Q4 is here. Let’s #GoMakeIt

Q4 is here. Let’s #GoMakeIt

by | Oct 4, 2021 | English, Features, Products, Tips

Q4 is here. Let’s #GoMakeIt

October 01 2021 marks the first day of the quarter with the biggest selling potential in Print and Demand and beyond – Q4. It’s finally arrived and we’re excited to see what new milestones our sellers can reach this year! This year’s Christmas Contest is underway, the seasonal Ugly Sweaters are coming to life and the party season is just around the corner. If you’re an experienced seller in POD or wishing to make your first sale this Q4 – You’re in the right place. Let’s take a look at some key dates and the Moteefe winter product offering…

Start your targeting early for the best chance of success during this competitive quarter. Yes other sellers and platforms may well be selling Ugly Christmas Sweaters but be sure to test a design and move onto the next if it doesn’t show promise early on. The key to this as with many other things in life is perseverance. Want to get started but don’t know how? We have some Halloween designs totally free to download, so why not start with the next big holiday arriving in under 30 days.

Check out the Moteefe 2021 Christmas Contest

The Q4 Calendar

Here’s our Calendar highlighting the huge Print on Demand opportunities coming over the next three months. In ecommerce everyday’s a celebration but be sure to bookmark this page to remind yourself to start testing your designs well ahead of these key dates:

Statistics: Americans spent a huge $8.8 billion on Halloween in 2019 and the average shopper spends $400 on Black Friday. Green Monday takes the hotspot for the biggest sales day in December. The United Kingdom saw an increase of 30% in online shopping sales during 2020, and Spain a huge 75%

Which products work best during Q4?

Here at Moteefe, we have a range of on-trend winter products to keep your buyers warm this coming winter. But Print on Demand isn’t just apparel, cushions are another fantastic seller at this time of year, and make brilliant personalized gifts for Christmas.

Mugs and canvases are also great for custom text and are popular across a wide range of age groups. Alongside the Christmas Contest, we’re also running our Wall Art Contest should your penchant be Home accessories this year.

Hoodies and sweaters are products you can sell at a higher price point, and if there’s a time of year where buyers are most willing to part with their cash it certainly is Q4.

For more information on how to price your products then watch this video from our Print on Demand experts who themselves, are no strangers to selling big during this quarter.

Help and support

Our Customer Success Team are here to help you maximise your potential with Moteefe. Perhaps you have an idea but need design inspiration, or a concept that’s selling well but you want to get translated to try in a different market this Q4. We have lots of resources to support your success so get in touch and let’s #GoMakeIt

Contact details

Aidan Kessell – Success Manager
Ana Sousa – Success Manager

Sellersupport@moteefe.com
Support in English from 09am – 1800 BST (UK)

The Christmas Contest 2021

The Christmas Contest 2021

by | Sep 29, 2021 | Contests, English

It’s the announcement you’ve all been waiting for: Moteefe’s Q4 Contest is back for 2021. With 9 levels of cash prizes up for grabs, you won’t want to miss getting involved in our highly anticipated contest. Aim for the stars, and this holiday season may well bring the gift you’ve been waiting for!

2021’s contest will begin at 00:00 am (GMT) on Friday, October 01, and runs until 23:59 (GMT) on Thursday, December 31 (New Year’s Eve). That’s a whopping 107 days to climb up the levels and reach Masterful status with Moteefe and get your hands on that $150,000 prize.

Below is a breakdown of each level and how many sales you’ll need to make to win:

Level 1: Sell 200 units and win $20

Level 2: Sell 1,000 units and win $250

Level 3: Sell 5,000 units and win $2,500

Level 4: Sell 10,000 units and win $7,500

Level 5: Sell 15,000 units and win $15,000

Level 6: Sell 25,000 units and win $25,000

Level 7: Sell 40,000 units and win $40,000

Level 8: Sell 75,000 units and win $112,500

Level 9: Sell 100,000 units and win $150,000

Tips and tricks to help you sell and win big

Plan well ahead to take advantage of Q4’s promising events and see what Halloween, Thanksgiving, Christmas and New Year twist you can put on your existing best sellers.

