Moteefe Weekly Live Stream – The beginner’s guide to niche marketing

Mar 9, 2021 | Blog, English, Features, Products, Products & Features, Tips

Niche marketing weekly live stream: header image with a microphone illustration

Interested in launching your Print on Demand store but not sure who to target?  This episode of the live stream will provide you with all you need to know when it comes to niche marketing.

Hosted by POD experts Thomas Gentleman and Aidan Kessell, the live stream covers a broad range of topics focused on niches and how to market to these specific audiences.  Some of the topics discussed include: 

 

  • 1:27​ – What is niche marketing? 
  • 3:52​ – What is Print on Demand? 
  • 4:29​ – Why is niche marketing important? 
  • 6:32​ – The power of scaling using niche marketing 
  • 7:43​ – ‘Niching down’ and what is and isn’t a niche 
  • 11:07​ – Examples of passionate niches 
  • 14:46​ – Jobs vs professions 
  • 16:58​ – Niches to avoid 
  • 18:12​ – The first 5 steps to entering a niche 
  • 19:19​ – 1. Find 10 niches 
  • 20:21​ – 2. Find 3 stores per niche 
  • 21:36​ – 3. Refine your niches 
  • 23:02​ – 4. Narrow down your best ideas
  • 24:55​ – 5. Find a designer 
  • 26:42​ – Become an expert on your niche 
  • 29:12​ – Niche ideas 

Niche marketing: the key takeaways

Don’t have 30 minutes to spare?  Here’s a summary of what you missed:

What is niche marketing?

A niche group is a group of people who are all interested or highly passionate about the same thing.  Basically, any definable or targetable group.  Some examples of a niche include fisherman, skiers or pet owners.  

What is Print on Demand?

Print on Demand (POD) is a way of producing a product on a per-order basis.  The product is not mass-produced.  The product is only created after a purchase has been made.  

What are some examples of some niches?

Muay Thai, cycling, motor racing, skydiving, scuba diving, basically any interest, hobby or profession where people may have a passion for. Check out our Niche of the week blogs where we dissect skiing and veganism

5 steps to entering a niche

  1. Find 10 niches
  2. Find 3 stores per niche
  3. Refine your niches
  4. Narrow down your best ideas
  5. Find a design

What are some examples of some niches?

Audiologist, audiophiles, cartography (map-making), cosmetology, astrology, bird watching, bouldering, musical instruments etc.

If you are still aiming to increase your POD knowledge, use our free resources to help you increase sales in your POD business:

  • Moteefe School – A free 13-video Teachable course taught by POD expert Thomas Gentleman.  The course takes you through creating original POD designs, advertising your product and using Facebook Ads.

  • Moteefe Blog – Moteefe’s blog is filled with helpful blogs about the POD industry.

  • Moteefe Live streams – Moteefe’s YouTube channel features live streams every Thursday with POD experts Thomas Gentleman and Aidan Kessell.

You can watch the full live stream on YouTube or read the transcription below. Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

The beginner’s guide to niche marketing: full transcript

A: Good afternoon, everyone, and welcome to this week’s show, where we’re going on a journey into a beginner’s guide to niche marketing. And as always, I’m joined by none other than, Mr. Thomas Gentlemen, our resident top seller. Hi Thomas, how are you? 

T: Hey, Aidan, I’m great, thanks. I hope everyone’s doing well out there in Internet land.  Another broadcast for you all this week. Aidan, what’s the title of this week’s magnificent adventure into e-commerce? 

A: …one second. 

T: I’ve lost Aidan. Can you hear me, Aidan? Am I coming through?

A: You’re coming through fine. 

T: So this week, what is the title of the show? 

A: It’s “The beginner’s guide to niche marketing.” 

T: The beginner’s guide to niche marketing. OK, so niche marketing. Why is that important? Oh, sorry, wrong way around. 

A: We can switch out. And so why is it important?  Because it’s what I would say is the first crucial step towards really getting a powerful foothold in a market with a demographic.  Basically, to target and get that traffic really.

T: Let’s break it down. So this is a beginner’s guide. We will cover some more advanced stuff along the way. 

What is niche marketing?

00:01:24.14 – 00:01:33.29

T: But the first thing is niche marketing? What is it? 

A niche is a division, a group of people that are all interested in the same thing or experiencing the same issue or any definable targetable group. So, a good niche could be something like fishermen.  Fishermen are always popular.  Fishing.  So, fishing men and women, that could be a niche.  People that go skiing.  Skiers, that could be a niche.  A separate niche would maybe be professional skiers or athletes that were skiing.  That’s another niche.

So niche is any interest where you can say that a lot of people are, not necessarily a lot of people, where all of the people in that group would be interested in the same thing. 

Now, there are some huge niches out there and some very, very, very specific niches. 

A very broad niche would be pet owners.  Yes, that is a niche and if you were selling something like pet insurance, that would be that would be the niche that you’re in. 

But for the purposes of niche marketing where we want to put a design in front of somebody because this is Print on Demand, we’ll get to Print on Demand in the moment, but this is… we’re selling a design on a product. 

So we want to put a design out there that really speaks to those people.  So we’re looking for people that are highly passionate.  Highly passionate people, that’s who we want.  But highly passionate people that are all in the same group.  Not a Facebook group, not that kind of a group, but are all interested in the same thing. That’s what we’re looking to do. 

The higher the passion, the better the buyer intent from that group.  So if somebody, I’m sure we’ve all met people before that can’t stop talking about something, a little bit like me not being able to stop talking about Print on Demand. And that’s the level of passion that you really want to be able to channel your marketing into. 

What is Print on Demand?

00:03:49

T: So just very quickly, as this is a beginner’s guide, what is Print on Demand? Print on Demand.  You hear a lot, POD.  Print on Demand is a way of producing a product only after the order has been taken.  So, a buyer will come to the product page, make an order, and only at that point will the item be printed and then sent out to the customer.  So there’s no great warehouse full of a design all ready to go. 

It’s made to order, printed, literally on demand, so that that’s what Print on Demand is.  Aidan, niche marketing.  What do you think?  How important is it to target your designs to a specific group? 

A: It’s incredibly important, incredibly important because if you’re not targeting to a certain group of passionate people, you’re going to get lost.  And not only that, if you marketed something to people who kind of like something, they’re not likely going to buy it compared to someone who loves that certain thing. 

Another example would be, I will go to another pet owner to talk about my dog because I’m proud of my dog and I’m passionate about showing off my dog.  Right?  But if you then showed me a design with a goldfish, OK, yeah, I might like goldfish, but if it’s my certain dog breed, well, I’m already super, super engaged in that, so I’m a lot more likely to click the buy button. 

T: And what breed of dog are you? 

A: I am not a dog breed. I am a Homo sapien.  I’m a person. 

T: Oh, OK, I’m an old goat. so, you know, it’s OK, but a lot has been said.  So, remind me, yours is a…

A: Boston terrier. 

T: Boston terrier.  So,  if I was to target you with a shirt that was designed with a picture of, say, a Labrador or… Labrador is a popular dog.  Fine dog.  Nothing wrong with a lab dog.  Great niche. 

But not your thing.  What are you going to say?  You might like it.  You might say, “oh, that’s a nice design.”  You like… he appreciates a canine but he’s not going to buy it.  So, if I want to target Aidan with a design, it’s got to be a Boston terrier design.  And I’m going to look for designs that relate to a Boston terrier. 

Now, they are actually very interesting where we are now, because if I make a design that’s targetable, that references a Boston terrier, if that design sells to the Boston Terrier owners such as Aidan, I can take that design, if it’s successful, and then I can put a Labrador on it and maybe change the text.  It might not have a picture of the dog, you don’t have to have a picture.  If I have a dog bowl and say, you know, “I work so my dog can have a better bowl.”

You can make a bowl gold, maybe that would work.  I don’t know.  Put some diamonds around it.  But I could take that and then I can change that.  I could move that to different niches. 

