Best Print on Demand niches: Veganism
How can you tell if someone is a vegan? They will tell you! If you are thinking about targeting a new niche, veganism is one of the best Print on Demand niches out there. This passionate group are proud of their plant-based lifestyle. Read on to learn all you need to know to get your Print on Demand products in front of this group.
A vegan is someone who does not eat any food derived from animals or animal products. They do not eat any kind of meat, fish or seafood nor consume anything made from dairy, eggs or animal fat. The vegan diet consists only of vegetables, grains, nuts and fruits, and foods that are made from plants.
As with most identities, there are different levels of veganism. An Ethical Vegan is someone who not only follows a vegan diet but extends the philosophy into lifestyle and avoids the use of animals for any purpose at all. They will not use any product that is derived from animal exploitation, for instance, leather, wool or tallow. An Environmental Vegan avoids animal products because of the unsustainable effect that large-scale farming has on the environment. There are many other types of veganism including Raw Veganism and Fruitarianism.
It’s estimated that there are about 75,300,000 vegans in the world today. Since the 2010s, the vegan diet has become increasingly popular, making it one of the best Print on Demand niches. As of 2018, the global vegan food market was valued at $12.69 billion. In 2019, The Economist declared it “the year of the vegan“.
Target by region, country and language
At present, the Asia Pacific region has the world’s greatest share of vegans, with 9% following the diet. Veganism is on the rise in Hong Kong and China which have the fastest international growth rate. Following close behind are the United Arab Emirates and Australia. Other countries with sizable vegan populations are the United States, Canada, India, Israel, the UK, Germany, Sweden, Switzerland, Taiwan, Italy and Austria.
Target by demographic
Millennials (those born between 1980 and 1994) represent the biggest share of vegans. Women are also twice as likely to be vegan than men.
Print on Demand products for the vegan niche
Vegans are a very enthusiastic bunch and identifying apparel of any kind is likely to go down well, making this group one of the best Print on Demand niches. Home accessories and decor such as mugs and posters are also popular among this niche.
As always, see what twists you can give to classic Print on Demand designs and advertise them in regions where veganism is on the rise. There are also some interesting crossover groups to bear in mind when coming up with new designs. Did you know that veganism was championed by the punk movement in the 1980s or that it is championed by many influential hip-hop artists and groups?
A word of caution: be careful when choosing designs and slogans. Some strict vegans do not consider avocados nor honey to be vegan. For inspiration, check out this list of common vegan and related terms:
Plant-based eating: a diet that is primarily focused on foods derived from plants. It doesn’t mean that you are vegetarian or vegan and never eat meat or dairy.
Cruelty-free a product that is manufactured or developed by methods which do not involve cruelty to animals.
Certified vegan a certification that signifies that products are vegan, defined as containing no animal ingredients or by-products, using no animal ingredients or by-products in the manufacturing process, and not tested on animals by any company or independent contractor.
Dairy alternative a substitute for milk or milk products that contains no dairy ingredients. The most common milk substitutes are oatmilk, soymilk, almond milk and coconut milk.
Organic a product that is produced without the use of chemical fertilizers, pesticides or other artificial chemicals.
Mock-meat a meat-like substance made from plants, most commonly soy, textured vegetable protein or wheat gluten.
Related page likes
Look out for audiences that have liked Facebook pages related to vegan beauty products, vegan restaurants, vegan cooking, vegan cookbooks, vegan food brands such as Oatly, Quorn, Linda Macarthy, Beyond Meat and Impossible Foods. People who have liked anti-animal testing and environmental activism pages also have a high likelihood of belonging to your target audience.
Vegetarianism is the closest related niche to veganism. Flexitarianism and pescetarianism are also associated with this group.
Now with a better understanding of the vegan niche, it is time to create new designs over on Moteefe.com!
Help and support
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Aidan Kessell – Success Manager
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