Welcome to 2021: boost your Print on Demand sales this Q1
New year, new opportunities to boost your Print on Demand sales! With 2020 done and dusted, it’s time for a fresh new start. Q1 is the quarter to target new niches and try out designs and products you haven’t used before. Unsure what Print on Demand trends you should focus on for the new year? Try some of these suggestions.
Winter products to boost your Print on Demand sales
The winter holidays may be over, but the cold weather and short days are here to stay for at least another few months. In the chilly winter weeks ahead, buyers will be shopping for products that can help them stay warm, cheerful and healthy. This Q1, be sure your stores and campaigns offer the following products and you’ll see your Print on Demand sales soar:
- Warm clothing: apparel that can keep you warm such as hoodies, sweatshirts and long-sleeved shirts will sell well throughout Q1. These products also command higher price points, offering you a welcome opportunity to boost your profit margins.
- Mugs: always a great add-on item, mugs are practical products that can be used all year round! A hot cup of cocoa is an easy sell during the cold months of Q1.
- Cushions: another year-round product, cushions and products that make interiors comfy and cheery are always a hit when people are spending lots of time indoors. Add to this the fact that many couples will be separated for Valentine’s Day this year due to pandemic restrictions, and you are on to a hot seller.
- Face coverings: the early months of Q1 are when flu and other viruses run rife. Face covering Print on Demand sales aren’t expected to dip anytime soon, so make sure you have plenty of designs for customers to choose from.
Don’t forget to include custom text options! Personalization will help your sales skyrocket in a quarter when many won’t get to see their loved ones due to virus lockdowns.
Seasonal lines for high Print on Demand sales
Your ugly Christmas sweater campaign may have seen its day, but there are a ton of new holidays to create campaigns for in Q1! Even somber-seeming January has its fair share of fun events.
- Valentine’s Day: February 14th is dedicated to love and relationships and a lot of gift giving is done on this day. Quirky designs and warm messaging are what this holiday is all about. With word-wide travel restrictions keeping many couples separate this year, high volumes of online purchases are expected. Make sure you are offering the right products, and you’ll see your Print on Demand sales soar.
- Black History Month (U.S.): taking place throughout February, Black History Month is an annual celebration of achievements by African Americans and a time for recognizing the central role of black people in U.S. history. Show your solidarity by donating part of your profits from relevant campaigns to an organization dedicated to empowering black communities.
- Mother’s Day (U.K. and Ireland): Sunday March 14th is one of the Print on Demand industry’s most important dates. The U.K. and Ireland take this day to show their mothers how much they love them. With the pandemic still likely to be disrupting travel plans, lots of families won’t be able to meet this year. Help them to show their appreciation with personalized POD products.
- St. Patrick’s Day: “Kiss Me, I’m Irish” shirts are a hit during St. Patrick’s Day (March 17th), as are shamrocks, leprechauns and Celtic designs. Don’t forget to add green products so that your customers don’t get pinched! Target your ads towards Irish people living abroad, and you’ll find a lucrative audience that will send your Print on Demand sales sky-high.
There seems to be a national holiday for everything! If you want to get ahead and try to create designs for them all, check out the National Day Calendar. There, you’ll be able to check out all of the oddly specific days that are being celebrated. It’s also a good source to find niche groups that you may want to target in Q1. Some interesting days that are being celebrated in January include National Keto Day, National Screenwriter’s Day and National Milk Day.
With Christmas 2020 cancelled for many, lots of families will be exchanging gifts in Q1 instead. Children’s products sell well throughout the year, which is why it’s so surprising that this group is often neglected. Whatever niche you’re targeting, remember to add children’s apparel to your store.