Q4 heroes: Print on Demand products that will send your sales sky high

Q4 heroes: Print on Demand products that will send your sales sky high

Q4 heroes: Print on Demand products that will send your sales sky high

Facebook ads translation guide: Moteefe Blog header illustration tion

The Print on Demand products that you need to focus on for Q4

Discover the Print on Demand products, the ‘Q4 heroes’, that are set to fly off the shelves this quarter, as well as the best ways to promote them.

Challenges can be opportunities in disguise

The global health crisis has caused shopping strips and malls across the globe to empty.  While there’s no denying that this year has been hard on everyone, 2020 offers a silver lining to those of us in the e-commerce industry.  As the streets empty and the realisation dawns that we may not be able to see all of our loved ones this Christmas, more and more money is being spent online. 

Online shopping and the Print on Demand industry in particular, are experiencing high growth.  People are not able to be as mobile as they have been in the past.  This is something that is definitely worth keeping in mind when you are designing your Print on Demand products.  The majority of gifts in Q4 2020 are likely to be bought and sent online.

Moteefe is working hard to support its sellers

This is a real opportunity for Moteefe’s sellers.  And the platform is ready to push to make it your most profitable year yet.  Moteefe has increased its number of production centres with new locations in Germany, Poland, Italy and Holland.  As a result, this year’s last delivery deadline dates will be very close to Christmas, giving you more time to capitalize on the gifting season.

Moteefe has also integrated new Print on Demand white-label manufacturers and reduced the average production time down to 1.8 working days.  Buyer feedback has hit a high of 4.9 out of 5 and a very important product has been added to the catalogue: face covers are now available on Moteefe.

The key Print on Demand product for Q4

Q4 officially began on October 1.  For most sellers, there will be one product that will really drive up their sales in the last quarter of the year.  Alongside your other steady niches, make sure you are offering ugly Christmas sweaters.  From October to the end of December, they are extremely popular and they will also give you a healthy profit margin.  Don’t overlook children’s ugly Christmas sweaters.  Along with mugs, they make excellent upsell items.

Custom text and ugly Christmas sweaters are a powerful combination.  It is very important to make sure that the text on your products is easily readable.  If you are using a model to advertise your product, zoom in on the text so that your potential customers can read it.  People scroll through Facebook at a high speed and your product risks being overlooked if your message is not instantly clear.  Even the most engaging message won’t be bought if it can’t be read.

Design inspiration

Take inspiration from your successful niches designs for ugly Christmas sweaters.  Sometimes all you need to transform a design into a Christmas sweater is to include a Santa hat or put an old-fashioned stitch border around it.  Try to find a new, untapped audience by recreating successful past designs with a Christmas twist and then translating them into European languages.  For example, you could test a Christmas version of ‘The Man, The Myth, The Legend’ in Polish or German.

As well as creating designs for your specific niches, try to create an ugly Christmas sweater that has mass appeal.

If you want serious results, collaborate with a reasonably-priced designer. Hire them on a monthly basis and send them new ideas every week. It will take perseverance to find winning designs, but they are out there. The beauty of Print on Demand is that you can test lots of ideas without committing to a big inventory spend.

Get a white label store and a custom domain

To make the most of Q4, you need to get a White Label Store with a custom domain. This will give you access to your customer’s emails and allow you to send them remarketing emails throughout the quarter and beyond. If you make a sale in October, you stand a good chance of being able to capitalize further on it by squeezing out another purchase in November and December. It will also help you build a long-term business.

Promote your products with Facebook ads

Some good news

Promoting your Print on Demand products with Facebook advertising is now far easier than before, thanks to the recent removal of the ‘under 20% text’ rule for images. However be aware, it is still possible to get flagged up for violating the rule if there is too much text on the overlay.

Each good product deserves its own Facebook ad. But be aware that some things just will not sell as well through ‘interruption marketing’ such as Facebook ads. On the other hand, these same items may sell well as cross-sells or upsells in your store as customers tend to buy more when in a browsing mood. Test and see what works best and remove items that are not selling from your store. They can distract customers from items that are actually selling by offering too much choice (‘paralysis of analysis’).