Halloween is just around the corner, and to help you get into the spooky selling season we’ve put together 8 unique POD designs completely free to download. We’re also offering plenty of other great #PODReady designs that can be adapted to fit the selling opportunities within Q4 and don’t forget our seller success team are available to help you along the way.

Don’t be dismayed if things are a little slow to start. Dedicate some of your social media budgets to small-spend Facebook engagement ads and test out what products work best for you in different markets. If you start testing now, you’ve got time to concentrate on promoting your best sellers once you know what’s working. For more on how to measure your success with your campaigns, watch this video from our Print on Demand experts over on our YouTube channel. 

You might also want to consider putting a slightly bigger spend on your social media advertising budget and fine-tuning your target audiences by event and product. 

We wish you every success in this year’s contest and we can’t wait to see what great designs you bring to the Market with Moteefe! #GoMakeIt

Using the Custom Text tool for animal lovers

Using the Custom Text tool for animal lovers

by | Sep 27, 2021 | English, Features, Products, Tips

Using the Custom Text tool for animal lovers

During the past year, the number of pet owners worldwide has increased massively, possibly contributed to by the global pandemic and people spending more time at home, 30% of pet owners in the USA increased their annual spend on their pets last year v. 2019. 

The United Kingdom also saw similar growth in ownership of our fluffy friends, with a huge 10% increase in pet ownership. 2020 has been the year that has truly accelerated the growing trend of animal accessory purchasing, and this in itself presents a huge opportunity for eCommerce. 

The niche of pet ownership in its own right has produced great sales opportunities for passionate animal lovers of all kinds. It’s no secret that dog and cat owners will talk about their pets at almost every opportunity, and at Moteefe we think it’s time to capitalize on that demographic with a range of awesome print on demand products!

Launch your next custom text campaign on Moteefe!

Which pets work best with custom text?

Dogs win the top spot as the most popular pet across the world, and the domesticated feline the cat follows closely behind. 12% of pet owners keep fish, which is a wide niche that can generate a variety of sub-niches for more pod opportunities. The more you study about an animal and the behaviors of its owner, the more print on demand campaign ideas will come to the surface. A tropical aquarium enthusiast may be interested in a particular area of the hobby, such as breeding or aquascaping and the dog lover may have a keen interest in The dachshund – more commonly known as the sausage dog

Dogs and cats are a solid favorite and a wonderful way to pair any design is with Moteefe’s custom text tool. The proud owner of five bunny rabbits, also known as the local bunny cuddler, would certainly enjoy a custom text T-Shirt as a birthday gift

Custom text products add that extra level of personalization which is perfect for any animal lover who wants to broadcast their affection for their pet. You can include the owner, pet’s name, or both in any design.

How to launch an animal-themed custom text campaign

1. Head over to www.moteefe.com and create a new campaign. Upload your custom text-ready design and wait for Moteefe to load its magic!

2. You’ll see a variety of products here. Choose your favorite product to start with, and click the green button Edit

3. Position your artwork with enough room for your custom text field to fit nicely.
Note: You can change the color for the purposes of the mockup and also add more colour options of your product for buyers

4. To test what your buyer’s name may look like with your design, it’s a good idea to type a name in the box Customisable Text 1.

In the Custom Text window anything you type here will appear as live text on your product. You can choose from several alignment options and adjust the size of the text. Moteefe offers a wide variety of fonts to choose for the custom text field and it’s a good idea to test out options that work well with your design before moving onto the next step. You can also upload your own font here (perhaps the same font as in your original design) but make sure you are uploading a .TTF (True Type font file)

5. Once you are happy with your custom text font, style and color click on the preview slider to see the finished product

6. Slide over to Edit to check all of the details before moving on to finalising your campaign. In the custom text window, write ‘Your Name’ here to make the custom text option as clear as possible to your buyers.

7. Your design looks great. Now, let’s go back to products where you’ll be able to add additional products to your campaign. Be sure to check your design and custom text are positioned correctly on each new product added.

