Right-hand Side Advertising on Facebook
Facebook desktop right columns
Did you know that Facebook’s desktop right column placement can be very effective, as you can use it to run adverts? On average, right column ads get a much lower click-through rate than news feed adverts as they have a much cheaper click per impression.
Right column ads are letterbox shaped. The advert images should be made especially for this placement and the recommended size is 1200 x 628 pixels. You will need to try and draw people’s attention over to the advert as they will be mostly concentrated on the desktop news feed, which appears next to it. So use images that are likely to catch people’s eye like bright colours, high contrasts… You should also consider testing bright borders.