Moteefe Live: How to be a POD Stoic
Stoicism is a philosophy of personal ethics informed by its system of logic and its views on the natural world. Basically, it teaches people to endure pain and struggles without complaints or the display of feelings. When you are in the POD business, there can be a lot of ups and downs. It’s important to remain calm and remember numbers in this industry tend to fluctuate. As long as you test, you’ll find a winner. Being a stoic is useful since getting angry and flustered can distract you from your POD goals.
In this week’s live stream, Thomas Gentleman and Aidan Kessell discuss how the practice of stoicism can help you succeed on your POD journey.
Some of the topics they cover include:
- 01:25 – What is stoicism?
- 03:45 – How do you apply stoicism in your life?
- 10:30 – Fun facts about Stoicism
- 13:37 – Next steps to start practicing Stoicism
Don’t have 30 minutes to spare? Here’s a summary of what you missed:
What is stoicism?
Stoicism is a philosophy designed to make us more resilient, virtuous and wise. A person that is considered stoic is someone that endures pain or hardship without complaints or displaying negative emotions.
How do you apply stoicism in your life?
The core idea of Stoicism is to recognize what you can and cannot control. If you can control something, then you’re able to influence its outcome. As soon as you realise that you’re not in control of a situation, you have to accept that as a reality. For example, on hot sunny days, you cannot control the weather’s temperature. What you can control are your own actions and how you react on these blazing hot days.
Fun facts about Stoicism
There are several people who are known Stoics. Allegedly, some notable Stoics include George Washington, Arnold Schwarzenegger, Tim Ferriss and Bill Clinton! The four virtues of stoicism are wisdom, justice, courage and moderation.
“You can control the frequency of designs that you test. You can control the text, the design, the nature that you’re in, the frequency you can control those things. What you can’t control is whether people buy or don’t buy.”
If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:
- Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman. The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
- Moteefe x Marcazo Global Facebook Group – Join our community Facebook group and connect with active sellers who are keen to share their experiences and knowledge on all things POD.
- Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
- Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.
You can watch the full live stream on YouTube or read the transcription below. Want to be notified next time we go live? Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!
If you can control something, then you’re in control of that. If you’re not in control of it, as soon as you realize that you’re not in control of it, you have to accept that as a reality.
— Thomas Gentleman
[00:00:01.700] – Aidan
Hi. Hi, guys. Welcome to Moteefe, and we’re going to be talking about how to be a POD stoic and I’m joined by one of the best jokes and about Moteefe Thomas. Gentlemen, how are you? Thomas, thanks for joining us.
[00:00:17.000] – Thomas
Hi, Aidan. I’m good. Hello, everyone. Yes, this week we’re going to be talking about how stoicism and the stoic mindset can help you with your e-commerce, with Moteefe. Moteefe, of course, is the leading end-to-end to end POD platform for e-commerce, where you can create an account completely free. Link your custom domain, a domain that you own, have a store with your own domain name, run traffic to that domain, and then when you make a sale, we give you a percentage, a very generous percentage of that style amount.
[00:00:50.310] – Thomas
And you cash out its vast array of products with some really great features like custom text. So do check out Moteefe dot com. It’s completely free to you. So head over there right now and create an account. And we have free Facebook articles in the in the comments that will be linked and the Facebook group as well, where Aydan, one of our customer success managers, as well as Anna, is in there to help you with your POD goals and also give you a few tips on stoicism after this possibly enlightening episode least.
What is stoicism?
[00:01:27.150] – Aidan
And we will mention and what that course entails, what goes on in the group and how you start making money a little bit later on. Let’s kick it off those comments. I suppose the question begs and the question is, is what is stoicism? Where did it begin? What’s it all about?
[00:01:46.080] – Thomas
What’s the big idea? Is that what you’re saying? Well, OK, so stoicism comes out of ancient Greece. So Greek philosophy, a lot of things, philosophy wise, come out of ancient Greece, some big names there. We won’t go through them all. But stoicism is a framework for happiness. It’s centuries old, millennia old, in fact, thousands of years old coming out of Greece. And really the idea here, it’s a complicated subject with lots of nuance and lots of things in it.
[00:02:18.270] – Thomas
But really the overarching theme is that it’s a framework in which you can use to find a happier way of living, a happier way of dealing with things and and to find contentment or a degree of contentment in a world that is topsy turvy, upside down. So now we have the Internet. You can Google all sorts of things. You can type in Moteefe.com and go and open an account and start sending POD products to anyone in the world.
[00:02:48.900] – Thomas
Or you can go to Wikipedia and find out all sorts of information about germ theory, the spice atoms, all of this stuff. Back then, they didn’t have any idea. Well, they had the beginnings of ideas, which is why ancient Greece is still talked about now. But they didn’t know about germ theory. They didn’t know why things happened. It was a world where there was war. There was this there was that disease, famine, all of these things happening around everybody, huge child mortality rates.
