The Queen’s official birthday campaign ideas for Print on Demand

Apr 26, 2021 | Blog, English, Features, Products, Products & Features, Tips

Cinco de Mayo: line illustration of a calendar

Birthdays are celebrated once a year—unless you’re the Queen of England.  The Queen celebrates two birthdays, her actual birthday on April 12 and her official birthday that typically takes place on the second Saturday in June.  This year, it falls on June 12th.  There are many fans of the Royal family which makes this a perfect POD opportunity for you to test out.  Not sure how to start? Read on for a few ideas to try out this year.

Incorporate Queen’s birthday themes into your niches

If you already have an established niche, try incorporating birthday elements to your design instead of creating a completely new design.  Not only will this save you time on design creation, but this allows you to target your current audience with the seasonal line.  This may make it easier to get sales since you will be targeting a group of people that are already fans of your previous work.  However, this tactic is only available to sellers that currently have niche product lines.  If you need to start from scratch and you don’t know where to start, check out one of our previous live streams: The Beginner’s Guide to Niche Marketing.

If you have already been selling Print on Demand in English or your Mother tongue, testing new niches in another language is one method to diversify your lines and increase sales.  Keep reading if you are interested in pursuing a new niche in a new German market.

But if you prefer to read rather than watch, you can also check out our blog post explaining how you can use Pinterest to help you find a niche audience sell Print on Demand products.

Widen your audience

Queen Elizabeth || is the Queen of the United Kingdom and 15 other Commonwealth realms which is why the Queen’s birthday is celebrated in several Commonwealth countries.  In fact, it’s a public holiday in several.  If you plan to create a campaign this year for the Queen’s official birthday, you should target Australia, Canada, New Zealand and of course, the United Kingdom.  And although the United States of America may not be a Commonwealth country, they are seemingly obsessed with the Royal family.  Targeting these countries may be your best shot in success when creating your Queen’s official birthday campaign. 

Choosing your inventory

When it comes to choosing your items, any sort of clothing will do best.  Consider the regions that you’ll be targeting.  Most countries will be warmer since it will be summer time, however, don’t forget in Australia it will be Winter.  Offer a wide array of summer and winter clothing like t-shirts , tank tops, hoodies and pullover sweaters.  Don’t forget to include children’s clothing and the babygrows.  Kids celebrate birthdays, too! 

In addition to clothing, home decor is a fun way to create a festive vibe while indoors.  Items like cushions, mugs, canvas, and posters are great items to include in your store as they are practical and can be used all-year round.  Accessories like face covers, necklaces, and phone cases are also great items if you anticipate there are massive Royal family fans in your target audience.  These everyday items can be worn by fans every single day of the year.

Queen’s official birthday design ideas

Creating a good and sellable design is the key component to a successful campaign.  For the Queen’s official birthday, it’s important to add both birthday elements and also images and text revolving around the Royal figure.  Some design concepts to consider:

  • Characters: Members of the royal family like Queen Elizabeth ||, Prince Charles, Prince William, Prince Harry, Prince Phillip and more.  Check online for the full Royal family tree. You can also include notable people around the Queen such as the Queen’s guards.
  • London images: Born and raised in London, it’s appropriate to include London imagery like Buckingham Palace, Big Ben, Tower of London, London Eye, Tower Bridge and other sightseeing attractions.
  • Birthday elements: Streamers, confetti, birthday cake, party hats, party blowers/horns, balloons, presents etc.

Perform a quick Google search online to find other designs that may spark inspiration!

Hopefully, this has inspired you to revamp your last line to include a touch of Royal and birthday elements. There are still a ton of other POD holiday opportunities coming up to take advantage of.  Check out our blogs on how to launch a line for other opportunities coming up in May.

For more information on launching and marketing your Print on Demand campaigns, check out our other blogs on Moteefe Blog.

And if you want to join our community of POD sellers, watch helpful broadcasts on all things related to Print on Demand and discuss POD strategies, join the Facebook group Moteefe x Marcazo Global.

Happy Selling!

Team Moteefe