Moteefe Live: Print on Demand Q&A with Moteefe
We are almost halfway through 2021 which means it’s time to reflect, look back at how we’ve all been doing, and review our performance. The only way to get better at something is to take risks, try new strategies, and implement a few changes! Luckily, this week’s live stream is a Q&A session with our Print on Demand experts Thomas Gentleman and Aidan Kessell.
- 2:10 – What’s the best market to target? EU or US?
- 6:57 – What is the best country to target in Europe?
- 9:50 – What is the hottest POD product?
- 14:07 – What is the biggest missed opportunity?
- 16:47 – What is the biggest hidden mistake when selling POD?
Don’t have 30 minutes to spare? Here’s a summary of what you missed:
What’s the best market to target? EU or US?
Although you can try selling in both markets, Europe is seemingly the easier path to success. Most sellers will start with the United States, believing it’s easier to penetrate since there are so many people to target, however, it’s extremely competitive. The EU is a less saturated market compared to the US, making it a bit easier for new sellers to start their POD journey.
What is the best country to target in Europe?
Start where you can speak the native language. If you are a French speaker, target France. Speak English? Target the United Kingdom. Once you have found success in your main country, the next best country to target would be Germany. Translating your designs in German allows you to target German-speaking countries like Germany, Austria, Switzerland, Liechtenstein, and the Italian province of South Tyrol. It’s a huge market with massive potential.
What is the hottest POD product?
Cushions. These home accessories are great selling products since many buyers aren’t aware of the average price of a cushion. This allow you to set higher profit margins on a low-cost item. With clothes, some people may not know sizing, but with cushions, sizing doesn’t matter as much. All sizes are perfect for any household.
What is the biggest missed opportunity?
Cross-selling. It’s a great opportunity to increase a customer’s basket size. Be sure to turn on the cross-sell feature when creating a campaign.
What is the biggest hidden mistake when selling POD?
Don’t spend too much time on a design that isn’t performing well. Get rid of the bad designs and focus on the ones making profit. Find the big winners and find a formula that works for you.
If you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with Germany. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.
If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:
- Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman. The course takes you through the process of how to create original POD designs, advertise your product and use Facebook Ads.
- Moteefe x Marcazo Global Facebook Group – Join our community Facebook group and connect with active sellers who are keen to share their experiences and knowledge on all things POD.
- Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.
- Facebook Ads Translation Guide – A downloadable PDF containing common phrases in multiple languages for marketing purposes.
You can watch the full live stream on YouTube or read the transcription below. Want to be notified next time we go live? Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!
A: Good afternoon, everyone, and welcome to this week’s Live Stream, where we are doing a print on demand Q&A. We’re going to answer some of the questions that you’ve sent in to us, as always, joined by Thomas. Tell us, how are you?
T: I’m good, Aidan. Hello, everyone. Welcome to another Aidan and Thomas show here at Moteefe.com. We hope you doing well out there. If you don’t know anything about Moteefe. And let me give you a very quick introduction Moteefe is a print on demand platform. What does that mean? Well, that means that we only produce the items after they’ve been ordered so we don’t have warehouses full of designs, meaning that we’ve got super low barrier to entry.
It’s a great opportunity for you to get involved in e-commerce right now. Today, with Moteefe at no cost to you, Moteefe’s a completely free platform to use. We’ve got a worldwide system, a network indeed of printing locations. So that means that wherever you order all around the world, we produce the item. We print the item as close to your buyer as possible, meaning that the buyer gets a great experience. It comes to them as quickly as possible and everybody’s happy and to end.
So Moteefe, Moteefe.com, if you haven’t checked out, please head over there, open the account. As I say, it’s completely free and you get to speak to Aiden and very often, which is always well worth it, even if you’re not planning to to do anything else, just open an account and keep messaging item. He will really appreciate it. But in all seriousness, great opportunity, especially now we’re just going to run through some questions today that some of our top sellers and some of our other sellers and users have sent into item over the last few days.
And we’ve selected the ones that where we’ve had the most questions on the on the same topic. So idn over to you for the first of these insightful, hopefully insightful questions. I don’t know what they are, so it’s going to be exciting for me as it is for you. So Aidan, drumroll please.
What’s the best country to target? EU or US?
