Device Model

Deliver ads to users based on user’s device model

Device Price

Deliver ads to users based on device pricing, ranging from no limit to $1000+

Carrier

Deliver ads to users based on mobile phone carriers

Interest Targeting

A user’s interest is determined by the way they behave relating to different content types. This content may include videos, ads, articles, pages and so on.

How does Interest Targeting work?

Tik Tok Ads measures how users interact with this content through views, clicks, downloads, and other specific actions. When a user’s interaction with a particular category of interest is high, for example, ‘gaming’ – (perhaps they regularly watch gaming videos or click on gaming ads), their profile will be associated with this interest for future advertising purposes.

Tik Tok Ads allows you to select ‘interest categories’ under the targeting module. When creating an ad group, your advert will target specific users whose profiles match your particular interest category.

Fine-tuning your adverts to target by interest can dramatically improve your ad delivery accuracy. Let’s take a look at how we can categorize interest targeting in two ways:

Product Characteristics

You can choose the interest you want to target based on product characteristics. For example, if you’re going to promote a Moteefe T-Shirt, you should select ‘Apparel and Accessories’ from the drop-down menu as shown below:

Use Cases:

You can select the interest based on use cases. For example, if you promote a “Moteefe Vacation T-shirt” and think that users who travel may have a particular interest in buying a Moteefe Vacation T-shirt, you can select the interest “Travel”.

For example, when you choose the interests, “Travel”, “Apparel & Accessories” and “Pets”, Tiktok will show your ad to users who are interested in “Travel” or ” Apparel & Accessories ” or “Pets”. Please note that when you select more than one interest, the target audience is users who meet only one individual criterion. So be sure to choose the interest which matches your target group the most.

Behavior Targeting

Behaviour Targeting allows you to deliver ads based on a user’s recent in-app behaviour on TikTok. While interest targeting focuses on a user’s long-term content consumption, behaviour targeting focuses on a user’s recent interactions with content. 

1. Video-related Behavior

Tik Tok Ads also allows you to target users who have watched a video to the end, liked, commented, or shared.

Note: The video-related behaviour that we can capture is limited to their engagement (video completion, like, comment, share) with the organic video content in the past 7 or 15 days.

Step-by-Step Video-related targeting

Step 1: Select your desired user behavior and content category:

Step 2: Search for the content Category you want to target:

Step 3: Determine the look-back time, seven days or 15 days:

Creator Following Actions

You can target users who follow certain types of Creators on TikTok or have viewed the homepage of certain kinds of Creators on the platform.

Step-by-Step Tik-Tok Creators

Step 1: Click on Add Behaviors: Creator Interactions

Step 2: Check the box to select your desired interaction type. TikTok provides two kinds of engagements under Creator Following Actions.

Following: You can target users that follow specific types (s) of creators.
Viewed Homepage: You can target users who have viewed the profile pages of creators’ specific type(s) in the last 30 days.

Step 3: Select your desired audience categories:

Differences between Interest Targeting and Behavior Targeting

Behavior Targeting

Interest Targeting

Feature Logic

Based on user behavior Predicted through machine learning based on long-term past behavior and critical indicators

Time Frame

Recent (7/15 days) Remote

User Behaviour

Tracked Behaviour General Behaviour

Content-Type

Organic Content Organic and Paid Content

Advertiser Type

Hands-on Hands-off
Q4 is here. Let’s #GoMakeIt

Q4 is here. Let’s #GoMakeIt

Q4 is here. Let’s #GoMakeIt

October 01 2021 marks the first day of the quarter with the biggest selling potential in Print and Demand and beyond – Q4. It’s finally arrived and we’re excited to see what new milestones our sellers can reach this year! This year’s Christmas Contest is underway, the seasonal Ugly Sweaters are coming to life and the party season is just around the corner. If you’re an experienced seller in POD or wishing to make your first sale this Q4 – You’re in the right place. Let’s take a look at some key dates and the Moteefe winter product offering…

Start your targeting early for the best chance of success during this competitive quarter. Yes other sellers and platforms may well be selling Ugly Christmas Sweaters but be sure to test a design and move onto the next if it doesn’t show promise early on. The key to this as with many other things in life is perseverance. Want to get started but don’t know how? We have some Halloween designs totally free to download, so why not start with the next big holiday arriving in under 30 days.

The Q4 Calendar

Here’s our Calendar highlighting the huge Print on Demand opportunities coming over the next three months. In ecommerce everyday’s a celebration but be sure to bookmark this page to remind yourself to start testing your designs well ahead of these key dates:

Statistics: Americans spent a huge $8.8 billion on Halloween in 2019 and the average shopper spends $400 on Black Friday. Green Monday takes the hotspot for the biggest sales day in December. The United Kingdom saw an increase of 30% in online shopping sales during 2020, and Spain a huge 75%

Which products work best during Q4?

