Moteefe Live: Evergreen POD niches – learn what to sell right now
Mother’s Day, Father’s Day and Christmas are some of the most popular seasonal events that can help you massively increase your POD sales. However, it’s important to not rely on these times of year to excel in the POD industry. Having good evergreen campaigns that run 24/7 allows you to have some extra money all year long. In the previous live stream, Thomas Gentleman and Aidan Kessell talk about evergreen POD niches that sellers should be selling right now.
Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!
Some of the topics they cover include:
- 00:20 – What is an evergreen niche?
- 02:42 – The family niche
- 05:07 – Zodiac and Astrology
- 07:40 – Pets
- 10:45 – Health & Wellness
- 12:10 – Model Making
- 12:44 – Arts & Crafts
- 14:50 – Music
- 17:15 – Professions
- 18:50 – Religion
What is an evergreen niche?
An evergreen niche is a niche that allows you to sell your Print on Demand products all year round. Although many sellers tend to create new campaigns around holidays like Mother’s Day, Father’s Day, and Christmas, it’s important to have evergreen campaigns so that you can bring in revenue all year long. Most hobbies, interests, and occupations fall under this category.
The family niche
With Mother’s Day being one of the most profitable times of year for POD sellers, it makes sense to create campaigns targeted at family members. Birthdays are taking place year-round and family members are always in need of a custom gift. Some relationships to consider include mothers, fathers, grandparents, sisters, brothers, siblings, aunts, uncles, cousins, nieces, nephews, children and more! And don’t forget about the step and half relationships!
Zodiac signs and Astrology
“My sun sign is Sagittarius but my rising is in Capricorn and my moon is in Gemini.” People that are into astrology are really into astrology. This interest has a passionate audience, making it a great niche to test all year long. One massive benefit when pursuing this niche is the fact that it’s easy to create targeted ads since you can target based on birthdays!
Health and Wellness
Cross fitters, bodybuilders, yoga lovers and more! Fitness is a great niche to consider since health isn’t just a hobby—it’s a lifestyle. Clever, relatable gym tees are a popular item worn when working out. Be sure to take a look on Pintrest for some design inspiration if you’re struggling to come up with your own.
Learn more
- Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman. The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
- Moteefe x Marcazo Global Facebook Group – Join our community Facebook group and connect with active sellers who are keen to share their experiences and knowledge on all things POD.
- Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
- Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.
All you need is an idea. You upload your idea, you drive traffic to that idea.
— Thomas Gentleman
Full transcription
[00:00:01.790] – Aidan
Hello, everyone, and welcome to Moteefe YouTube, and this week we are talking about Evergreen POD Danishes and what to sell right now. As always, in each and every week, I’m joined by none other than Mr. Thomas Gentleman, one of our top sellers over here on a Moteefe. How are you, Thomas?
What is an evergreen niche?
[00:00:21.470] – Thomas
Yeah, I’m good. Hello, everyone. Yesterday’s topic is evergreen niches. What you can sell right now. And what can you sell right now? And you evergreen niche. And what is an evergreen niche? Well, an Evergreen niche isn’t is a niche that lasts throughout the year. A constant a constant niche. So we’ve got our big events throughout the year, Mother’s Day, Mother’s Day again in another country, Mothers’ Day, Mother’s Day, Mother’s Day, lots of different Mother’s Day, Father’s Day’s numerous and everywhere big, big events that people target.
[00:00:54.830] – Thomas
Of course, Christmas. Christmas is the one coming up to Q4 with Moteefe Moteefe dot com ready for you for free account. Please do head over. Check us out. If you’ve never sold POD before, I’ve got a free Facebook ads course completely free in the description of this video. So do check it out down there and put it down to the description. It’s not just he’s not telling me to to. Duck down the description, so that’s down there.
[00:01:23.120] – Thomas
So if you never saw before, do check it out, it’s well worth it. So you’ve got seasonal big events that you can push forward and you can sell in all different types of niches for those events. So if somebody happens to be doing whatever you can that into the event. But yes, there are some issues, some things that will make sales all the way through the year. And that’s what this is about, because we’re in August, we were a little bit we’re past Mother’s Day.
[00:01:44.690] – Thomas
We’re past Father’s Day, the next really big event. You’ve got Halloween and all this stuff, but the next big event is going to be Christmas. And that’s a long way away. Nobody wants to make sales just then. So what are you going to do between now and when Christmas really starts to kick off? And, you know, you should be testing your ugly Christmas sweater designs in all niches, every niche from the 1st of September with five dollar assets on Facebook.
