10 ways to stay out of Facebook Jail

Mar 5, 2021 | Blog, English, Features, Products, Products & Features, Tips

Facebook jail: header

As the number one social media platform in the world, Facebook has allowed people to connect with their friends and families online, create thriving businesses and consume hours of information on one single platform.  However, users only get the privilege of using all aspects of Facebook as long as they follow the rules.  For those that act inappropriately online or try to take advantage of the system, you may find yourself in Facebook Jail.  These restrictions can negatively affect your online experience as a social media user and online entrepreneur. Use these 10 tips to prevent yourself from ending up in Facebook Jail.

What is Facebook Jail? And why am I in it?

Facebook Jail is when a Facebook profile or page is placed under certain bans and restrictions due to violating the platform’s guidelines.  Certain features may be disabled on an account because the user may have broken Facebook certain laws like posting inappropriate content, spamming comments, or posting too often.  Basically, if you are guilty of acting inappropriately on the platform, you will have to face the consequences.  These can range from the inability to post for a few hours to a full-on ban from the platform.  

How to avoid Facebook Jail

As long as you act like a regular human being, chances are, you won’t find yourself in Facebook Jail.  Bot-like activity and inappropriate content are the main reasons why some people will face consequence from the platform.  Here are some suggestions to keep in mind in order to prevent yourself from getting put in Facebook Jail.

1. Don’t spam

When it comes to commenting, posting, messaging and more, spamming is never a good idea.  Messaging other people too often can trigger the Facebook AI to label your account as a spammer.  This also applies to posting too often and commenting too quickly.  When it comes to tagging, only tag the people that are actually featured in your content.  Although you may think you’re just being an active and engaged user, an excessive amount of activity can negatively affect your brand and quickly put you on the block list.  Acting like a bot or spammer is arguably one of the main reasons why people get put in Facebook Jail.

2. Don’t post inappropriate content

Mature subject matter like nudity or sexually suggestive content is not allowed on Facebook.  Hate speech and any threatening messages towards any group or individual will also lead to consequences from the platform.  Content involving drugs and alcohol also have limitations around them.  Read up on Facebook’s rules and regulations to see what you can and cannot discuss on the platform. 

3. Don’t impersonate others

Fake profiles and accounts may quickly get taken down on Facebook.  If you are going to use Facebook, it’s best to create and use your own original individual account.  If you are a business, use a Business Facebook Page.  There are more features available with Business Pages than there are on individual Profile Pages.  Plus, as of 2013, Facebook started cracking down on businesses using Facebook as a profile.  You cannot have a business name or any other name other than your real name on your personal profile.

4. Create original content

Facebook’s algorithm loves organic posts.  Whether you are posting an ad or just a piece of content to your newsfeed, the quality of your content can affect whether or not it gets pushed out to the public.  There are different factors that Facebook considers when judging the quality of your ad, such as relevance to the target audience, information accuracy, image quality, and text-to-image ratio, among others.  Plus, reposting images from Google may mark your account as a spam account.

5. Do not share misinformation

As fake news continues to get spread across the Internet, Facebook is trying to maintain the spread of misinformation by adding disclaimers to links and images that might contain misleading info.  If this becomes a recurring issue, this can affect your credibility and Facebook will not want to promote your page to others.

6. Fill out details correctly

When you are filling in the details of an ad page, be sure to fill it out correctly.  Any mismatched information can drastically affect your intended campaign goals.  Additionally, Facebook might misinterpret this mistake as a user trying to manipulate the platform.  If you are struggling with understanding how to navigate Facebook Ads Manager and Business pages, check out our free Facebook Ads course.    

7. Update your information

As for your personal and billing information, make sure it’s up to date so that Facebook verifies you as a real human being.  Be sure all your payments have cleared and your cards on file are valid.  It’s also important to fill out details about yourself and your business so that other people on the platform can view your page as credible.  

8. Only use one account

Creating multiple accounts for a business or a Facebook user may indicate suspicious behaviour from the original creator.  Although your intentions may be pure, this can trigger Facebook to flag your account(s). Instead, focus your efforts on the single account.  If you ever decide you need to start fresh and rebrand, go through the proper process of deactivating and deleting the account.  Visit Facebook’s Help Centre for more details.

9. Post quality content

Though you may not be posting inappropriate content, it is also important that your original content is actually engaging and offers some value.  Low page quality can be a variable for ad disapproval since the ad will be tied to your Facebook page.  Be sure to check on your Facebook Page Quality regularly to ensure that the page is not violating any rules.

When it comes to making ads, make sure the post is relevant to your audience and includes accurate information and a high-quality image. Facebook’s Quality Assurance tools are able to note if people are attempting to clickbait or mislead their audiences.  Not sure what dimensions work best? Review Facebook’s image guidelines for best practices.

10. Be careful with using Facebook’s Brand

Although you can promote a Facebook group or page, be careful you’re not overdoing it.  Yes, you are allowed to use the term, “Facebook.” There are a few rules to remember:

  • You are not allowed to use the corporate Facebook logo

  • When written in text, spell out the full name with proper capitalization

  • When written in text, use the same size and font as the rest of the copy

  • If mentioning Facebook, make sure it does not dominate the ad.  If it does, it may be construed as promoting Facebook instead of the original product/service.

In conclusion, when it comes to posting on Facebook: quality over quantity.  Post your own original content and space them out at appropriate times.  Don’t post inappropriate content and be sure you add some sort of value to the platform.  If you have any questions regarding what you can and cannot share, take a look at Facebook’s Rules and Regulations.  Follow these tips and you will be safe from getting stuck in Facebook Jail.