8. You’re all set up. Click save and continue and follow fill in all the necessary fields before launching your new campaign. It’s a good idea to mention that this product supports custom text somewhere in the description to get people excited!

Help and support

We hope you’ve been inspired by this tutorial and should you need further support our Customer Succes team are always happy to help. 

Contact details

Aidan Kessell – Success Manager
Ana Sousa – Success Manager

Sellersupport@moteefe.com
Support in English from 11am – 02am BST (UK)

The Pinterest Integration Guide

The Pinterest Integration Guide

by | Sep 9, 2021 | English, Uncategorized

The Pinterest Integration Guide

Moteefe is happy to announce that our white-label store Pinterest integration is now available for all of our content creators, and that includes you! To get started with this excellent sales tool, all you’ll need is a white label store.

Why do we recommend adding Pinterest to your arsenal of marketing tools? ​​The Moteefe Pinterest integration allows the tracking of all “buyer-side” events through white label stores. The monitoring of these events enables tracking, optimization, and re-engagement of both visitors and buyers.

How much do you want to pin on your board per day?
A lot. Ten, twenty, thirty pins a day is not too many. The internet loves content. You want to add value – look for the interesting photos, the funny stuff people in your niche would want to see.

Thomas Gentleman

Pinterest integration checklist

  1. Have a Moteefe account — Sign up here.
  2. Own a domain name
  3. Link your domain to your Moteefe store
  4. Have Pinterest account

Complete this form for access

Not selling on Pinterest? You're missing out. Watch now

Pinterest Tracking & Domain verification setup

To advertise on Pinterest, you will need to have your domain verified by Pinterest and your Pinterest tags implemented on your Moteefe white label store.

Pinterest allows you to build up an audience, a following. Yes, it takes time and you have to go out there and get it. With Moteefe’s excellent low base costs the selling potential through organic traffic alone is phenomenal

When you are verified on Pinterest, you will have a red check mark beside your account name and you will be able to display your full website URL right on your Pinterest profile (instead of leaving it hidden in the About section of your Pinterest page). This makes it easy for users to quickly learn more about your business and can even help you bring more leads to your site.

Setting up Pinterest Tracking

n Moteefe, you only need to provide your Pinterest Tag ID. You can extract this ID from the Pinterest Ad Account via following these steps:

1. Access ads.pinterest.com and log in to your Advertising account.

2. On the top menu, access “Analytics → Conversion Insights.”

3. On the upcoming screen, Click “Install tag” below “Install the Pinterest Tag.”

4. On the options below, choose “Add code to website”. You should see a screen similar to the below:

5. From the screen, copy the numbers in red exclusively: those are your Pinterest tag ID.

6. On the following screen, you can choose to have Metadata enrichment active: this will allow the catalogue to be automatically uploaded with new product data in the product pages.

7. Access the stores section on your dashboard on Moteefe

8. Choose the store you want to add your tag from the store list and click the Pinterest icon as shown below:

9. On the pop-up window, paste your Tag ID and click “Save Settings.”

10. Note: Alternatively, you can also define your Pinterest Tag ID in User settings; remember that we apply the Tag ID defined in User Settings to all your activity by default. The same is valid for all other Social Media & Ad Platform channels.

If you wish to verify if your Pinterest Tag is firing correctly, you can do so by using the Pinterest Tag Helper Google Chrome extension.

Pinterest Domain Verification

To verify your domain on Pinterest using Moteefe, you’ll need to:

1. Access Pinterest’s Website Claim section
2. On “Claim”, choose Websites and select “Claim” on the right
3. Click the text below “Add HTML Tag” to copy to your clipboard on the subsequent pop-up. Leave this link open as you’ll need it for later.

4. On a new tab, access your Moteefe Dashboard’s Stores section, and on the store, choose the “Domain Verification” option.

5. Follow the instructions by pasting the appropriate section of the tag. I.e. for the example above, we require only the part between the brackets, after the content= key so, if the full tag is as below.