[00:02:08.890] – Thomas
Let’s check again my course to find out exactly how to do that. So you should be starting to begin your testing for Christmas in September, which is only four or five weeks away at this point. It’s just around the corner. Remember remember Guy Fawkes Night in September? Remember, remember? Anyway, I won’t give you the full thing, but there’s fireworks tonight in the U.K. by fireworks night. You, in fact, in November, not September, but you should you should be ramping up.
The family niche
[00:02:35.690] – Thomas
So evergreen, evergreen, evergreen. That’s what you want to concentrate on. Now, every so evergreen issues are things that last throughout the year. So a great evergreen is always the family name. They are constantly having children. I tried to tell them not to, but they do continue to have children all of the time. They get married, they get divorced, divorced, a big niche. So divorce, of course, being a marriage, being, of course, the leading cause of divorce, if you didn’t know.
[00:03:04.020] – Thomas
So they are in this niche. They’re having children, children consisting of a couple of varieties, boys and girls normally. And you can target this. You can you can monetise this. Marriages, relationships, people getting engaged, people being in love, falling in love. One doesn’t make the rational decision to be in love. That’s why it’s called falling in love. Anyway, check out the philosopher Slovo for more information on exactly that turmoil. But yes, so family name is huge.
[00:03:37.610] – Thomas
All of the relationships. So you’ve got grandparents, parents, children, brothers, sisters, aunties. There’s so many of them. Yeah, so many of them. This is why you have to buy a big turkey a Christmas to feed all of these people that you’re related to, Loosley or otherwise. So best auntie in the world, worst auntie in the world, best uncle in the world, worst uncle in the world, that kind of thing.
[00:04:01.940] – Thomas
Or bad influence, I should say worst, not worse yet
[00:04:05.750] – Aidan
Apparently. Classic that I’ve seen bandied around a lot is Okayest sister. Well it’s OK forever. And it’s funny, you know.
[00:04:16.160] – Thomas
Barely passable aunt and of course that house, P.G. Woodhouse, the probably the funniest English author of the twentieth century, reminds us that aunts aren’t gentlemen anyway. So family niche all of those things. Perennial evergreen make sales now. Lots of relationships, people having babies, new mom, new dad, new baby, new sister, new brother, new one to A.A. Auntie, new uncle, new grandparent.
[00:04:47.780] – Thomas
New Grand Mother. Grandpa, grandma is acceptable as well man. Not my thing, but some people do refer to their grandparents as nans. Regrettable as that is. Aidan give me another evergreen niche that we can dive right into in the into the doldrums of August when people are moving around. What are people up to that we can we can for
Zodiac signs and Astrology
[00:05:11.210] – Aidan
A bit of a curve. But given an unexpected one, Zodiac’s and astrology.
[00:05:17.180] – Thomas
Zodiac’s or Zodiac signs people are into Zodiac signs and this is astrology.
[00:05:23.870] – Thomas
So tarot cards, mysticism, that kind of thing is a popular a popular niche bit of as Ric Flair of WW fame or WWE fame say a bit of woo for you out there. Yes, it’s very popular. People believe passionately in these things. I don’t saying whether that’s rational or not, but it’s a great name to make sales into.
[00:05:51.110] – Aidan
So I really like about it though, is when when everyone’s reading in the back of the newspaper, the Zodiac sign, I’m an Aquarius guy, so just put it out there. It’s got a personal attachment to it’s my Zodiac sign. And I think that that really comes true when you’re doing it. It’s both. That’s my team.
[00:06:10.910] – Thomas
That’s it. So you can tie this into relationships. Imagine if you had you are my. You can have a design that and a whole store built with all the different combinations of Zodiac signs, you know this Aquarius loves this Libra. And it goes on the list goes on of all of the different types of Zodiac signs, you could even have a custom text field where you target somebody by their birthmarks. How do you do that? People have birthdays and you can target by birthday, but you target by Zodiac sign instead, and then you leave the other star sign blank.
[00:06:49.240] – Thomas
There’s a lot going on.
[00:06:51.030] – Aidan
Well, you can look into Target in my horoscope, right.
[00:06:54.090] – Thomas
But that’s the same thing.
[00:06:55.380] – Aidan
Or it may look different when you click on your suggestions.
