Moteefe Winter Contest tips and tricks: how to win POD’s most exciting competition

Tips and tricks to win big in the POD Moteefe Winter Contest

The Moteefe Winter Contest is POD’s most electrifying event of the year.  The contest kicked off in the early hours of Tuesday morning.  Every POD sale you make until 23:59 GMT on Thursday, December 31 will count towards a fantastic prize.  With 12 levels leading up to grand prizes of $150,000 and $100,000, the competition is fierce.

If you want to walk away with the top prize, you’ll need a little guidance and a whole lot of dedication. Read on for expert tips and tricks for ugly Christmas jumper ideas and strategies.

Table of contents

Get in the spirit

Christmas is the key to both Q4 and the Moteefe Winter Contest.  Products aimed at children and the family will do very well.  In December, people buy every single day of the month.  Focus on all things festive, from seasonal prints to cushions and mugs.  

Print on Demand ugly Christmas jumpers

Print on demand ugly Christmas jumpers, in particular, are very profitable and always popular.  Use a successful past design and see how you can translate it into silly seasonal sweaters.  Use Google images for inspiration.

Harness the selling power of Q4

The Moteefe winter contest and Q4 are a winning combination.  There are several powerful seasonal events in Q4 that can drive massive sales.  Not only is Christmas in Q4, but there is also Halloween, Thanksgiving and Black Friday.  Online shopping has never been so popular.  Aim to hit the ground running and scale-up.  Work so that you have 40 to 50 campaigns in September.  The more campaigns you have, the better position you will be to take advantage of Q4.

Set up a Moteefe custom domain store 

If you want a chance at winning a top prize, you will need to open a custom domain store.  Platform data shows that they can result in bigger cart checkouts.  A store will allow you to send remarketing emails throughout the contest.  If a sale doesn’t make the competition cut-off, you will still have gained the email address of a confirmed buyer.

Enable cross-selling 

Cross-selling increases sales.  Once you have hit on a successful campaign, create two campaigns to cross-sell.  Optimise by adding and removing tags until you see a cart combination that you are happy with.  Take care only to connect products from either the same or complementary niches.  Do not show products in different languages together.

Broaden your horizons

People are buying gifts for friends and loved ones, and they need your help!  Map out every type of human relationship you can think of and see what you can create to cater to them.

If you are in the doctor niche, expand into a related field such as nursing or dentistry.  If you are in the cat niche, see if you can translate your designs into bunnies, otters and hamsters.  List out every type of profession, hobby, interest and sport that comes into your head.  You will likely find that many concepts work across different niches.

Sell in many languages

One way to scale up is to translate your campaign into new languages.  Run successful designs in four to five languages for a good chance of claiming the top prize.

Tap into the lucrative market of foreign nationals living abroad.  You can do this by targeting small language groups (Dutch, for example) across Europe or even the world.  Research interests on a national level and use this to layer your targeting.  Try to look for people who have liked Dutch football, a university, a TV show or celebrity’s Facebook page.

Find a big winner

Aim to create at least one design with mass-market appeal.  Alongside your targeted offerings, you will need to hit on a design that appeals to a large group of people. Think about something that you can market to all people over a certain age or from a specific country.  You could also try to find something that appeals to married or engaged couples.  Parents and new parents are also a large group of interested buyers.

Make a plan of action

Set yourself a weekly schedule.  Put aside time for researching ideas, designing, creating campaigns, monitoring, translating and scaling.  Use a spreadsheet to keep track of design variations, niches, languages and tests.  Using a spreadsheet will help you identify what is working for you as you scale up.

Research inspiration from top-selling items on Google, Amazon (.com), Etsy and Pinterest.  Tweak successful designs and translate them into new languages.

Pick your target and work out how to get there.  You will need to run many campaigns and draw up a plan of attack if you want to make it to the highest tiers.  Look at the number of units you need to sell each day and how many campaigns you need to achieve this.

POD Moteefe Winter Contest Level 1

Tier 1: $50 for selling 250 units = 4.2 units a day throughout September, October, November and December.

POD Moteefe Winter Contest Level 4

Tier 4: $1,000 for selling 2,500 units = 23.4 units a day.  

One successful campaign in a big market should generate about 20 units per day. But, you should only expect one campaign to run over 15 days or so.  You will need to create and run at least two winning campaigns a month to maintain this rate per day. Not every campaign you create will be successful.  To guarantee success, aim to run 10-15 new campaigns every month.  That will mean uploading and testing one new campaign every other day.

POD Moteefe Winter Contest Level 5

Tier 5: $2,500 for selling 5,000 units = 46.8 units a day.

To achieve this you need three to four winning campaigns.  You will need to work on around 20 campaigns a month.

POD Moteefe Winter Contest Level 7

Tier 7: $6,000 for selling 10,000 units = 93.5 units a day.

Reaching this level requires four to six winning campaigns and more than one niche.

POD Moteefe Winter Contest Level 9

Tier 9: $20,000 for selling 25,000 units = 233.7 units a day.

This will need a serious commitment.  You will need to be selling in two to three niches and in at least one other language.  Aim to run four to five test ads every day and scale up the successful campaigns.  To reach this level, you will most likely need to work with a designer.  Factor in time to find, test and negotiate a rate and work package with a talented professional.  Strive to send them 100 – 500 ideas every month and ask for three to four variations of each design.  Test everything to find your winners.

POD Moteefe Winter Contest Level 11

Tier 11: $100,000 for selling 75,000 units = 701 units a day.

Reaching tier 11 will take full focus and a big commitment.  You will need to run 20 winning designs every day.  You will need to hit on designs with mass-market appeal. Run these alongside five to 10 selective niches.  Set aside four hours a week for research to generate about 100 good ideas.  Think about employing two designers to help you scale.

Join the Moteefe x Marcazo Global Facebook Group.  There you will find more tips and tricks on the Moteefe Winter Contest.

Team Moteefe