<meta name=”p:domain_verify” content=”2938b55da7f6492828f54235f8bda5db”/>

We’ll require the following portion exclusively to be pasted.

2938b55da7f6492828f54235f8bda5db

6. After pasting, click “Save and Continue.”

7. Go back to Pinterest’s Website Claim section, and on the screen displayed in 3. , Click Continue.

8. Domain verification will now proceed on Pinterest’s side, and you’re all set!

Please note: In some regions, Pinterest supports product catalogs that are populated and enriched automatically. Moteefe has assessed overall format compatibility, so the Feed is Pinterest-compatible.

Tips for selling in September and firing up for Q4

Tips for selling in September and firing up for Q4

by | Aug 25, 2021 | Blog, Contests, English, Tips & Contests

Tips for selling in September and firing up for Q4

The summer months are cooling off and September is the perfect time to start testing those Christmas designs.  It’s a new season and although Christmas might seem far away, it’s time to start finalising your designs and testing  for your best shot at selling big during Q4!  As the nights are drawing in and more people are spending time at home, Moteefe is running an awesome wall art contest with cash bonuses.  More on that later. ut For now, take a moment to reflect on some challenges you’ve faced throughout the last few months and how you can tackle them ahead of the biggest quarter in Print on Demand.

World Beard Day: September 04 2021

One September event coming up is World Beard Day.  Facial hair has made a comeback, and this day is perfect for anyone who loves to celebrate their beard growing abilities! The pandemic may have contributed to this trend, with more people staying at home and social distancing measures in place – but the ‘clean and tidy’ beard is a look proudly upkept by millions of men across the world.  With regular grooming, washing and oiling all part of the gentleman’s beard care regime, we can think of a few good ways to celebrate the bearded man with a range of Moteefe products…

Men with well kept beards are often proud of them, and there’s a sense of community for men who do a good job of grooming. Dads, brothers, and uncles are all good target groups for this hairy niche. When creating your design, don’t forget, adding an element of humour is always a good idea.

Posters or canvases are a great product right now that would suit the beard niche ahead of World Beard Day.  Think of places within the home that a bearded male may reside or the spot where he does his grooming. The possibilities are endless!

Launch your next September campaign on Moteefe!

The Moteefe Wall art contest 2021

Here at Moteefe, we offer canvases and posters of all sizes and we want you to take part in this year’s Moteefe Wall Art contest! So how does it work? To get you started selling click here to fill out our form for some great #podready artwork.

  • Promotion 1: Sell 50 canvases and receive $100. Sell 100 canvases and receive $250. 
  • Promotion 2: Sell 50 posters and receive $100. Sell 100 posters and receive $250. 

Before our price drop, selling 100 large portrait canvases at $59.00 in the USA would have generated a $2,890 profit. But right now we’re offering our canvases at a lower base cost. Now, selling 100 large ones at the same price will generate a whopping $3,439, that’s an increase of $539. So what are you waiting for?!  

Families are great for wall art. Children’s rooms, gaming, sport – specific activities a child enjoys work well. Add the Personalize feature leaving room for the child’s name with our custom text tool. You can use the colour dropper to match the colour of your custom text area to the original design!

Thomas Gentleman

Niche spotlight

If none of these September dates are of interest to you, be sure to keep updated with our blogs and social media for our Niche spotlight.  Each week our Niche Spotlight will focus on one great niche from the Design Bundle giveaway and explore some opportunities for you to take straight into your next Moteefe campaign. The fresh artwork drop becomes available here each month.  Follow us on Instagram and be sure to check our stories for cool insights. 

This week the spotlight is on hiking, the healthy hobby most popular in the United States, which saw a 171% increase in hikers during 2021.  Get your hands on 7 Hiking designs absolutely free.

Remember, to capitalise on these National Holiday dates such as World Beard Day, it is important to start marketing your product lines early!  Market weeks, or even months in advance so your target audience has time to purchase and receive their products before these dates come around.  Once you have decided which niche groups and upcoming events you want to target, it’s up to you to market your products to the masses.

