How do you know if your ads are working?  Calculate your return on ad spend (ROAS).   This marketing metric measures the amount of revenue your business earns for each dollar it spends on advertising.  Knowing your ROAS helps you determine whether or not you are making a profit.  In this week’s livestream, Thomas Gentleman and Aidan Kessell discuss everything you need to know about ROAS and what you can do to maximize it.  Some of the topics they cover include: