Moteefe’s Ultimate Guide to Print on Demand Father’s Day Presents

Apr 29, 2021 | Blog, English, Features, Tips

Mother’s Day presents: blog header

With Father’s Day quickly approaching, many people will be looking for a gift to showcase their appreciation for their dads.  Those homemade coupon books for “one free hug” may have been adorable when you were a child, but it’s time to change it up this year.  Give the crowds of Father’s Day present shoppers a helping hand by starting a new Print on Demand (POD) campaign dedicated to this special day.  If you are struggling with how you should launch this new product line, check out some of our tips below.

Table of contents

Why should you create a POD Father’s Day present campaign?

According to a 2020 survey conducted by the National Retail Federation, total spending for Father’s Day could reach $17.0 billion—an all-time high!  There is a huge market of people purchasing items for Father’s Day, making it the perfect opportunity for POD sellers to make some easy sales.  As one of the biggest spending holidays in the U.S., take advantage of this opportunity to scale your business and test out new niches. 

Even though the pandemic has greatly impacted the world, people will still be appreciating and celebrating their fathers. In fact, the NRF study revealed that:

  • 75 percent of consumers plan to celebrate Father’s Day
  • 58 percent say they are likely to celebrate it virtually this year
  • The average expected spending is roughly $148.58 per person

Father’s Day spending has steadily increased since 2009 and it doesn’t look like it will be slowing down anytime soon. 

If you haven’t used our platform yet, this is a great opportunity to start.  Moteefe’s free, user-friendly platform can introduce you to the world of Print on Demand.  Whether you are new to the Print on Demand industry or a POD expert, our international support team is available 24/7 to help you out—wherever you are.  With a network of suppliers from all around the world, we offer localized production so that your customers get their products quickly and efficiently. 

What is Father’s Day?

The history

Mother’s Day actually inspired the creation of Father’s Day.  As mentioned in our Ultimate Guide to Mother’s Day, Anna Jarvis is recognized as the founder of Mother’s Day in the United States after she held a memorial ceremony to honor her mother and all mothers at Andrews Methodist Episcopal Church, marking the day, May 10th, 1908, as the first official observance of Mother’s Day.  

On July 5, 1908, a West Virginia church sponsored an event explicitly in honor of fathers, in memory of the 362 men who had died in the December explosions at the Fairmont Coal Company mines.  However, this was originally meant to be a one-time commemoration.  The following year, Sonora Smart Dodd attempted to create an official equivalent to Mother’s Day for male parents.  After reaching out to local businesses, churches and government officials for support of her idea, she came out successful and Father’s Day was created!

An International event: Father’s Day around the world

Father’s Day presents: a cushion with custom text in French reading “I love you Dad”

Fortunately for sellers,  Father’s Day is celebrated all throughout the year which means you can scale your Father’s Day POD campaigns to different parts of the world depending on the time of year.  Countries like Italy, Spain and Portugal celebrate it on March 19, while many other countries like the US, UK, Ireland and Canada celebrate it on the third Sunday in June.   Since dates vary depending on the country, this means that this seasonal line may be a campaign that you can reuse several times over the year! Check online to see all official dates for varying countries. 

Check out the table below for the full breakdown of Father’s Day dates by country:

Father’s Day dates

Date

Countries

March 19

Italy, Portugal, Spain

May 13

Germany

June 5

Denmark

June 6

Lithuania and Switzerland

June 13

Austria and Belgium

June 20

Canada, Cyprus, Czech Republic, France, Greece, Ireland, Malta, Netherlands, Slovakia, Ukraine, the United Kingdom, the United States 

June 23

Poland

August 8

Brazil

September 5

Australia and New Zealand

October 3

Luxembourg

November 14

Finland, Norway and Sweden

*Dates retrieved from Wikipedia

When should I launch my Mother’s Day campaign?

Now.

For every new seasonal line, POD sellers should think about publishing their Facebook ads as early as three months before the big day.  However, since the majority of the public isn’t thinking about their Father’s Day presents that far in advance, six to seven weeks before Father’s Day is the ideal time to launch your product line.  This gives your customers ample time to both purchase and receive your products in time for them to be given as Father’s Day presents.  Send out an online newsletter once you launch your line to get the holiday on your customers’ minds.  And consider increasing your advertising budget as the day gets closer since most of your sales will likely take place roughly two to three weeks before Father’s Day.  Use our recommended schedule below to ensure that you stay on track.

Since there are several Father’s Day dates that are being celebrated all over the world, use this suggested timeline when starting your Father’s Day campaign. 

  • 7 weeks in advance: Brainstorm design ideas for POD Father’s Day presents
  • 6 – 7 weeks in advance: Launch your Father’s Day POD product line and send an email newsletter announcing its release
  • 1 – 6 weeks in advance: Publish online advertisements for your Father’s Day presents
  • 2 – 5 weeks in advance: Test audiences, increase advertising and scale your campaigns to other regions

U.S. Father’s Day search term 

Last year, Father’s Day in the U.S. took place on June 21, 2020.  The keyword search gradually started to increase about five weeks prior to Father’s Day, with a massive spike in search just a few days before the 10th as shoppers scrambled for last-minute Father’s Day presents.  In the U.K., keyword searches began increasing about seven weeks in advance. 

    father's day U.S. search term
    Google Trends graph showing Father’s Day search term popularity (U.S.)
    father's day U.S. search term
    Google Trends map showing Father’s Day search term by region (U.S.)

