International Women’s Day campaign ideas for Print on Demand

Jan 27, 2021 | Blog, English, Features, Tips

international women’s day: header image

Three cheers to all of the incredible women out there!  March 8th marks International Women’s Day, a day dedicated to celebrating the social, economic, cultural and political achievements of women everywhere.  Although you can appreciate the wonderful women around you any time of the year, March 8th is the day where the world unifies for celebration.  People will be looking for gifts to give the important women in their lives, so why not launch a product line around the occasion?

Incorporate International Women’s Day themes into your niches

Instead of starting from scratch, use what you already have.  For sellers that have already found success in an established niche, recycle that line and incorporate Women’s Day themes.  Add some notable women, feminist symbols and catchy phrases into your designs, and you’ve got yourself a new International Women’s Day design!

International Women’s Day: examples of a T-shirt, tank top and tote bag made for the day

Incorporate International Women’s Day themes into your niches

If you are new to the POD industry and still to find a niche to target, check out our previous posts explaining how you can use Pinterest to find a niche audience and help you sell your Print on Demand products.

Widen your audience

This day is observed all over the world and it is actually considered a national holiday in more than 20 different countries, including Cuba, Afghanistan, Cambodia, Vietnam and Mongolia.  Although it is not a national holiday in the United States, it has been proposed and Americans have been known take part in political rallies and celebrations in honor of the day.  Check out this blog from Stylist to see how International Women’s Day is celebrated in different parts of the world. 

In addition to targeting your standard demographic, it may be a good idea to widen your audience and test out other countries that take part in celebrating this momentous day.

Choosing your inventory

Although International Women’s Day takes place once a year, many people are more than happy to spread female empowerment and girl power all year round.  Because of this, any product you decide to add to your product line or store has the potential to do well.  Tote bags and T-shirts are obvious products that should be included in your line, however, don’t ignore big ticket items such as canvas art.  Many people are willing to spend more on an artistic piece that also showcases their values and beliefs.

You can add whatever item you want to your store, but if you want to limit your product selection, focus on the traditional products like T-shirts, tote bags, mugs and sweaters.

International Women’s Day design ideas

There are a lot of colors, symbols, characters and words that can be incorporated into a POD design for International Women’s Day.  Check out a few of our suggestions below:

  • Notable women: Rosa Parks, Maya Angelou, Malala Yousafzai, Greta Thunberg, Marie Curie, Amelia Earhart, Frida Kahlo, “We can do it!” lady, women in general
  • Symbols: International Women’s Day symbol, female gender symbol, raised fists, strong arms, flowers, hearts

Hopefully this has inspired you to revamp your last line to include a bit of femininity!  For more information on launching and marketing your Print on Demand campaigns, check out our other articles on the Moteefe Blog.

And if you want to join our community of POD sellers, watch helpful broadcasts on all things related to Print on Demand and discuss POD strategies, join the Facebook group Moteefe x Marcazo Global.

Happy International Women’s Day and happy selling!

Team Moteefe