Moteefe Live: Selling in Summer: POD Design Ideas
The sun is out which means summer is here! Tank tops and t-shirts are hot items for the warmer seasons. Now is the time to adjust your campaigns and tailor them for the summer time. There are a lot of POD opportunities to take advantage of.
In this week’s live stream, Print on Demand experts Thomas Gentleman and Aidan Kessell go through some POD design ideas that are perfect for the summer.
Some of the topics they cover include:
- 01:12 – Why Summer?
- 02:10 – Camping and other outdoor related niches
- 04:45 – BBQing and other grilling related niches
- 09:16 – Beach and other water related niches
- 11:00 – More summer related niches
Don’t have 20 minutes to spare? Here’s a summary of what you missed:
Although creating new campaigns on national events is a great way to boost your revenue, these events only take up a single day out of the calendar year. Instead, it’s a good idea to test out a seasonal campaign. Since seasons tend to stick around for three months out of the year, this allows you to sell these POD designs for much longer. Check out the full list here.
Camping and other outdoor related niches
Camping is a popular activity during the summertime. Plus, it’s a time where people take part in other outdoor activities like hiking, fishing, swimming and more! There are a ton of other sub niches to take advantage of. It is vital that you consider the type of people who go camping. People can go family camping, camping with their friends, or even camping alone.
BBQing and other grilling related niches
Outdoor grilling is a massively popular activity during the summer. Barbecues and smoking meats seemingly have a cult following so it makes sense to try and target this audience during this time. It is also hugely popular in Australia, however, it’s important to note that it is Wintertime for them since they are in the Southern hemisphere. Australian summer is in Decemeber, so keep this in mind when you are running your Christmas campaigns.
More summer related niches
For Aidan’s full list of summer niches, take a look at our recent blog post Summer campaign niche ideas for Print on Demand.
If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:
- Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman. The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
- Moteefe x Marcazo Global Facebook Group – Join our community Facebook group and connect with active sellers who are keen to share their experiences and knowledge on all things POD.
- Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
- Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.
You can watch the full live stream on YouTube or read the transcription below. Want to be notified next time we go live? Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!
[00:00:01.720] – Speaker 1
Good afternoon, everyone, and welcome to this week’s live stream when it’s all about selling in summer. We’re going to be going over POD design ideas, niches, things you want to focus on to make the most out of summer and make the most saves. Hi, Thomas. Thanks for joining us this week as as you are here every week. How are you?
[00:00:20.470] – Speaker 2
I’m good. And hello, everyone. Yes, summer is often overlooked when it comes to sales of big events. Mother’s Day, Father’s Day, Christmas, Halloween and the summer months are often overlooked. But if you hit the right product, then you can definitely drive some tremendous sales in summer and don’t miss the opportunity to do so.
[00:00:44.710] – Speaker 1
Yes, and I’m sorry to hear that, is that it? Well, thank you very much and see you in autumn, which is also nice, though. So why summer? What’s going on in summer? So you don’t need to sell to an event. You don’t need to sell when it’s just for Christmas or just for Father’s Day, just for Mother’s Day. You can sell some designs that are nice targeted that people will want to wear in summer.
So you can highlight the differences between, you know, they’re on a very basic level, probably probably somebody owns the rights to this one. But sun’s out, guns out, which is, you know, sort of summery and as basic as you can get. And at the end of the day, as basic as you can get, is where you want to start with your print on demand ideas. You really want to get to the point you don’t want to.
[00:01:36.000] – Speaker 1
Wait to get the impact, so there’s plenty of things that people do in the summer, more than they do in the winter. Now, they might do them in the winter, but these are these are more summertime niches that you can target where people would be out participating or in or around doing the activities rather than they might not be doing them as much in the winter. So aid and give us a give us a summer. A summer niche.
Camping and other outdoor related niches
[00:02:08.590] – Speaker 1
[00:02:11.770] – Speaker 2
Camping, so camping all year round, but a lot more people do it in the summer as opposed to the winter.
[00:02:18.340] – Speaker 2
Well, yes, because in the winter you may well have issues with exposure, not that kind of exposure or publicity exposure, but as in perishing of the aforementioned exposure, because it gets rather cold and you only protected of canvas. Is that what the kids are using for camping now? When I was in the Scouts, it was very much deep, deep, deep, deep, deep, deep canvas tents. But probably there’s some modern materials out there that will protect you from even the most arctic of conditions.
[00:02:47.560] – Speaker 2
However, at some point you must leave the tent and then you are in nature, which is always an unfortunate place to find oneself. So camping. Great Southern family camping for all the family, parents go camping with their children. Not many people go camping alone, although maybe they do. But if you’re camping alone, do you really need a T-shirt? Probably not, but maybe you do. But camping is definitely a big thing. And how do put where do people camp?
