When running Facebook ads it is important to guarantee that the most relevant comments are shown first – this can be done in the ‘Settings’ tab on your Facebook Fan Page. This is important because you can post a link to your product in the comments! When the most relevant comments are shown first, this link will appear at the top of the comments’ section and therefore is more visible to everyone.
When somebody comments on the post, we recommend that you engage with them as soon as you can, but don’t just drop a link to your product (although this can be done sparingly). The more engagement a post has, the better it is likely to do. Replying to comments is a great way to increase this engagement and keep in touch with your buyers.
Message the people that comment on your ads
You can directly message each person that comments on a post, through a ‘message button’ which appears below the comments. It’s important however not to spam commenters so don’t just send the same message to everyone. You can personalise the message by having a few draft replies written out and change a few words each time you use them, for instance, by just adding the name of the person you are talking to.
You also don’t have to send them a link to the product in the very first message! It’s much better to try and strike up an organic conversation with them first and build a relationship. This is a very powerful technique (it gets easier the more you try it) and with great power comes great responsibility, so don’t overdo it, use your messaging channels wisely!
The first 20 minutes after somebody has commented are the most critical and you should try to get your replies in within this timeframe. If you are managing multiple pages or running a substantial amount of traffic or running traffic to a location where they are most likely to be commenting while you are going to be away from the computer or even asleep, then we recommend hiring a virtual assistant to perform these duties for you.
It is critical to properly train these virtual assistants and keep an eye on what they are doing until you are confident that they are the correct fit for your page and your objectives.
So what are you waiting for? Head down to Facebook, make sure that the most relevant comments are shown first on your ads, post the link to your moteefe.com campaign and start having a more personal relationship with your buyers!
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