How many times have you noticed that a customer has entered your store, typed in their email address, but then abandoned the page without completing the purchase?
This has happened to all of us and the best strategy by far is to retarget these customers by sending them an ‘Abandoned Cart’ email! You know that they are interested in your product (proven by the fact that they clicked on it), but perhaps they were distracted by something else and had to leave your store for some reason. But, good news, there’s a high possibility they will purchase the next time round if they are reminded of the product.
In order to do so, make sure that your campaigns are set to renew every three days. That way, on the last day of each campaign we will send a fresh ‘Abandoned Cart’ email to all of your customers who have left products waiting to be purchased in their cart.
You can set this up on your Moteefe dashboard. At the top right of each individual campaign you will find a row of small icons that you can use to update each campaign’s settings. The second button from the left is called ‘After Expiry‘. If you click on it you will be presented with a pop-up that asks you what you would like to do after the campaign has ended. On the drop-down menu, click on ‘Automatically relaunch‘ and set the duration to three days.
We will now send ‘Abandoned Cart’ emails to all of your customers who have abandoned the checkout after entering their email address. This is a fantastic form of retargeting and you should make sure that all of your campaigns are set to do this immediately!
So what are you waiting for? Go to moteefe.com and get your campaigns to automatically relaunch after they’ve ended – it’s an easy way to see your number of sales increase!
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