[00:03:20.070] – Thomas
And so they were living in incredibly uncertain times. We think we were living in uncertain times. Now, this was the most uncertain of times. So to deal with this, they came up with a concept, a way, a framework of dealing with all of the things that go on around you that you can you can use to make sense of it and also to move towards having a happier life.
How do you apply stoicism in your life?
[00:03:46.630] – Aidan
I mean, who doesn’t want a happy life right? Make sense to me.
[00:03:50.890] – Thomas
Oh, Stoics because they’re already 10.
[00:03:54.280] – Aidan
Yes, so that makes sense. Can you give me an example of of sort of a stoic methodology.
[00:04:08.990] – Thomas
So how to apply stoicism in today’s world? So really, what what we can the the core of it is to work out what you can and cannot control. So if you can control something, then you’re in control of that. If you’re not in control of it, as soon as you realise that you’re not in control of it, you have to accept that as a reality.
[00:04:31.260] – Thomas
You say, okay, I’m not in control of that. Therefore, I’m going to accept that as fine because there’s nothing that I can do about it. So, for instance, if you were quite annoyed at the sun coming up every morning, there’s no point being annoyed because there’s absolutely nothing that you can do about the sun coming up in the morning. Yes. Okay. You could buy a private jet or a boat and just keep on trying to outrun the sun for the rest of your life and stay in eternal darkness if you really wanted to.
[00:04:58.280] – Thomas
But somewhere the sun is going to come up again. So it’s out of your control. It’s very important to determine what is and is not in your control. That is really the first step. So. That that that’s the that’s the idea.
[00:05:13.530] – Aidan
So I suppose to leave then how can we apply stoicism into POD? How can we become a POD stoic and what would be the benefits of having put in that mindset?
[00:05:27.660] – Thomas
Well, so what is in your control? What is in your control is your actions and your thoughts. They are the things that you can control. So that is quite a lot already. So all of your actions and all of your thoughts are what you can control. I can’t control, although I try to control what Aidan is thinking and doing, I can’t control that he has a degree of self determination, not too much, but enough. So I can’t control him and I can’t control anything other than what I do and what I say and what I think.
[00:05:59.760] – Thomas
So it’s concentrating on on that. So once you realise that it’s what is in your power and what’s out of your power, then you can start to be happier. How do you apply this to a print on demand business with Moteefe Moteefe.com? The things that you can control are your actions so you can be determined to set aside a certain amount of time each week to come up with new design ideas. You can commit to having five, 10, 15, 20 designs made every week.
[00:06:34.920] – Thomas
If you’re a top seller in the group, please do contact Aidan because he will be able to help you with artwork. We have a service for our top sellers, which is very popular and very good. So you can you can control that. You can control the frequency of designs that you test. You can control the text, the design, the nature that you’re in, the frequency you can control those things. What you can’t control is whether people buy or don’t buy.
[00:07:03.330] – Thomas
Now, you might spend a lot of time and I have in the past coming up, you have an idea and you think this is it. This is a Lambo time. I’ve got the idea. It’s definitely going to work. And I’ve spent a long time designing it. I’ve tweaked I’ve got the colours right. I love the design. I’d wear it. I’d order five myself. I love it. You start running ads to it. No one’s interested.
[00:07:26.160] – Thomas
No one even shares it. There’s hardly any like it’s failing. What you can’t control is whether they like it or not, you like it, but that doesn’t matter if you’re a non stoic way of looking at that would be to get angry. Yeah, to try and make it work. Well, I’m going to make it work no matter what, all of the evidence says that it’s not going to work, but I think it is going to work now.
[00:07:48.500] – Thomas
The proper way to look at it is it’s not working. Move on to the next design. Don’t become married to the design. Don’t become emotional about it. Look at it in the cold, hard light of day. I thought it would work fine. It didn’t work. I did my part. I did everything correctly. Maybe you can learn from it. OK, next time I could tweak this, I could try it out. I can do this.
[00:08:09.080] – Thomas
I can do that. That stuff that you can’t control, but you can’t make somebody buy unless they unless they are prepared to buy it.
[00:08:15.350] – Aidan
Yeah. And I have I have this question from them, from sellers in the group, and they say they just need to change the their question to me. They say, Aidan, how can I sell this design, not how can I how can I make a design that sells. Right. And they get so tied up in how can I sell this instead of how can I create something that will sell? And I think that definitely rings true to a lot of new POD beginners.