A: Number one. OK, and I’m going to elaborate on this. So the question was EU or US? But to elaborate on that, that could mean 101 different things is, what’s the best market to target at present? Is it Europe or is it the United States? There’s a lot of people doing well on both sides of the pond. Do you think, Thomas?
T: Oh, I thought you meant emus.
A: I didn’t. No, no, that’s good as you are.
T: Yes. Emu niche, strong niche. US or the United States. North America or Europe. Europa. Europe, simple is that when you first starting out, everybody, one of the biggest mistakes people make will everybody, but we see a very common entry path into print on demand, and that’s cats in the States.
A: It really is.
T: Now, I’m not saying that you can’t sell cat T-shirts or cat related or cat niche products in the United States. Some people are doing tremendously well in that case, however. From our experience, we see people when they’re just starting out, they have a fairly basic cat design, sometimes just a picture of a cat of varying qualities. Yeah, they then tried to sell that into the biggest market. And it’s a great market, don’t get me wrong, into the United States.
You can make a lot of money there. With Moteefe. We see thousands, tens of thousands of orders in the United States coming in all of the time. And we’ve got a dedicated network of production facilities spread out all over the United States to fulfil those orders. A fantastic profit margin, if I do say so myself, for the seller in the United States, however. When you’re first starting out, and indeed in general, you should always be selling, at least in Europe as well, and I would suggest in Europe to begin with, it’s a lot less competitive in Europe, is it’s a market where there’s you have to put in a little bit more effort because there’s translations to be done and people get put off.
But that because of that little bit of extra effort, it means that the majority of people, people being notorious for their lack of action, especially when they’re not being told to do it. So remember that you’re doing this for. Yourself, whatever your goals are now, your goals might be to make a lot of money, it might be to prove to yourself that you can so that you can be successful at something and your degrees of success could be a spectrum.
It doesn’t have to be that you want to change your finances completely or be independent of change. Change the picture. It’s the beginning. How many do you want to get at the beginning and and what are you going to go for? So you’re the master of your own destiny. The more you put into something, the more you get out. That’s true in everything. Almost everything in life, apart from lottery tickets. And at the end of the day, if you combine everything that everybody puts into lottery tickets and what actually comes out, most of it is held back.
So even in that instance, it doesn’t work out. So this isn’t a lottery ticket. This is about you, what you want, how you want to go about it. And the more effort you put in, the better the results. And one of the ways that you can do that is to find a design test in the U.K., U.K., if you’re English speaking. That’s a good place to start and then move that design into the rest of Europe, so Europe, Europe, Europe, definitely you want to focus on Europe, of course, try stuff in the United States.
But believe me, and we see from our data working with new people in the industry, new people with Moteefe and even bigger sellers, more experienced sellers are now switching over and testing Europe, that that’s where a lot of success and a lot of money is being made.
A: And just just for that, isn’t a lot of sellers over the last since since I’ve been working within that and their age, they underestimate their age of being a native to that country. Some of the Dutch settlers with the Moroccan settlers, Italian settlers, they they think they have to take a best super winning design in the US and then do it in Italian the half the time. No, it’s about the coins in terms of phrase that I wouldn’t know unless I was in that country or grew up in that country that, you know, and they live with these things that only they would know.
And it resonates with their audience better. And then I’ve seen some people that have just this small phrase that only someone who’s a native speaker, that language would get rocket. And it’s literally just black text in a black, like, really simple stuff. So, yeah, there’s potentially those winning terms of phrase that you wouldn’t think would sell that actually self.
T: Indeed. So Europe, first, the next question and what have we got next?
A: It’s very loosely linked. So we’ve with Europe and what would you say the best by a country is at the moment.
What’s the best country to target in Europe?
T: So the best country to sell into in Europe, if you like Europe, I’d say, well, you want to start. You want to start. As I say, if you are a native English speaker with the U.K., if you speak French first, start with France. If you speak German, first, start with German and indeed German. Germany is the number one. So wherever you start, the next thing that you should be focussing on or indeed the first thing that you should be focussing on is Germany, Germany, Germany, Germany.
It’s a powerful, powerful, big market. Lots of reasons why that is. It’s a rich country as a country of 80, 90 million people and growing. It’s a very rich country and it’s definitely a country that loves to buy online. There’s no doubt about that. There are also some internal reasons why Germany might be a good place for non Germans and Germans alike to start. Then that’s because it there’s some funny rules in Germany about what you can and can’t do online and how you have to be registered and set out to be a business.