The power of scaling using niche marketing

00:7:01

So, that’s where niche marketing, the power of unlocking a design that can be scaled out for different niches.  It’s not just dogs.  You could change that to a cat.  Cats play with yarn, or at least that’s what I remember from watching movies when I was younger.  Not sure.  Seek advice first before giving your cat yarn, it seems like quite a bad idea to me, but, you know, they have scratching poles, so maybe you can swap around and then you have different types of cats.

‘Niching’ down and what is and isn’t a niche

00:07:44

T: I’m not an expert on cats.  Are you an expert on cat breeds, Aidan?

A: No.

T: No. Neither am I.  But I think you have a tabby cat.  I’m not sure if that’s a breed or just…

A: That’s a thing.  I know there’s a Norwegian cat, which is really hairy.  I know that. There you go. 

T: If you target hairy Norwegian cat owners.  So rather than just doing a cat design, if you can niche it down, that’s the other thing.  So you’ve got cats, that’s the niche. But then you want a niche down to the people that are passionate.  That’s the important thing.  You want to break that niche down.  So for an example I often use, is cooking—Isn’t really a niche.  It’s more of a chore, it’s a bit like taking out the garbage.  That’s not a niche. 

Being a rubbish man, a bin man in the United Kingdom, or bin person, excuse me, in the United Kingdom.  That’s a job.  That a niche.  That’s niching down.  But just you taking the garbage out or the rubbish out, that’s not a niche.  The same way that cooking in general, that isn’t a niche.  Baking, baking’s a niche.  People are passionate about baking.  Sushi, maybe that’s a niche.  There’s been a big push for avocado adoption across the board, people who love an avocado. 

So that’s a niche.  But then you can combine different niches together as well.  So, that’s another thing.  So you can have, for instance, a nurse that plays chess.  And you can have a design around that.  No, I’m not saying that that’s going to be a particularly big or passionate niche, but that’s the kind of angles that you can come at this stuff from. 

So you start out with a fairly broad interest.  Sports, for instance, and then you would take a specific sport like football or soccer, as it’s called here. 

It’s not called soccer here, it’s called football here, but Americans call it soccer.  I don’t know. 

OK, that’s fairly interesting.  But then if you combine that with being a mom, or mum, or mother, and then the child of the mother plays a sport and then she’s a soccer mom.  Or the father is a soccer dad.  So now you’ve combined two things the nature of being a parent and having a child.  Well, I suppose parents have to have a child. That’s how it works, with the child by playing a sport, and then the parent, you have to if you have a child, you understand.  On the other occasions, you have to do things with them.  It’s very frustrating.  But, you know, you take them places and then, you’re the parent and you stand there and watch and look happy. 

And then you’re a soccer mom or dad or a rugby mum or dad or whatever they call it.

A: You kind of mix in their passion, passionate nature, which is the football is sport with like the circumstance that they are the parent.  And I suppose there’s the flipside of that is by mixing something that people like with something else that they like. 

For example, some people would love fishing and going for a beer.  Nothing like mixing those two things.

T: The classic.  We can forecast fishing with a chance of beer or beer with a chance of fishing – even better possibly.  

Examples of passionate niches

00:11:03

T: And I’m going to throw some niches at you and let’s see if we can think of whether they are high passion or low passion, whether we think this is something we should go after.  A little bit of excitement here for Thursday afternoon. 

A: I like a challenge.

T: Live from Moteefe Studios UK.  OK.  We’re going to start with my Muay Thai.  Thai kickboxing.  Is that a passionate niche?

A: I’d say it’s a high passion. 

T: Yes.  I’d say that anybody that’s prepared to take a roundhouse kicks.

A: It’s very specialized. 

T: If you’re taking a roundhouse kicks or throwing them out, you’re going to want to tell people about that.  You’re going to want to rep that industry.  Now, what about cycling?

A: It’s not specialized, but people do love it to the point where they will shave their legs.  So I think it’s a yes.  Yes.  Yes.  I think it’s high passion. 

T: I think that people that cycle to work might not be as passionate as people that cycle straight up a mountain for the sake of cycling straight up a mountain or mountain biking or road racing.  That’s the more passionate thing.  I think if you target cyclists in general, you’re going to get a lot of people that are just using it as a mode of transportation. 