[00:08:42.950] – Thomas
Absolutely. So you can control your thoughts, your actions around this. So you don’t have to be upset because that one design didn’t sell, you know, that you’re going to work or more that other people are being very successful selling POD through Moteefe. And you are going to be one of those people when you have to set yourself up for success. If you become disenfranchised, angry, upset, looking for external factors to blame, again, something that you can’t control—then you will not be happy.
[00:09:13.400] – Thomas
You will not be successful. You will not end up winning because you’re being distracted. It will reduce your motivation. Your motivation should be completely separate to the results that you’re getting, because you should know that in the end you will get there and you just have to keep on doing the right things. You learn a lot along the way. Watch the Facebook ads goes completely free link in the description, but that’s up to you. You can watch the Facebook ads.
[00:09:37.910] – Thomas
Of course you can skip it. You can take the bits that you want to hear from it, which are, you know, the bits about scaling and just move on to that and skip the bits about testing or not. Listen to the part where I say if you’re getting a very high cost per click, you should turn it off, or that you should only test one engagement at a time. And if you don’t get lots of comments and shares, then it’s not worth testing as a conversion at all.
[00:10:07.370] – Thomas
You can just plough through, say, oh yeah, that’s fine, I’ll just move straight through. That doesn’t matter. I’m sure he didn’t he didn’t mean this design. He didn’t mean me. My design is better than this. I know what I’m doing. That is how you start to make mistakes and start to become emotional and emotionally invested. You’re trying to be logical, cold, detached, detached and only concentrating on the things that you can control and you will be in life much happier.
Fun facts about Stoicism
[00:10:35.780] – Thomas
So if you do that.
[00:10:37.250] – Aidan
so it’s again, it’s put yourself in a position where you’re completely unbiased. You’ve got no bias for that design against the overweight nurse. And just some fun facts. You guys have got a small list of famous Stoics, so people are greatly influenced by stoicism. George Washington, Arnold Schwarzenegger, Tim Ferriss and Bill Clinton all influence pastors and a lot of them also. Westernism is got a lot of stoicism built into it in some way, shape or form.
[00:11:10.730] – Aidan
They came back and tell me so.
[00:11:13.160] – Thomas
So stoicism. I don’t know if you’re going to ask me a question, though, but stoicism comes out of a great was made very popular by the Romans. So there are some similarities between stoicism and Christianity. In fact, the early Christians had to frame their that their ideology, if you will, their their religion, I suppose it is rather than ideology around winning the Stoics over a stoicism was so popular in Rome at the time. Marcus Aurelius, the probably the greatest Roman Empire emperor, not my favourite one.
[00:11:51.560] – Thomas
I’m a big guy, Julius Caesar man. But, you know, he he certainly had an impact. And his book, Meditations, is something that you should read if you’re more interested. So it comes out of that. There’s a few on that list. I’m not quite sure how much of a stoic William Jefferson Clinton, the former president of the United States, a good book by Christopher Hitchens about him, the triangulations of William Jefferson Clinton, if you’re interested in learning more about the former president, but certainly it has had an impact.
[00:12:27.860] – Thomas
It still has an impact. There’s a whole way that you can live as a stoic. If you read meditation’s, there’s a lot of new books are written around. Stoicism is itself a niche you can philosophy. As a niche, you can. Run designs to various different branches of philosophy with some philosophy style names. It’s actually quite a good name to get into. We don’t see many people selling into that niche, but it’s definitely a good niche.
[00:12:54.110] – Thomas
And there’s a lot of books written more recently in there, OK, people’s interpretation of the original ideas. But really, if you go back to source, certainly Meditation’s or the Lord Russel Bertrand Russell wrote a guide to Western philosophy. Very good. Bertrand Russell, not quite as popular as he used to be and certainly not quite as popular as he should be. A conscientious objector in the First World War lived at Pembrokeshire House in South London near Kew Gardens.
[00:13:24.670] – Thomas
Very nice. It is there as well. So I. Did I cut you off with a question?
Next steps to start practicing Stoicism
[00:13:31.930] – Aidan
Yes. Well, I think you’ve answered my question when you on and your beautiful Tange in there and in knowing this and being unbiased and seeing the benefits of how it can help you, you know, not worrying about things you can’t control, what would you suggest or recommend are amazing views do next instead known as.
[00:13:54.850] – Thomas
Well, again, you’re in control of your own thoughts and your own emotions, to an extent, that’s the problem. Are you you need to be in control of your own thoughts and your own actions. Maybe the emotions can get in the way. So thoughts and actions are what you want to do and what you want to concentrate on. So if you imagine that you were playing a sport against a very talented opponent, pick any sport, life like golf ball, snooker or billiards or even those free games like darts or any any anything that you could play against somebody else.
