Pinterest is arguably one of the most iconic marketing platforms on the web, and the top converting social media site for ‘top of the funnel’ advertising. Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic sources. This is mostly due to the fact that while it’s maintained its reputation of being an extremely popular channel for smaller businesses, it is also one of the most unique among other platforms such as Facebook or Instagram. When it comes to using Pinterest to find a niche, you’re going to have to rethink the traditional gameplan for marketing on social media. Not to worry, because, with the support of a reliable Print-on-Demand platform like Moteefe, you’ll be well on your way to conquering your market in no time.
Pinterest In a Nutshell
Before we dig deeper into finding a niche on Pinterest, it’s important for you to first understand how everything works. Pinterest is, essentially, an online scrapbook of collections that helps users find and organize internet links, images, and ideas. This is done through a series of Boards and Pins, which can be created by you and other users, or in this case, “Pinners” to categorize your feed.
People love to use Pinterest for a number of reasons. You can use it to show off topics that you like, discover recipes and artwork, and even check out new travel locations you may want to visit. Overall, it’s a great tool to keep track of your online interests. That aside, the most valuable use of the platform that we’ll be focussing on for now is the opportunity for businesses to advertise and promote themselves to potential customers.
Finding A Niche
As of 2019, approximately 250 million people use Pinterest every month. While this may seem like a huge potential audience, we need to focus on narrowing it down to a specific niche that is the most likely to check out your store and purchase your merchandise. So, how do you use Pinterest to find a niche, exactly?
Well, keep in mind that most users are looking for and pinning topics that they themselves want to see rather than what others are interested in. This makes for a much more personalized experience on the platform. So, your goal as a marketer is ultimately to get users who seem to be interested in your brand’s style to pin the link to your merch store onto their boards. For instance, someone interested in, let’s say, modern art probably isn’t looking to pin a link that’s going to lead them to an online store full of comedic-style branded products. However, that doesn’t necessarily mean that you can’t convince them to.
Let’s take a look at the statistics. A staggering 98% of Pinterest users have reported trying new things they discover on Pinterest, compared to 71% on other platforms. 93% of users have used the platform to plan for, research, or make a purchase. Basically, from a statistical standpoint, most people are looking to discover and try new things. Your online store can be among those things, especially with the help and support of a trusted POD platform like Moteefe.
Among the business types that have the potential to skyrocket their results, eCommerce ranks toward the top. This is because online stores sell and promote physical products that can be photographed and touched up to be more cosmetically appealing to users, thus increasing the odds of them pinning and saving the link.
So, how do you find a group of users to target on the platform? First, you must understand the majority of people who are actively using it. Luckily, we’ve already done the research for you.
60% of Pinterest households have children five years old or younger
50% of Millennials use Pinterest monthly
66% of women between the ages of 25-54 are signed up on Pinterest
40% have household incomes of more than 100k annually (more spending money means an open mind to discover and purchase new products).
Pinterest has an eCommerce selling power that’s unlike any other social platform. You can use it to determine your niche and to get other people interested in your brand who normally wouldn’t be otherwise. You have the opportunity to expand your merchandise promotion into other categories of interest so that your niche isn’t so limited. More traffic driven organically to your store means higher conversion rates, which will ultimately lead to more brand recognition and, of course, more money in your pocket.
Selling your Products
After you get your niche and launch your campaign you can also use Pinterest to promote it. Pinterest allows you to create boards, so take this opportunity to pin your products together based on their categories, and in the same pins, you can add a price tag that will take the users to your store and make a purchase. So be creative on the description of the pins and let people know they can buy your products straight from there.
When writing your descriptions make sure you use your targeted keywords to improve your SEO strategy and encourage people to visit and drive more traffic back to your store. You can share your pins on other platforms such as Facebook or Instagram to create more links to your products. All of this will get your SEO ranking to get higher.
People usually try to avoid pages that only market products and services, so try to give them something more than that, add more value to your account, share other content that at the same time is related to your own business. For example, if you pin one of your products with your band’s name design in a pinterest board, also pin something else related to that band or music. Maybe people who don’t know the band will hear their music, get interested and buy your products.
Get people to re-pin your items, the more re-pinned items, the more your products will be shared and get attention, driving people to your website. Offering exclusive content is a great idea to get people to re-pin your products, maybe create some contests to offer a discount, where on of the entries is to re-pin an item or the most items. When someone re-pins your posts always comment on their re-pin, take that chance to engage with the other users. Engaging with other users is very important, especially with the ones that helped you shared your items. Follow people to get some follow backs, create a good relationship with the users on the platform to get recognition and people who can help you share your pins!
To recap, find a good niche and create original products; Engage with the other users and create a relationship with them that can help you in the long run; Get your store out there, make it easy to find it by creating good descriptions and linking it everywhere, and take the relationship you created with other users to get their help sharing your pins. Get people to like you by the pins you share, let those people know you by engaging with them, get them to trust you and later buy from you!
Where Do You Start? Moteefe.
It’s time to start promoting your merchandise and growing your brand. The easiest and by far the most effective way to start selling merch is by offering your branded products on an excellent, high-quality merchandise store – and what better place to start than Moteefe?
With Moteefe, you’ll begin by uploading your design for free. That means no upfront costs, no start-up fees, or anything of the sort. Then, you’ll select your array of products that you wish to print your design onto. Choose from our huge variety of merch that best fits the style of your brand, including apparel, canvases, and anything else that’s sure to spark the interest of your Pinterest niche!
After you’ve selected your merch, it’s time to get to business and start growing your brand. With Moteefe, you’ll be able to easily set up your personalized merch store and launch your campaign, all in a time-efficient manner.
You don’t have to put off your dreams of becoming a successful online entrepreneur any longer. Moteefe is your first step toward turning your imagination into profit. So, what are you waiting for? Upload your design for free TODAY at moteefe.com!