    U.K. Father’s Day search term

    father's day UK search term
    Google Trends graph showing search term popularity U.K.
    father's day UK search term
    Father’s Day Presents: Google Trends map showing search term by region U.K.

    Worldwide Father’s Day search term

    father's day worldwide search term
    Google Trends graph showing search term by time worldwide
    father's day worldwide search term
    Google Trends map showing search term by region worldwide

    Determining your audience

    From teen Fathers to elderly great, great grandfathers, recipients of Father’s Day presents range vastly in ages.  And, don’t forget to take interests and characteristics into consideration when planning your Father’s Day present ideas.  There are sports dads, fishing dads, gamer dads, girl dads, the list goes on.  It is important to determine your target audience before proceeding with your design and advertising.  It’s best to focus on a niche that you are familiar with since it will be easier for you to create designs around it.

    Finding your niche

    Use what you have.  If you already have a few POD lines running, take those designs and alter it a bit to create a whole new line!  Incorporate a few Father’s Day ideas for the big day.  There’s no need to start a new line if you already have an established audience that is familiar with your work.  Retargeting your current customers with a seasonal line is a great way to increase sales.  Since these customers have already purchased from you in the past, there’s a greater chance that they may purchase from you again since they are already fans of your previous work. 

    Already launched a successful campaign?  Start incorporating Father’s Day elements into it.  

    But if you haven’t created a Print on Demand product line before, or you want to create a new one specifically for Father’s Day, these variables can help you determine where to focus:

    Variables

    Age and status

    There are so many different factors that can affect the experience of Fatherhood.  A single teen Father is not going to have the same experience as a middle-aged Father with triplets.  And remember, step-parents want to be appreciated too.  Hone in on these differences to differentiate from the other Father’s Day presents campaigns on the market.

    Examples: teen, new, single, LGBTQ+, grandpa, great grandfather, Father of twins/triplets/quadruplets etc., army dad, step father, foster parents.

    Interests

    This is the easiest route when it comes to brainstorming new niches as almost any interest can be used to create a new Print on Demand design.  Any interest you can think of, there is probably a dad for it.  If you’re struggling to find a niche, you can use Pinterest to help you find an audience

    Examples: Girl dads, workaholics, handyman dad, sporty etc.

    Location and culture

    With so many different countries to target, there will be cultural differences that you can consider as a niche.  A German dad may have different parenting styles than a Chinese father.  Dive deeper into different cultures.  But if you decide to create a niche around a certain culture, make sure you are familiar with it—you do not want to unintentionally offend your audience with cultural appropriation. 

    Reminder

    If you plan to advertise your products using Facebook Ads, be sure to take a look at Facebook’s Advertising Policies for rules and restrictions on what topics are permitted on the platform.  Some prohibited and restricted content include drugs, alcohol, adult content and more.

    Creating your Father’s Day presents design

    There are a ton of lovely images that you can use for your Father’s Day designs. But if you need some help coming up with a design, consider the following ideas:

    Ideas

    • Father and children bonding – Since people come in all shapes and sizes, be sure to keep it diverse.  You want to offer products available for everyone!
    • Stereotypically masculine items – Being the “man of the house” is usually associated with acts like killing spiders, unscrewing the jam jar and fixing the sink.  Although it’s 2021 and gender norms are becoming less of a thing, there are a lot of people that like to be reminded of their manliness so feel free to capitalize on that.
    • Niche fathers – Single fathers, teen fathers, Army dads, and more.  Hone in on a specific type of father to stand out from the competitors.

    Picking your products

    There are a lot of products that can be added to your Father’s Day campaign or store.   General clothing attire is a fun, topical choice, but we encourage you to stick to the practical accessories that can be used all year round.  Mugs are the go-to gift items for family appreciation days.  In fact, they are some of the best-selling items in Print on Demand.  The iconic “World’s Greatest Dad” mug is something that can be found in a ton of American households. 

    But if you want to fill out your product line with more options for your customers, everyday clothing is a good option.  Graphic t-shirts are a common item that dads love showing off.  Our face covers also make a great add-on item—especially with the pandemic still going on.  For the artsy fathers, thoughtful home art such as canvas prints, cushions and posters also make a nice gift that can brighten up one’s home.  Canvases are also a higher-value item which leads to more profit for you!

    And with the pandemic still happening, facemasks make a great add-on item!  If you think your Father prefers something a little more sentimental, thoughtful home art such as canvas prints, cushions and posters can help liven up her home.  Plus, adding canvases to your store is a great way to increase profits since these can be sold at a higher profit margin. 

    Pricing your products

    Your Father’s Day present prices should be affordable for all.  If you have already launched a campaign in the past, feel free to set the same prices as your regular campaigns.  If you would like, have a discount code available for the seasonal event.  You can even create a store-wide Father’s Day sale, offering a 10% or 15% discount on all items.