Strategy

When it comes to Facebook advertising, start slowly and then scale up hard once you find a winner.  You can run test ads on Facebook for just a couple of dollars.  You will generally see what is working and what is not very fast and you can turn off underperforming ads quickly.  Look out for Page Post Engagement (PPE) ads at 30% and conversion ads at 9-10% to find your winning designs.  Aim to start scaling up your ads in October if you haven’t already.

Even PPE test ads that only reach 15% may bring you sales through shares and likes.  Bear in mind that audiences in different countries behave differently.  For example, the UK shares more than the USA but clicks less. 

PPE ads can provide you with a valuable engagement audience that lasts for 365 days.  Run PPE ads to your engagement audience as a group and try to get as many of them as possible to like your product so that you can keep them in your list and retarget them for Christmas.  This work will stand to you as you can retarget throughout the year with new, evergreen niche products and compound your sales in the long term. 

Run retargeting ads for 30 days so that you run through at least one pay cycle.

Sell in Europe

While you can’t ignore the size of the market in the USA, you should also be targeting your ads in Europe this Q4.  European markets have a much lower cost per mille (CPM) in Facebook advertising and the market is far less competitive.  Look at selling in the UK, Germany, Italy, France, Spain, The Netherlands, Denmark, Sweden and Poland among others.  Customers are very digitally engaged in these countries and you will find large markets and low competition.

Canada, Australia and New Zealand are also strong markets with less competition than the USA.

Target individual languages worldwide to find profitable diaspora populations.  But be careful to check the content of your products beforehand as certain countries will not allow advertising on some topics (alcohol in the Middle East and mental health in the UK).

To help you run your ads in Europe, Moteefe has put together a handy Facebook Ads Translations Guide.

Moteefe Winter Contest

Don’t forget that Moteefe’s Winter Contest is now running until December 31. Every sale you make until that date will count towards a big prize.

Moteefe has a unique program to help its top sellers get the most out of the platform. If your designs have had proven success, contact Aidan Kessell or Ana Sousa on the Moteefe x Marcazo Global Facebook Group and ask about Direct Account Management.

Team Moteefe

Q4 heroes: Print on Demand products that will send your sales sky high

Translating your campaign: how to use the Facebook Ads Translation Guide

Translating your campaign: how to use the Facebook Ads Translation Guide

Facebook ads translation guide: Moteefe Blog header illustration tion

The Facebook Ads Translation Guide: reach a whole new audience

Translate your successful campaigns into another language, and you’ll reach a lucrative, untapped audience.  It’s a very effective way to scale up, and surprisingly enough, it requires very little added effort.

Not many people are able to speak multiple languages fluently, and finding a reliable and accurate translation can be difficult.  That’s why Moteefe has created a guide to help the community out.  The new Facebook Ads Translation Guide contains commonly used phrases for marketing a campaign.  It’s been designed to help you reach European markets and send your sales sky-high!

Facebook Ads Translation Guide: the details

Our guide provides sellers with translations in 13 different languages: English, German, French, Dutch, Spanish, Italian, Portuguese, Danish, Norwegian, Swedish, Finnish, Polish and Czech.

It covers common phrases targeted towards your audience regarding ads, campaigns and retargeting.  Some of the phrases available include:

  • PLEASE USE THE SIZE GUIDELINES TO CHECK YOUR SIZE BEFORE ORDERING!
  • For bigger sizes, select the S to 5XL option.
  • Click the GREEN BUTTON to select your size and style

Download the PDF now to see the rest of the translated phrases included in the guide.

Putting the Facebook Ads Translation Guide to use

After downloading the PDF file, use the steps below to help you translate the phrases. 

Select your language

Select the required language by clicking on the flag of the country that speaks the language you are seeking.  Alternatively, you can scroll through the guide.

Copy the text

Select text and Copy:

Windows: CTRL + C 

Mac: CMD + C

Paste the text

Paste into your campaign:

Windows: CTR + V

Mac: CMD + V

The benefits of translating your campaign

Facebook Ads Translation Guide: three examples of T-shirts with German messaging

Ultimately, by offering your products in another language, you will be opening the door to a new demographic.  As a result, a new audience is available to purchase your products.  With an increased pool of targeted customers, this move can greatly increase the number of sales you make.