[00:07:01.170] – Thomas
I think you can target people by having a birthday in the next 60 days or something like this. I forget the exact targeting, but there are there are various things that you can do there to try to target them. Or you could just target with the whole store of Zodiac signed designs. I think that worked well on cushions or mugs. Of course, most popular white mugs are really hot right now.
[00:07:25.590] – Thomas
I wouldn’t yes, black mugs are better in the winter. Come to them in a few months time. But white mugs right now in the summer are proving very popular. Great products, great product. The white mugs that Moteefe Moteefe dot com have got Aidan another evergreen. They should not have gone evergreen. I was going to make a joke, but I make too many as we are.
[00:07:48.330] – Aidan
Pets.
[00:07:49.740] – Thomas
Pets.
[00:07:51.630] – Aidan
Dogs, cats, goldfish, trout. You name it.
[00:07:54.930] – Thomas
Trout. My pet, my pet trout. My pet trout.
[00:08:00.570] – Aidan
Koi fish.
[00:08:01.800] – Thomas
You’re being a bit coy about the pet name. Yes. OK, so pets. Yes, but let’s move away from the dogs and cats are always popular. New dogs, new cats. People continue to purchase and acquire these these animals. That’s a good niche, almost like almost family niche. The way that people treat their pets either has a pet of some four legged variety that is very fond of. But let’s look beyond your standard pets.
[00:08:31.530] – Thomas
People keep all sorts of pets. So reptiles, I’ve always said you’d have to be a bit cold blooded to keep a reptile, but that’s another issue. So reptiles, snakes, frogs, iguanas, geckos, rattlesnakes, rattlesnakes, some people even keep cockroaches as pets.
[00:08:57.880] – Thomas
And these bugs, arachnids and not actually reptiles, but yes, all those pets. So it’s worth broadening your horizons to find some evergreen some evergreen pet species out there. Yeah, definitely.
[00:09:11.760] – Aidan
Well, I would say about the dog niche, though, is look into the different breeds because different people who buy it and people just get stuck with buying the same breed and just go down that route. For example, I’ve got a Boston terrier. I will get another Boston terrier. It’s people that like red sweaters and they only get Red says. And they are this truly super passionate. When you get into those breed specific dog owners, some people like this dog could a Rhodesian ridge back.
[00:09:40.410] – Aidan
Thomas, it’s huge and the people swear by them.
[00:09:44.940] – Thomas
Surely it should be a Zimbabwean ridgeback.
[00:09:50.810] – Aidan
Hey, I don’t come up with the names.
[00:09:53.360] – Thomas
OK, fair enough. Oh, well, we’re not accepting that rebrand then, so, OK, pets, pets, pets, pets are great. And horses don’t forget horses. People love a horse. They love a horse. I love owning horses. Spend a lot of money in the horse. Niche You have to have a horse. You have to have a stable. You have to have a stable boy or girl unless you do it yourself.
[00:10:13.890] – Thomas
But I recommend having a stable boy or girl to do it for you, riding around on the horses, taking care of the horses and we want to show off that they own a horse. Definitely a good one. Designs on the back of a shirt would be good for that. Similar designs to the motorbike niche where you see some designs there could transfer over to the the horse niche.
[00:10:34.700] – Aidan
With the horses you have feed them more than a dog and you have to buy them shoes.
[00:10:39.590] – Thomas
Yes, you have to feed them. You have to. Yes indeed. You have to have them. Yes. Footwear. So what else have we got and what’s on your your list of ideas. This rattle through.
Health and Wellness
[00:10:51.260] – Aidan
Health and wellbeing, a.k.a. Jean. Right. Getting fitter, getting stronger across the body, building you name it. Yoga, Pilates. You hot yoga we do in a hot room is that they do yoga.
[00:11:05.420] – Thomas
I believe they call that.
[00:11:06.200] – Aidan
Yes. Yes. Thank you. It’s a it’s a strong one and it’s people are passionate about it to the point where they change their diet to make sure they get better at it.
[00:11:15.890] – Thomas
That’s it. People have such themselves. Fitness is a good niche. Running, racing, rowing, running, jumping, cycling, cycling. Yes. Pastime. Not a sport.
[00:11:28.610] – Aidan
Yeah.
[00:11:29.510] – Thomas
Running, you know. Yes. In that thing that they do every four years that we won’t mention because we don’t want to mention it. But yeah, people do that. But you know, it’s not really, really a sport was it. It’s you know, it’s a pastime and activity but definitely a niche and a strong evergreen, strong evergreen. Although most people of course just signed up for a gym and they never actually turn up after a month, which is why they charge you for a twelve month membership as a minimum.
