Facebook pixel integration guide

Dec 27, 2019 | Blog, English, Getting Started, Tips, Tips & Contests

The Facebook pixel

The Facebook pixel is not in fact a pixel at all. It is a tracking code which tracks visitors to your store or campaign, and the data is recorded by Facebook.

How to create a new Facebook pixel

  1. Go to your ‘Pixels’ tab in Events Manager.
  2. Click ‘Create a Pixel’.
  3. Read how the pixel works, then click ‘Continue’.
  4. Add your Pixel Name.
  5. Enter your website URL to check for easy set up options.
  6. Click ‘Continue’.

You can add the Facebook pixel to an individual campaign on the Moteefe seller dashboard by clicking the gear wheel that appears on the left-hand side of each campaign and then adding the code into the pop-up. You can add a Facebook pixel to each of your stores, to do this go to the stores tabclick on the gear wheel that appears on the right-hand side of each store tab and add the pixel to the pop-up. 

Once you have set up your pixel and added it to your campaign and store Facebook will record the following user events: page view, view content, add to cart and purchase.

Page view – This event is triggered when a user views a store page not a campaign page.

View content – This event is triggered when a user views a campaign page.

Add to cart – This event is triggered when a user adds a product within a campaign to the cart.

Initiate Checkout – This event is triggered when a user gets through the funnel and reaches the checkout page.

Purchase- This event is triggered when a user completes a checkout and makes a purchase. The value of the purchase is also recorded by Facebook.

The pixel also tracks the amount of time each user spends on any page that has had the pixel added to it.

Facebook Custom Audiences From Pixel Data

Each event that the pixel tracks can be used to create a custom audience on Facebook. These custom audiences can then be used in combination with Facebook advertising allowing you to retarget past visitors and customers.

You can also create Facebook lookalike audiences for each event that the Facebook pixel has recorded. These lookalike audiences can then be used in Facebook ads manager that you can drive traffic to. The larger the custom audiences are the better performing the lookalike audiences derived from them will be.

As these audiences are lookalikes of your current users no other advertiser will be able to target them directly meaning that you own the audiences.

And this is it! Quite simple right? What are you waiting for to create your Facebook Pixel and add it to your store on http://www.moteefe.com? We’re certain this will help you boost your sales and start off 2020 in the best possible way!

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