This is like driving.  Driving isn’t really a niche.  Motor racing is a niche.  If somebody drives a car around the track, they’re going to want to show that off as a risky thing to do.  Some people would say it is a fairly cool thing to do. 

Now, it’s a little bit different.  What about motorbiking or riding a motorbike? 

A: I think it’s a high passion niche, but only if you go into it.  It’s more the biker groups, the people like specific types of bike.  Yes.  Hell yeah.  They would be very, very, very passionate.  But, people who just have mopeds at 16, probably not.  No, because nobody’s going to brag about having a moped on their T-shirt.

T: Hmm.  Maybe.  I think some mopeds are considered to be…  There was a whole mods and rockers thing.  I think the mods might have had mopeds and rockers had like other types of transportation. 

I think if you’re risking your life doing it a little bit, then you’re going to be a little bit happier than say, driving a Citroën 2CV.  Not that there’s anything wrong with that.  If you’ve got a Citroën 2CV, a fine automobile, I’m sure.  But other car makes are available.  But, you know, I think it’s edgier.  It’s edgier.  So, I would say…. you could even sort of wear it as a parody.  But yes, you’re right. 

When you niche it down into people that may be into like, touring bikes or racing bikes, then then you’re more likely to to get a real uplift. 

A: Yes.

T: OK, let’s try skydiving. 

A: Yeah, that’s pretty passionate because you’re throwing yourself out of a moving plane.

T: Yeah, if you’re throwing yourself out of a plane that’s perfectly functional as a hobby, then this is the kind of thing that you’re probably going to mention on occasion. 

A: I would say that if you’ve got above sea level, then you’ve also got below sea level rise and scuba diving would be another great one right?

Jobs vs professions

,00:14:46

T: Scuba diving is a great one.  I used to scuba diving myself.  Fantastic thing to do. Very good and very passionate.  A lot of people really love a bit of scuba diving. What about… Let me think of something.  What about being a clerk in a shop?

A: Nah. low passion.

T: Low passion, people are doing this kind of thing.  It’s not really a profession.  Some people hey, look, some people love it.  It works with their lifestyle.  They want to do that.  It’s something that people do.  Some people do it for a long time.  But if you compare that to another type of job like say, firefighting.  What would you think about fire fighting?

A: Yeah, and again, they literally go running into burning buildings, right?  So they’re risking their lives.  There’s a lot more at stake.  There’s a lot more passion, a lot more pride there as well.  It’s again, we’re hitting on the doctor thing.  If I was a doctor, my mom would be really, really proud right?  And if I was a firefighter, I think my girlfriend would be quite proud of that as well.  And yeah, I won’t discuss that any further.

T: Well, you know, other professions are available.  Working at Moteefe is a fine thing to do, Aidan.  So I think what we’ve got here is we’ve got the difference between jobs and professions.

A: Yeah.

T: There are some things that are a bit of a crossover that are a little bit edgy, that might only be a job that maybe you tell people about that you wouldn’t consider to be sort of an old school profession.  But basically, if it’s just a job, the kind of thing that you could do casually, that you’re not really going to be overly committed to, for instance, data entry on a spreadsheet.

A: Nah.

T: No.  But data entry on a spreadsheet when you’re an accountant.  Yes.

A: Yeah, yeah.  You can definitely tie a lot of puns and a lot of funny quotes into the accounting niche.  It has been done for engineering as well.

T: Indeed.  Indeed.  You have to run the numbers on the accountant’s T-shirts first.

A: Little joke, not a particularly good one.  So I think we’re starting to see the differences in this.  What would you say is a niche that most people make the mistake of trying to get into, Aidan?

A: Oh, God, Thomas has asked me this question because it’s a common theme.  So, everyone out there who’s starting on Print on Demand and starting and looking into Moteefe and looking to get into groups of this.  Do not, as your first thing, go into the cat niche.

T: The Cat Niche?  Didn’t we just say that owning a pet was a super passion.

A: Let me, let me just rewind a little bit.  There’s nothing wrong with the cat niche. There’s nothing wrong with it.  It’s fantastic.  Highly lucrative niche.  However, it’s been done so, so much.

