Cinco de Mayo campaign ideas for Print on Demand
Cinco de Mayo, a.k.a the Fifth of May in Spanish, is a day to commemorate May 5th, 1862, the day the Mexican Army defeated the French Empire at the Battle of Puebla. However, today many people take part in Cinco de Mayo to celebrate Mexican-American culture. Even though there are commemorative ceremonies and battle reenactments taking place in Mexico, in other parts of the world, there is are a lot of parties, festivals, and parades going on. It’s a massive celebration that many people take part in. As every new event arrives, another POD opportunity opens up. Offering your customers with Cinco de Mayo merchandise is a great way to give them a chance to take part in the festivities! Not sure how to get started? Check out our tips below.
Incorporate Cinco de Mayo themes into your niches
Instead of creating a completely new design for the occasion, incorporate Cinco de Mayo Day ideas into your established niches. That way, you can target your current audience with the seasonal line. This may make it easier to get sales since you will be targeting a group of people that are already fans of your previous work. However, this tactic is only available to sellers that currently have niche product lines. If you need to start from scratch and you don’t know where to start, check out one of our previous live streams: The Beginner’s Guide to Niche Marketing.
But if you prefer to read rather than watch, you can also check out our blog post explaining how you can use Pinterest to help you find a niche audience and sell Print on Demand products.
Widen your audience
As mentioned earlier, Cinco de Mayo is celebrated in many parts of the world. However, it is mostly celebrated in Mexico and the United States. In fact, according to a report by Nielsen, in 2013 more than $600 million worth of beer was purchased in the United States for Cinco de Mayo! That number was found to be more than for the Super Bowl or St. Patrick’s Day. Although these two countries take Cinco de Mayo a bit more seriously than other countries, there are several other locations that sellers can target for their Cinco de Mayo campaigns.
In Brisbane, Queensland, Australia, there is an annual Mexican Festival hosted every year to honor the day. Plus, there are many celebrations held in parts of the United Kingdom, New Zealand, South Africa, Lagos, Nigeria, France and even Japan. In Japan, Cinco de Mayo is celebrated in some of the biggest cities like Osaka and in Tokyo’s Yoyogi Park Event Space as a celebration of Latin American culture.
Choosing your inventory
May weather in Mexico and the US are fairly warm. Offer your customers a variety of T-shirts and tank tops to choose from: classic men’s T-shirt, premium men’s T-shirt, men’s v-neck T-shirt, men’s tank top, classic women’s T-shirt, premium women’s T-shirt, women’s v-neck T-shirt, women’s tank-top, baby T-shirt, kids T-shirt, women’s flowy tank top, unisex T-shirt, and even the men’s all-over print T-shirt. An all-over print T-shirt is ideal for sellers who have a vibrant and original design.
In addition to clothing, home decor is a fun way to create a festive vibe while indoors. Depending on where you live, there’s a high chance that the pandemic is still affecting your life. If you want to offer your customers some interior pieces, it would be a good idea to offer posters, canvas, mugs and cushions in your store. And although Cinco de Mayo only takes place once a year, artwork and practical items like mugs and cushions can be used all year round.
Cinco de Mayo design ideas
Cinco de Mayo looks and styles are incredibly vibrant and full of culture. Since it has to do with Latin-American culture, it’s important to be considerate and to create designs are that appropriate to the culture. An eye-catching design filled with notable imagery is vital when creating a POD design. Some design concepts to consider:
- Notable Mexican figures
- Bright and vivid colors
- Mexican-themed items like sombreros, cacti, maracas, and acoustic guitars
Perform a quick Google search online to find other designs that may spark inspiration!
Hopefully, this has inspired you to revamp your last line to include a touch of Cinco de Mayo elements. There are still a ton of other POD holiday opportunities coming up to take advantage of. Check out our blogs on how to launch a line for Mother’s Day, St. Patrick’s Day, and Carnival.
For more information on launching and marketing your Print on Demand campaigns, check out our other blogs on Moteefe Blog.
And if you want to join our community of POD sellers, watch helpful broadcasts on all things related to Print on Demand and discuss POD strategies, join the Facebook group Moteefe x Marcazo Global.