Getting started guide: how to start selling Print on Demand products with Moteefe

Oct 2, 2020 | Blog, English, Features, Tips

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Selling Print on Demand products with Moteefe couldn’t be easier.  You don’t need a credit card, a warehouse or even a website to launch your Print on Demand business.  Just choose your product, upload your design, set your price and promote your product.  From production to delivery and everything in between, Moteefe handles the rest.  Moteefe gives everyone the power to build their own successful Print on Demand business and to reach customers all over the world.  Read on for your guide to starting selling Print on Demand products.

Table of contents 

$

Open an account

$

Start a campaign

$

Select your products

5

Product catalogue

$

Edit your products

5

Select the product colours

5

Add custom text

5

Set the currency

5

Set the selling price

$

Set up your campaign page

5

Collections

5

Enable cart upsell

5

Turn on cross-selling

5

Free shipping

5

Choose the campaign duration

$

Create a store

$

Selling tiers

$

Request a payout

$

Account settings

5

Payment options

5

Facebook pixels

5

Google analytics pixels

5

Add team members

$

Support

Open a Moteefe account: the first step to selling Print on Demand products

The first step on your journey towards selling Print on Demand products is to open an account with Moteefe.  Navigate to the website and click on Login at the top right of the screen.  Sign up for a new account by entering your details in the pop-up form or by using Facebook.

Start a campaign

A ‘campaign’ is the name given to an item or collection of products with a single design.  To begin working with a new design, click ‘Create New Campaign’ at the top of the screen. 

You will then be brought to the campaign builder where you can upload your artwork.  The system can support files in PNG, JPG and SVG formats with a maximum upload size of 50MB.  You can use transparent PNG and SVG files but not transparent JPG files.  If possible, it is best to use SVG files as they are the easiest to scale.  To get the best results with JPG and PNG files, choose an image with a minimum resolution of 2400px(w) x 3300px(h) at 300dpi.  Once you’ve chosen an image, hit upload.

Select your products

Now that your artwork has been uploaded, select your campaign products.  To help you make your selection, you will see your artwork on each product type.  You can view products in both 3D and ‘flat’ formats.

Product catalogue

Moteefe has more than 40 different products to choose from, across ten different  categories: apparel, bags, canvas prints, cases, cushions, mugs, posters, towels, jewelry and face covers.  Click on the product group to see everything on offer.  You can add as many products as you like to your campaign, but Moteefe recommends a maximum of four.  Studies have shown that too much choice can prevent buyers from making a decision and checking out. 

Moteefe offers some of the lowest base prices in the European and North American markets.  Base costs can vary slightly as products in different markets may be produced by different suppliers.

Edit your products

Click ‘Add’ to add the product to your campaign as it is, or hit ‘Edit’ to modify it. 

Your product and artwork will be displayed on the left.  You can adjust the position, rotation and size of your artwork on the product, add an image to the back of your product.  Select ‘preview‘ to see the final results.

Select the product colours

Each product is offered in a range of different colours.  The system will allow you to choose up to eight colours for each product, but it’s more effective to limit your choice to three to four colours.

Add custom text

The ‘Custom Text’ box on the right will let your buyers add two different sections of customisable text to your artwork.  They can choose different fonts, two colours of text, align text vertically and horizontally and switch between upper and lower cases.  You can also upload your own fonts to better match your design. 

When you are ready, slide the toggle in the upper right corner of the picture from ‘Edit’ to ‘Preview’ to see the finished design.

Set the currency

Next, choose the currency that you will be selling your Print on Demand products in.  There are four different currencies to choose from, Pound Sterling, Euros, United States Dollars and Brazilian Reals.  

Set the selling price

Use the Profit Calculator to decide what margin of profit you are going to make.  This will help you to set the selling price for your products.  You will also be able to see how much money you will make if you sell a certain amount of units.  The base cost per unit will always stay flat, but you will need to consider your buyer’s location.  This means that your selling price will stay the same, but your profits will change slightly depending on the location of the buyer.  Once you are happy with your design and selling price, hit ‘Back to Products’ in the top left corner of the screen.

When you have selected and edited all the products that you want to feature in your campaign, hit ‘Save and Continue’ in the screen’s top right corner.

Set up your campaign page

Now that the products have been selected and the design has been finalised, it’s time to set down the specifics of your campaign.  Choose a unique title and a URL for the campaign and write a description to make it stand out.  If a campaign contains more than one product, choose the best one to feature as the cover.

Collections

Campaigns can be tagged with up to three keywords.  You can add up to three keywords that are related to this specific artwork and set of products.  This enables them to be grouped into collections which can then easily be added to stores.

You can organise campaigns into collections from the dashboard.  Select campaigns to group by clicking the checkbox next to them.  Then, hit ‘Add collections’ at the top left panel of the screen.  There’s no limit to the amount of campaigns that can be added to a collection, but Moteefe suggests adding up to three.

Enable shopping cart upsell

This feature can be used if a campaign includes more than one product.  When a customer adds a product to their shopping cart, they will be offered another product from the same campaign at a discounted price.  Your buyers will be shown two extra products in their cart.  The one on left will be your best selling product while the second best-selling product will be on the right.  Moteefe recommends choosing a smaller item such as a mug or a children’s T-shirt (where appropriate) for your upsell.

Turn on cross-selling

If the cross-selling function is turned on, customers who add a product to their shopping cart or make a purchase will automatically be offered products from either the same collection, or another, high performing collection.  You can choose to offer these products at a discounted price.  The new offer will appear in the customer’s shopping cart and post-purchase confirmation email.  

