How To Build a Niche on Instagram

Jul 18, 2019 | English

What began as a simple app for young adults to share online photographs with friends and followers has now become one of the most influential marketing platforms in the world. Instagram is one of the most elite social media platforms for users and merchants to grow their business and make a living while doing so. Building a niche on Instagram can be tricky, but it can also be extremely valuable if done the right way. With Moteefe, you can rest easy knowing that you’ll have the best opportunities to help build a niche and to promote your merchandise within it. Here’s everything you need to know. 

The Value of Your Content

Your Instagram account is a digital manifestation of everything your brand represents. The type of content that you post holds the weight of who you are to your followers as well as the overall style of your business. Your content can range from photos, videos, stories, and even your profile picture. These factors, along with a few helpful techniques, are what will determine whether or not you make it as a successful influencer within your niche.

It’s important for you to understand that no matter what niche you’re trying to build and grow, the principles regarding the kind of material that you post onto your business account are consistent. To put it simply, there are three types of content that make up the majority of Instagram: Good, Bad, Viral

In order for you to dominate the competition within your niche, you need to be able to post unique content that’s likely to get people within your niche to share it with other users. We want as many people checking out your business account as possible in order to drive more traffic to your merch store. So, how do you go about doing that, exactly? It’s actually not as complicated as you might think. Let’s dig deeper.

Building Your Business Account

Although your Business Account and your personal account are both run by you, they have two completely different purposes. Your personal account is what connects your life outside of work with each of your followers. Your business account is what builds your niche and puts money in your pocket. Right now, we want to focus on optimizing your business account in order to maximize its potential. 

For starters, your profile picture should be something that users can easily recognize, such as your brand logo for instance. Also, your profile description should be short, sweet, and fun to read. It should include a link to your merch store, 1 – 3 brief statements describing what your business is all about, and Niche-Specific clickable hashtags for viewers to engage with. You can also display some of your key Instagram content that highlights your brand with a relatively new feature that allows you to keep your expired stories up on your profile. Don’t forget that you have completed customization during this process, so feel free to spice things up with a few emojis. This will give the effect of modernizing your account and makes it feel a little more trendy and relatable. If there’s one thing people love more than a solid brand, it’s a solid trend.

Diversity & Quality

When you decide what kind of content you’ll be uploading to your business account, remember that diversity is key. You don’t want to stick to just one type of post for too long, so feel free to test out different categories such as: Promotional posts, Motivational quotes, Product photos, DIY content, and Shared posts from other accounts.

What’s cool (and valuable) is that you can actually upload these types of posts to both your story and your feed. However, diversity alone isn’t going to cut it. You need to make sure that none of your images or videos are blurry or boring to look at. Try and build a style that’s a little more unique to your brand with excellent visuals and you’ll see for yourself that your audience will very much appreciate it.

Engaging With Your Audience

This is where you really start to connect with your followers and build a niche with Instagram. People love engaging with other people, so the more involved you are with your content, the better. 

Going “Live” is a great technique that allows you to communicate face-to-face with your followers while simultaneously promoting your brand. We here at Moteefe call that a win-win. You can also directly ask for support from your followers in your story and within your post descriptions, which should include more niche-specific and branded hashtags. When you put forth the effort to let your followers know that you appreciate each and every one of them, they’re going to feel more obligated to support you and spread your content with others.

Get Started For Free With Moteefe

Now that you understand how to build a niche with Instagram, it’s time to get started promoting your merch store! With a reliable POD platform like Moteefe, it’s never been easier. One of the most effective ways to start selling and promoting your merch within your niche is with an excellent, high-quality merchandise store that your audience will love. Moteefe can and will help turn your online success from an idea to a reality.

With Moteefe, you’ll begin by uploading your design for free. That means no upfront costs, no start-up fees, or anything of the sort. Then, you’ll select your array of products that you wish to print your design onto. Choose from our huge variety of merch that best fits the style of your brand, including 100% personalized apparel that will help dramatically grow your business!

After you’ve selected your merch, it’s time to start turning your imagination into profit. With Moteefe, you’ll be able to easily set up your personalized merch store and launch your campaign, all in a time-efficient manner. 

Social media marketing can be a headache, especially without the right tools and support. Luckily, Moteefe has your back. Our top priority is to help you succeed. So, what are you waiting for? Upload your design for free TODAY!

Moteefe – Let’s do business, together