[00:03:16.770] – Speaker 2
How do they get there? What do they do? What what are they doing when they get there? When you get out into the wilderness, the great outdoors, what what would you do when you were there? And apart from seek help immediately and return to civilisation?
[00:03:30.600] – Speaker 1
I don’t know. Maybe I would go hiking or even just maybe fishing. Next to a lake of camp, next to Lake and do some fishing, fly fishing. Who knows?
[00:03:44.060] – Speaker 2
Fly fishing by the river rather than anything else. Yes, by the lake. By the river. And for sustenance to sustain yourself, you might have a campfire. Campfires are always popular. So you’ve got camping or fishing, camping and hiking, camping and campfires, cooking on a campfire. So there’s lots of imagery, ideas that you can combine into a camping T-shirt or camping map. Do you take camping? Probably wouldn’t take them camping. I think they use little maybe wood.
[00:04:17.570] – Speaker 2
Depends how good camping your camping is camping, of course, being glamorous, camping for the uninitiated to such things. That’s where you want to camp. But you would prefer to be in a five star hotel. niche No. Well, what else have you got under the.
[00:04:35.300] – Speaker 1
I’m just I just done that. I mean, the old camping on an open fire or on a fire.
[00:04:40.760] – Speaker 2
On an open fire, that that is some high risk of open fire cooking on an open fire. Sorry.
[00:04:47.570] – Speaker 2
Excuse me, ladies. Sterner stuff than I am.
BBQing and other grilling related niches
[00:04:50.120] – Speaker 1
Some other people would call that barbecuing, which again, huge needs. You said in prior air, prior life is a big. So if you mix the two grilling, do you think that grilling, grilling, not not the thing that you put on your teeth. This is preparing food outside over open coals or gas. I think some people use gas coals, cooking for the family. A definitely a great summer. We’re here in the United Kingdom. And as soon as it stops raining, drizzling for even the very fraction of a second a weekend, people are rushing out to to start a fire, to to throw some frozen sausages and other other bits on their big in Australia.
[00:05:29.660] – Speaker 1
Although, of course, one must remember that it’s actually winter in Australia, in summer in the northern hemisphere. So we mustn’t be too focussed on the northern hemisphere. But then if you have got a good barbecuing thing, I’m sure in Australia they give it the they give barbecuing a good a good try at any time of the year. I think they say it’s a national pastime, so. When you’re looking at what what what’s in combination with that niche, think about the the family, so that is barbecuing shirts or daddy’s grilling shirts or steaming, steaming sitting, smoking or steaming smoking, smoking meats, smoking meats.
[00:06:10.210] – Speaker 1
Of course, it wasn’t Zukerberg was needed. It was smoking. So promoted by the zerk, as is known, smoking meats, very popular. Have you ever smoked some meat IDN?
[00:06:26.350] – Speaker 1
No, I mean it is.
[00:06:28.510] – Speaker 2
I’ve indeed so it is delicious and it’s something else to consider. So try and hone this in on always. You know, with Moteefe you have personalisation, custom text you can add on so you can have someone’s name over the names of the children. Of course, don’t grill your children. That would be outrageous. But you can add that to the shirt. You can make a joke out of it. And that is grilling shirt. Mommy’s grilling shirt.
[00:06:52.990] – Speaker 2
I don’t disturb on the back. I’m busy grilling.
[00:06:56.890] – Speaker 1
I did have a bit of a brainwave, a bit of a light bulb moment. As you said, it’s been done before Sunset Gonzales. It’s probably, you know. And then what about sons out? Moms out?
[00:07:08.710] – Speaker 2
What about sons out? Bunz out. The good with the Bundaberg bomb, obviously, as this is a family show, that’s it is pretty good. I think we can all agree that it is so, yes, sun’s out, buns out with the barbecue there. Please use it if you my fears, 93 percent as normal. So please send over the profits.
[00:07:35.780] – Speaker 1
Yeah, that’s that’s the excuse. It’s where do people go on holiday and then what do people do on those.
[00:07:42.050] – Speaker 2
They go well what’s what’s the what’s the sublime objects of ideology. What are they what are they really trying to get to? Is one really going to the camp because you want to be in the forest or you’re trying to escape the day to day? If you were living in the forest, maybe you’d have a holiday in the city. It’s it’s about escapism. It’s about a change. A change is as good as a rest. People used to go and things were busman’s holiday, which was where you would continue working but in another profession for a couple of weeks.
[00:08:14.720] – Speaker 2
Although, you know, I’m not sure how the people in the past felt about having a non-professional bus driver for a fortnight. But anyway, it was back in the day when you could get away with such things. So why are people doing that? Are people really wanting to eat that burnt burger that their father’s prepared, or is it just that they get to go outside and and do something different and there’s a whole atmosphere around it? I think that’s more to do with it.
