Tips for Preparing a Black Friday and Cyber Monday Print on Demand sale
After citizens of the United States are done giving thanks on Thanksgiving, they celebrate and splurge by spending a ton of money on Black Friday and Cyber Monday. Since these days usually offer customers insane discounts, there is no surprise to learn that these are some of the biggest shopping days of the year. You will be up against hordes of online retailers: it’s vital that you prep your store so that your customers are ready to splurge on your products. So, what do you need to do to prepare for your Cyber Monday and Black Friday Print on Demand sale?
Review your website
Since there will be more eyes on your site, it’s important that you review your store before promoting it to the world. Make sure the discount link works. Fill out all of the necessary details. Add the “Best Sellers” to the top of the page. Do what you can to keep visitors intrigued so that they continue shopping. These sales tend to give your site an influx of customers which might affect the loading time of your site. Check the speed of your site with Google’s Speed Test to see if your load time is reasonable. If not, take the necessary steps in reducing the load time.
Black Friday Print on Demand sale email campaigns
After creating your store-wide discount, draft up an email on a newsletter platform like MailChimp. Don’t forget to attach your discount link to your newsletter email so that your current customers get access to the Black Friday and Cyber Monday sale. Using email campaigns is a great way to notify your current customer base.
Not sure how to create a store-wide discount? Watch the video below:
Extend your Black Friday Print on Demand sale
Although the days are called Black Friday and Cyber Monday, that doesn’t necessarily mean you need to restrict your sales to those two days. Most retailers will host a sale that will take place during the entire weekend so there is more opportunity for customers to purchase items. Although you can take this approach, there are really no rules when it comes to launching your sales. Feel free to start your sale a few days leading up to Black Friday to create more hype. You can also extend the sales for a couple days after Cyber Monday since there may be less competition.
However, keep in mind that these discounts are taken out of your profit margin. But depending on how many units you sell, it might be worth it. With the Moteefe Print on Demand Winter Contest continuing until the end of the year, every unit counts.
Consider themed designs
Now that Thanksgiving is over, the next holiday is Christmas, Hanukkah, Kwanzaa, New Year’s and other Winter holidays. This is the perfect time to promote your holiday items. Many people like to use these sales as an opportunity to purchase presents since they’ll have to purchase them eventually. Ugy Christmas sweaters, New Year’s Eve themed items and other festive holiday products are a great addition to any store. If you haven’t already, check out this blog post on launching and selling ugly Christmas sweaters through Print on Demand.
And with the pandemic going on, plus flu season coming up, be sure you have face covers available for purchase.