Top 5 Christmas shopping trends you need to know

Dec 15, 2020 | Blog, English, Features, Products, Products & Features, Tips

Christmas shopping trends: header

Christmas is almost here!  As more and more people purchase presents, it’s beneficial for sellers to understand the current shopping trends taking place in 2020.  This year, the world has experienced an influx of online shoppers due to the current COVID-19 pandemic.  More online shoppers means more online sales.  But what other trends are expected to take place this year?

1. 28.7% of US shoppers start their Christmas shopping in November

Since over a quarter of Americans get a head start on their holiday shopping, this means that sellers can also get a head start on launching their festive Print on Demand campaigns.  Though December may be peak gift-giving season, November seems to be peak gift-buying season.  This is when sellers should be launching their ugly Christmas sweater campaigns and other holiday lines.  Take advantage of these early shoppers by launching products dedicated to the colder seasons.  Hoodies, sweatshirts, mugs and cushions are usually top-selling items for the holidays.

2. Many shoppers put themselves into debt during the holidays

With so much giving during the holiday season, many people may even give a bit too much.  According to a poll conducted by creditcards.com, a surprisingly large percentage of people are willing to go into debt for the holiday season.  The survey was conducted between October 7 – 9, 2020 to discuss spending habits for this year’s holiday season.  Surveying 2,369 US adults, of which 2,010 were credit card holders, 53% of millennial cardholders said they’d go into debt for the holidays, compared to 43% of Gen X cardholders and 33% of baby boomer cardholders.

3. 32.8 million Christmas trees sold last holiday season

Some people choose to sell Christmas trees during this time of year.  But instead of selling trees, considering selling Print on Demand products.  The benefits?  You won’t be required to manage your own stock, wrap them up, nor prepare them for customers.  Plus, your property will be free of flammable material and pine needles! There always seems to be demand for ugly Christmas sweaters during the holidays which makes it the perfect time for a new seller to launch their first Print on Demand campaign.  If this is unfamiliar territory, consider signing up for Moteefe School.  The online course contains several educational videos to help new sellers understand the basics of everything Print on Demand and introductory lessons revolving around Facebook advertising.

4. People prefer to buy gifts online

Traditional storefronts are practically becoming obsolete thanks to the existence of online shopping—and it doesn’t look like this trend will be slowing down any time soon.  In a 2019 consumer survey conducted by Deloitte, data revealed that people plan to spend 59% of their holiday budget online, compared with 36% in store.  And, more than half of the people surveyed (54%) preferred to shop online for the holidays than in stores.  When it comes to making purchases on their phones, mobile purchasing continues to go up.  70% of smartphone users say they expect to make a purchase from their phones.  This went up from 41% five years ago.

Forbes also reported that people are purchasing more online now that they did during the peak of quarantine.

5. Gen X accounts for highest spending with an average of $782 in the US and £425 in the UK

According to statistics from Much Needed, sellers may want to create campaigns targeting Generation X since this group of adults are the ones spending the most during the holidays.  Following this generation is the Millennials.  They spend the second most when it comes to gift-giving with the US average of $609 and a UK average of £416.  As for the Boomers, they spend the lowest amount.  On average, boomers spend an average of $576 in the US and £350 in the UK.

When it comes to genders, men tend to spend a bit more money.  In the US, the average amount spent on gifts is $725 for men and $609 for women.  While in the UK, the average is £410 for men and £373 for women.

To learn more about these five stats, check out the full live stream hosted by Aidan Kessell and Thomas Gentleman.  The pair went into further detail about the five Christmas shopping trends to look out for this year.  The full version can be found in the Moteefe x Marcazo Global Facebook Group or on the Moteefe YouTube channel.

By being aware of these trends, you can use this information to your advantage by adjusting your marketing strategies accordingly.  Good luck this Christmas season!

Happy selling!

Team Moteefe