The potential for selling Print on Demand in European markets is huge.  A lot of sellers focus their marketing towards the USA and overlook Europe.  This means that there is a lot less competition in the European Print on Demand market. You can see this reflected in the cost of advertising.  Your budget will go much further in Europe, letting you run more ads and reach more people.

Translating your successful campaigns will put you on the road to building your very own, global Print on Demand business.

For more information about other opportunities in the Print on Demand industry, check out our blog post Selling Print on Demand in Europe: challenges and opportunities.

 

Design inspiration 

Moteefe’s mission is to help entrepreneurs succeed in their business endeavours.  Join our online community on Facebook for more expert advice on how to excel in the Print on Demand industry.  The Moteefe x Morcazo Global Facebook Group is constantly growing.  You can interact with other sellers, check out info-packed live streams and be a part of a community aimed at empowering one another. Community and Account Managers Ana and Aidan are also available to answer any questions you may have regarding translations or anything related to Print on Demand.

Hope to see you there!

 

Team Moteefe

Print on Demand face covers are now available on Moteefe

Print on Demand face covers are now available on Moteefe

Print on Demand face covers are now available on Moteefe

Print on Demand in Europe: EU flag blog post header image

Add Print on Demand face covers to your store today

It’s the essential product you have been waiting for: Print on Demand face covers are now available for all sellers!  Previously under beta release, Moteefe’s face covers have experienced an enormous wave of popularity.  Top sellers have already sold thousands.  There is a real opportunity for every seller to grow their profits by featuring this crucial sanitary product.

Face covers are now compulsory in public spaces in most countries and look to be a firm fixture for the foreseeable future.  Set to be the best-selling product for Q4 2020 and beyond, it is unlikely that custom face covers will be going out of fashion anytime soon. 

Print on Demand face covers are an ideal blank canvas for your designs, and there are endless ways to customize them.  Read on to discover more about Moteefe’s latest product.

Print on Demand face covers

Print on Demand face covers: the details

Light and comfortable, Moteefe’s face covers are safe to wash and reuse.  This makes them a sustainable and economical alternative to single-use face covers.  Moteefe’s custom face covers are made from soft and breathable fabric and look fantastic when printed with your unique designs.

Base prices

Moteefe’s face covers come as both single items and packs of three.  The base cost for single face covers is $7.99 in the United States and $6.49 in Europe, with a recommended selling price of $11.99.  Packs of three will cost $15.99 in the United States and $13.99 in Europe.  Moteefe recommends pricing these at $32.99.

The low cost of Moteefe’s custom face covers makes them an excellent choice for an upsell item.  The likelihood that buyers will purchase multiple face covers means that you stand to make a handsome profit by adding them to your store catalogue.

Size and colour

Moteefe’s face covers come in one, universal size that fits all.  The blank items are unisex, but you can use your artwork to appeal to different audiences. 

Design inspiration 

While custom text is not yet available for face covers, there are infinite ways that you can design them.  Their small size and low cost make them ideal for Christmas stocking fillers.  Why not upload a seasonal design and spread some festive cheer? You could also look at ways of incorporating them into Halloween costumes.  For example, print them with skeleton jaws or toothless grin designs for a fuss-free alternative to face paint.  From sleek and sophisticated to light-hearted fun, the possibilities are limitless.

Add Moteefe’s Print on Demand face covers to your store today and help your buyers stay safe and fashionable wherever they go.

 

Team Moteefe

Print on Demand face covers are now available on Moteefe

Selling Print on Demand in Europe: challenges and opportunities

Selling Print on Demand in Europe: challenges and opportunities

Print on Demand in Europe: EU flag blog post header image

Selling Print on Demand in Europe

Marketing and selling Print on Demand products in Europe comes with several challenges.  But if you put in a little extra effort, you will soon find that it is a huge opportunity.  Sellers on Moteefe have managed to double their income by marketing their products in Europe.