[00:08:40.250] – Speaker 2
So if you can if you can get down to that and I do like that, sun’s out, buns out with a couple of burger buns on it, I think that that would be pretty strong, maybe already done.
Beach and other water related niches
[00:08:51.340] – Speaker 1
I think you’ve hit the nail on the they say it’s the why they why people go on holiday rides to unwind is to get away from it. So if you can make that into the messaging and maybe the activity, the nature, whatever you want. Right. And I want to bring up another location and then all the other things that you could do to the beach, people go to the beach and be popular. And then things that you do, beach water skiing, you could be sunbathing, you do sand castle building and then tie into the family.
[00:09:23.120] – Speaker 1
There’s tons of ways you can get it.
[00:09:25.490] – Speaker 2
You could have always thought of the beaches. You’ve got all of the life on the shore with the trees and you’ve got all of the life in the sea. And then you’ve got this area of beach with everyone laid out with nothing, no visible life other than the people that are on holiday. Always found it a little odd, but yes, people do love to lie on the beach to get out there and to. To sunbathe to. I was going to say inhale the rays, but I want the right to catch the rays, jet skiing, windsurfing, surfing, scuba diving, scuba diving or snorkelling, I think more on the beach.
[00:10:00.740] – Speaker 2
Yeah, yeah. I think there’s not many people that turn up at the beach with the flippers on it and the tank could start wading out, although good luck to them if they are. I think there’s more of a sort of but certainly a coastal activity. Yeah, certainly a coastal activity. Definitely scuba diving in my time. If you have a scuba dive dadin.
[00:10:18.550] – Speaker 1
I have indeed. And I scuba dive dived at the Great Barrier Reef.
[00:10:24.280] – Speaker 2
Where they are. And I mean, there’s no need to ever do it again after you’ve done it there.
[00:10:29.830] – Speaker 1
So that’s the one and only time I’ve ever done it.
[00:10:32.680] – Speaker 2
Yeah, well, I see you smashed it. So what else have we got a for for a summer niche.
[00:10:43.600] – Speaker 1
I mean, it’s all about one where they’re going and what they’re doing when they’re there, and if I was to reel off a few, just a quick fire. Sailing at his home, I prepared early, I’ll be completely honest, you know, we hadn’t noticed. I thought you just felt like an object that you like to muse over and come up with ideas at the side rather than out of the screen.
[00:11:04.510] – Speaker 1
The people in the Bay Beach. Right. Yachting people believe I know if they’ve got a yacht, they probably buy a t shirt. Right. Enough money. You’ve got windsurfing, jet skiing, surfing. And I mean, if you were to move back towards the camping, you got bike rides, mountain biking, rambling or mountain climbing.
[00:11:25.450] – Speaker 2
We certainly do a lot of that on this show. I think rambling that is rambling. So tennis people hit balls over a net in summer. I’ve heard that’s the thing. Tennis is tennis is a thing. Tennis is a bit of a racket, though, don’t you think? Yeah. Yeah. So that’s that’s a that’s a tennis idea. So tennis is a pretty good one. So outdoor activities are fishing. So there’s certain fish that are in season as well.
[00:11:54.890] – Speaker 2
Is that the right word or not in season, but you can catch or over some of those fishing seasons. So check locally for which fish people are fishing for attempting to catch in different locations. And you can maybe try something around that, all sorts of things, any kind of an outdoor sport.
[00:12:18.940] – Speaker 1
It’s just for amateurs. Would you say that sea fishing may be more popular in the summer months?
[00:12:25.710] – Speaker 2
Well, you know, your average C fishermans, probably a hardy individual that can that’s out there a little bit more often than not. But yes, I would say that any is probably I’m not sure how big sea fishing is. I think in the United States, in some areas it’s quite big. But if you are confronted, say you are living up on the north east of England, if you’re confronted by the North Sea every morning, you might think best of it.
[00:12:50.510] – Speaker 1
Yeah, so, again, it depends on in.
[00:12:54.390] – Speaker 2
Indeed, indeed, if you round sort of the tropics or, you know, the fact that kind of area might be a bit might be the Gulf of Mexico might be a bit more appealing than than the Bering Sea, but who knows?
[00:13:09.780] – Speaker 1
Yes, I found so that bonds are still falling, that may well be the winner of a day so far is if you’ve got any comments or this is the first video you’ve watched, you’ve never seen anyone ever seen a video on YouTube before? Well, this is the Internet. Everybody, you can upload your own videos. People can watch them if you want to get started. You want to start making some money on the side. And some say was going to link to all of this is in the description where you find a link to our Facebook group.
[00:13:39.420] – Speaker 1
We can check with other like minded sellers. Not only that, myself and my other fellow account manager and is there. And there’s also links to a Moteefe Facebook ads guide where you can learn how to do this for free, completely for free.