[00:11:57.470] – Thomas
So but yes, definitely good body building and all of that stuff. I don’t know. What else have we got on the amazing list of evergreen niches for ourselves, but bit a different model making model, making very passionate audiences model, making model, making a great thing because they’re already spending money in the knees to acquire the models. And definitely people are very passionate about that. It’s a good niche if you’ve never made anything yourself by hand. I do recommend drawing.
[00:12:28.730] – Thomas
It’s satisfying to see the product of your labour at the end of the day. Not that I’m into anything other than print on demand. Of course.
[00:12:39.680] – Aidan
Of course. Of course. From another one. But we’re going into the more of the pass time zone that arrives just well for you. So next of past times need could be so in so many different types. So there’s a lot of more mature people you love to sit at home. And so and we are going to be soon approaching the winter months. They’re going to be selling a lot more.
[00:13:02.470] – Thomas
I’m sewing, knitting, cross stitch, that kind of thing. Arts and crafts, shall we say, arts and crafts, not the arts and crafts movement. Google is if you don’t know, I’m not a big fan of the arts and crafts movement. I prefer Barkhouse style design. But anyway, up to you. The actual arts and crafts can be good. They will candlestick making, whatever. All very interesting carving, sculpting, pottery. Model making.
[00:13:34.170] – Speaker 2
Well, these are all these are all things that people can do all throughout the year, so they’re all accidents to target. And a lot of these people we think are thinking of, you know, I mean, even if they had thought of these designs, I bet they haven’t come to you. And you can reach out and honour our customer success managers in our Facebook group, which is linked in the description next to my Facebook ads course just down there, I was pointing furiously at the link and I will help you get these design ideas translated into other languages like German, French, Italian.
[00:14:05.670] – Aidan
So we may have the best you may have the best ever knitting design idea in the world. I’m happy to help you make that. Not only that, once you’ve conquered the United Kingdom, what you’ve conquered USA in English and we’ll get it translated into German, translated to Swedish, translated into French. And then that way you can take over all these countries.
[00:14:26.650] – Thomas
As as the one you can move through Germany, into Holland, Belgium, France, very effectively with Aidan’s help dominate dominate Europe all across the way with Aidan’s translation service, of course, they’re in the group.
[00:14:43.860] – Thomas
So definitely think about it. And have we got a couple more?
[00:14:48.090] – Aidan
We do.
[00:14:49.920] – Thomas
What have we got?
Music
[00:14:50.960] – Aidan
Let’s let’s move on to sort of a past. No, not really. Music genres or people to pay said musical instruments. Right. Very passionate and example of big a violin. Violins go for a hell of a lot of money and very hard to hard to play. It can be pretty passionate that keeping up that.
[00:15:07.800] – Thomas
Yes. So violins or the playing of violins, classical music in instruments like. Thanks, very popular. It can be, it can be, we prefer to say violin playing, but yes, it can be called fiddling. It’s very popular. If you’ve never listened to any violin music and you want to get started. Check out anything by Paganini. Played well. Should get you going. It’s the most difficult music to play. I think of anything at all and played correctly is quite amazing to listen to.
[00:15:43.160] – Thomas
So if you’ve never listened to classical music to check out anything written by Paganini, he’s not around anymore to play himself. But apparently it was quite the thing to see him do it, although no recordings exist anyway. But yes, musical instruments to playing a musical instrument. So not only classical music, but we all know that friend that can’t wait to get out the guitar and play, you know, even though we all tried to stop him and make our excuses, as soon as he leaves the room to retrieve the instrument, harmonica’s mouth organs, as they’re sometimes known, people will play those and also genres of music.
[00:16:17.230] – Thomas
So this country music, of course, absolutely fantastic, fantastic genre of music. The Country Music niche people, you know, there’ll be T-shirts out there, this country girl, this country boy, and you can tie that in. Of course, they trademark free. You have to say trademark free. So you talk about the niche, not about individual artists, but country music itself or rock music. This this rocker, this this this roller rocking and rolling, that kind of thing will work.
[00:16:47.320] – Thomas
Well, jazz music. I’m not a fan of jazz music myself, but if you are, then I play those three types of music anyway. We won’t get into that now. All very strongly. She’s very, very strong. She’s so both the listening to and the playing of different types of music and different instruments can definitely b, b, b, b a great niche to get into.