Table of contents 

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The potential of Print on Demand in Europe

$

The challenges of Print on Demand in Europe

5

Languages

5

Brexit

$

Marketing Print on Demand products in Europe

5

Translate successful designs

5

Target by language

5

Run English versions

$

Creating designs for Print on Demand products in Europe

5

Look at past designs

5

Think about your audience

The potential of Print on Demand in Europe

There is less competition in the European Print on Demand market.  A lot of sellers focus their marketing towards the USA and overlook Europe.  It is easy to see why some choose this approach.  California alone is the fifth-biggest economy in the world.  You can see this reflected in the cost of advertising.  Compare the cost of running a Facebook ad in the USA with Europe.  Your budget will go much further in Europe, letting you run more ads and reach more people.

The challenges for Print on Demand in Europe

Languages

The biggest obstacle facing Print on Demand sellers in Europe is language.  The effort involved in getting designs translated puts off a lot of sellers.  As a result, there is much less competition for campaigns run in European languages.  For example, ads run in Italian have a cheaper average cost per link click.  You will often get a better return on your investment by offering your products in Europe.

Brexit

Brexit represents a challenge for selling Print on Demand products in Europe.  Sellers will need to use production centres in Europe to sell there.  To trade in the UK, you will need a supplier located within the UK borders.  Moteefe has local production centres in both mainland Europe and the UK.  The platform guarantees a reliable supply chain even with Brexit.

 

Marketing for Print on Demand in Europe

Print on Demand in Europe: three ideas for German T-shirt design

Translate successful campaigns

Get your most successful campaigns translated into as many European languages as possible.  Don’t forget to think about regional languages too.  There are 24 official languages in the European Union.  But, more than 200 other languages and regional variations are also spoken.

Google Translate is not always accurate.  The Moteefe Team have found Deepl to be a more reliable tool.  But to make sure nothing gets lost in translation, you will need the help of a native speaker.  Consider paying for a professional translation service.  If you have a successful campaign, contact Ana or Aidan on the Moteefe x Marcazo Global Facebook group for translation help.

Target by language

European people are a very mobile group. Large numbers of Portuguese, Spanish, Italian and Polish people work in Northern Europe.  Spain and France have big populations of British and Irish pensioners.

Many European languages have official status in neighbouring countries.  For example, Italian is one of Switzerland’s official languages.  It also has minority status in Croatia and Slovenia. German is an official language in Germany, Austria, Belgium, Liechtenstein, Luxembourg and Switzerland.

Target language groups outside of their main national country.  For instance, test German designs in Austria and try Italian ads in Switzerland.  You should also target individual languages across Europe as a whole.  A Bulgarian ad running across Europe may be more successful than a Bulgarian ad run in only Bulgaria.

Run English versions

More than half of all Europeans speak another language.  English is the most popular choice for a second language in Europe.  Create a version of your ad in English and test it across Europe.

Creating designs for Print on Demand in Europe

Look at past designs

Take a look at the most successful Print on Demand designs from the last ten years.  Could you offer “The Man, The Myth, The Legend” in Norwegian?  If it is already provided in Norwegian, check if the translation is correct.  Even if it is already available, the market may still have potential.  Look at designs that were successful in 2012 and 2013.  Translate these into new languages.  Update the images and give them a fresh twist by adding custom text.

 

Think about your audience

People are often more passionate about their homeland when living abroad.  Designs with a national twist have greater success when marketed abroad.  For example, Irish people living in Ireland might not buy a product featuring “Kiss Me, I’m Irish”.  But the same design may be successful when marketed to Irish people living away from home, especially before a national event such as St. Patrick’s Day.

Team Moteefe

Print on Demand face covers are now available on Moteefe

Moteefe Winter Contest tips and tricks: how to win POD’s most exciting competition

Moteefe Winter Contest tips and tricks: how to win POD’s most exciting competition

POD Moteefe Winter Contest Tips and Tricks: simple line illustration of a Christmas jumper

Tips and tricks to win big in the POD Moteefe Winter Contest

The Moteefe Winter Contest is POD’s most electrifying event of the year.  The contest kicked off in the early hours of Tuesday morning.  Every POD sale you make until 23:59 GMT on Thursday, December 31 will count towards a fantastic prize.  With 12 levels leading up to grand prizes of $150,000 and $100,000, the competition is fierce.