Luckily, Moteefe has a ton of free resources available to help you succeed with your Print on Demand journey!

Be sure to subscribe to our YouTube channel and Spotify where we upload a new PODCast every week

Now is the time to launch some new seasonal lines! Seasonal sales can help keep profits flowing all year round. We can’t wait to see what you come up with…

 

Happy selling! 

Team Moteefe 

Moteefe Live: How to scale 10 POD sales to 100

Moteefe Live: How to scale 10 POD sales to 100

by | Aug 11, 2021 | Blog, English, Features, Products, Products & Features

Moteefe Live: How to scale 10 POD sales to 100

The Print on Demand industry is a fast-paced industry.  When you’re first starting out, it’s exciting to see customers purchasing your products.  Every sale means more money in your bank account.  So, how do you increase the amount of sales that you get?  When you start seeing a steady stream of sales, the next step is to start scaling.  In this week’s live stream, Thomas Gentleman and Aidan Kessell talk about strategies sellers can take to scale their Print on Demand campaigns to make more sales. 

Don’t forget to tune in every Thursday for weekly livestreams with Thomas and Aidan where they discuss all things Print on Demand!

Join Moteefe!

Some of the topics they cover include:

Some of the topics they cover include: 

  • 00:55 – You need designs
  • 03:48 – Find the winners
  • 08:00 – UTM tracking
  • 13:00 – Stay consistent
Selling opportunities in August
Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

You need designs

You need designs. It’s a simple numbers game at this point, the more designs you test, the more winners you’re going to find.

You got a few sales here, a few sales there, but you’re not really making a great impact. Winners will stand out. And so you need to keep testing. You need to say to yourself, “I’m going to test X amount of designs every single week.”  Stay disciplined and keep testing new designs until you find some winners.

Find the winners

What makes a winner?  There are a ton of variables to consider that make up a winning design.  Contrast, readability, and reliability all help. 

Contrast – You need something that stands out. So you want high contrast designs. What does that mean? You have light text on a dark T-shirt. You have light, dark text on a lighter T-shirt.

Readability – If buyers can’t read it, they won’t want to buy it. Big print sells. That’s what you want. You want to get it in front of him. You don’t need fancy designs with pictures and all of this kind of thing. You don’t need to be an illustrator. You just need to get a design out there. Yes, images can help, but not if it means reducing the size of the text.

Relatability – Your niche target should be specific but niche enough for there to be a market for it.  Do your research and see what terms are popular within your niche.

UTM tracking

You should look at using UTM tag tracking to attribute your sales. There’s plenty out there. Moteefe allows this. Facebook allows this on an ad level, not on an ad site level. So each individual ad you can have a UTM tag and you can track that right through to the Moteefe dashboard, into the analytics tab on each campaign. And you can see which ad set is delivering the sale.

Stay consistent

Consistency is key.  We’ve said it once, and we’ll say it again: Test, test, test.  Ultimately, the only way to know what works and what doesn’t is through trial and error.  Keep testing new strategies until you come across something that works for you. 

Enroll in Moteefe School!
“When you’re doing anything entrepreneurial, you have to have a bit of that entrepreneurial spirit.“
Thomas Gentleman

Learn more

If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

  • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
  • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
  • Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.

You can watch the full live stream on YouTube or read the transcription below.  Want to be notified next time we go live?  Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

All you need is an idea. You upload your idea, you drive traffic to that idea.

— Thomas Gentleman

Subscribe to our YouTube Channel!

Full transcription

[00:00:01.580] – Aidan

Hello, everyone, and welcome to Moteefe, and this week we’re going to be talking about how to scale 10 POD sales all the way up to 100. And I’m joined by none other than Mr. Thomas gentleman sold more than a few thousand sales T-shirts, mugs, you name it. Hi, Thomas. How are you?

[00:00:22.010] – Thomas

I’m good. I’m hello, everybody. Yes. So how do you take your sales from a reasonable but you know, not great. 10 all the way up to 100. That’s the topic. So we’re talking. About really ads here, organic strategies can work, but it’s all about Facebook ads, so there is, of course, as we often mention, free Facebook ads. Cool. So step one is to have a look at that course so I won’t go over everything that’s in that course.