Free shipping

You also have the option of offering free shipping coupons.  Free shipping only applies to standard shipping and not express shipping.  It’s important to note that when free shipping is enabled, customers cannot select express shipping at checkout.  To offer free shipping, navigate to your dashboard, select All Campaigns, click on Discounts and choose free shipping.  This will add a code to the end of the campaign URL which buyers will need to click on to avail of the discount. 

There are two main ways to use the free shipping code.  You can either offer free shipping to all buyers the first time they click on the campaign (you can try raising your prices to cover the cost).  Or, you can use it as a discount as a purchasing incentive to retarget people that have previously clicked on the campaign.

Selling Print on Demand products: choose the campaign duration

Select your launch date and the amount of days you would like it to run for.  Moteefe recommends that you run your campaigns for three days and set them to relaunch.  As orders are only produced once a campaign has ended, this will get your products to your buyer as quickly as possible.  The platform uses a printing process called Direct to Garment (DTG) which is much faster than traditional screen printing.  This will allow abandoned cart emails to be sent out faster as they are only sent once a campaign has ended.  If you prefer, you can choose to keep the campaign ongoing which means that every single order will be completed directly. 

Once the campaign details have been finalised,  hit Launch Campaign and set it live. The campaign is now ready to generate sales and you are on your way to selling Print on Demand products.  Click on Campaigns at the left for an overview of all the campaigns that have been created for your account to date.

Editing and ending your campaign

If you have already made a sale or your campaign has rolled over, you will only be able to edit certain details such as the cover image, the URL and the campaign name. 

You can end the campaign at any time you want.  If you would like to recreate your campaign once it has ended, you can duplicate your campaign or clone it in bulk.  Bulk cloning a campaign will create new campaigns based on the parameters of the original campaign.

Create a store

Selling Print on Demand products in your own store will give them greater visibility and increase your chances of selling more.  Navigate to your dashboard and click New Store.

A new window will pop-up.  Choose the name of your store, the store URL and upload a logo.  Your store URL will appear as moteefe/store/storename and the URL for products in your store will be displayed as moteefe/store/storename/productname.  Next, add the collections that you want to feature in the store. 

You can save a draft to edit later or launch the store immediately.  You can edit your store with additional elements.  On your stores list, click Edit and choose which campaigns you would like to mark as bestsellers.  Best selling campaigns will be featured first on your storefront.  You can also create categories and subcategories within your store and add specific collections to match these categories. 

Make your store stand out with a banner and write insights about your products in the About Us section.  Finally, choose between the standard or custom terms and conditions for your store and hit launch. 

Selling tiers

At the bottom right of your dashboard, you will see your Seller Tier.  There are five seller tier levels which are defined by the amount of units you sell each month.  The higher the level, the lower your base costs become and the bigger your profits will grow. 

Level 1 – Rookie. This is the default starting position.

Level 2 – Hustler. €0.25 reduction for selling 500 or more products in one month.

Level 3 – Expert. €0.50 reduction for selling 1,000 or more products in one month.

Level 4 – Master. €0.75 reduction for selling 2,500 or more products in one month.

Level 5 – King. €1.00 reduction for selling 5,000 or more products in one month.

Once you have qualified for a new selling tier, your discounted base costs will be applied at the beginning of the next month.  You will keep your tier so long as you sell at least 50 units per month.  If you don’t manage to sell this amount, you will drop down a tier. 

Request a payout

You can withdraw your profit when your campaign ends or it is ended by you.  Navigate to your dashboard and choose Payouts.  You can see your balance on the right. If you sell in multiple currencies, your profit will be shown accordingly.  Each currency will need to be withdrawn separately. 

Withdrawals usually take one working day, with the exception of the first request which takes around five working days for security reasons.  Once you have requested a payout, you can see a record of it on the payouts tab.

Account settings

Payment forms

Moteefe provides three payment solutions: Payoneer, Paypal and Bank Transfer.  Paypal is the preferred payment solution as it doesn’t require any minimum payout amount.  Payoneer has a threshold of $20 or more per withdrawal and can only pay out in USD.  Bank Transfers require a withdrawal of least 2,000 $/€/£. Select your preferred method, add your account details and click Save.

Facebook pixels

You can add up to two Facebook pixel IDs in your account settings.  Facebook pixels are a line of code that you can place on your website to collect data and track conversions from Facebook ads.  It will help you to optimize ads, build targeted audiences and remarket to people who have taken some kind of action on your website.  Promoting your products with Facebook ads is an essential part of being a successful seller.

Google analytics pixels

Add your Google Analytics pixel to your Moteefe account to gather insights about how visitors find your store and use your website.

Team members

To help you sell, you can create sub-accounts to add members and create a team. Working as a team can help you scale your business to another level.

In your account settings, scroll down to the Your Team Members section of the page. Add the e-mail address of the person you want to add to your team.  The email address must not yet be linked to a Moteefe account.  If the email address is already registered on Moteefe, you will need to use another one. 

Next, set the user’s permissions.  There are three permission levels: Admin, Manager and Launcher. Launchers can launch campaigns but they only have access to basic campaign information.  For example, designers are often given launcher permissions so they can upload designs and launch a campaign but can’t edit the campaign in any other way.  Managers can launch campaigns and access all campaign information such as sales and analytical data, but they do not have access to account details such as payout information.  Managers do not have the authority to add new members.  Admins have full access but they can’t change payout details.

Support

If you need help using Moteefe or have any questions on Facebook ads or other aspects of selling Print on Demand products, take a look at the Frequently Asked Questions page.  If you can’t find the answer to your question, send an email to sellersupport@moteefe.com and the team will do their best to help you. Don’t forget to sign up to the Moteefe x Marcazo Global Facebook Group for expert tips and tricks on selling Print on Demand products.

Happy selling,

 

Team Moteefe