    Selling Price Equation

    Use the selling price equation to find the right price point for you:

    Selling price = [(cost of item) ÷ (100 – markup percentage)] × 100

    Let’s say an item costs you $10 and you want to use a markup of 50 percent.  The selling price would then be calculated as follows:

    Selling price = [(10.00) ÷ (100 – 50)] × 100
    Selling price = (10.00 ÷ 50) × 100 = $20

    Although you get to choose your profit margins, keep in mind that while a low price may be more enticing to a customer, it cuts into your profit.  Meanwhile, pricing your Father’s Day presents too high may deter potential customers from buying anything at all.  Below is a table of the recommended selling prices in USD.  Convert them to GBP or EUR and round them to the nearest whole number if you plan to target the UK or EU.

     

     Suggested Pricing

    Product Base price Recommended price
    Unisex T-Shirt £3.69 / €3.99 / $4.79 £20.27 / €23.27 / $24.00
    Unisex Sweatshirt £7.35 / €7.99 / £9.99 £28.27 / €30.27 / $33.00
    Unisex Hoodie £9.17 / €9.97 / $12.46 £31.27 / €34.27 / $39.00
    White Mug £3.22 / €3.50 / $4.38 £14.27 / €15.27 / $16.00
    Babygrow £6.44 / €7.00 /  $8.75 £14.27 / €15.27 $16.00
    Cushion (Rectangular) £7.36 / €8.00 / $10.00 £20.27 / €23.27 / $24.00
    Tote Bag £7.00 / €7.27 / $8.00 £14.27 / €5.27 / $16.00
    Medium Portrait Canvas £16.56 / €18 / $22.50 £42.27 / €49.27 / $54.00
    Face Cover £4.5 / €5 / $5.5 / £11.27 / €11.27 / $11.00

    Around $20 is a safe bet for a POD product. Just remember, there will be a lot of competition during this time of year.

    Adding custom text

    Do not forget to include the custom text feature!  There are a ton of Father’s Day designs out there like, “#1 Dad” or “World’s Greatest Father,” but everyone knows that those are generic designs that are worn and purchased by a large percentage of people.  

    Give your customers the option to draft up their own phrases that allow them to include their mother’s name.  A bit of a personalized touch can help increase store sales.  Check out the video below for a step-by-step tutorial on how to add the custom text feature to your store.

    Take a look at the cushions in the images below. The cushion on the left could be sold for £20.27 / €23.27 / $24.00, while the cushion on the right could command a price of £24.32 / €27.91 / $28.80.

    Check out the video below for a step-by-step tutorial on adding the custom text feature to your store.

    For more on the custom text tool, check out our blog post on How to make the most of the Custom Text tool.

    Advertising your Father’s Day product lines on Facebook

    Fathers probably won’t be purchasing these gifts for themselves which means you need to be targeting your ads towards the people who will be gifting these items to their Fathers.  This is usually their significant others and children.  However, since kids and teens may not have the most disposable income, it’s usually a good idea to target the partners. 

    Target by age group

    According to a report by Stanford University,  the average age of fatherhood has increased over the past 44 years.  Nowadays, men are becoming fathers at around 30.9 years old, a three-and-a-half year increase from 27.4 years old the last time this was calculated. 

    With this in mind, be sure to adjust your Facebook ads accordingly.  It’s a good idea to target your ads to people between the ages of 30 – 45 since many Facebook users will be purchasing these gifts for their partners.  This is a good baseline to start off with, however, adjust your settings and tailor it to your audience.  Be sure to have a good understanding of your target audience so you can really hone in on the specific details of your Facebook ads. If you are unfamiliar with how to use Facebook Ads Manager, check out Moteefe School, our free online Teachable course teaching you everything you need to know about navigating the Print on Demand industry. 

    Target by country and language

    As mentioned earlier, Father’s Day takes place on a different day depending on where you live.  If your design can relate to a global audience, consider targeting different regions throughout the year whenever Father’s Day starts nearing.  If your design contains text, consider translating it into another language and retargeting the design in another part of the world that speaks that language.  Revert to the table above that listed the dates and countries that celebrated Father’s Day.  Or check online to see which countries you should be targeting throughout the year. 

    Facebook ads translations

    If you decide to widen your audience and advertise your products in multiple countries, be sure to translate your marketing messaging so that your audience understands what you are saying.  Although running your phrases in Google Translate may help you translate your words quickly, sometimes the phrasing is too literal.  Use our Facebook Ads Translation Guide to help you translate some common phrases used when creating Facebook Ads.  The guide contains translations in English, German, French, Dutch, Spanish, Italian, Portuguese, Danish, Norwegian, Swedish, Finnish, Polish and Czech.

     

    Conclusion

    We hope this extensive guide has given you the inspiration and information you need to create your Father’s Day presents product line.  Use these tips to help increase your chances of success!  And if you want to get some more advice and feedback during your POD journey, join our Facebook community of POD sellers Moteefe x Marcazo Global!  There you can watch helpful broadcasts on all things related to Print on Demand and discuss POD marketing strategies.

     

     

    Remember to appreciate and listen to your fathers!

    Team Moteefe