You need designs

[00:00:55.620] – Thomas

What we talk about today is how it’s done, what you should do. So you’ve made some sales, you’ve sold something, maybe profitably, maybe not. But you’ve got your first 10 sales under your belt and you want to go to 100 sales. Well. You need designs. It’s a simple numbers game at this point, the more designs you test we’ve said this before, the more designs you test, the more winners you’re going to find, the things that hold people back where you’ve got something that’s selling a little bit.

[00:01:24.140] – Thomas

You got a few sales here, a few sales there, but you’re not really making a great impact. Winners will stand out. And so you need to keep testing. You need to say to yourself, right, I’m going to test X amount of designs every single week, whether that’s 20, 30, five, 10, three, eight, nine, whatever. And stick to doing that every single week, no matter what, and that’s how you can start to find the winners.

[00:01:56.150] – Thomas

There are thousands, millions of designs out there, ideas out there already that you can take inspiration from. Yeah, and it’s just a matter of finding some inspiration from somewhere and then coming up with a whole lot of design ideas off the back of that and then testing, testing, testing, testing. I can’t emphasize how much this is a numbers game. If you test 100 designs, you are far more likely to find one winning design than if you only plan to test five or give up after three.

[00:02:26.060] – Thomas

So a lot of people, they’ll get a few sales from one design break even, or maybe even slightly behind where they need to be. And then they’ll maybe test one more than that doesn’t. And then they’ll start to just give up or that isn’t the way to do it. You have to realize that millions upon millions upon millions of people are out there in the audiences on Facebook and they are buying. There were buyers in every market all the time, every day.

[00:02:53.810] – Thomas

People are buying from Facebook ads of all sorts of print on demand products from Moteefe and. You can be one of the people that sending them those people, those product, those people products is just a matter of persistence and testing. Obviously, there’s slightly more to it than that. But really, on a very basic level, the more you test, the more likely you are to find those winners that will be able to take you forward.

[00:03:22.770] – Aidan

Yeah, and I think it’s a very common story in my in my day to day job is on message a seller. How’s it going? Going on and I’m stuck. It is 20 is 10, 20 sort of mark accomplishable. And I’ll say I’ll say one question. Have you noticed any new designs lately? More common they’re not. The answer is no. Well, you know, you can’t can’t expect to get 10 winners if you don’t go find the first.

Find the winners

[00:03:48.690] – Aidan

Right?

[00:03:49.860] – Thomas

Well, that’s it. So we were talking about how you get from 10 sales to 100 sales, total sales. But if you want to go from 10 sales a day to 100 sales a day, then you do need to find winners. And what makes a winner? Readability of the text. If they can’t read it, they won’t want to buy it. You need something that stands out. So you want high contrast designs. What does that mean?

[00:04:12.720] – Thomas

You have light text on a dark T-shirt. You have light, dark text on a lighter T-shirt, high contrast designs, big print sales, big letters, big, big letters. That’s what you want. You want to get it in front of him. You don’t need fancy designs with pictures and all of this kind of thing. You don’t need to be an illustrator. You just need to get a design out there. Yes, images can help, but not if it means reducing the size of the text.

[00:04:40.050] – Thomas

It’s mainly the message that sells. It’s almost always the message that sells. The image or images or style is only really just to tie into the Nasch. You do not need an advanced illustration to make a sale. When you come to things like ugly Christmas sweaters, then yes, the the the actual design starts to become more important than the message. But for all intents and purposes, it’s the message, the text, the writing, the words that sells.

[00:05:11.130] – Thomas

And you must make sure that you get those high contrast so people can read them, keep the font big enough so people can read it and really just get it out in front of people. Zoom in on your ad. Don’t have that. Have the teacher or in the background. You want to fill the whole screen as much screen real estate as you’ve got with the actual design and just get it in front of people and just keep on testing. Now, if you’ve got something that’s ticking over making some sales, you want to make sure there is a winner.

[00:05:37.230] – Thomas

So you should always be testing other stuff to see if anything will have better traction. And then it’s just a matter of duplicating the ads. And finding new targets, they can be look alike audiences, they can be new targets, they can be you can take the design and maybe the designs in the fishing nation. Maybe you can transfer the same design idea into the nation or another nation, or you can translate it into another language. Obviously, you need new design to do that.

[00:06:06.020] – Thomas

And you just keep on pushing forward if you. Can’t get beyond a few sales a day, then watch the ads, of course, and just keep testing and testing and testing and just be very brutal in what you try to sell. Don’t waste time. Don’t waste money on stuff that’s just breakeven or worse or just making a few sales. The next idea could be the one selling 50, 60, 70, 80 a day. And to get to 100 a day, if you have four designs that are selling 25 a day, which is only one an hour, not a particularly high number, then you’ve got your sales a day.

[00:06:43.190] – Thomas

And of course, you can push on above that to hundreds of sales a day. Some people do this. At that point. It becomes really you’re looking at how much money you made yesterday or in the last 24 hours and how much money you’re spending. Yet you’re not really managing that so much on a per ads level anymore because sales will be coming in from shares. It becomes more and more difficult to manage your ad spend. So really there you’re just looking at two figures, what you what you made and what you spend.

[00:07:17.120] – Thomas

And as long as what you made is outstripping what you spent by 15 to 20 percent or above that, then you’re good to continue to add. But yes, it does become more difficult to manage individual assets at those levels, although it’s still possible, because sometimes you’re not sure exactly where the money is coming in from. And of course, when you’re running retargeting, which is key to all of this, it’s sometimes difficult to work out what exactly is going on, where the you might have one asset, for example, a lot of people are clicking on and that’s where all the retargeting you a lot of those people don’t buy from the original asset, but then they buy from retargeting.

UTM tracking

[00:07:57.170] – Thomas

So it does become more complicated at that point. You should look at using UTM tag tracking to attribute your sales. There’s plenty out there. Moteefe allows this. Facebook allows this on the on an ad level, not on an ad site level. So each individual ad you can have a UTM tag and you can track that right through to the Moteefe dashboard, into the analytics tab on each campaign. And you can see which ad set is delivering the sale.

[00:08:28.150] – Thomas

So this also solves the iOS fourteen point five tracking issue. You’ll be able to see exactly which ads is working for each ad. So if you’re going to go big, you will need to go to those lengths at this stage to be able to really manage your ad spend anyway. But probably above 50 or 100 miles a day, you’re going to need to go down into each headset and put UTM tags on and be able to track that back. Obviously, you use a slightly different nutmeg for each advert so that you know exactly where the sales are coming in from.

[00:09:01.170] – Aidan

Right.

[00:09:02.120] – Aidan

That makes sense. Makes sense. And I just want to remind everyone, you are not alone, like Thomas mentioned, in terms of, say you had a good design chance, good traction, but you want to bulk up those numbers, message me, message out in the group and what do this will help you get that design translated and to be designed so you can you can try that that you can try in France, you can try and Belgium try it.

[00:09:27.530] – Aidan

In Germany, I could read off more countries, but I won’t be a stranger. You’re not alone. Please message mail and it will be more than happy to help you to get that, get the money feel safe in date.

[00:09:42.180] – Thomas

So, yes, again, just to reiterate, testing is key. There’s a free Facebook course in the description of the video and you can join the Moteefe Facebook group where Aiden and Anna will be able to help you along and get you going. UTM text just you can Google that anywhere. How to do that? It’s pretty clear on Facebook, on every single ad, it will allow you to put UTM tag. That’s when you want to scout, when you wanted to scale really back or just if you’re having general tracking problems trying to work out which ad is generating you your sales, you can do that.