So. That doesn’t apply to non Germans Moteefe handle everything in non German residents Moteefe, handle everything we’ve got. Translation service will help you will get you going. But definitely Germany is key to your success if you’re not sending in Germany, if you’ve never served in Germany before and you want to start contact Aidin and we’ll give you a we’ll work with you to come up with a plan and design ideas the whole lot and create yourself the beginnings of a German store where you can start driving some units.
We’re here to help you, especially especially if you’re going to take the opportunity right now and target Germany.
A: Yeah, definitely. And. Germany is killing it. That’s what I’m going to say to you guys, and if you do those translations, I look, I implore you to to message me and get get get on on that.
T: How do they reach you? They message your carrier pigeon more so they can do carrier pigeon semaphores code.
A: But the easiest method and I always you know, you go to the path of least resistance, I would Facebook message me, how would you do that if you join in or if you’re watching on YouTube? There’s a link in our description to our Facebook group. And in there you find me so you can literally join the group. You see that I post regularly two or three times within the group that week.
And then you can actually click on me and my friends, send me a message or alternatively and they are might regret this, you could email me on Aidan@Moteefe.com.
What is the hottest POD product?
T: But I think he regrets that because I won’t that one that did so, those young people, people forget what I’ve just said about my inner layer. This an Easter egg is a secret tip to whoever is watching and was the hottest product right now with the hottest product irons. And for all the hottest powder products, it’s so hard to sell. Well, I think we all know what that is, and that is cushions, cushions are amazing with custom text on it.
What’s custom text I hear you ask with Moteefe? Moteefe have a feature that will allow you to add customisable text to fields of customisable text to most of our product range or a couple of outlying products that we don’t know isn’t available on. But for all of the main products, all of the apparel and definitely four cushions, you can add custom text. We’ve got square cushions and we’ve got rectangle cushions. Oh yes, that’s it. Rectangular cushions indeed. Not rectangle cushions, rectangular cushions, square and rectangular.
What’s great about them? People love them. It’s an item that you can display in your house, so it’s out. It’s seen where there’s a t shirt, a hood is great, but you have to wear that and you have to go out wearing it. Love messages or personalised messages, Father’s Day message. It’s Mother’s Day messages, those kinds of messages, funny messages as these people are displaying in their house, on their sofa, maybe on their bed couch, all of these different chairs, scattered cushions as I put them around.
People can say it’s something that they can show off all of the time. People love them. Cushions are amazing. In Europe, I would sell a cushion at twenty nine euros and ninety five cents or twenty nine euros and ninety nine cents. Or if you want to be come down a little bit, you can come all the way down to twenty seven ninety nine point ninety five. Whatever, wherever you’re pricing 26. I wouldn’t go, I wouldn’t go much below that.
And if you want to really push the boat out, which is an English expression for go for it, you can try as high as 34.99 euros, not pounds. If you are going to go 34 pounds, I think you are definitely at the upper limit there. However, if your test, test, test, test, test, if you’ve got a really, really strong design with custom text on it that really speaks to the niche.
The buyers within that niche that we have seen, we have seen successful sales at very high price points. But you’ve always got to try and offset that with buyer expectation, you know. Twenty nine year old. Ninety nine cents is a good benchmark for where you want to be.
A: Yeah, I, I like a bit of a strange reason as to why I love it so much. Not just I mean for selling is safe and you buying a gift for someone and you know they see a lovely fishy T-shirt, jiujitsu T-shirt, you know, whatever needs that person’s in and chest t shirt for their other half, their brother, their sister, the mother. They’ve also got to remember what size is that person. The cushion is one size fits all.
They’ve got to think about it. You know, there’s no barrier. There is just that’s a cushion for that person.
T: Indeed. Indeed. And I think the statistics on how many men know that their partner sizes is pretty low. We don’t know. I can see that. We don’t know. And probably there’s a few people out there, they’re not even sure what size they take. So, yes, universalising one cushion fits all our cushions come pre staffed. So you’re not just buying the.
A: Oh, the bag.
T: Yeah, the case. The pillowcase doesn’t cover the cushion cover. You’re buying the fully stuffed. Ready to go. Ready to sit on. Ready to. Hit someone with if you wish, not recommended, but the very thing fully staffed, that’s what comes ready to go, nothing else. And that’s why it’s it’s a great it’s a great product, a great price. People love them. They can just buy them in their houses. So what’s the hottest product right now?