[00:13:54.000] – Speaker 2
Now, what about all the people that are watching this and thinking, why are they talking about ideas? What what’s going on here? How maybe you want to give a little introduction to what we actually do and why we’re talking about niche marketing and designs for summer?
[00:14:15.270] – Speaker 1
Yeah. So the whole reason we’re talking about niche marketing and designs for summer is event based knishes and things as they’re coming up or getting popular is proving super successful with Mother’s Day, Father’s Day and when things shift from season to season. So from and into Christmas Christmas items to go crazy as we’re moving into summer is something to be thankful.
[00:14:40.960] – Speaker 2
Didn’t say and so focussed on on the end result here that I think we we need to take a step back. So this is what we’re talking about here is print on demand, which is a production way of producing a printed design, a design that’s printed on maybe it’s a t shirt, maybe it’s a hoodie, maybe it’s a tank top or singlet, as they’re sometimes known as a mug, a cushion, that kind of thing when the demand comes in.
[00:15:07.650] – Speaker 2
So you don’t need any stock. So you can come up with one of these ideas for a particular summer activity, get a design prepared for a few dollars or do it yourself. Some of these just simple text designs. Sun’s out, guns out, pretty simple. And upload it to Moteefe dotcom Moteefes, an end to end print on demand solution where anyone can open an account it’s completely free to use. Upload your artwork, select the products that you want to sell with the artwork on it, and then drive traffic to that product that you’ve created or group of products with that design on it.
[00:15:46.260] – Speaker 2
We also allow you to buy a domain name and link that to a store again, completely free. No charge, no monthly charge, no anything. The more you sell through us, the better we do. So we’re here to support your success. Aiden and Anna, who is on this call? Both success, manages customer success, manages your customer. And we take a very small percentage, a very small cut of your sale price, which you can set yourself and you drive traffic.
[00:16:15.720] – Speaker 2
You can do that through Facebook ads. As items already mentioned. There’s a link in the description to explain to you exactly how you can test the product with Facebook ads for as little as two, three, four or five dollars up to you, a full course all the way, not just testing, but all the way through to generating sales and scaling a design that’s doing well. So that’s why we’re here. That’s why we’re talking about all of these things.
[00:16:41.040] – Speaker 2
And it’s a great site income, not really a passive income, but it’s a site income. It’s a way of generating some extra money. A lot of people are using this as a majority or if not all of their income as well. And if you’re just starting out, we’ve got a Facebook group where you can connect with us. I’m in there. Aden’s in there and is in there are success managers, lots of other members of staff. Even our CEO is in there and available to take questions.
[00:17:10.320] – Speaker 2
So that’s that’s that’s that’s what we’re talking about. That’s why we’re here. And if you really want to drive up over the summer, your your sales with my. If we have. Editable text fields that you can add to your designs so you can you can you can leave a field that says your name and then the buyer, the person that you send in comes in and they can add their name. And that level of personalisation really can make the difference between a sale and not a sale.
[00:17:36.950] – Speaker 2
And also, we say that you can charge a higher retail price for those products. So that’s why we’re here. That’s what we’re doing. Anything else to add to that?
[00:17:46.310] – Speaker 1
I think you summed up from top to bottom, and it’s almost like wherever your buyer is, we have a worldwide production network. So if your buyer orders in Germany or France or the United Kingdom, we have a printing location, a production location very close to that buyer so that they get a localised quick production. So we’re not shipped in from another continent into another continent. We try to localise and in the United States, we’ve got multiple facilities in Europe.
[00:18:19.640] – Speaker 1
Across Europe, we’ve got multiple facilities. So we try to wherever the order comes in from to route that order to the closest possible location to that buyer so that they get the best possible experience I had. And sorry, I cut you off Gafoor and then I’ve lost my train of thought, but I was basically to say. In that Facebook group, you can find me and say if you’ve found something or design and just give a little bit ahead, that’s shown to military success.
[00:18:48.260] – Speaker 1
So you’ve got a few cells and you think it. All right will be great. If I could take over the world of this this windsurfing design, this turns out Bunzl grilling design and then I can get that translated and redesigned in whatever language you desire. The German, France, Italian, Spanish, Norwegian. I’ll get that done for you. French, even French.
[00:19:13.820] – Speaker 2
I would love not France, even French. But yes, OK, I’ve, I think I think you get the point, you get the picture to join us. I join Adan’s Ministry of success, as we’re calling it, as he preaches the POD lifestyle in the group as all of you. And we will be back next week with another exciting edition of the Moteefe weekly live stream where we cover. Well, you’ll have to tune in to find out it up.
[00:19:42.380] – Speaker 1
Thank you very much and have a great weekend.
[00:19:44.900] – Speaker 2
Thank you very much.