It’s incredibly saturated at this point where it’s going to be more difficult.

T: It’s not just that.  It’s not just that.  Now, the cat niche is a highly lucrative niche. However, if you decide to enter the cat niche as your first niche, this suggests, and we see this a lot, that you might not put in the effort and the time and the research to come up with the cat design.  You’re just taking cats because it’s an easy thing to find.  Now, as with everything in life, the more you put into this, the more you’ll get out.  So I would say the first should we do the first five steps on what we should do to enter a niche, Aidan?

The first 5 steps to entering a niche

00:18:12

A: Let’s do that.  But I just got one thing to add to that the cat niche.  Right.  And this pretty much was discussed so far.  But if you did the Cat niche, you can do it, but only if you know a certain thing about the black sphinx cat that no one else knew. That only black sphinx cat owners would notice and then put it on a design, then do it right, because we’ve done that super, super passionate.  And so how was the word obscure cat breed?  And then, you know, the incredible thing about that breed that no one else does, that then you could targeted only those people who know about it that could work.

T: But I think what we’re saying is that it coming out with a cat into the cat first, that’s just sort of an indication that you might not have put as much thought into this as is going to be required.  Not only to pick a niche, but also then to come up with a winning design.  So, the first thing that I would say that you need to do is you need to go out there and you need to find ten niches.

1. Find 10 Niches

00:19:19

T: Yeah, ten niches identify ten high passion niches, write them down.  That’s your day one.  Go out there, go onto the Internet, have a look around.  You can look on marketplace websites.  There’s this website called Amazon. It’s quite big now.  They break things down in categories like cameras, that kind of thing.  Photography is a great niche.  Write down ten niches.  Find ten niches. Write down ten niches.  Then once you’ve got those ten nations, go and find three stores or three stores that are selling products into those niches.

2. Find 3 stores per niche

00:20:21

T: So now you’ve got your ten niches and you’ve got three stores per niche.  If you can’t find three stores on the entire Internet that are selling products in each one of those niches, it’s easy.  You just knock that off the list and replace it with another one.  Yeah, but you must move to the next stage.

You’ve got to have.  30 stores, 10 niches and 30 stores, three stores each.  Now, the reason for doing this is that you might have come up with something that could be a great idea, but you’re just getting started.  You want to know that people are already selling into that niche.  So that’s what you want to do.  You might have something there that you can come back to later.  And it’s like, oh, I found something here where there isn’t much competition.  That’s great.  But when you’re starting out, you want to know that there are buyers ready to buy your designs.

A: Yeah.

T: So now you’ve got your ten niches and your 30 stores.  The next thing to do is to take those ten niches and the 30 stores and identify the top 10 stores.  The best stores, the ones that you think have got the best designs in them.  And then that will give you an idea of what’s good and what’s not.  You should then… So keep them to the side, because that’s going to give you your quality level score of where you want your design to be.  You see some good artwork.  You see some stuff going on there.  You then want to take the 10 niches and you want to get that down by 50 percent.  So look around, what do you think?  What kind of designs would you think you’d want to sell?

How many ideas can you come up with in these niches?  What are you interested in? What you’re not interested in?  You might have been looking for stores, say, in the grandma niche.  Grandma niche is a great niche.  But you might just be thinking, I can’t bring myself to sell this.  I’ve got no interested in it ah look at the kind of post I’m going to have to come up with… You know, my grandma was never nice to me.  I don’t know, whatever.  People have lives out there, you know, whatever. Get it down to five.  So now you’ve got your five niche ideas that you’ve got.  The next thing to do is to try and come up with one design idea for each niche.

3. Refine your niches

00:21:36

T: One design idea for each niche.  Now, you should have five design ideas, you can come up with more, but at least one.  At this point, you should know where you’re happier.  What you’re thinking.  Then you want to get it… Basically, you want to get down to picking one now.  So you’ve got all of your lists there and you’re going to pick one.  So whatever you think your best idea was or where you feel most comfortable, you pick one niche.  They should have done all of the other research. Keep that ahead.  You might need it later.  You know, before you do anything else.