What is the biggest missed opportunity?
A: Oh, yes. Oh, yes. Right. Oh, I’ve got a bit of a trick question for you, Thomas. I am. What do you think is the biggest missed opportunity when selling for Obama, the biggest missed opportunity? Mm hmm. It’s a good question. Let me remind me of my night and I mean, I know what I that we have two similar questions.
We do have two serious questions for me. I would say, like if I was to add, so many people don’t add it.
T: Oh, yes. Yes. Groo not optimising your campaigns and all sorts of very different ways. So Moteefe, Moteefe, dot com, go there, create an account is completely free, upload some artwork and you will see that you can create what we call collections by putting a tag grouping products together with with a with a name, with a tag on those products. And then the products within the same tag will be shown as up sell or cross-sell items across sell items for one of the campaigns.
So if somebody goes on to the product page, add something to Baskett, something to the basket, the basket will pop up. And within that basket, other products are the campaigns, as we call them, from the same collection. Tag will be shown as items within that basket. Caveat here, personalised items are fantastic, but people aren’t going to be typing out names while they’re trying to check out. So we’ve restricted it that you can have cross-sell enabled for custom tech.
So if your campaign’s custom text, you’re selling a custom text product, that’s great. You can have you can have cross-sell there in the basket. You can have other products shown. But those other products have to be products that don’t have custom text on it. So if you’re just going to use one tag, make sure that you’ve got a mixture of campaigns that are that have custom text and those that don’t, so that you get something definitely shiny in the car.
So you’re not optimising your campaigns for boosting the average order value or products per order is definitely a big missed opportunity. And if you have any questions around how to do this, you can reach out to Aydan and in our group, our customer success managers, and they will explain exactly how to do that. In fact, and as an expert on optimising optimising stores and campaigns for our users.
What is the biggest hidden mistake when selling POD?
A: Yeah, and then I can see why we had a bit of confusion there, because those two questions are very similarly worded that we might have gotten it in a script in the zeitgeist. So that was the biggest missed opportunities. Crosetti and. And then we’ve got the biggest mistake of selling online. That’s why we had to make the biggest hidden mistake I think we agreed on. Yes, not an obvious mistake.
T: So none of this was fully aligned before this? No. The biggest hidden mistake. And we see this all the time, and it’s very easy to do so, you’re running paid advertising to a campaign, you upload your artwork, you’ve made the artwork yourself, maybe, which is also part of this. You you think this is great, it’s going to sell. You get your campaigns going, your Facebook campaigns, that is driving traffic to it and is selling.
A bit it’s not selling great, it’s not selling poorly, it’s selling a bit, it’s taking over, it’s bringing in sales. One day you’re a little bit ahead, the next day, you a little bit behind. You’re spending time managing campaigns. Maybe you’re making 10, 20 dollars a day, OK? But you’re spending money. You’re taking time. It’s a huge mistake. You want to move on. So test it. You know, give it a good try.
I’m not saying just after one or two days, but if it’s not scaling up, if you’re not really going to be able to drive that one on to huge sales, move on, not moving on and wasting loads and loads of time on stuff that’s just ticking over is no good. Imagine if you’ve got a physical store and you’re selling, you’re selling, you’re selling a drink, you’re selling a drink. Doesn’t matter what it is, could be lemonade.
You’re selling your own lemonade that you’re making. And then people are coming in, you’re making lemonade. You’re ending up throwing away a lot of it at the end of the day, break even or maybe a little bit up. But believe me, there’s a store down the street selling ginger ale and there’s a queue five miles long for and they can’t get enough ginger to make the ginger ale that they’re going for it. Now, you can just keep going with your stuff and you do some more marketing around it.
Maybe get some people you might get some more people interested, but they don’t want that. They want the ginger ale. That’s what you’re dealing with here. There are millions. And I do mean millions of buyers on the Internet right now in a variety of different places. If your stuff isn’t selling, just taking over. If it’s not selling at all, it’s better because then you can just stop. There’s no debate if you haven’t sold anything and you just lose your money.