If you want to walk away with the top prize, you’ll need a little guidance and a whole lot of dedication. Read on for expert tips and tricks for ugly Christmas jumper ideas and strategies.

Table of contents

$

Get in the spirit

$

Print on Demand ugly Christmas jumpers

$

Harness the selling power of Q4

$

Set up a Moteefe custom domain store

$

Enable cross-selling

$

Broaden your horizons

$

Sell in many languages

$

Find a big winner

$

Make a plan of action

5

POD Moteefe Winter Contest Level 1

5

POD Moteefe Winter Contest Level 4

5

POD Moteefe Winter Contest Level 5

5

POD Moteefe Winter Contest Level 7

5

POD Moteefe Winter Contest Level 9

5

POD Moteefe Winter Contest Level 11

Get in the spirit

Christmas is the key to both Q4 and the Moteefe Winter Contest.  Products aimed at children and the family will do very well.  In December, people buy every single day of the month.  Focus on all things festive, from seasonal prints to cushions and mugs.  

Print on Demand ugly Christmas jumpers

POD Moteefe Winter Contest Tips and Tricks: four examples of ugly Christmas jumper designs

Print on demand ugly Christmas jumpers, in particular, are very profitable and always popular.  Use a successful past design and see how you can translate it into silly seasonal sweaters.  Use Google images for inspiration.

Harness the selling power of Q4

The Moteefe winter contest and Q4 are a winning combination.  There are several powerful seasonal events in Q4 that can drive massive sales.  Not only is Christmas in Q4, but there is also Halloween, Thanksgiving and Black Friday.  Online shopping has never been so popular.  Aim to hit the ground running and scale-up.  Work so that you have 40 to 50 campaigns in September.  The more campaigns you have, the better position you will be to take advantage of Q4.

Set up a Moteefe custom domain store 

If you want a chance at winning a top prize, you will need to open a custom domain store.  Platform data shows that they can result in bigger cart checkouts.  A store will allow you to send remarketing emails throughout the contest.  If a sale doesn’t make the competition cut-off, you will still have gained the email address of a confirmed buyer.

Enable cross-selling 

Cross-selling increases sales.  Once you have hit on a successful campaign, create two campaigns to cross-sell.  Optimise by adding and removing tags until you see a cart combination that you are happy with.  Take care only to connect products from either the same or complementary niches.  Do not show products in different languages together.

Broaden your horizons

POD Moteefe Winter Contest Tips and Tricks: four examples of customisable text for ugly Christmas jumpers with mass appeal

People are buying gifts for friends and loved ones, and they need your help!  Map out every type of human relationship you can think of and see what you can create to cater to them.

If you are in the doctor niche, expand into a related field such as nursing or dentistry.  If you are in the cat niche, see if you can translate your designs into bunnies, otters and hamsters.  List out every type of profession, hobby, interest and sport that comes into your head.  You will likely find that many concepts work across different niches.

Sell in many languages

One way to scale up is to translate your campaign into new languages.  Run successful designs in four to five languages for a good chance of claiming the top prize.

Tap into the lucrative market of foreign nationals living abroad.  You can do this by targeting small language groups (Dutch, for example) across Europe or even the world.  Research interests on a national level and use this to layer your targeting.  Try to look for people who have liked Dutch football, a university, a TV show or celebrity’s Facebook page.

Find a big winner

Aim to create at least one design with mass-market appeal.  Alongside your targeted offerings, you will need to hit on a design that appeals to a large group of people. Think about something that you can market to all people over a certain age or from a specific country.  You could also try to find something that appeals to married or engaged couples.  Parents and new parents are also a large group of interested buyers.

Make a plan of action

Set yourself a weekly schedule.  Put aside time for researching ideas, designing, creating campaigns, monitoring, translating and scaling.  Use a spreadsheet to keep track of design variations, niches, languages and tests.  Using a spreadsheet will help you identify what is working for you as you scale up.

Research inspiration from top-selling items on Google, Amazon (.com), Etsy and Pinterest.  Tweak successful designs and translate them into new languages.