4. Get your best ideas designs

00:23:02

T: You’ve got that one design in that niche.  That one idea.  The next thing to do is you want to come up with 10 to 20 ideas.  This is before you’ve designed anything, come up with 10 to 20 ideas.

So look around, get inspiration, look at other niches, say that you’ve chosen the… let’s just use the fishing niche.  You’ve chosen the fishing niche, a great niche.  Maybe you’ve niched down and you’re talking about bass fishing.  Go and look for other designs in different niches and see how you can take those ideas and turn them into a bass fishing shirt or bass fishing design.  So, what was the example that we used earlier, Aidan?

A: The weekend forecast

T: Weekend forecast. So you’ve got a weekend forecast of… I’ve completely forgotten

A: Fishing with a chance of beer!

T: But I’m sure this is already done, bass fishing with the chance of beer, right?

So, OK, you could say that was one.  You’d want to definitely completely redesign it if you were doing it.  You want to make it… You want to make it… But we’re not the design stage.

You want to come up with 10 good, solid ideas, look around, do some research.  Now you’ve got a list of 10.  You want to pick the top three, the best three, the three that you think are the best and get them designed.

A: Yeah.

T: Get them designed

A: So you could do… this can be tricky to do scuba diving.  Another example would be scuba this weekend forecast scuba diving, scuba diving with a chance of beer.

T: Oh, they’ll drink. There you go. I love it.

You shouldn’t drink because of the whole thing, but they do.  I can attest after living on a tropical island for a while with some scuba divers, you know who you are.  They do indeed love a beer.

A: There you go! We just found a design idea.

5. Find a designer

00:24:55

T: That’s what you want to do.  This is where you want to start looking for a designer to work with long term.  I know you just started your niche marketing, but start in the best possible way.  So go on to one of the freelancing websites.  I would say Upwork is a good one, but other ones are available.  And the reason for that is you want, on the website such as that, you can build a longer-term relationship with a designer so you want to go on there, find a designer, someone that you can work with long term. You won’t work with them long term yet, but somebody that would be open to that.

And then you want to get those three designs, those three ideas turned into designs to test them out to you.  So you’re testing the designer.  You’re looking for something. Remember, you’ve got all of that research that you did before with your top five stores and all of that stuff and the best three stores.  So you know what quality looks like.  You know what kind of level you’ve got.  You’ve got to so you can send those over as references, even though they’re completely different designs. Because you see in all of those other designs, this is where all of that work comes in, you know what quality looks like.

And you want to find a designer, OK, you’ve got a lower budget.  You’re not going to get a Picasso out of it or you’re not looking for some hand-drawn illustration of some glorious scene, like out of some sort of a movie.  You’re just looking for a level of design that you think is of reasonable quality.  You get your three designs.  You found a designer.  If you don’t like the design to come back, you’re going to have to move on and find another designer.  Designers are sometimes very good and sometimes not so good.

Become an expert on your niche

00:26:42

T: So get your designs.  And then at that point, you’re able to start thinking about advertising and getting that design out, but those are really the steps that you need to undertake to to really get into a nation.  You should also be looking at all of the memes.  And once you pick that one niche, you want to become knowledgeable about it.  It might be something that you’ve never done yourself, such as scuba diving.  You might not be anywhere near any water or can’t swim.  So you want to go on to forums.

You want to look at memes.  You want to really get an understanding of that niche as well.

A: Yeah, I mean, Wikipedia is a very underrated tool, right?  I’ve learned so much from Wikipedia… and so there’s a few comments I want to read out because they’re hilarious.  Secondly, I might have, on my second screen, a list of over a thousand niches thatI’m going to… we’re going to switch roles and I’m going to bring some that I think are really specific or really specialist that I think I want your opinion.

T: Right.

A: So first to the comments.  So, Marcus, I know that isn’t your name.  I know your name is something different.  I can’t remember it was, but put it in the comments.  He has been on a roll with these, Thomas. I’m going to put some to you, “Proud mother of a firefighter.”  OK.  We see that that’s working.  “Accountants, do it with interest.”  Genius, genius.

