How To Promote Your T-shirt On Facebook

Jul 11, 2019 | English

Facebook is the largest social media platform on the planet, with over 2.38 billion monthly active users and counting. This makes for a virtual goldmine of marketing opportunities to promote all kinds of merchandise across the platform. With a reliable Print-on-Demand platform like Moteefe, creating your own branded t-shirts and promoting them on social media has never been easier. This helpful marketing technique will help to generate more brand awareness and, ultimately, to turn a higher profit. So, let’s go ahead and cut to the chase – here’s how to promote your t-shirt on Facebook.

How Do Facebook Ads Work?

Facebook Ads are designed for several objectives, such as brand awareness, traffic, and conversions. These ads target users based on three primary characteristics:

  • Location
  • Profile Information
  • Demographic 

There are a variety of specific ad types that you can utilize to promote your t-shirts; for instance, you can promote your page, posts on your page or even your store or campaign itself, powered by Moteefe. After you create your ad, you determine your own budget and a bid for each individual click that it receives. The ad is then displayed on Facebook’s sidebar for users to interact with.

Getting Started

One of the highlight factors of Facebook advertising is that anyone can do it, regardless of experience. As long as you understand the fundamentals behind getting started, you can excel among the platform and start selling more of your t-shirts and other merchandise as well. In this section, we’ll go through the step-by-step process in which a professional Facebook Ads account is created and perfected.

Step 1 – Business Manager 

First things first – you have to set up your Business Manager account. This initial step in the process is where many aspiring influencers fail, mostly due to the fact that it’s often done incorrectly. Your actual Facebook Ads account will be stored within this larger account, along with all the necessary tools to get down to business. To create your Business Manager account, go to and click Create Account. You’ll want to click Create a New Ads Account and follow each of the directions if you’re a beginner.

Step 2 – Facebook Pixel

The Facebook Pixel is essentially a code that is integrated into your site in order to collect data that helps you keep track of your conversions generated from your ads. This code is created within your Business Manager account and then installed into your Moteefe-powered merch store, and should be done before you begin paying for ads. Now, there’s no need to panic, because you don’t actually have to write any code. All you have to take care of is copying your Pixel ID from your Business Manager account and pasting it into the Pixel ID Field located within your online merch store.

Step 3 – Your Audience

A huge mistake to avoid when promoting your t-shirts on Facebook is improperly targeting your audience. Luckily, Facebook actually has a unique ad targeting software that allows you to target users based on a variety of factors that go beyond the three main characteristics we discussed earlier. This software helps you nail down specific traits within your audience, including:

  • Location
  • Gender
  • Age
  • Languages
  • & More!

Narrowing down your target audience is one of the most reliable methods in terms of generating higher volumes of traffic to your store.

Step 4 – Creating Your Campaign

Every single sponsored ad that you see when you scroll through your feed is part of a campaign. Your ad campaign is essentially where your ads are stored and monitored. 

First, you’ll need to select an objective for your campaign, which can be done by clicking the Create button in your Ad Manager section located in your Business Manager account. While promoting your t-shirts, you want to increase the number of sales on your store, so the recommended objective for you to select would be Conversions.

Once you’ve selected your objective, it’s time to move on to the Ad Sets. Your campaign can hold multiple Ad Sets, which are where you’ll determine your audience and budget, as well as the actual ads themselves. It’s recommended by Facebook that you select automated placements for your ad set in order to optimize your campaign objective. 

Step 5 – Choosing Your Ad

This final (and most anticipated) step is where you’ll finally get to choose your advertisement to promote your t-shirts. You’ll select the Facebook business page that will present your ads, which will also have a positive impact on the growth of your brand awareness. Arguably the most popular Facebook ad format for eCommerce marketing is the Dynamic Product Ad. Ads under this format connect pixel data with your Facebook Product Catalog so that visitors to your merch store are shown the same products that they’ve already seen within their news feed.

Power Your Merch Store With Moteefe!

Ready to start selling and promoting your t-shirts? If so, you’re only a few steps away! The easiest and by far the most effective way to start selling merch is by offering your branded products on an excellent, high-quality merchandise store – and what better place to start than Moteefe?

With Moteefe, you’ll begin by uploading your design for free. That means no upfront costs, no start-up fees, or anything of the sort. Then, you’ll select your array of products that you wish to print your design onto. Choose from our huge variety of merch that best fits the style of your brand, including posters, canvases, and of course, t-shirts!

After you’ve selected your merch, it’s time to get to business and start growing your brand. With Moteefe, you’ll be able to easily set up your personalized merch store and launch your campaign, all in a time-efficient manner. 

It’s time to stop putting off your dreams of becoming a successful online entrepreneur. Moteefe is your first step toward turning your imagination into profit. So, what are you waiting for? Upload your design for free TODAY!

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