[00:17:12.430] – Aidan
Yeah, definitely. Hone in on an instrument, hone in on a genre. Next one, professions.
[00:17:19.690] – Thomas
Professions. People tend to work all year round.
[00:17:22.690] – Aidan
Yes, they do.
[00:17:23.270] – Thomas
So they are by definition evergreen that the man, the myth, the dentist, the man, the myth, the lawyer, the man, the myth, the the women, the myth, the dentists, the women, the myth, the whatever, whatever the profession is definitely strong. The nurse, the you what you want to go for professions that people are more likely to tell you that they do in the first thirty seconds of meeting them rather than things that they might not tell you about.
[00:17:51.970] – Thomas
So people truck driving in America, United States and the US of a truck driving is a big thing. People are proud. They often are owner operators of their own rigs. I think they called them. And that that that’s that’s that’s quite a big niche. But if you’re doing something sort of mundane, like shop worker or not, that there’s anything that we shop workers, shops need workers and workers need shops. So not looking down on those professions at all, but people might not be quite as passionate to say that they work in retail as they do if they were an astronaut or a veterinarian, veterinarian or a professional.
[00:18:34.950] – Aidan
Call centre agent.
[00:18:37.250] – Thomas
Salesman. Hatmaker, candlestick maker, so, yes, professions, high, passionate professions, always good, great overdeck, great niche. Give us one more to close this out, because I think people have got the general gist of this and they’ll be able to carry this forward and find some fantastic evergreen niches for themselves now that we’ve given them this inspiration.
[00:18:58.700] – Aidan
Last one. I mean, you could potentially look at sort of religion, Christianity, maybe if you’re very passionate about it.
[00:19:05.560] – Thomas
Yes, yes, yes, Christianity in the United States, if you talk in the United States, say even Europe, quite popular, quite a popular niche, very popular, in fact, persistent evergreen probably.
[00:19:22.750] – Thomas
Yes, yes, indeed.
[00:19:24.430] – Aidan
And the one thing I wanted to talk segway into is you guys, the top sellers are the top guys that we work with Moteefe. They have they have their amazing sales performances through these mothers these days, farmer’s days. But if you look at the consistency when they’re working on these everlasting at the great niches, that’s where the real money comes from, is the consistent sales that trickle in 10 day, 20 a day, because over time these people are doubling their jobs.
[00:19:55.180] – Aidan
They could quit their jobs tomorrow because of this. That’s where the real money see people day in and day out her own in two to three to four times the money they do in their day job through consistent evergreen sales from these other niches. So that’s the one thing I wanted to really and strongly is if you find something that can last you for all year round and then you have a bit of a bump bumper Christmas, great day that we ran consistent sales where you’re really going to see the the difference in your bank balance when you check the numbers there.
[00:20:25.590] – Thomas
That’s a slow and steady build wins the race. That’s what you want to look for. You want to look for these the these types of niches. You can have multiple. Evergreen niches where you just chipping away five, 10, 15 cells die in each stage, four or five of them today a day will definitely drive your success. So to wrap it up, Evergreen niches, the niches that you can settle throughout the year, there’s lots of different ones out there.
[00:20:52.440] – Thomas
Try the family, try products like Moteefe cushion, check out Moteefe dot com. Join the Moteefe Global Group, link in the description. Join my free Facebook course, link in the description and of course, open an account at Moteefe dot com. No one print on demand platform for e-commerce where you can use such great features as custom text, where you can personalise these items, the buyers, you can have a custom textfield your buyers will be able to enter their name, what their pets name or their the name of their iguana or the whatever their auntie.
[00:21:26.210] – Thomas
If they must, if they must. And that really drives buyer engagement. So this is great ecommerce features that we give to you completely free and we have custom domain stores was a custom domain store. I hear you ask, you buy a domain name, you open a store at Moteefe and you link that domain name to your Moteefe store. Thus that store becomes my store dot com, your store, dot com, whatever you’ve chosen. So you can have branding all the way through the buyer experience.
[00:21:56.510] – Thomas
OK, Aidan, I think that brings us to the end of this evergreen.
[00:22:02.600] – Aidan
We will be back next week with another exciting installment. And so until then, take care and stay safe. Good bye, everyone.
[00:22:10.220] – Thomas
Excellent. Thanks, everyone. See you next week.