“Overcaturated.”  Yeah, we get it, oversaturated.  You could sell that to POD sellers probably.  Vegan surfers eh.

T: That there might be a little bit too specific out there, although you never know. That’s the kind of thing that wouldn’t you know, that would maybe work.  Surfing on an avocado.

A: Stumbling on that one I had to think about it.  Hillary asked, what about emo culture?  And I think, well, there’s a lot of steampunk culture, a lot of punk culture. Why not?

T: Or indeed, why?

A: Or indeed why, right.

T: I’m not, I’m not, you know, Aidan maybe you could explain to me what emo culture is as you’re such a follower of modernity.

A: I mean, I did sociology A level.  So, I pretty much know all these subcultures among, throughout the world.  But this is about Print on Demand I don’t want to go too off topic, perhaps maybe another time?

T: You know, I think if you got into this, it would be very informative.  Maybe we’ll start another channel where Aidan can discuss emo culture, hit like if you’d like to see that.

Niches ideas

00:29:12

A: Yeah.  And then are you ready for my first potentially specialist niche idea?

T: Sorry, are we talking about Elmo from Sesame Street?

A: Maybe but you can’t do that as a trademark.

T: Of course, just for clarification.

A: So the first specialist thing, audiologist.

T: Audiologist.

A: Somebody who deals with a lot with sound, right?

T: I would like to think so, but you never know with these definitions it could be anything but yes, it would be.  So an audiophile is somebody that would spend an incredible amount of money on a turntable that hovers in air, driven by magnets, and very expensive audio equipment.

That is a niche.  In fact. the audio equipment is so finely tuned that the human ear can’t tell the difference, but elsewhere that it can.  And I don’t want to offend any audiophiles out there.  They are well known for their passion.

And that is definitely a niche.

A: Could be the reason I bring this one up. And maybe audiophile is the right word.

T: No, one is the profession and one’s the person that loves the thing.

A: And the reason for this is that these people I’ve got a few DJ friends.  They spend a lot of money on this equipment, so I’m pretty sure they would spend a little bit on a T-shirt, right?

T: Oh, I think that’s a job.  I think that’s a job role and probably a very narrow job role. Whereas a DJ, you know, I was a strong Gen Xer, not a boomer.  I know. I know that I may be a bit boomerish, but I’m not a boomer.  I’m Gen X.  And in the 1990s, that was a decade in another century in a galaxy far away.  Anyway, everybody thought that they were a DJ because they had bought a turntable and put it in their room.

We’re excited to see the Walkman.  Anyway, the point is DJs, professional DJs were DJing is a big niche.  People love it.  And that that’s definitely that’s definitely a passionate niche.

A: Second one: Cartographers.

T: Cartographer.  I believe that’s a profession, cartography, is a profession

A: It’s a hobby as well, right?

T: You can do it as well, Aidan.  Yes, cartography.  Tell the people what it is as you’re obviously reading it.

A: Basically, no I’m not reading it.  I’ve just got a list and if anyone wants this list that I’m reading from message me.  This is some bonus content.  Message me on Facebook and I’ll send you it.  I’ll give you this list.  I’ve got over a thousand on this list that I’m reading now.  This is all readily available on the Internet.  I’m not special. I curated this massive list myself.  I’ve gone and found it.  That’s all I’ve done.

T: OK, well, we like to think here at Moteefe that you are special, Aidan.  But what’s explain what’s cartography.

A: Cartography is… it’s map making basically.  It’s basically how the globes are made. They figure out where all the things are. It’s pretty much, right?  Again, maybe I need to get on Wikipedia and teach myself a little bit more about this one, but it’s quite specialized.  It’s quite niche.  Oh, we’ve got a good one next.

T: OK, let’s move swiftly on.

A: Cosmetology.

T: Cosmetology?

A: Basically, look at the cosmos… astrology.

T: No, astrologist is a job title.  Cosmetology, is this the study of the cosmos.

A: Well, you say it is a profession but there’s a lot of hobbyist astrology lovers, right?