Pick your target and work out how to get there.  You will need to run many campaigns and draw up a plan of attack if you want to make it to the highest tiers.  Look at the number of units you need to sell each day and how many campaigns you need to achieve this.

POD Moteefe Winter Contest Level 1

Tier 1: $50 for selling 250 units = 4.2 units a day throughout September, October, November and December.

POD Moteefe Winter Contest Level 4

Tier 4: $1,000 for selling 2,500 units = 23.4 units a day.  

One successful campaign in a big market should generate about 20 units per day. But, you should only expect one campaign to run over 15 days or so.  You will need to create and run at least two winning campaigns a month to maintain this rate per day. Not every campaign you create will be successful.  To guarantee success, aim to run 10-15 new campaigns every month.  That will mean uploading and testing one new campaign every other day.

POD Moteefe Winter Contest Level 5

Tier 5: $2,500 for selling 5,000 units = 46.8 units a day.

To achieve this you need three to four winning campaigns.  You will need to work on around 20 campaigns a month.

POD Moteefe Winter Contest Level 7

Tier 7: $6,000 for selling 10,000 units = 93.5 units a day.

Reaching this level requires four to six winning campaigns and more than one niche.

POD Moteefe Winter Contest Level 9

Tier 9: $20,000 for selling 25,000 units = 233.7 units a day.

This will need a serious commitment.  You will need to be selling in two to three niches and in at least one other language.  Aim to run four to five test ads every day and scale up the successful campaigns.  To reach this level, you will most likely need to work with a designer.  Factor in time to find, test and negotiate a rate and work package with a talented professional.  Strive to send them 100 – 500 ideas every month and ask for three to four variations of each design.  Test everything to find your winners.

POD Moteefe Winter Contest Level 11

Tier 11: $100,000 for selling 75,000 units = 701 units a day.

Reaching tier 11 will take full focus and a big commitment.  You will need to run 20 winning designs every day.  You will need to hit on designs with mass-market appeal. Run these alongside five to 10 selective niches.  Set aside four hours a week for research to generate about 100 good ideas.  Think about employing two designers to help you scale.

Join the Moteefe x Marcazo Global Facebook Group.  There you will find more tips and tricks on the Moteefe Winter Contest.

Team Moteefe 

Print on Demand face covers are now available on Moteefe

Print on Demand children’s products: small but mighty

Print on Demand children’s products: small but mighty

Print on Demand children’s products: good things come in small packages

When it comes to Print on Demand Children’s products, pint-sized clothing could make you a substantial packet. Children’s products are extremely lucrative, yet shockingly undersold, sector of the market. Moteefe features more children’s products than most platforms. Five different items are available: babygrows, baby T-shirts, children’s T-shirts, children’s sweatshirts and children’s hoodies.

One of the things that make this sector so profitable is that the buying pool is constantly being renewed and refreshed. Worldwide, there are approximately 385,000 babies born each day. Every new child comes with a host of family and friends who want to celebrate his or her birth and lifetime milestones.

Q4 is when print on demand children’s products really come into their own. The last quarter of the year is packed with enormous events such as Halloween, Thanksgiving and Christmas, which are all centred around children and family. To put it simply, the huge potential of children’s products in Q4 cannot be overstated. Sellers are massively missing out by not taking advantage of this enormous opportunity. Christmas requires family and friends to buy a vast amount of gifts for specific relations. Any inspiration you can provide has a strong chance of being appreciated.

Let’s take a look at some of the things that you can do to successfully branch into children’s products.

Get a custom name store

If you haven’t got a custom name store, set up your shop now. Buyers of POD family products are often repeat purchasers who buy multiple items at each checkout. Make sure you are set up to capture these highly valuable email addresses, and you may just secure yourself a number of lifetime, big buyers.

In every store you run, make several new children and family sections (for example, ‘Babies’, ‘Children’, ‘Children’s Christmas Sweaters’, ‘Halloween Babygrows’). Think about making tabs for individual family members too, for instance, ‘Mums’, Dads’, ‘Aunts’, ‘Uncles’, ‘Grandparents’, ‘Siblings’.