[00:14:30.760] – Thomas
If you go into that game against an opponent that you know is better than you, you’re not going to play your best game because you’re going to be concentrating on what they’re doing or even an opponent that’s as good as your worse than you. If they start to win, you are going to start to make mistakes because you’re being distracted by what they’re doing. Really, if you concentrate on your thoughts and your actions, then you would be. Looking at your game and trying to play as well as you possibly can, given your abilities at any given time, and then you will play better because you’re only concentrating on what you’re doing and not where anybody else is doing.
[00:15:11.250] – Thomas
And that’s the same with business, with life, with relationships. You can’t control whether somebody else is obsessed with you or whether they’re going to take you to Nando’s or some other. Eatery or ask you to do so, but you can ask them and if they say no, then you can’t control that. So becoming upset about that would be natural, but under stoicism, you should accept that is fine and then move on to the next hungry compadre for your dining pleasure.
[00:15:48.340] – Aidan
So personally, in terms of bringing it to the print on demand world, you tend to design. You have no control. People love it or hate it if they hate it. And you can quickly accept that people don’t want it and move on to the next century. You focus on what you can control, which is in the end benefits your results right?
[00:16:08.200] – Thomas
Indeed, whether they whether they purchase a tremendous amount of the design or they do not is outside of your control.
[00:16:16.300] – Thomas
What is inside of your control is how you react to that, what your actions are, how you look at the numbers. There are lots of numbers. In fact, Picard’s manager or any ads platform, lots of numbers that can distract you. You can look at all sorts of stats to try and find, oh, actually, well, you see, this one had this and it had that, even though it’s not profitable and all of the sides used to search for some glimmer of hope because you are emotionally connected to it.
[00:16:43.540] – Thomas
Oh, well, actually, when you look at women thirty five to forty six in Barcelona, then it looks like they might buy some. But you look. Coldly and rationally at it, you don’t control it, what you can’t control is turning it off. Having a new design ready that you should already have, moving on to the next thing and not becoming upset about it. Whatever line of sight in your career you can’t control, whether you get promoted, a raise fired or doing any of those things, you can’t control that.
[00:17:16.250] – Thomas
But what you can control is you can turn up early to work every day. You can wear a suit and tie to work. You don’t have to wear a hoodie. You can dress smartly. You can reply with proper English. If your English isn’t great, then you can learn better English. You can use apps to improve your grammar. You can you can be a better person. You can shave every morning. You can get your hair cut.
[00:17:37.160] – Thomas
You can you can look for better employment. You can train yourself. You can do all of those things there inside of your control. So I know concentrate your efforts on those things. Then in the end, you will be much happier and more successful because you won’t be upset about the external factors and tell me, you know what else, you can control the weather.
[00:17:56.240] – Aidan
No, no. You can also control if you have a design that has shown some initial success, messaging me to help you scale that design with via translated into another language or redesigning it in those other languages. Anything you need, that is, if you can control that would definitely help you print on demand. Those get reached.
[00:18:19.610] – Thomas
Absolutely. Indeed you can.
[00:18:21.770] – Aidan
And where to find me is in the Facebook group, which you can find a link to in the description below.
[00:18:27.710] – Thomas
Absolutely. You certainly can. So joining the Facebook group is something you can control messaging and latter is something that you can control that is all within your remit, your power to control deciding, making the decision right now that you’re going to commit to print on demand with Moteefe dot com, open an account, join the group message. I didn’t say if you’ve got no idea what you think. Message, right. And so I don’t know what I’m doing.
[00:18:51.590] – Thomas
I will guide you through. I get you good. That’s what he does to get good expert.
[00:18:56.470] – Aidan
There’s people on a weekly basis to say, Aidan, I’m selling, you know, 10, 20, 30, 40, 300, 400 units per week. But I don’t know what to do next. And then I always find a flaw, a chink in the armour that they should be doing to get them back on the track to maintain or increase the sales. Just ask me. I’m there. It goes away. So please do not be a stranger, even if you’ve never sold a unit before most days.
[00:19:19.790] – Thomas
And so I don’t know why I’m doing what should I do, what should I say? Which now is everything I can to guide you right through it, pointing in the right direction to get more information and get you on the pathway to success. And I’m in the group as well. So if you want more hot tips about stoicism and how to remain objective and calm through the uncertainty that life gives you, then read a book and message me if you must go.
[00:19:41.930] – Aidan
And thank you. Tell me something that’s a bit of a different a different one. I really enjoyed it. Very insightful. And I hope you guys enjoyed it too. I look forward to seeing you in the group and. Yeah, see you next time. Next Thursday. Take care, guys.
[00:19:57.380] – Thomas
[00:20:00.310] – Aidan