[00:10:15.110] – Thomas

And Moteefe has a Google Analytics integration as well that would be able to show you where the sales are coming from on a UTM basis. So definitely check that out. And that really is it. It’s not an overly complicated thing to do. It’s just very simple rules. The hard part, of course, is actually doing it. So, yes, I think, oh, I was expecting an hour long training video. You don’t need an hour long training video because you just need to test and test and test and test, find the winners and then push the winners out vertically and horizontally, meaning in duplicating the ads, it’s changing the targeting change to new interest marketing use look alike audiences, split the genders, split the country, split the regions or everything that you can do within that to split it up.

[00:11:06.080] – Thomas

And then. It’s just a question of how many designs you can run at once, and then when you really start pushing, it’s a question of how you manage your ad spend at scale, which does become tricky, and then using your tags to do that. So it is as complicated and also as easy as that.

[00:11:26.930] – Aidan

Yeah, I think something you said to me was that Thomas is the best way to sort of get this level is to have set yourself a target or a goal of testing at least eight, you know, five designs, 10 designs per week and not going outside of that. And that way, you consistently making progress. It’s getting better as well.

[00:11:46.610] – Thomas

With that spend if you want to make it. If you if you want to make. A thousand dollars a day, then what do you what what are you likely to have to spend 100 dollars a day?

[00:11:56.860] – Thomas

What are you likely to have to spend on ads? The the higher you scale, the smaller percentage of return you’re probably going to get just on the management of the spaces. So, for instance, if you spent, I don’t know, five hundred dollars a day and you make five hundred dollars in profit, well, you’re doing you’re doing very well. That’s that’s achievable with balance, certain with certain designs. But if you want to really push far past that, I mean, an example would be if you spent, you know, ten thousand dollars on ads in a day, which is a lot I’ve never spent that much.

[00:12:31.090] – Thomas

But then you were earning two thousand a day. You’re still earning that’s still a 20 percent return. Obviously, you get your ten thousand back as well. I don’t spend ten thousand a day on ads and I only get 2000 back unless you really like the shareholders of Facebook. But yeah, that’s at scale. The kind of numbers that you start to be thinking about when you’re really, really pushing extremely hard is it’s about percentage of return versus spend.

Stay consistent

[00:13:03.860] – Aidan

Yeah, I want to to dangle the carrot because it will give people a peek behind the curtain. So slim. How can they sell it every day? And those sellers are out there and there’s many of them who are doing in the hundreds of sales per week. Right. And I’ve seen people actually get to that point within three months. Right. It’s not a get rich quick scheme, but the thing that separates them from other people is a super consistent is the guy they set themself a go with this POD besides a week and they stick it and not deterred.

[00:13:33.610] – Aidan

They don’t second guess themselves. It’s a case of it is profitable. It isn’t. And that. Yeah, yeah. As simple as that.

[00:13:43.820] – Thomas

Indeed. So as I say, do check out the the, the group, join the group and the course and just keep testing just to keep testing. Follow these very simple rules to begin with and you will be good. Don’t overcomplicate it, keep it simple, keep doing the same things but just more of them. The things are pretty simple to do. Find ideas, get a design made from those ideas, and then test them as cheaply as you can with Facebook.

[00:14:14.620] – Thomas

Find the winners and then try to sell them. And if they don’t sell. Move on quickly. Don’t bog yourself down in something that’s break even or worse, and I’m going to I’m going to say so now. I may regret, but I’m going to say it. If you guys if someone out there has got a niche and they’re doing, say, 10, 20 s, but they’re stuck for design ideas, message me. And I hope you come up with some ideas, a few ideas to get the ball rolling, because it’s a very common thing.

[00:14:43.990] – Aidan

People say to me, Aidan, Oh, I’m doing well, I’m selling 30, 40, ten, maybe, you know, designs a week, but I just can’t come up with any ideas. It’s not an excuse and I’m more than happy to take you through some cool websites. So different tips and tricks to spin things and make some good, good designs, great and original ideas that will make you some money and date.

[00:15:06.880] – Thomas

Well, OK, excellent. Thank you very much, Aidan. Thanks, everybody out there. We’ll be back next week with another exciting POD update. So. See you next week.

[00:15:20.090] – Aidan

Guys, stay safe. Have a great weekend. Yes, we want to see investment guys like.