Consider featuring children’s products in your store banner. There are lots of companies out there that can create product mockups at speed. If you’re going to use a model, make sure that they represent the audience you’re trying to reach.

Cross-sell

Children’s products make excellent, cross-sell items. To use this feature, go to your dashboard and view all of your active campaigns. Create collections using the ‘Add to Collection’ button at the top left of your screen. Tag two campaigns so that they drive traffic to the main campaign. The two extra campaigns will display as cross-sells on the original campaign.

You can also remove the store tag from a product that you are sending traffic to and then select four other children’s products to cross-sell. Only two products at a time will be shown in a customer’s cart, but once they have added one of these products you want to have another available to take its place.

In addition, this will allow you to show the maximum number of available cross-sell products in confirmation emails. For every campaign, you run, create one baby product for each niche and tag it to the product you’re driving traffic to. Next, do the same for a children’s product (hoodie, T-shirt or sweatshirt) and a homeware product such as a mug. Play around with your selection by removing and adding tags until you see a combination that you like in the cart. The system will offer the product that has the most sales, or in the absence of sales, the product that has been most recently created. Choosing four products will give you a little more choice over what gets offered.

Custom text

Custom text will sell big in the Q4 children’s products sector, and it can sometimes justify a slightly higher price on a low-cost item. Make sure that text is easily readable by people scrolling on phones. In particular, ensure that ‘a’, ‘o’ and ‘r’ are clearly identifiable if using cursive or handwritten font type. Contrast between product, design background and text colour will also need to be taken into account.

Make them cry to make them buy. The family and children’s products buyer group respond well to emotional messaging. Sentimental text designs stand a strong chance at success, as do designs commemorating milestones and first events.

Inspiration

When it comes to text, the possibilities are endless. Here are a few ideas to get you started: ‘The apple of my father’s eye’, ‘Baby’s First Christmas’, ‘New mother’, I’m a father’, ‘Call me Dad’, ‘My favourite aunt gave me this’, ‘Crazy Uncle Sam’s first Christmas with Billy‘, ‘My big brother has my back’, ‘X Family Christmas’, ‘It’s my first Halloween, I came as a baby’, ‘6 months and 16 pounds’, ‘Grandma’s first grandchild’. Anything related to sibling rivalry or baby gender reveals.

In terms of design, think baby animals, cartoons, rattles, dummies (pacifiers) and soft pastel colours (particularly pink, blue and yellow).

Scale up

Children’s products are infinitely scalable. Find something that works and then scale up.

Scale with new languages and markets: you have a great chance of quickly doubling your sales by translating a successful campaign into other languages. Think about branching out into Polish, German, French, Italian, Swedish, Danish and Norwegian in particular. If you think you have a great design, but it doesn’t work in one language, try another. Online translation services can help you get your designs ready for a new market.

Thanks to its local fulfilment centres, Moteefe will give you an advantage in many markets, especially those in Europe. You’ll find that you have more flexibility with Christmas shipping cut off dates than sellers using other platforms.

Target

Target parents by interest. You can target people who have just had a child within 6, 12, 18, 24 months and beyond. Think about what sort of pages and products parents might like and select these as interests. For example, look for pushchairs (prams/strollers), baby harnesses, baby milk/formula and maternity items or groups. You can also look for people who have liked anything to do with family activities, festivals or holidays.

Target by age group. A quick Google will tell you the average age of parents by country. Add a margin of 15 years either side to this. You can also do this for grandparents by selecting married people over the age of 50.

Test

Aim to test five new targets every other day and let the ad sets run. Shut down anything that isn’t getting traction (clicks, adds to cart, initiate purchases) within the first $5 or so. For more on how to test and scale-up, watch the Advance Facebook Advertising Live Stream.

Don’t worry too much about testing for engagement. Social proof won’t contribute much to sales. Instead, concentrate on finding a winning design.

Get creative

Be creative about how to market your product. Consider creating email campaigns based on Christmas jumpers with family surnames and target to past buyers. Build a new parent group with lots of dedicated content. Anytime you sell a custom text baby product to a customer, email them with another product featuring the same details.

Moteefe