T: Astrologists is a profession.  Astrology is…

A: Right.  Yeah.  So there’s a lot of people from a couple of my friends, for example, they think they know loads about the stars because they downloaded an app.  There’s a lot of people that like looking into this in their spare time.  They take long drives at the weekend to a place where it’s clear the sky.  You’re willing to take that drive over there and buy a big telescope to look at the Mars in a certain orbit.  You’re probably going to buy a T-shirt for that, right?

T: Mars, of course, famously, the Roman God of War.

A: War.

T: Well, that was.  A Big Dipper.

A: Uh huh.  And, what would you say, like astrology is that a good niche?

T: Yes, the sky at night was a very… Yes, certainly astrology, astrologist.  Definitely. Good profession, passionate astrology.  Definitely.  Again, they’re spending money in the niche.  There will be some T-shirts out there and some other designs.  I say, pretty good.  A pretty good one.  Don’t see that very often, but definitely, you know.

If you’ve ever been in, if you live in the city and you’ve never been outside of a city or away from light pollution on a clear night, you can, is quite amazing in a power cut or something that I’ve lived in some places where you’d be surprised by how many billions of stars there are.

So it’s pretty passionate.

A: That’s the most romantic thing you’ve said in a live stream.

T: Anyway, let’s move on now to the next one.

A: Birdwatching.

T: Well, that’s not really what that’s called, is it?

A: What’s that called?

T: Birdwatching?

A: Yeah!

T: Birdwatching.  Yes, that’s a very passionate.. it is yes, there’s a technical term for it. I will sound like a boomer then, but yes, bird watching is a thing, a very passionate thing. Binoculars and hides and all of that kind of stuff.

A: Bouldering.

T: Bouldering.  Is this climbing up boulders?

A: Yeah, pretty much.  It’s a form of mountain climbing.  But again, it’s sort of sub niche.  You’ve got climbing and you’ve got bouldering, which is doing stuff.  I think I might be wrong about this, isn’t it, without ropes?

T: I’m not an expert. I’ve never really climbed anything intentionally before.

A: I climb the stairs every day, so.  Anyway, I won’t bore you guys to tears.  Maybe one or two more.

T: Let’s do two more.  Give me a highlight, one pick the best one out of the thousand without going through and…

A: I mean, something we haven’t gone into is there is music, isn’t it?  And there’s people that play instruments and there’s so many different instruments you could do, people who play the clarinet or people who own the cello.

T: Let’s just go for the best one. Violin, violin, violins are the best.  It’s got to be the best instrument.  Your Paganini.  I know if you’re not aware of Paganini anyway, we’re going down to the practice of violin and practicing music, that whole thing.

Proud parent of a violin player.  I sent my son to music school.  I sent my daughter to music school, and all I got was this lousy T-shirt.  Again, pretty strong.

OK, well, Aidan.  I think that we’ve given a pretty solid, if not rambling introduction to niche marketing.  Get out there, find your niches, go through those steps.  There’s a course.  Once you found your niche, there’s a link to a course, a free Facebook Ads school, in the description and share the likes, like the shares, and do the things.  We appreciate it.  And also, there’s just before we wrap up, if anyone is still listening, which who knows?  We hope so.

Join the Facebook group because in our Facebook group, if I get a certain amount of likes on a post in there, I will be revealing one of my biggest selling designs, the design, the whole process that I went through and even giving a link to download the artwork, because the artwork for this design is in a niche.  But it is scalable across niches, languages and everything else.  So, it will be a template to design a couple of variations in there with some language examples that you can take and run with and create thousands, hundreds of designs.

It just needs a little tweak and you’ll be able to run and run with that.  So join the group.  Link in the chat and let’s get this out there and just do that.

A: Also in that group, you can find me.  And if you do want my list of niches, message me and I’ll give you it.  Hit the like, smash the subscribe.  Thank you very much, guys. Have a great weekend.  And we will see you next week on Thursday, 5 PM GMT. Thank you very much.

T: Thank you.

A: Bye.

P.S. Don’t forget to tune in every Thursday for weekly live streams with Thomas and Aidan where they discuss all things Print on Demand!

Happy selling! Team Moteefe