The real problem comes with the stuff that’s just taking over because you know how maybe it will get. I’ve never seen anything get better after four or five days if it’s taking over breakeven or slightly down. Yeah, you can mess with the targeting a little bit, but you’re not going to be able to take that to something that people can’t stop themselves from buying. Yeah, you’re targeting might be wrong. You can adjust so but you should know your niche by now.
You should know where your buyers are within your niche. If you’re just starting out, then yes, you will have to go through a little bit of this at beginning with a couple of campaigns, a couple of things where you’re trying to work out what’s going to what’s going to work and what isn’t. But believe me, when you find a winner. Sells, you can make mistakes on the ads, you can have no ad copy, you can just drop the link in there, you can get your targeting slightly wrong.
You can overspend on the people will buy it because they want to buy it. Winners stand out and speak for themselves. Don’t get caught in the trap of spending a whole amount of time just taking over with something because I should. But it’s a good design. I like it. I don’t care if you like it unless you’re going to buy loads of it and then do please. If you’re going to do that, I can send you some campaigns to do that from you.
Don’t waste your time on stuff that’s break even or worse or making a small profit. It’s let it run, let it run. Come up with ten more designs while you’re doing that. Yeah, let it run. Let it run but make test test test. Keep moving on and find that winner and that winner will scream to you because the engagement right. Will be completely different. The clicks will be completely different. The ads, the carts will be completely different.
The the purchases will be completely different on a different scale than you haven’t seen before. And that could be one in ten campaigns, one in twenty one thirty one and forty one in 50. Doesn’t matter. Find the big winners.
A: Yeah. It said it’s heartbreaking to see when people do get stuck in that rut or, you know, in that loop because it’s the way I see it. Aid and this is selling is break even above try. I’m going to try and change the pricing and try and change this and change the wording and change this and change the end of the day. Is this sort of mindfulness. You can’t have that. And they are going to think, what is it?
Yeah, they’re married to design. And it’s the way I see is they’re trying to there’s like a little square cube and they’re trying to force it into a circle. Oh, it’s never going to fit. They’ll never believe the next block up. Right.
T: As people believe there’s all sorts of things. Oh, this isn’t right. Is this is there is something else. It’s the design. It’s the design is always, always, always the design. Yeah. Some weird stuff can happen. Don’t change the prices. Keep your prices high. If they don’t want to buy a high price, then find something that they do want to buy at a high price. You’re not here to break even and take over and give stuff away.
You’re here to find great designs that people really want to buy and then push that out strongly as you can to them as quickly as you can and really scale it up and then move on to the next thing. Don’t get stuck in the in the break even or worse trap.
A: Yeah. Yeah. So just on this, so I’m going to before I start doing some self plugs to the Moteefe course, etc.. If you’ve got any questions, please feel free to put in the comments and get over to it. If you are new to Moteefe to selling online, want to make some money while you’re working from home, etc. etc.. There is a link to the Moteefe and of course down below where you can find how to do it and add anything and everything is the best place to start.
T: There’s a Moteefe ads course? How much is that?
A: Let me just check. It’s free, Thomas, free. Completely free.
T: Who made that face because, of course, was it just some random person off the street that never sold anything online before?
A: It’s someone who’s who, from my knowledge, is sold well over 10000 units themselves, and probably even more than that is yet to disclose the amount. And I think I’m looking for an AK. Thomas came up with the car so you can literally go on and find a free motive at schools that Thomas wrote. In the description below on YouTube, not only that, you also see a link to a Facebook group where you can find me. So if you do have something that’s shown any initial signs of success in design, but you want to scale it to Germany, Sweden, to Norway, to everywhere you want to go global with it, message may not get that point.
That’s what I’m here for.
T: The Facebook group join 7000 other members, Moteefe users all focussed on the same goal in our Facebook group is a fantastic group. We’re all active in there all the time. You might be watching this in the Facebook group if you are. Hello, please do join. It’s worth it. And again, no cost to you.
A: Yeah, that’s it. And as we have no more questions for the words, final words.
T: Well, that sounds very final, but I think we will do this again next week. Thank you, everybody, for tuning in anytime. Really tune in anymore, do you?
A: You click in.
T: Click, thanks, everybody, for clicking in, smash up the likes, follow us, do the things you subscribe, like subscribe, share, comment. Every bit helps and we’ll be back next week. Thank you very much. And do head over to Moteefe.com and create your account today.
A: Yeah, stay safe, guys, and we’ll see you next week.