Here at Moteefe, we have a range of on-trend winter products to keep your buyers warm this coming winter. But Print on Demand isn’t just apparel, cushions are another fantastic seller at this time of year, and make brilliant personalized gifts for Christmas.

Mugs and canvases are also great for custom text and are popular across a wide range of age groups. Alongside the Christmas Contest, we’re also running our Wall Art Contest should your penchant be Home accessories this year.

Hoodies and sweaters are products you can sell at a higher price point, and if there’s a time of year where buyers are most willing to part with their cash it certainly is Q4.

For more information on how to price your products then watch this video from our Print on Demand experts who themselves, are no strangers to selling big during this quarter.

Help and support

Our Customer Success Team are here to help you maximise your potential with Moteefe. Perhaps you have an idea but need design inspiration, or a concept that’s selling well but you want to get translated to try in a different market this Q4. We have lots of resources to support your success so get in touch and let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa – Success Manager

Sellersupport@moteefe.com
Support in English from 09am – 1800 BST (UK)

Using the Custom Text tool for animal lovers

Using the Custom Text tool for animal lovers

Using the Custom Text tool for animal lovers

During the past year, the number of pet owners worldwide has increased massively, possibly contributed to by the global pandemic and people spending more time at home, 30% of pet owners in the USA increased their annual spend on their pets last year v. 2019. 

The United Kingdom also saw similar growth in ownership of our fluffy friends, with a huge 10% increase in pet ownership. 2020 has been the year that has truly accelerated the growing trend of animal accessory purchasing, and this in itself presents a huge opportunity for eCommerce. 

The niche of pet ownership in its own right has produced great sales opportunities for passionate animal lovers of all kinds. It’s no secret that dog and cat owners will talk about their pets at almost every opportunity, and at Moteefe we think it’s time to capitalize on that demographic with a range of awesome print on demand products!

Which pets work best with custom text?

Dogs win the top spot as the most popular pet across the world, and the domesticated feline the cat follows closely behind. 12% of pet owners keep fish, which is a wide niche that can generate a variety of sub-niches for more pod opportunities. The more you study about an animal and the behaviors of its owner, the more print on demand campaign ideas will come to the surface. A tropical aquarium enthusiast may be interested in a particular area of the hobby, such as breeding or aquascaping and the dog lover may have a keen interest in The dachshund – more commonly known as the sausage dog

Dogs and cats are a solid favorite and a wonderful way to pair any design is with Moteefe’s custom text tool. The proud owner of five bunny rabbits, also known as the local bunny cuddler, would certainly enjoy a custom text T-Shirt as a birthday gift

Custom text products add that extra level of personalization which is perfect for any animal lover who wants to broadcast their affection for their pet. You can include the owner, pet’s name, or both in any design.

How to launch an animal-themed custom text campaign

1. Head over to www.moteefe.com and create a new campaign. Upload your custom text-ready design and wait for Moteefe to load its magic!

2. You’ll see a variety of products here. Choose your favorite product to start with, and click the green button Edit

3. Position your artwork with enough room for your custom text field to fit nicely.
Note: You can change the color for the purposes of the mockup and also add more colour options of your product for buyers

4. To test what your buyer’s name may look like with your design, it’s a good idea to type a name in the box Customisable Text 1.

In the Custom Text window anything you type here will appear as live text on your product. You can choose from several alignment options and adjust the size of the text. Moteefe offers a wide variety of fonts to choose for the custom text field and it’s a good idea to test out options that work well with your design before moving onto the next step. You can also upload your own font here (perhaps the same font as in your original design) but make sure you are uploading a .TTF (True Type font file)

5. Once you are happy with your custom text font, style and color click on the preview slider to see the finished product

6. Slide over to Edit to check all of the details before moving on to finalising your campaign. In the custom text window, write ‘Your Name’ here to make the custom text option as clear as possible to your buyers.

7. Your design looks great. Now, let’s go back to products where you’ll be able to add additional products to your campaign. Be sure to check your design and custom text are positioned correctly on each new product added.

8. You’re all set up. Click save and continue and follow fill in all the necessary fields before launching your new campaign. It’s a good idea to mention that this product supports custom text somewhere in the description to get people excited!

Help and support

We hope you’ve been inspired by this tutorial and should you need further support our Customer Succes team are always happy to help. 

Contact details

Aidan Kessell – Success Manager
Ana Sousa – Success Manager

Sellersupport@moteefe.com
Support in English from 11am – 02am BST (UK)