Mother’s Day design ideas for Print on Demand
As Mother’s Day quickly approaches for those in the UK and Ireland, many people will be looking for a gift to showcase their appreciation for their moms. Give these loving sons and daughters a helping hand by launching a POD campaign dedicated to this special day. We’ve got plenty of Mother’s Day design ideas to get you started.
Homemade Macaroni art or a coupon book may have been the number one choice in years gone by, but those looking to show their love in 2021 will be procuring gifts online. With pandemic travel restrictions likely to extend into March, many won’t be able to visit family as in years gone by. As a result, they will be turning to online stores to purchase and deliver their gifts.
Incorporate Mother’s Day themes into your niche
Already launched a successful campaign? Start incorporating Mother’s Day items into it. If you have already found success in your niche, it’s always a good idea to repurpose your designs during holidays and special occasions. High-selling past campaigns can be given a new lease of life during this time of year.
This low-risk move ensures that you reach a demographic of people who are already interested in your work. Start advertising now, and remind your buyers that postal services are likely to experience high volumes so early purchasing is imperative if they want their gifts to arrive on their doorsteps in time for Mother’s Day! Mother’s Day is a huge selling opportunity and it may be worth upping your advertising spend if you are serious about capitalizing on this event.
Widen your audience
Mother’s Day is a globally recognized occasion which means there is potential for a massive audience. The best part? Mother’s Day dates vary depending on the country. This means that this seasonal line may actually be a campaign that you can use several times.
The United Kingdom and Ireland will be celebrating Mother’s day on March 14th this year, while the United States, Canada, New Zealand and Australia will be celebrating it on May 9th (the second Sunday of May). Check online to see which countries you should be targeting throughout the year.
Choosing your inventory
Mother’s Day gifts can be anything from sweaters to throw pillows. Mugs and tote bags are usually safe choices as they are practical gifts. But in all honesty, any item you decide to include in your store has the opportunity to sell – especially when combined with a poignant message and custom text. General clothing attire is a fun topical choice, but practical accessories such as tote bags that can be used all year round should also prove to be profitable. Remember that the weather in March is still chilly, so winter products such as hoodies and sweaters will do well and what’s more, they’ll give you a higher profit margin too. Don’t forget to include children’s products in your campaigns and cater to partners shopping for cute gifts to give on the behalf of young kids.
Mother’s design ideas
There are a ton of lovely images that you can use for your Mother’s Day designs. But if you need some help coming up with a design, consider the following ideas:
- Colors: any color is fine but pinks and reds are encouraged due to the theme of love.
- Images: hearts, flowers, mothers, children, notable empowering and strong women.
Also, these images can also inspire designs for International Women’s Day (March 8), a day dedicated to celebrating women’s achievements in the social, economic, cultural, and political spheres. It can also be a day for you to acknowledge and appreciate all of the strong women in your life.
Adding custom text
Do not forget to include the custom text feature! There are a ton of Mother’s Day designs out there such as, “#1 Mother” or “World’s Greatest Mother,” but everyone knows that those are generic designs that are worn and purchased by a large percentage of people.
Give your customers the option to draft their own phrases that allow them to include their mother’s name. A personalized touch can help increase store sales. Check out the video below for a step-by-step tutorial on how to add the custom text feature to your store.
For more on the custom text tool, check out our blog post on How to make the most of the Custom Text tool.
Use these tips to help increase your chances of success when launching a Mother’s Day campaign. And if you want to get some more advice and feedback during your POD journey, join our Facebook community of POD sellers on the Moteefe x Marcazo Global Group! You’ll get access to helpful broadcasts on all things related to Print on Demand and a dedicated space in which to discuss POD marketing strategies.
Happy Mother’s Day!